Andreas (M) Flegel
Self-deployed CRM Consultant, BI Expert, Project Manager, Coach
Experience
Nov 2023 - May 2025
1 year 7 months Hildesheim, Germany
HybridCRM Consultant, BI Expert, Agile Coach
start-up, exceptional medical and wellness solution
- Analyze business situation: stagnation of sales – small recurring business consultant customer rate, huge number of visitors but little conversion rate, AOV does not take up, no customer segmentation/targeting, performance marketing approach fails to acquire the right customer.
- Advice on sales & marketing strategies and improve operations.
- Advice with key business strategy.
- Acquire key requirements and derive user stories for e-Shop development and customer data analysis.
- Develop comprehensive 360 degree customer data model.
- Implement data feeds from different systems and sources (10+).
- Develop meaningful ad-hoc data analysis to detail certain aspects of customer behavior using standard e-commerce KPIs such as AOV, Churn, conversion & abandoned checkout rates, ROAS, CPA, CPC.
- Derive clear and data-driven customer segmentation and targeting.
- Introduce and feed new content agency with customer insights to improve messages, frequency, and targeted audience.
- Provide crystal clear data prove to steer new “performance marketing” approach.
- Develop standard business operations reporting.
- Roles: Business Consultant, Agile Coach, Scrum, Kanban, Product Owner, Business Analyst.
- Technologies: Shopify, Amazon, Klaviyo, Typeform, Triple Whale, Google Analytics, SQL, Power Query, ETL, Power BI, GraphQL, Postman, Microsoft Planner.
Jul 2021 - Dec 2023
2 years 6 months Hamburg, Germany
HybridCRM Senior Consultant, Product Owner Event Management
Astra Zeneca
- Transform legacy process to new global way of working.
- Manage stakeholders.
- Understand omni-channel approach and eco-system.
- Identify external data interfaces and gaps.
- Acquire requirements / user stories / customer journeys from different analysis and gathering formats (workshops, interviews, etc.).
- Improve and optimize all aspects of the German event administration and registration process.
- Develop data connection to external registration web sites.
- Collaborate with external event delivery agencies.
- Manage stakeholders and consult with other product owners (international).
- Translate complex technical requirements / limitations into business language.
- Define process KPIs and provide analytics & intelligence to monitor continuous improvement.
- Build and run data mart to support business intelligence and user self-service.
- Resolve all project management duties in an agile / SAFe project framework (international solution delivery).
- Document key process aspects and provide training to power users.
- Roles: CRM Consultant, Product Owner, Coach.
- Technologies: Jira, Confluence, Salesforce/Veeva, Tealium, Adobe, Snaplogic, MuleSoft, Power Query, Power BI, Excel, BPMN 2.0, UML.
Jun 2021 - Aug 2021
3 months Berlin, Germany
RemoteCRM Consultant, User Story Developer
Zalando SE
- Acquire user requirements from 20+ interviewees (team leads and management) from 8+ different business units.
- Precise and analyze requirements re: Zalando standard CRM solution.
- Transform requirement statements and document 150+ user stories.
- Shape and describe epic.
- Prioritize requirements with key stakeholders and specify first possible technical solution.
- Provide advice business units project members and harmonize solution design for common process.
- Maintain all project aspects (agile).
- Roles: Agile Coach, Product Owner, Salesforce Consultant.
- Technologies: Google Workbench, Salesforce.
Oct 2020 - May 2021
8 months Munich, Germany
HybridCountry Deployment Lead, Veeva CRM-EM Senior Consultant
Biogen
- Develop multi country rapid approach to introduce, evaluate, and deploy existing Veeva Event Management solution (global template).
- Lead the execution of deployment and advice country implementation for Brazil, China, AT/CH, France, Italy, Portugal, and Nordics/Baltics to gain business value with global solution.
- Roles: Project Consultant/PMO.
May 2020 - Sep 2020
5 months Munich, Germany
HybridProcess Consultant, Interim Operations Management
Biogen
- Support affiliate teams to define local event management process based on global core template and solution.
- Guide multiple work teams to optimize and decide business change.
- Roles: Operations Manager, Process Owner.
Oct 2019 - Jul 2020
10 months Munich, Germany
HybridProject & Affiliate Deployment Consultant
Biogen
- Multi country Veeva (pharma) Event Management implementation project with a bio-technology corporation.
- Optimization of local business processes, requirement development, harmonization with global template, formal test and deployment.
- Roles/Technologies: CRM / Project Consultant, Salesforce/Veeva.
Nov 2018 - Jul 2019
9 months Düsseldorf, Germany
HybridProject Consultant, Agile Coach
Statkraft
- Salesforce Sales & Service Cloud, analysis existing and specification of a global core solution.
- Development technical master data model including permission and approval processes, data migration, interface specification.
- Data architect responsibility.
- Successful roll-out for German market.
