Rolf-peter Koch
Head of Marketing and Sales
Experience
Head of Marketing and Sales
Bionorica SE
Head of Field Force
Stada Consumer Health
Executive Consultant
Dr. Scheffler
Interim Manager and Consultant
Self-Employed
- Successful completion of targeting projects (doctors and pharmacies)
- Improvement of brand presentation via category management projects
- Development of professional sales monitoring tools
- Implementation of concepts for key account customers such as wholesalers and independent pharmacy cooperatives
- Sales cycle planning: planning and execution of sales cycles for doctors and pharmacies
- Long-term qualification projects for pharmacy and detailing forces, including train-the-trainer projects (coaching skills for sales managers) to trainings and coachings for field forces (> 20 projects in 12 years)
- Introduction of CRM systems (4 in total over 15 years)
- Development of pay-for-performance systems (sales incentives)
- Coordination of telesales (inbound, outbound) with all field force activities
- Qualification of leadership skills for sales managers (regional sales managers and key account managers)
- Change management projects (integration of merged and acquired companies as well as reorganisation projects)
Sales Project Manager
Omega Pharma
Freelance Sales-Force and Marketing Developer Consultant, Trainer and Coach
Self-Employed
Key Account and Partner Manager
Pharmatechnik GmbH & Co. KG
National Sales Manager
Bayer Vital GmbH
Regional Sales Manager Channel Management
Bayer Vital GmbH
Regional Sales Manager OTC and STS (Diabetes Self Testing Systems)
Bayer Vital GmbH
Regional Sales Manager and Regional Key Account Manager Mass Market and OTC
Bayer Vital GmbH
Category Director Analgesics
Bayer Vital GmbH
Brand Manager Aspirin
Bayer Vital GmbH
Assistant Brand Manager Aspirin
Bayer Vital GmbH
Brand Assistant, Wick Cough Drops
Procter & Gamble
Marketing and Sales Trainee
F.H. Faulding Ltd.
Summary
My professional experience and my personal interests enable me to handle difficult tasks in changing markets.
My main emphasis in all my projects has always been on developing the abilities and skills of my direct and indirect reports.
My expertise is well balanced between job-related skills (marketing and sales expertise in FMCG, OTC and Rx markets, category management) and important meta-skills (leadership, negotiation, change management experience, organisational development, psychological expertise).
State-of-the-art science, evidence-based management and a pragmatic hands-on mentality are important aspects in all my projects.
For my clients this results in professional support in all marketing and sales projects with sustainable results. We work on direct success factors and achieve quick returns. This applies to all qualification initiatives with marketing and sales teams as well as projects in interim management.
My customers benefit from my comprehensive experience in health care (OTC, OTX, RX, phyto-products, generics, parallel imports, cosmetics, wholesalers) and beyond (FMCG, IT, investment goods). A best practice transfer from different industries allows me to bring a creative out-of-the-box-thinking philosophy to all measures taken.
I guarantee high quality in all my projects and above all a fast and excellent execution with immediate results.
I combine a high degree of strategic clarity and a scientific background with pragmatic hands-on abilities. With excellent communication skills I invariably get my message across, convincing people to embrace challenges and change.
Successful salesmanship is joint-venture selling. Sales reps and customers see their mutual business as a joint venture with growth opportunities and shared responsibility for results.
Languages
Education
Academy of Neuroscience
Master of Cognitive Neuroscience · Cognitive Neuroscience · Cologne, Germany
Schumpeter Business School University of Wuppertal
Diploma in Economics · Business Administration and Management Science · Wuppertal, Germany
Certifications & licenses
Certified Medical Representative
Business Correspondent in English
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