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Rolf-Peter Koch

Head of Marketing and Sales

Rolf-Peter Koch
Essen, Germany

Experience

Jan 2022 - Apr 2022
4 months

Head of Marketing and Sales

Bionorica SE

Feb 2021 - Aug 2021
7 months

Head of Field Force

Stada Consumer Health

Jan 2014 - Dec 2016
3 years

Executive Consultant

Dr. Scheffler

Jan 2013 - Present
13 years 2 months

Interim Manager and Consultant

Self-Employed

  • Successful completion of targeting projects (doctors and pharmacies)
  • Improvement of brand presentation via category management projects
  • Development of professional sales monitoring tools
  • Implementation of concepts for key account customers such as wholesalers and independent pharmacy cooperatives
  • Sales cycle planning: planning and execution of sales cycles for doctors and pharmacies
  • Long-term qualification projects for pharmacy and detailing forces, including train-the-trainer projects (coaching skills for sales managers) to trainings and coachings for field forces (> 20 projects in 12 years)
  • Introduction of CRM systems (4 in total over 15 years)
  • Development of pay-for-performance systems (sales incentives)
  • Coordination of telesales (inbound, outbound) with all field force activities
  • Qualification of leadership skills for sales managers (regional sales managers and key account managers)
  • Change management projects (integration of merged and acquired companies as well as reorganisation projects)
Jan 2013 - Dec 2014
2 years

Sales Project Manager

Omega Pharma

Oct 2009 - Present
16 years 5 months

Freelance Sales-Force and Marketing Developer Consultant, Trainer and Coach

Self-Employed

Oct 2008 - Sep 2009
1 year
Starnberg, Germany

Key Account and Partner Manager

Pharmatechnik GmbH & Co. KG

Aug 2004 - Sep 2008
4 years 2 months
Germany

National Sales Manager

Bayer Vital GmbH

Aug 1998 - Jul 2004
6 years
Germany

Regional Sales Manager Channel Management

Bayer Vital GmbH

May 1996 - Jun 1998
2 years 2 months
Germany

Regional Sales Manager OTC and STS (Diabetes Self Testing Systems)

Bayer Vital GmbH

Jan 1995 - Apr 1996
1 year 4 months
Germany

Regional Sales Manager and Regional Key Account Manager Mass Market and OTC

Bayer Vital GmbH

Aug 1993 - Dec 1994
1 year 5 months
Germany

Category Director Analgesics

Bayer Vital GmbH

Jun 1990 - Jul 1993
3 years 2 months
Germany

Brand Manager Aspirin

Bayer Vital GmbH

Apr 1989 - May 1990
1 year 2 months
Germany

Assistant Brand Manager Aspirin

Bayer Vital GmbH

Jan 1988 - Mar 1989
1 year 3 months
Germany

Brand Assistant, Wick Cough Drops

Procter & Gamble

Sep 1986 - Sep 1987
1 year 1 month
Adelaide, Australia

Marketing and Sales Trainee

F.H. Faulding Ltd.

Summary

My professional experience and my personal interests enable me to handle difficult tasks in changing markets.

My main emphasis in all my projects has always been on developing the abilities and skills of my direct and indirect reports.

My expertise is well balanced between job-related skills (marketing and sales expertise in FMCG, OTC and Rx markets, category management) and important meta-skills (leadership, negotiation, change management experience, organisational development, psychological expertise).

State-of-the-art science, evidence-based management and a pragmatic hands-on mentality are important aspects in all my projects.

For my clients this results in professional support in all marketing and sales projects with sustainable results. We work on direct success factors and achieve quick returns. This applies to all qualification initiatives with marketing and sales teams as well as projects in interim management.

My customers benefit from my comprehensive experience in health care (OTC, OTX, RX, phyto-products, generics, parallel imports, cosmetics, wholesalers) and beyond (FMCG, IT, investment goods). A best practice transfer from different industries allows me to bring a creative out-of-the-box-thinking philosophy to all measures taken.

I guarantee high quality in all my projects and above all a fast and excellent execution with immediate results.

I combine a high degree of strategic clarity and a scientific background with pragmatic hands-on abilities. With excellent communication skills I invariably get my message across, convincing people to embrace challenges and change.

Successful salesmanship is joint-venture selling. Sales reps and customers see their mutual business as a joint venture with growth opportunities and shared responsibility for results.

Languages

German
Native
English
Advanced
French
Elementary

Education

Oct 2015 - Jun 2017

Academy of Neuroscience

Master of Cognitive Neuroscience · Cognitive Neuroscience · Cologne, Germany

Oct 1980 - Jun 1986

Schumpeter Business School University of Wuppertal

Diploma in Economics · Business Administration and Management Science · Wuppertal, Germany

Certifications & licenses

Certified Medical Representative

Business Correspondent in English

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Rolf-Peter based?

Rolf-Peter is based in Essen, Germany.

What languages does Rolf-Peter speak?

Rolf-Peter speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Rolf-Peter have?

Rolf-Peter has at least 38 years of experience. During this time, Rolf-Peter has worked in at least 16 different roles and for 9 different companies. The average length of individual experience is 2 years and 5 months. Note that Rolf-Peter may not have shared all experience and actually has more experience.

What roles would Rolf-Peter be best suited for?

Based on recent experience, Rolf-Peter would be well-suited for roles such as: Head of Marketing and Sales, Head of Field Force, Executive Consultant.

What is Rolf-Peter's latest experience?

Rolf-Peter's most recent position is Head of Marketing and Sales at Bionorica SE.

What companies has Rolf-Peter worked for in recent years?

In recent years, Rolf-Peter has worked for Bionorica SE, Stada Consumer Health, and Self-Employed.

Which industries is Rolf-Peter most experienced in?

Rolf-Peter is most experienced in industries like Pharmaceutical, Professional Services, and Information Technology (IT). Rolf-Peter also has some experience in Healthcare and Manufacturing.

Which business areas is Rolf-Peter most experienced in?

Rolf-Peter is most experienced in business areas like Sales, Marketing, and Information Technology (IT). Rolf-Peter also has some experience in Project Management, Strategy and Planning, and Product Development.

Which industries has Rolf-Peter worked in recently?

Rolf-Peter has recently worked in industries like Information Technology (IT), Professional Services, and Pharmaceutical.

Which business areas has Rolf-Peter worked in recently?

Rolf-Peter has recently worked in business areas like Marketing, Sales, and Information Technology (IT).

What is Rolf-Peter's education?

Rolf-Peter holds a Master in Cognitive Neuroscience from Academy of Neuroscience and a Master in Business Administration and Management Science from Schumpeter Business School University of Wuppertal.

Does Rolf-Peter have any certificates?

Rolf-Peter has 2 certificates. These include: Certified Medical Representative and Business Correspondent in English.

What is the availability of Rolf-Peter?

Rolf-Peter is immediately available for suitable projects.

What is the rate of Rolf-Peter?

Rolf-Peter's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Rolf-Peter?

To hire Rolf-Peter, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

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Market avg: 840-1000 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.