Rolf-peter K.

Head of Marketing and Sales

Essen, Germany

Experience

Jan 2022 - Apr 2022
4 months

Head of Marketing and Sales

Bionorica SE

Operative Head of Marketing and Sales for the German business of Bionorica.

Feb 2021 - Aug 2021
7 months

Head of Field Force

Stada Consumer Health

  • Formation of an OTC generics field force, recruitment and skill development.
  • Fine-tuning of sales allowance system, sales strategy and operative execution of marketing and sales plans.
Jan 2014 - Dec 2016
3 years

Executive Consultant

Dr. Scheffler

Formation of a complete sales organization from scratch.

Jan 2013 - Jun 2013
6 months

Sales Project Manager

Omega Pharma

Oct 2009 - Present
15 years 11 months

Freelance Sales-Force and Marketing Developer Consultant, Trainer and Coach

  • Consultant, Trainer and Coach (FMCG, OTC, OTX, Rx, Generics, Re-imported Pharmaceuticals, Cosmetics).
  • Successful completion of targeting projects (doctors and pharmacies).
  • Improvement of brand presentation via category management projects.
  • Development of professional sales monitoring tools.
  • Implementation of concepts for key account customers such as wholesalers and independent pharmacy cooperations.
  • Sales cycle planning: planning and execution of sales cycles for doctors and pharmacies.
  • Long term qualification projects for pharmacy and detailing forces. Starting from train-the-trainer projects (coaching skills for Sales Managers) to trainings and coachings for field forces. (> 20 projects in 12 years).
  • Introduction of CRM systems. (Total of 4 in 15 years).
  • Development of pay-for-performance systems (sales allowances).
  • Synchronization of telesales (inbound, outbound) with all field force activities.
  • Qualification of leadership skills for Sales Managers (Regional Sales Managers and Key Account managers).
  • Change management projects (integration of merged and acquired companies as well as reorganization projects).
Oct 2008 - Sep 2009
1 year
Starnberg, Germany

Key Account and Partner Manager

Pharmatechnik GmbH & Co. KG

Aug 2004 - Sep 2008
4 years 2 months
Germany

National Sales Manager

Bayer Vital GmbH

Aug 1998 - Jul 2004
6 years
Germany

Regional Sales Manager Channel Management

Bayer Vital GmbH

May 1996 - Jun 1998
2 years 2 months
Germany

Regional Sales Manager OTC and STS (Diabetes Self Testing Systems)

Bayer Vital GmbH

Jan 1995 - Apr 1996
1 year 4 months
Germany

Regional Sales Manager and Regional Key Account Manager Mass Market and OTC

Bayer Vital GmbH

Aug 1993 - Dec 1994
1 year 5 months
Germany

Category Director Analgesics

Bayer Vital GmbH

Jun 1990 - Jul 1993
3 years 2 months
Germany

Brand Manager Aspirin

Bayer Vital GmbH

Apr 1989 - May 1990
1 year 2 months
Germany

Assistant Brand Manager Aspirin

Bayer Vital GmbH Germany

Included sales force assignment.

Jan 1988 - Mar 1989
1 year 3 months
Germany

Brand Assistant, Wick Cough Drops

Procter & Gamble

Sep 1986 - Sep 1987
1 year 1 month
Adelaide, Australia

Marketing and Sales Traineeship

F.H. Faulding Ltd.

Summary

My professional experience and my personal interests enable me to handle difficult tasks in changing markets.

My main emphasis in all my projects has always been on developing the abilities and skills of my direct and indirect reports.

My expertise is well balanced between job-related skills (Marketing and Sales expertise in FMCG, OTC and Rx markets, Category Management) and important meta-skills (Leadership, Negotiation, Change Management, Organizational Development, Psychological insight)

State-of-the-art science, Evidence Based Management and a pragmatic hands-on mentality are important aspects in all my projects.

For my clients this results in:

  • Professional support in all marketing and sales projects with sustainable results.
  • Working on direct success factors and achieving quick returns.

This applies to all qualification initiatives with marketing and sales teams as well as projects in interim management.

A best practice transfer from different industries allows me to bring a creative out-of-the-box thinking philosophy to every measure taken.

I guarantee high quality in all my projects and, above all, quick and excellent execution with immediate results.

I combine a high degree of strategic clarity and a scientific background with pragmatic hands-on abilities. With excellent communication skills I always get my message across, convincing people to embrace challenges and changes.

(in pharma sales organizations this is still a vision) Successful salesmanship is joint-venture selling. Sales reps and customers see their mutual business as a joint venture with opportunities to grow and shared responsibility for achieving growth.

Languages

German
Native
English
Advanced
French
Elementary

Education

Oct 2015 - Jun 2017

Academy of Neuroscience

Master of Cognitive Neuroscience · Cognitive Neuroscience · Cologne, Germany

Oct 1980 - Jun 1986

Schumpeter Business School University of Wuppertal

Diploma in Economics · Business Administration and Management Science · Wuppertal, Germany

Certifications & licenses

Certified Medical Representative

Business Correspondent in English

Pharmareferent

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