Patricia Winkler

AI ADOPTION | TRAININGS | FOR COMPANIES

Düsseldorf, Germany

Experience

Oct 2023 - Mar 2024
6 months
Düsseldorf, Germany

Vice President Marketing & Communications

Ranger Marketing & Vertriebs GmbH

Jan 2023 - Present
2 years 7 months

Interim Marketing, Department Head/CMO

Self-employed

  • Interim marketing management
Oct 2022 - Present
2 years 10 months
Düsseldorf, Germany

Business Owner/CEO

Aivory AI Club

MARKETING AND AI PRO

  • AI strategy and AI adoption along the value chain for companies (B2B)
  • Executive AI coaching, individual coaching (fast and tailored to your schedule, grasp everything relevant, internalize it and apply it in the company)
  • AI workshops & trainings, upskilling
  • Marketing professional for over 30 years: everything marketing and communication/advertising need today to be successful, as interim or permanent
  • Strategic expertise in business transformation
  • Advising supervisory boards and executive boards
Mar 2021 - Jun 2023
2 years 4 months

Psychological Counselor VFP

Paracelsus Naturopath Schools

  • Training as an alternative practitioner for psychotherapy (Paracelsus Institute, Düsseldorf)
  • Certified VFP psychological counselor June 2022
  • October 2021 to June 2023: Specialist training in "Modern Behavioral Therapy"
  • December 2022 to mid-February 2023: Volunteer internship at St. Augustinus Fachkliniken GmbH, Neuss (psychiatric outpatient evening clinic St. Bernhard at Alexius/Josef Hospital)
Mar 2017 - Jun 2021
4 years 4 months
Cologne, Germany

Head of Marketing & Communications / Managing Director / CMO

NetCologne

  • Marketing & Communications management: Corp. Comms., Marketing, Advertising: PR, Public Affairs, Internal Comms, Brand Management, Advertising, Digital, Social Media, Sponsorship, Events, POS/Trade. B2C and B2B.
  • Development of a new corporate brand identity.
  • New marketing cockpit for efficient collaboration and result tracking.
  • Developing new web architecture.
  • Digital sales for effective lead generation, cross-selling, tracking.
  • New self-service portal.
  • Alternative business models & revenue streams.
Oct 2016 - Feb 2017
5 months
Düsseldorf, Germany

Business Consulting

Supersieben GmbH & Co. KG

  • Strategy development & implementation to bring CISCO’s global strategy alive in Germany “Digitize medium enterprises”
Jan 2015 - Sep 2016
1 year 9 months
Düsseldorf, Germany

Head of Brand Communication / Value Brands

Telefónica

  • Brand Strategy, Brand Management and Integrated Marketing Communications.
  • Relaunch of all value brands, efficient and success-proven campaign.
  • Leading brand & process integration, change merger, definition of brand strategy and relaunch of value brands, 360° marketing communications.
  • migration of customer base with almost 0 churn.
Jan 2011 - Dec 2014
4 years
Düsseldorf, Germany

Department Manager Commercial Marketing Communication Services

E-Plus Mobilfunk (after merger: Telefónica)

  • Digitization & transformation projects, marketing resource management, marketing automation, brand management, integrated marketing communications (incl. classic, CRM, Online, retail/shops, social), KPI success tracking, media planning, purchase, auditing; research.
  • Budget responsibility approx. € mio.70
  • brand relaunch “digital first” with focus on digital needs, channels.
Jan 2007 - Dec 2010
4 years

Director Client Services / Managing Director

BBDO Worldwide

  • Managing Director and Member of the Board.
  • MARS Petcare Europe, Mars Human Food Germany. European MARS Petcare hub.
  • Portfolio planning, brand strategy, deployment of new ways of working (neuro-marketing, archetypes).
  • Brand management.
  • P&L responsibility.
  • Significant improvements in agency/client relationships within one year through strategic support and turning the business around.
  • Central oversight of all markets.
Jan 2002 - Dec 2007
6 years
Hamburg, Germany

Unit Head

TBWA

  • Responsible for primarily NIVEA face care, lip care, Hansaplast, Häagen-Dazs, Mc Cain, TCHIBO, others
  • New strategy and global campaign for NIVEA face care.
  • Special project re-launch of NIVEA in the US (concept, go-to-market strategy, product portfolio & pricing).
  • TCHIBO: regional brand consolidation and centralization for Eastern Europe.
  • P&L responsibility.
  • Winning substantial business in the US (BDF) and in Eastern Europe (TCH).
Jan 1996 - Dec 2002
7 years
Düsseldorf, Germany

Management Supervisor

BBDO

  • Unit leader, primarily responsible for MARS Petcare and others
  • New European, later global campaigns.
  • MARS Petcare global.
  • Bayer Healthcare Europe, E-Plus telecommunications
  • New global MARS campaign won creative and efficiency awards.
  • Leader of the European disruption project.
  • Special project for Japan: CESAR reinvention.
  • European campaign for BAYER (Aspirin), new corporate campaign and product development.
  • Leading the trainee and high potential program at BBDO.
  • Highest agency satisfaction scores, with a very noticeable improvement in sales.
Jan 1993 - Dec 1996
4 years

Account Executive

Grey Group

  • Procter & Gamble Lenor, Kamill; prestige fragrances Boss, Biagiotti, Otto Kern; decorative cosmetics Betrix.
  • great sales performance - always #1 bestsellers in fragrances.
  • Disrupting fabric softener communication.

Summary

Transforming and leading brands as marketing CEO/head of and supporting companies adopting AI across all departments - with a clear aim, yet flexible and always up-to-date. Marketing & AI with antlers.

Languages

German
Native
English
Advanced
Spanish
Elementary
French
Elementary

Education

Oct 1989 - Jun 1993

Stuttgart Media University

Diploma in Industrial Engineering, Marketing, Psychology, Law · Advertising Management and Advertising Technology · Stuttgart, Germany

Certifications & licenses

Certified AI AGENT Builder

AI Training Institute

Psychological Counselor VFP

VFP

Executive AI Coaching, Individual Coaching

How to Use Generative AI: Building an AI-First Mindset

AI Workshops & Trainings

Strategic Expertise in Corporate Transformation for Supervisory Boards

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