Recommended expert

Rolf-peter Koch

Head of Marketing and Sales

Rolf-peter Koch
Essen, Germany

Experience

Jan 2022 - Apr 2022
4 months

Head of Marketing and Sales

Bionorica SE

Feb 2021 - Aug 2021
7 months

Head of Field Force

Stada Consumer Health

Jan 2014 - Dec 2016
3 years

Executive Consultant

Dr. Scheffler

Jan 2013 - Present
13 years 1 month

Interim Manager and Consultant

Self-Employed

  • Successful completion of targeting projects (doctors and pharmacies)
  • Improvement of brand presentation via category management projects
  • Development of professional sales monitoring tools
  • Implementation of concepts for key account customers such as wholesalers and independent pharmacy cooperatives
  • Sales cycle planning: planning and execution of sales cycles for doctors and pharmacies
  • Long-term qualification projects for pharmacy and detailing forces, including train-the-trainer projects (coaching skills for sales managers) to trainings and coachings for field forces (> 20 projects in 12 years)
  • Introduction of CRM systems (4 in total over 15 years)
  • Development of pay-for-performance systems (sales incentives)
  • Coordination of telesales (inbound, outbound) with all field force activities
  • Qualification of leadership skills for sales managers (regional sales managers and key account managers)
  • Change management projects (integration of merged and acquired companies as well as reorganisation projects)
Jan 2013 - Dec 2014
2 years

Sales Project Manager

Omega Pharma

Oct 2009 - Present
16 years 4 months

Freelance Sales-Force and Marketing Developer Consultant, Trainer and Coach

Self-Employed

Oct 2008 - Sep 2009
1 year
Starnberg, Germany

Key Account and Partner Manager

Pharmatechnik GmbH & Co. KG

Aug 2004 - Sep 2008
4 years 2 months
Germany

National Sales Manager

Bayer Vital GmbH

Aug 1998 - Jul 2004
6 years
Germany

Regional Sales Manager Channel Management

Bayer Vital GmbH

May 1996 - Jun 1998
2 years 2 months
Germany

Regional Sales Manager OTC and STS (Diabetes Self Testing Systems)

Bayer Vital GmbH

Jan 1995 - Apr 1996
1 year 4 months
Germany

Regional Sales Manager and Regional Key Account Manager Mass Market and OTC

Bayer Vital GmbH

Aug 1993 - Dec 1994
1 year 5 months
Germany

Category Director Analgesics

Bayer Vital GmbH

Jun 1990 - Jul 1993
3 years 2 months
Germany

Brand Manager Aspirin

Bayer Vital GmbH

Apr 1989 - May 1990
1 year 2 months
Germany

Assistant Brand Manager Aspirin

Bayer Vital GmbH

Jan 1988 - Mar 1989
1 year 3 months
Germany

Brand Assistant, Wick Cough Drops

Procter & Gamble

Sep 1986 - Sep 1987
1 year 1 month
Adelaide, Australia

Marketing and Sales Trainee

F.H. Faulding Ltd.

Summary

My professional experience and my personal interests enable me to handle difficult tasks in changing markets.

My main emphasis in all my projects has always been on developing the abilities and skills of my direct and indirect reports.

My expertise is well balanced between job-related skills (marketing and sales expertise in FMCG, OTC and Rx markets, category management) and important meta-skills (leadership, negotiation, change management experience, organisational development, psychological expertise).

State-of-the-art science, evidence-based management and a pragmatic hands-on mentality are important aspects in all my projects.

For my clients this results in professional support in all marketing and sales projects with sustainable results. We work on direct success factors and achieve quick returns. This applies to all qualification initiatives with marketing and sales teams as well as projects in interim management.

My customers benefit from my comprehensive experience in health care (OTC, OTX, RX, phyto-products, generics, parallel imports, cosmetics, wholesalers) and beyond (FMCG, IT, investment goods). A best practice transfer from different industries allows me to bring a creative out-of-the-box-thinking philosophy to all measures taken.

