Hans Jürgen Friedrich
Senior Project Manager Marketing & Sales
Experience
Düsseldorf, Germany
Project Lead & Subject Matter Expert
1&1 Versatel
- Identifying relevant sales partners, including D2D agencies, business shops, and system integrators
- Creating the business case
- Sales management & sales controlling for D2D
- Developing a sales motivation model for internal staff and external partners
- Developing the partner concept for all agencies
- Developing a commission model for employees and partners
- Documenting and visualizing existing processes, and developing and aligning new processes for partner integration
- Acquiring D2D partners
- Project plan, milestone plan, time & budget planning
Mainz, Germany
GTM & Project Management Lead
Content Butler
- Mapping the customer journey for target customers (personas)
- Building online campaigns from content and engagement to closing funnels
- Setting up CRM (Active Campaign)
- Marketing via business social media platforms
- Acquiring reference customers
- Developing a pricing and tariff structure with service offerings
- Developing family & friends programs for the launch
- Creating an affiliate program
Subproject Lead B2B
Deutsche Telekom AG
- Product management - developing platform requirements and coordinating with developers in Silicon Valley
- Creating a marketing concept for the corporate sales channel of Deutsche Telekom
- Developing and implementing a motivation model for the corporate sales team
- Creating proof of concept and marketing pilots
- Sales controlling
- Marketing concepts & commission model
Project Lead & Interim CSO
Deutsche Telekom "Business Unit Payment"
- Creating sales concepts & sales processes for marketing through the Telekom sales force
- Sales management
- Developing and implementing a commission and motivation model for the Telekom sales team
- Implementing sales controlling: CRM, sales forecast, etc.
- Introducing sales controlling & sales KPIs
- Recruiting and hiring staff
- Transitioning the project into daily operations
- Building the sales team & partner acquisition
Project Lead
Genius.tv & Agens.digital
- Building a campaign management tool
- Integrating the telesales team and their processes into the sales platform
- Coordinating frontend & backend development
- Setting up a campaign management tool
- Staff training and development
- Project management (time, budget, reporting)
- Preparing for the integration of additional channels
- Going live
Cologne, Germany
Cluster Project Lead
HelloFiber
- Detailed project plan, D2D timing, milestone plan, time & budget planning
- Coordination with all internal departments involved from marketing to construction management
- Prioritization of clusters in a region or city and then prioritization within a cluster
- Priority planning, i.e. planning priorities in the clusters based on set criteria (backbone, housing sector, business customers, income and tax revenue)
- Aligning project plans with internal and external stakeholders (with construction partners and the city)
- Developing criteria for partner management in the D2D area
- Day-to-day management of partners and implementation (construction) partners in coordination meetings
- Documentation and visualization of existing processes and development and alignment of new processes
- Meetings with mayors and city council members, political parties, attendance at city council sessions
Shenzhen, China
Customer Experience Principal Consultant
Huawei Technologies
- Product management for the Huawei CX platform
- Competitive analysis
- Development of new use cases
- Selling the platform at C-level to telecom operators worldwide
- Presenting the solution at exhibitions and trade shows around the world
- Calculating the operator business case
Romania
RemoteSubject Matter Expert for Concept Development (remote)
Metro
- Developing the basic concept for D2D B2B marketing
- Creating a training concept in English
- Budget planning including personnel costs, commissions and revenue targets
- Defining metrics (KPIs) for marketing
- Project plan, milestone plan and timing
Düsseldorf, Germany
GTM Fiber Optics Expert
Metrofibre
- Developing a data-driven expansion strategy
- Agency management including partner evaluation, agency selection and coordination
- Creating a general go-to-market (GTM) concept for customer acquisition in the clusters
- Analyzing and optimizing cluster management
- From initial contact to signing a cooperation agreement with the top 10 cities in NRW as the expansion area
- Daily project reporting
Romania
Project Manager
Orange & Romcom Shop s.r.l.
- Developing a sales concept together with the network operator Orange Romania
- Sales controlling & sales management
- Hiring the first employees and running a pilot
- Training the staff
- Handing over to the line organization
Willich, Germany
D2D Expert
PMODE GmbH
- Optimization and further development of the existing D2D concept, including
- D2D customer journey for target B2C customers (personas)
- Planning (time & budget) for new D2D sales activities
- Preparation for the decision to build in-house D2D sales capacity
- Further development of the KPI system, quality management, and reporting in both directions between agencies & clients
- Revision of agency management with contract management, commission model, and deployment planning
- Revision of training materials for photovoltaics
Leipzig, Germany
Program Management & Expert
PŸUR Business
- Design of an online availability tool for fiber optic marketing
- Setup of an online campaign management tool
- Analysis and optimization of partner enablement management
- Detailed project plan, milestone plan, time & budget planning
- Optimization and restructuring of partner contract management
- Setup of a PŸUR partner portal with an online ordering process
- Development of the partner support concept
- Daily project reporting on resources, timing, and budget
Program Manager
RheinEnergie AG & Kundengeist.cx
- Development of the business model
- Product management, including development of products, solutions, pricing, and a competitive analysis
- Creation of various customer-oriented showcases
- Creation of the marketing concept
- Creation of the proof of concept with market experts
Project Manager
UNION TANK Eckstein GmbH & Co. KG
- Detailed analysis of products and processes in the card and tollbox business
- Outsourcing the production of fuel cards to an external service provider
- Preparation of a 5-year business case
- Tendering and selection of the service provider
- Contract and price negotiations with the service provider
- Development of primary and secondary criteria for partner selection
- Definition and implementation of digital processes with the service provider
Project Lead
UNION TANK Eckstein GmbH & Co. KG
- Gathering requirements from the operations department
- Development of a KPI model
- Implementation of the KPI model in operations
- Establishment of necessary processes
- Training of employees
Sub-project Manager 'Digital Processes'
UNION TANK Eckstein GmbH & Co. KG
- Transformation of customer service from manual case processing to digital case processing
- Product and process analysis and creation of flowcharts in all departments
- Competitive analysis
- Categorizing processes into (a) as-is and (b) to be digitized
- Project planning in coordination with IT
- Reporting to management
Summary
Open to different cultures and industries from past projects, with a strong willingness to work successfully and purposefully with a variety of personalities.
Strategic, flexible, and innovative analyst focused on 'execution', turning strategy into reliable and sustainable results - "Mover & Shaker".
Highly self-motivated, reliable, well-organized, focused, goal-oriented, globally minded, and hard-working.
Very good project management skills and the ability to meet demanding deadlines.
Excellent interpersonal skills with a strong focus on communication, motivation, and teamwork.
Languages
German
NativeEnglish
AdvancedFrench
ElementaryEducation
University of Cologne
Diploma in Business Administration, Marketing & Sales · Cologne, Germany
Certifications & licenses
Pilot training (PPL)
Licensed Scrum Master & Product Owner
Scrum.org
Strategic project management
Certified sales trainer in the "High Investment Selling" and "Land & Expand" sales methods
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