Andreas (M) Flegel

Self-deployed CRM Consultant, BI Expert, Project Manager, Coach

Wehrheim, Germany

Experience

Nov 2023 - May 2025
1 year 7 months
Hildesheim, Germany
Hybrid

CRM Consultant, BI Expert, Agile Coach

start-up, exceptional medical and wellness solution

  • Analyze business situation: stagnation of sales – small recurring business consultant customer rate, huge number of visitors but little conversion rate, AOV does not take up, no customer segmentation/targeting, performance marketing approach fails to acquire the right customer.
  • Advice on sales & marketing strategies and improve operations.
  • Advice with key business strategy.
  • Acquire key requirements and derive user stories for e-Shop development and customer data analysis.
  • Develop comprehensive 360 degree customer data model.
  • Implement data feeds from different systems and sources (10+).
  • Develop meaningful ad-hoc data analysis to detail certain aspects of customer behavior using standard e-commerce KPIs such as AOV, Churn, conversion & abandoned checkout rates, ROAS, CPA, CPC.
  • Derive clear and data-driven customer segmentation and targeting.
  • Introduce and feed new content agency with customer insights to improve messages, frequency, and targeted audience.
  • Provide crystal clear data prove to steer new “performance marketing” approach.
  • Develop standard business operations reporting.
  • Roles: Business Consultant, Agile Coach, Scrum, Kanban, Product Owner, Business Analyst.
  • Technologies: Shopify, Amazon, Klaviyo, Typeform, Triple Whale, Google Analytics, SQL, Power Query, ETL, Power BI, GraphQL, Postman, Microsoft Planner.
Jul 2021 - Dec 2023
2 years 6 months
Hamburg, Germany
Hybrid

CRM Senior Consultant, Product Owner Event Management

Astra Zeneca

  • Transform legacy process to new global way of working.
  • Manage stakeholders.
  • Understand omni-channel approach and eco-system.
  • Identify external data interfaces and gaps.
  • Acquire requirements / user stories / customer journeys from different analysis and gathering formats (workshops, interviews, etc.).
  • Improve and optimize all aspects of the German event administration and registration process.
  • Develop data connection to external registration web sites.
  • Collaborate with external event delivery agencies.
  • Manage stakeholders and consult with other product owners (international).
  • Translate complex technical requirements / limitations into business language.
  • Define process KPIs and provide analytics & intelligence to monitor continuous improvement.
  • Build and run data mart to support business intelligence and user self-service.
  • Resolve all project management duties in an agile / SAFe project framework (international solution delivery).
  • Document key process aspects and provide training to power users.
  • Roles: CRM Consultant, Product Owner, Coach.
  • Technologies: Jira, Confluence, Salesforce/Veeva, Tealium, Adobe, Snaplogic, MuleSoft, Power Query, Power BI, Excel, BPMN 2.0, UML.
Jun 2021 - Aug 2021
3 months
Berlin, Germany
Remote

CRM Consultant, User Story Developer

Zalando SE

  • Acquire user requirements from 20+ interviewees (team leads and management) from 8+ different business units.
  • Precise and analyze requirements re: Zalando standard CRM solution.
  • Transform requirement statements and document 150+ user stories.
  • Shape and describe epic.
  • Prioritize requirements with key stakeholders and specify first possible technical solution.
  • Provide advice business units project members and harmonize solution design for common process.
  • Maintain all project aspects (agile).
  • Roles: Agile Coach, Product Owner, Salesforce Consultant.
  • Technologies: Google Workbench, Salesforce.
Oct 2020 - May 2021
8 months
Munich, Germany
Hybrid

Country Deployment Lead, Veeva CRM-EM Senior Consultant

Biogen

  • Develop multi country rapid approach to introduce, evaluate, and deploy existing Veeva Event Management solution (global template).
  • Lead the execution of deployment and advice country implementation for Brazil, China, AT/CH, France, Italy, Portugal, and Nordics/Baltics to gain business value with global solution.
  • Roles: Project Consultant/PMO.
May 2020 - Sep 2020
5 months
Munich, Germany
Hybrid

Process Consultant, Interim Operations Management

Biogen

  • Support affiliate teams to define local event management process based on global core template and solution.
  • Guide multiple work teams to optimize and decide business change.
  • Roles: Operations Manager, Process Owner.
Oct 2019 - Jul 2020
10 months
Munich, Germany
Hybrid

Project & Affiliate Deployment Consultant

Biogen

  • Multi country Veeva (pharma) Event Management implementation project with a bio-technology corporation.
  • Optimization of local business processes, requirement development, harmonization with global template, formal test and deployment.
  • Roles/Technologies: CRM / Project Consultant, Salesforce/Veeva.
Nov 2018 - Jul 2019
9 months
Düsseldorf, Germany
Hybrid

Project Consultant, Agile Coach

Statkraft

  • Salesforce Sales & Service Cloud, analysis existing and specification of a global core solution.
  • Development technical master data model including permission and approval processes, data migration, interface specification.
  • Data architect responsibility.
  • Successful roll-out for German market.
  • Coach global team on agile project management and Salesforce deployment strategy.
Feb 2018 - May 2018
4 months
Ingelheim am Rhein, Germany
Hybrid

