Recommended expert
Patricia Winkler
Vice President Marketing & Communications
Experience
Oct 2023 - Mar 2024
6 monthsDüsseldorf, Germany
Vice President Marketing & Communications
Ranger Marketing & Vertriebs GmbH
- Developed and implemented company-wide marketing and communication strategy.
- Merged marketing and communications departments.
- Strengthened brand positioning among core target groups.
- Managed social media, content, and PR/corporate communications.
- Led the department; internal and external stakeholder management.
- Introduced KPI-driven marketing controlling with analytics.
Jan 2023 - Present
3 years 1 monthInterim Marketing, Department Head/CMO
Self-employed
- Interim marketing management (project assignments).
Oct 2022 - Present
3 years 4 monthsDüsseldorf, Germany
Owner / CEO
aivory AI Club
- Drove transformation for companies, leadership and teams.
- Executive AI coaching, individual coaching, AI workshops & training.
Jul 2021 - Dec 2022
1 year 6 monthsSabbatical / Refocusing
Sabbatical / Refocusing
- Time off
- Family
- Marriage
- Refocusing
- Hiking in the Himalayas
Mar 2017 - Jun 2021
4 years 4 monthsCologne, Germany
Head of Marketing & Communication / Executive Management / CMO
NetCologne Gesellschaft für Telekommunikation
- Responsible for corporate communications, marketing, PR, public affairs, internal communication, brand, advertising, digital, social media, sponsoring, events, and POS/trade.
- Built a new corporate brand identity, marketing cockpit, and web architecture.
- Established digital sales (lead generation, cross-selling, tracking) and a self-service portal.
- Developed alternative business models and revenue streams.
Oct 2016 - Feb 2017
5 monthsBusiness Consulting
Supersieben GmbH & Co. KG
- Strategy and implementation for CISCO initiative "Digitize medium enterprises".
- SME digitization, partner platform innovationalliance.de.
Jan 2015 - Dec 2016
2 yearsInitiator, Brand and Go-to-Market Development
VITALIGHT
- Go-to-market for retail spaces; launch of first sales and marketing structures.
- Status: project end 12/2016, brand discontinued; ended due to no agreement with device manufacturer.
Jan 2015 - Sep 2016
1 year 9 monthsDüsseldorf, Germany
Head of Brand Communication / Value Brands
Telefónica Deutschland
- Brand strategy, brand management, integrated marketing communications; managing a team of up to 14 people.
- Value brand migration with almost no churn; implemented brand strategy after 2015 merger.
- Drove digitalization, mobile marketing, and marketing automation.
Jan 2011 - Dec 2014
4 yearsDüsseldorf, Germany
Department Manager Commercial Marketing Communication Services
E-Plus Mobilfunk
- Digitization & transformation, marketing resource management, marketing automation, brand management.
- Integrated communications (traditional, CRM, online, retail/shop, social), KPI tracking, media, procurement, auditing, research.
- Budget responsibility: approx. €70M.
- Brand relaunch "digital first" focusing on digital needs & channels.
Jan 2007 - Dec 2010
4 yearsDüsseldorf, Germany
Director Client Services / Managing Director
BBDO
- P&L; Mars Petcare Europe hub, Mars Human Food Germany.
- Portfolio planning, brand strategy, introduction of new working methods (neuromarketing, archetypes).
- Improved agency/client relationship within one year.
Jan 2002 - Dec 2007
6 yearsHamburg, Germany
Unit Head
TBWA
- Responsibilities included NIVEA Face/Lip Care, Hansaplast, Häagen-Dazs, McCain and Tchibo.
- Global NIVEA Face Care campaign; NIVEA USA relaunch (Go-to-Market, Portfolio & Pricing).
- Tchibo: Brand consolidation in Eastern Europe; P&L.
Jan 1996 - Dec 2002
7 yearsDüsseldorf, Germany
Management Supervisor
BBDO
- Global Mars Petcare; Bayer Healthcare Europe; E-Plus Telecommunications.
- Global campaigns; international projects; European Aspirin campaign.
- Led the trainee and high-potential program; creative and efficiency awards.
Jan 1993 - Dec 1996
4 yearsAccount Executive
Grey Group
- P&G Lenor, Kamill; prestige fragrances Boss, Biagiotti, Otto Kern; decorative cosmetics Betrix.
- Increased sales performance; #1 bestseller in the fragrance portfolio; category boost in fabric softeners.
Summary
Marketing leadership with CMO experience on both corporate and agency sides. I lead brands, teams and go-to-markets in B2C and B2B, KPI-driven, with budgets up to ~€70M. I build marketing organizations, relaunches and performance setups, and connect brand, digital, PR and sales enablement. Practical AI applications (aivory AI consulting) and an entrepreneurial track in the health sector (Biophotonen | VITALIGHT).
Open-minded, systemic, decisive, eager to experiment, result-focused.
Skills
- Brand Management
- Integrated Marketing Communication
- Digital Transformation
- Marketing Automation
- Pr & Public Affairs
- Social Media
- Sponsoring
- Events
- Sales Enablement
- Kpi/performance Management
- Team Leadership
- Budget Management
- Artificial Intelligence
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryFrench
ElementaryEducation
Apr 2025 - Present
Fern-Universität Hagen
Psychology · Hagen, Germany
Mar 2021 - May 2022
Paracelsus-Institut Düsseldorf
VFP Psychological Consultant · Psychotherapy Practitioner · Düsseldorf, Germany
Oct 1989 - Jun 1993
Hochschule der Medien Stuttgart
Diploma in Industrial Engineering with a focus on Marketing, Psychology, and Law · Advertising Business and Technology · Stuttgart, Germany
Certifications & licenses
VFP Psychological Consultant
Certified AI Agent Builder
How To Use Generative AI: Building An AI-First Mindset
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