Bernhard Steimel
Innovation Scout & Matchmaker
Experience
Innovation Scout & Matchmaker
T-Systems, Digital Solutions
Acquisition of participants from the top 1,000 family-owned companies for the X-Creation innovation program.
Development of challenges and networking with technology partners for AI-based automation of ESG reporting.
Result: Acquisition of over 30 top decision-makers from mid-sized companies.
Program Director, Masterclass and Workshop Leader
Telekom Deutschland, Cloud Partner Sales
Developed the "Twin Transformation" concept for simultaneous implementation of sustainability and digitization for mid-sized German companies.
Surveyed over 50 CXOs on success factors, challenges, and best practices.
Edited and marketed the study results.
Developed an interactive online quick check to assess transformation readiness.
Designed and delivered the "Twin Transformation" masterclass with practical content for executives.
Result: high reach among mid-sized companies and positioning as a thought leader.
Business Development & Matchmaker
Telekom Deutschland, Business Customers – Commercial Management
Placed market-ready sustainability solutions with large mid-sized companies.
Identified and approached clients from the top 1,000 family-owned companies through cold calling and in-depth interviews.
Conducted pain-gain chain analyses to determine specific needs.
Translated needs into tailored solution proposals in innovation meetings with the specialist sales team.
Result: over 50 successful deal initiations with an 80% success rate.
Innovation Scout & Analyst
Telekom Deutschland, Business Customers – Segment Marketing
Analyzed digitization trends in over 10 industries to support sales with market and customer insights.
Identified industry trends, pain points, strategic action areas, and suitable portfolio approaches.
Translated findings into sales training materials.
Result: improved market access and increased perception of Deutsche Telekom as a competent digitization partner.
Consultative Selling Coach
Telekom Deutschland, Business Customers – Sales Enablement
Developed and delivered the "Mobile Hunter Training Next Level" program to strengthen digital sales skills in the B2B segment.
Hybrid format with online and in-person modules, gamification, digitization trends, industry best practices, and innovation pitches.
Final exercise with individual client analyses and solution pitches.
Result: trained over 100 account managers and sales consultants with an average 5-star rating.
Content Marketing Strategist and Author
Telekom Deutschland, Business Customers – Segment Marketing / Smarter Service Institute
Concept and implementation of the "Smarter X" trendbook series in magazine style for CXOs on digitalization, AI, sustainability, and innovation.
Creation of over 20 interactive publications with top trends, use cases, and recommendations for action.
Built the platform smarter-service.com as an independent institute to strengthen credibility and reach.
Result: Over 5,000 downloads and successful positioning as a neutral knowledge platform in the B2B environment.
Digitalization Expert & Analyst
Telekom Deutschland, Business Customers – Segment Marketing
Systematic analysis of over 100 potential customers in the large enterprise segment as part of account planning.
Identification of opportunity areas, innovation potentials, and pain points based on digital innovation research.
Support and coaching in customer outreach to position tailored digitalization topics.
Result: Produced more than 100 in-depth account analyses and improved the positioning of Telekom.
Strategy Consultant and Digitalization Expert
Telekom Deutschland, Business Customers Portfolio Management
Description, clustering, and prioritization of relevant digitalization use cases for managed IT services.
Expansion of the partner ecosystem to ensure end-to-end delivery capability.
Development of go-to-market stories for IaaS and PaaS products, as well as a digital innovation lab.
Result: Successful launch of the use case-based go-to-market strategy with sustainable market success.
Product Owner
Telekom Deutschland, Business Customers Portfolio Management
Definition of new package offerings for optimal customer targeting for POS handheld devices.
Evaluation of data plans and prioritization of relevant roadmap topics for market positioning and promotion of innovative services.
Result: Expanded the service portfolio with target group–specific package offers.
Product Owner
T-Systems, Digital Division
Built and managed an interdisciplinary team.
Responsible for user stories, sprint planning, and reviews.
Result: Operational readiness of the IoT platform in under 12 months.
Strategy Consultant & Digitalization Expert
T-Mobile Austria
Updated the M2M/IoT strategy through market and portfolio analysis.
Created forecasts and plans for IoT products (IPF).
Developed a go-to-market strategy.
Result: Focused on high-growth IoT segments and optimized product planning.
Strategy Consultant & Digitalization Expert
T-Systems, Digital Division
Conducted market and competitive analyses for the IoT portfolio.
Developed a forecasting model for business development (IPF).
Derived recommendations for product and sales planning.
Created a go-to-market strategy for focused market entry.
Result: Prioritized high-growth IoT segments and accelerated portfolio development.
Strategy Consultant & Digitalization Expert
Telekom Deutschland, GK Portfolio Management
Market and competitor analysis for IoT, IaaS, and PaaS offerings.
Developed a target vision for 2018 and a modular Platform-as-a-Service strategy based on the 5Ps.
Identified and onboarded key ecosystem partners to enable end-to-end delivery.
Go-to-market strategy for PaaS offerings.
Result: Launched market-ready PaaS offerings and built a strong partner network.
Digitalization Expert & Workshop Moderator
Telekom Deutschland, Business Customers – Segment Marketing
Developed the Digital Maturity Check to evaluate digital maturity and customer experiences, including a scoring model and recommendations.
Designed and led a strategy workshop on digitalization in close collaboration with sales teams.