Senior Process Manager MDM

Boehringer Ingelheim GmbH

  • Re-establish global MDM program for consumer customers.
  • Lead 25+ internal and external program team
  • develop and run PMO.
Apr 2015 - Dec 2017
2 years 9 months
Bad Homburg, Germany
Hybrid

Leader CRM Service & Release Management Europe

Eli Lilly & Company

  • Ensure service availability/utilization and process optimization.
  • Develop BI/analytics & digital capabilities.
  • Member of European Customer Operations lead team.
Mar 2012 - Mar 2015
3 years 1 month
Bad Homburg, Germany
On-site

Service & Release Manager

Eli Lilly & Company

  • Manage all technical, organizational, business process aspects with global teams.
  • Consult European operations teams.
  • Establish service and release management Europe (ITIL).
Mar 2011 - Feb 2012
1 year
Bad Homburg, Germany
On-site

IT Lead CRM Implementation

Eli Lilly & Company

  • Project lead to shape and deploy global Salesforce.com (Veeva) CRM solution & data architecture for German affiliate.
Jan 2008 - Feb 2011
3 years 2 months
Bad Homburg, Germany
On-site

CRM Process Consultant

Eli Lilly & Company

  • Lead business optimization & transformation projects.
  • Data privacy/compliance.
  • Customer satisfaction process owner.
Feb 2007 - Dec 2007
11 months
Bad Homburg, Germany
On-site

CRM IT Lead

Eli Lilly & Company

  • IT responsibility for German implementation of global CRM.
Jun 2006 - Jan 2007
8 months
Bad Homburg, Germany
On-site

IT Account Manager Lilly Deutschland

Eli Lilly & Company

  • Interim management IT department German affiliate.
Jan 2004 - Jun 2006
2 years 6 months
Bad Homburg, Germany
Hybrid

Global CRM Business Process Architect & Process Lead

Eli Lilly & Company

  • Establish & lead inhouse customer process consultant team (3 members)
  • PMO governance.
  • Markets: Europe, Japan, US, medical global.
Jan 2003 - Dec 2003
1 year
Brussels, Belgium
Hybrid

IT Consultant Demand IT, CRM Project European Midsize Affiliates

Eli Lilly & Company

  • requirement acquisition & engineering
  • consolidation and harmonization
  • prioritization
  • representation of consolidated requirements with regional CRM organization
  • development, testing
  • organizational change management / establish cross-country expertise
  • training and roll-out
May 1999 - Dec 2002
3 years 8 months
Bad Homburg, Germany
On-site

IT Consultant Demand IT, Technical Team Leader Demand IT

Eli Lilly & Company

Lead operational team (10 members) and ensure streamlining of operational processes and services for sales, marketing, and medical information.

Jul 1997 - Apr 1999
1 year 10 months
Bad Homburg, Germany
On-site

Senior Systems Analyst & Enterprise Data Architect

Eli Lilly & Company

Sep 1994 - Jun 1997
2 years 10 months
Karlsruhe, Germany

Project Leader, Consultant, Public Services unit

EDV-Beratung Dr.-Ing. Westernacher GmbH

  • Department of Justice project.
Oct 1988 - May 1995
6 years 8 months

Software Development & Consultant

Self employed

Summary

Provide experience and advice, capitalizing on acquired technology, architecture and business process/operations expertise over past 25+ years, preferably in a sales, CRM, customer engagement, service, e-commerce, and/or marketing project environment.

  • 25+ years expertise in IT & business transformation/operations management in business support function, translate and convey between business and technology worlds

  • Sound CRM, business strategy and process know-how for sales, marketing, and service units

  • Maintained broad, well-selected network of key contacts within technology/sourcing, project management (agile), business process management and consulting

  • Advanced knowledge in Salesforce (sales, marketing, service cloud), Microsoft Power BI, and e-commerce (Shopify) & omni-channel eco-systems

  • Actively participates and networks in German CRM, agile project and BP management circles/workshops

  • 15+ years data and business process architecture experience including MDM & governance

  • Successfully leads and motivates others to continuously follow change

  • Empathy driven respect for people, enthusiastic team player

  • Enjoys cross-functional work and lives inter-cultural environments

  • Ability to maintain mental stability in challenging environments

  • Customer & result oriented

  • Excellent communication skills from user up to decision maker level

  • Analytical, structured, able to abstract

  • dedicated to precision, quality, compliance, and integrity

  • flexible and mobile

Languages

German
Native
English
Advanced
French
Elementary

Education

Karlsruhe University of Applied Sciences

Diploma in Computer Science, system analysis, data management, international marketing, operations research, thesis on "data · Computer Science · Karlsruhe, Germany

Certifications & licenses

Lean Six Sigma Green Belt education & qualification project

New Operations Manager Orientation

Proforma - BP modeling tool ProVision (today: OpenText)

New Supervisor/Manager Seminar I-III

Power Coaching

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