- Coach global team on agile project management and Salesforce deployment strategy.
Feb 2018 - May 2018
4 months Ingelheim am Rhein, Germany
HybridSenior Process Manager MDM
Boehringer Ingelheim GmbH
- Re-establish global MDM program for consumer customers.
- Lead 25+ internal and external program team
- develop and run PMO.
Apr 2015 - Dec 2017
2 years 9 months Bad Homburg, Germany
HybridLeader CRM Service & Release Management Europe
Eli Lilly & Company
- Ensure service availability/utilization and process optimization.
- Develop BI/analytics & digital capabilities.
- Member of European Customer Operations lead team.
Mar 2012 - Mar 2015
3 years 1 month Bad Homburg, Germany
On-siteService & Release Manager
Eli Lilly & Company
- Manage all technical, organizational, business process aspects with global teams.
- Consult European operations teams.
- Establish service and release management Europe (ITIL).
Mar 2011 - Feb 2012
1 year Bad Homburg, Germany
On-siteIT Lead CRM Implementation
Eli Lilly & Company
- Project lead to shape and deploy global Salesforce.com (Veeva) CRM solution & data architecture for German affiliate.
Jan 2008 - Feb 2011
3 years 2 months Bad Homburg, Germany
On-siteCRM Process Consultant
Eli Lilly & Company
- Lead business optimization & transformation projects.
- Data privacy/compliance.
- Customer satisfaction process owner.
Feb 2007 - Dec 2008
11 months Bad Homburg, Germany
On-siteCRM IT Lead
Eli Lilly & Company
- IT responsibility for German implementation of global CRM.
Jun 2006 - Jan 2007
8 months Bad Homburg, Germany
On-siteIT Account Manager Lilly Deutschland
Eli Lilly & Company
- Interim management IT department German affiliate.
Jan 2004 - Jun 2006
2 years 6 months Bad Homburg, Germany
HybridGlobal CRM Business Process Architect & Process Lead
Eli Lilly & Company
- Establish & lead inhouse customer process consultant team (3 members)
- PMO governance.
- Markets: Europe, Japan, US, medical global.
Jan 2003 - Dec 2004
1 year Brussels, Belgium
HybridIT Consultant Demand IT, CRM Project European Midsize Affiliates
Eli Lilly & Company
- requirement acquisition & engineering
- consolidation and harmonization
- prioritization
- representation of consolidated requirements with regional CRM organization
- development, testing
- organizational change management / establish cross-country expertise
- training and roll-out
May 1999 - Dec 2003
3 years 8 months Bad Homburg, Germany
On-siteIT Consultant Demand IT, Technical Team Leader Demand IT
Eli Lilly & Company
Lead operational team (10 members) and ensure streamlining of operational processes and services for sales, marketing, and medical information.
Jul 1997 - Apr 1999
1 year 10 months Bad Homburg, Germany
On-siteSenior Systems Analyst & Enterprise Data Architect
Eli Lilly & Company
Sep 1994 - Jun 1997
2 years 10 months Karlsruhe, Germany
Project Leader, Consultant, Public Services unit
EDV-Beratung Dr.-Ing. Westernacher GmbH
- Department of Justice project.
Oct 1988 - May 1995
6 years 8 monthsSoftware Development & Consultant
Self employed
Summary
Provide experience and advice, capitalizing on acquired technology, architecture and business process/operations expertise over past 25+ years, preferably in a sales, CRM, customer engagement, service, e-commerce, and/or marketing project environment.
25+ years expertise in IT & business transformation/operations management in business support function, translate and convey between business and technology worlds
Sound CRM, business strategy and process know-how for sales, marketing, and service units
Maintained broad, well-selected network of key contacts within technology/sourcing, project management (agile), business process management and consulting
Advanced knowledge in Salesforce (sales, marketing, service cloud), Microsoft Power BI, and e-commerce (Shopify) & omni-channel eco-systems
Actively participates and networks in German CRM, agile project and BP management circles/workshops
15+ years data and business process architecture experience including MDM & governance
Successfully leads and motivates others to continuously follow change
Empathy driven respect for people, enthusiastic team player
Enjoys cross-functional work and lives inter-cultural environments
Ability to maintain mental stability in challenging environments
Customer & result oriented
Excellent communication skills from user up to decision maker level
Analytical, structured, able to abstract
dedicated to precision, quality, compliance, and integrity
flexible and mobile
Languages
German
Native
English
Advanced
French
Elementary
Education
TH Karlsruhe
Diplom-Informatiker, system analysis, data management, international marketing, operations research, thesis on “data exchange · Informatik · Karlsruhe, Germany
Certifications & licenses
Lean Six Sigma Green Belt education & qualification project
New Operations Manager Orientation
Proforma - BP modeling tool ProVision (today: OpenText)
New Supervisor/Manager Seminar I-III
Power Coaching
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