End-to-end responsibility for planning, facilitation, and follow-up.
Result: Conducted over 100 digitalization workshops with measurable impact on customer retention and project initiation.
Consultant
Enamo / neuland
- Conducted a digital maturity analysis (internal and external) and developed a target vision and roadmap for an energy provider.
Project Manager
WirtschaftsWoche / neuland
Design and execution of the Digital Transformation Awards with 100 participants.
Development of a Digital Maturity Model to assess companies' digital capabilities.
Workshop Leader
Messe Frankfurt / Future Management Group
- Led the strategy workshop "Next Generation Commerce" to identify future opportunities for Fair Business.
Consultant
Viessmann / BIG
- Developed a social media strategy for an industrial company, including a feasibility study, implementation plan, and project/change management.
Workshop Leader
Bosch Sicherheitssysteme / Future Management Group
- Developed opportunities using war gaming for security system providers.
Analyst
Arithena
- Conducted a customer satisfaction survey for an e-business provider, including recommendations.
Consultant
Deutsche Telekom / Iskander
- Identification, evaluation and benefit analysis of new value-added services for telecom companies.
Workshop Leader
BT, Vodafone, O2
- Conducting a customer experience workshop for customer operations managers in the B2B market.
Analyst
Espirit
- Conducting a customer satisfaction survey for a premium segment CMS provider, including recommendations.
Consultant
NürnbergMesse / Strateco
- Sale of the Voice Days conference: creation of the sales brochure, contract negotiation, and implementation consulting.
Consultant
me2me
- Market and competitive analysis, go-to-market strategy, and product roadmap recommendation for a speech-to-text productivity application.
Founder and Operator
Speech-Community.com
Setup of a special interest portal for voice dialogue systems with over 5,000 LinkedIn members.
Main sponsors: BT, Nuance, Genesys.
Business Development
Deutsche Telekom
- Strategy audit, sales strategy and project management for speaker verification.
Founder and Operator
Voice-Community.de
Setup of a special interest portal for voice dialogue systems with an online VoiceXML testing platform and 3,000 registered members.
Main sponsors: Deutsche Telekom, Nuance.
Initiator and Organizer
VOICE Business
Market development program for voice dialogue systems in D/A/CH with Voice Award, Voice Contest and Voice Days.
Over 200 tested voice applications and more than 1,000 conference participants in 2008.
More than 20 sponsors, including Alcatel, IBM, HP, Telekom.
Owner
mind Digital
As owner of Mind Digital and Smarter-Service Institute, I guide leadership teams in mid-sized and large companies through digital transformation with a clear focus on sustainable service and business model innovations.
My approach is systematic, data-driven and practical to make innovation processes effective and measurable.
Successful implementation of Go2Market projects for market-leading digitization providers with a high success rate.
Expertise in CXO research, trend analyses and the development of sales enablement strategies, supported by solid industry insights.
Design and lead consultative selling training programs to strengthen digital sales capabilities.
Experienced as an innovation scout, matchmaker and workshop moderator with demonstrable impact.
Consultant
syncap
- Conducting various market due diligence projects for M&A mandates in the IT/software industry.
Management Board Member
Heitzig Consult GmbH
Securing and developing the NE4 market segment through cooperation models.
Marketing program to revitalize cable networks.
Business development for software companies in the telecom market.
Strategic positioning in the CATV market.
Geo-marketing and rollout planning with a GIS system.
Planning and conducting an operational audit for a business transfer.
Head of Product Management
Dialog telekommunikations- & software GmbH
Designing and launching a consulting product line from telecom optimization to outsourcing.
Introducing provider account management and quality assurance in marketing.
Building partner marketing and training programs for telecom consultants.
Project management for developing a sales information system.
Account Manager, Retail Sales
o.tel.o communications GmbH & Co.
Key account management for retail chains and big-box stores.
Implementation of a POS online system.
Development of sales strategies and rollout planning.
Junior Consultant
Eutelis Consult
- Strategy analysis and development for using DSL technologies at Deutsche Telekom.
Summary
As the owner of Mind Digital and the Smarter-Service Institute, I guide leadership teams in mid-sized and large companies through digital transformation with a clear focus on sustainable service and business model innovations. My approach is systematic, data-driven, and practice-oriented to make innovation processes effective and measurable. I have successfully executed go-to-market projects for leading digitization providers with a high success rate. My expertise includes CXO research, trend analyses, and the development of sales enablement strategies, supported by solid industry insights. I also design and deliver consultative selling training programs to strengthen digital sales skills. As an innovation scout, matchmaker, and workshop moderator, I have extensive experience facilitating client workshops with proven impact. Through my close network in mid-sized companies and the Deutsche Telekom corporate environment, I create sustainable connections and successfully position companies as thought leaders in digital innovation.
Languages
Education
Sorbonne
Bachelor's degree (honors) · Paris, France
Bergische Universität
Diploma in Economics · Wuppertal, Germany
Städtisches Gymnasium Hennef
University of Applied Sciences entrance qualification · Hennef, Germany
Certifications & licenses
Business Modeling, Business Model Innovation and Transformation
St. Gallen
Innovation Facilitator, Innovation Coach
Board of Innovation, HPI
Agile Coach / Scrum Coach
Agile Academy
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