I guarantee high quality in all my projects and above all a fast and excellent execution with immediate results.

I combine a high degree of strategic clarity and a scientific background with pragmatic hands-on abilities. With excellent communication skills I invariably get my message across, convincing people to embrace challenges and change.

Successful salesmanship is joint-venture selling. Sales reps and customers see their mutual business as a joint venture with growth opportunities and shared responsibility for results.

Languages

German
Native
English
Advanced
French
Elementary

Education

Oct 2015 - Jun 2017

Academy of Neuroscience

Master of Cognitive Neuroscience · Cognitive Neuroscience · Cologne, Germany

Oct 1980 - Jun 1986

Schumpeter Business School University of Wuppertal

Diploma in Economics · Business Administration and Management Science · Wuppertal, Germany

Certifications & licenses

Certified Medical Representative

Business Correspondent in English

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Similar Freelancers

Discover other experts with similar qualifications and experience

Michael Tomaschewski
Michael Tomaschewski

B2B Growth Consultant

View Profile
Jannik Jespers
Jannik Jespers

Freelance Salesforce Consultant & Developer

View Profile
Carina Felten
Carina Felten

Owner & Consultant

View Profile
Juliane Winterscheid
Juliane Winterscheid

Project & Change Manager Organizational Transformation

View Profile
Frank Lauterhahn
Frank Lauterhahn

CRM Project Manager

View Profile
Hans Friedrich
Hans Friedrich

Managing Director

View Profile
Sascha Scheffler
Sascha Scheffler

Lecturer for Generative AI, Freelance Part-Time Associate

View Profile
Dirk Rosenstock
Dirk Rosenstock

Interim CCO, Chief Commercial Officer

View Profile
Giuseppe Caruso
Giuseppe Caruso

Partner Sales Manager

View Profile
Gesa Gleue
Gesa Gleue

Salesforce Consultant

View Profile
Daniel Schauer
Daniel Schauer

Salesforce Marketing Cloud & Sales Cloud Consulting

View Profile
Andreas Flegel
Andreas Flegel

CRM Consultant, BI Expert, Project Manager, Coach

View Profile
Bernhard Steimel
Bernhard Steimel

Innovation Scout & Matchmaker

View Profile
Matthias Schwarz
Matthias Schwarz

Manager External Staffing Digital & Operations

View Profile
Ron Meyknecht
Ron Meyknecht

Revising business strategy and scaling

View Profile
Mirko Bonk
Mirko Bonk

Project Manager

View Profile
Christian Land
Christian Land

Solution Sales Specialist

View Profile
Oliver Schulz
Oliver Schulz

SAP Subproject Manager (SCM, MM, EWM)

View Profile
Jürgen Schmidt
Jürgen Schmidt

Interim Manager Member of the Executive Management

View Profile
Reinhard Schroers
Reinhard Schroers

Site Management and Business Development

View Profile
Markus Feigelbinder
Markus Feigelbinder

Global Director B2B SaaS and Digital Growth

View Profile
Ulrich Eggert
Ulrich Eggert

Interim Managing Director

View Profile
Bhanu prakash Avula
Bhanu prakash Avula

CRM and MarTech Expert

View Profile
Christian Schneider
Christian Schneider

Partner and AI Transformation Guide

View Profile
Giuseppe Manolio
Giuseppe Manolio

Agile Team Coach

View Profile
Hans j. Friedrich
Hans j. Friedrich

Project Lead & Subject Matter Expert

View Profile
Claus Rotstein
Claus Rotstein

Interim National Sales Manager

View Profile
Michael Jaeger
Michael Jaeger

Founder & Managing Director

View Profile
Gordan Volaric
Gordan Volaric

Founder – Consultant for Revenue Operations, Automation & Process Optimization (Sales/Mkt/CS)

View Profile
Stefan Bornemann
Stefan Bornemann

Senior HR Manager

View Profile