AI ADOPTION | TRAININGS | FOR COMPANIES

MARKETING AND AI EXPERT

• AI strategy and AI adoption across the value chain for companies (B2B)
• Executive AI coaching, individual coaching (fast and tailored to your schedule, learn, internalize and implement everything that matters in your company)
• AI workshops & trainings, upskilling
• Marketing professional for over 30 years: everything marketing and communication/advertising need today to succeed, whether interim or permanent
• Strategic expertise in business transformation
• Advising supervisory boards and executive boards

• Executive management of marketing & communications: corporate communications, PR, public affairs, internal communications, brand management, advertising, digital, social media, sponsorship, events, POS/Trade, for both B2C and B2B.
• Development of a new corporate brand identity.
• New marketing cockpit for efficient collaboration and result tracking.
• Developing new web architecture.
• Digital sales for effective lead generation, cross-selling, tracking.
• New self-service portal.
• Alternative business models & revenue streams.

• Brand Strategy, Brand Management and Integrated Marketing Communications.
• Relaunch of all value brands, efficient and success-proven campaign.
• Leading brand & process integration, change merger, definition of brand strategy and relaunch of value brands, 360° marketing communications.
• migration of customer base with almost 0 churn.

• Managing Director and Member of the Board
• MARS Petcare Europe, Mars Human Food Germany. European MARS Petcare hub.
• Portfolio planning, brand strategy, deployment of new ways of working (neuro-marketing, archetypes).
• Brand Management.
• P&L responsibility.
• significant improvements in agency/client relationship w/in one year due to strategic support and turning business around.
• Central steering of all markets.

• Unit lead, primarily responsible for Mars Petcare and others
• Developed new European campaigns, later expanding to global scope.
• Managed global MARS Petcare campaigns.
• Oversaw Bayer Healthcare Europe and E-Plus telecommunications
• Led a global campaign that won creative and efficiency awards for MARS.
• Headed the European disruption project.
• Led a special project for Japan: CESAR re-invention.
• Directed a European campaign for BAYER (Aspirin), including new corporate campaign and product development.
• Managed the trainee and high-potential program at BBDO.
• Achieved the highest score in agency satisfaction, with a noticeable boost in sales.