Claus Rotstein
Interim National Sales Manager
Experience
Interim National Sales Manager
Stanley Black & Decker
- Interim management (functional and disciplinary leadership)
- Responsible for professional power tools (brand DeWalt)
- Implemented structured sales management using Salesforce
- Developed new KPIs
- Conducted a Sales Excellence program (customer profitability, customer segmentation)
- Implemented eCommerce strategy and developed eCommerce customers
- Revenue responsibility: €65m
- Headcount: 23 employees
Sales Manager, West Region
Lafarge Holcim
- Provided functional and disciplinary leadership for the sales team
- Realigned the sales team to focus on specialty building materials (CO2-reduced concrete)
- Restructured the sales team (strengthening inside sales to support field reps)
- Revenue responsibility: €100m
- Headcount: 26 employees
Business Consultant
Self-employed
- Advised companies on entering new markets (regional and market segments)
- Strategic sales and marketing consulting
- Advised entrepreneurs
- Interim Management
Business Consultant
Smart CoRe Solutions
- Created business plan for bank submission
- Built a sales organization for Smart CoRe Solutions in Australia
- Recruited key personnel
- Planned and implemented marketing, sales, and eCommerce strategy
- Business coaching (ongoing)
Sales Manager
Minova
Revenue responsibility: €15m
Headcount: 16 employees
Full P&L and balance sheet responsibility
Sales and marketing strategy
Sales territory: Germany, Italy, Switzerland, Turkey, Ukraine, Georgia
Staff development and selection
Full responsibility for supply chain management
Prepared sales and expense budgets
Negotiated contracts with key accounts
Key achievement: Restructured the sales team from mining to construction industry
Formwork Systems Sales Engineer
Hünnebeck
Sales responsibility: €3m
Key account management
Technical advice on formwork for customers with reinforced concrete projects
New customer acquisition
Analysis and reporting of financial data
Outstanding achievement: Revived a sales territory that had not been managed for years
Business Development Manager – Concrete Repair
Mapei Australia
Sales responsibility: €2m
Market analysis for building restoration products in Australia
Launch of building restoration products
Specification of Mapei’s products
New customer acquisition
Analysis and reporting of financial data
Staff development and recruitment
Outstanding achievements:
Launched a new product line (concrete repair)
Successfully acquired new customers
President Queensland
Concrete Institute of Australia
President of the Australian Concrete Institute in the state of Queensland
Sales Manager – Engineering & Architectural
ITW Construction Systems
Staff responsibility: 8 employees
Sales responsibility: €15m
Post-merger integration: Integration of sales teams and product portfolios of two acquisitions
Implementation of the eCommerce strategy
Development and implementation of strategic growth initiatives
Analysis and reporting of financial data
Contract negotiations with large projects
Staff development and recruitment
Preparation of sales and expense budgets
Outstanding achievements:
26% sales growth with a 250 basis point increase in gross margin in 2014 year-over-year
Integration of three new key account managers
Successful contract negotiations for the major projects Barangaroo and Darling Harbour Live in Sydney
Business Development Manager
ITW Construction Systems
Successfully developed a new business division
Sales responsibility: €6m
Business development in a new market segment (mining industry)
Responsible for profit and loss statement
Product development of an Engineered Cementitious Composite
Creation and execution of the strategic business plan
Creation and execution of the marketing plan
Preparation of budgets
Analysis and reporting of financial data
Contract negotiations with suppliers and customers
Staff development and recruitment
Development of a concrete lab
Authored and presented technical papers (Concrete 2011 Perth, ICCX 2011 Sydney, Concrete 2013 Gold Coast etc.)
Outstanding achievements:
Developed a new technology product
Entered the mining industry
Integrated the new business division into the overall company
Manager Major Projects QLD
ITW Construction Systems
Sales responsibility: €3m
Key account management (incl. major projects Airport Link, Clem 7, Gateway Upgrade etc.)
Planning and execution of growth initiatives and product launches in QLD
Outstanding achievements:
Successfully exceeded the largest sales budget within ITW Construction Systems for three consecutive years
10% year-over-year sales growth from 2008 to 2009 despite challenging market conditions following the Lehman Brothers collapse
Sales Engineer QLD
ITW Construction Systems
Specification of the entire product range
Development of key account managers
Static calculations for customers
Technical customer support
Marketing initiatives, publication of several technical articles in trade journals
Networking with engineering firms, construction companies, authorities, and other construction suppliers
Presentations at industry events and technical seminars
Outstanding achievements:
Highest specification volume within ITW Construction Systems for two consecutive years
Site Manager
Kasperek
- Site manager for building renovation projects
- Responsible for site inspections, preparing quotes, project planning and execution, billing, and customer relations
International Management Program Participant
GFW
- MBA courses in Intercultural Management, Professional Communication in English, and Economics at the Bundeswehr University Munich
- MBA courses in Human Resources Management, Organisational Behaviour, and Negotiation Strategies at Queensland University of Technology, Brisbane
- Project manager for a pilot project and a landfill reclamation project at Thiess Services, Swanbank
- Responsible for personnel, budget, and customer consulting
Infrastructure Officer
Bundeswehr
- Supervision and cost control of 120 construction projects with an investment volume of €500m
- Preparation of building permit applications with investment volumes over €1m
- Responsible for implementing the emission control regulation in 23 major Bundeswehr properties
- Role covered all army schools
Company Commander and Security Chief
German Armed Forces
- Personnel development and assessment (80 employees)
- Development and execution of maintenance schedules for military heavy equipment valued at $200m+
- Supply Chain Management
- Budgeting and cost control
- Development and implementation of security plans
- Security inspections at all brigade facilities (5 barracks)
- Security screenings of military personnel with secret and top secret clearance
- Security plans for public events with up to 12,000 attendees
Head of Communications Technology
Engineer Battalion 801
- Responsible for information management and IT security
- Implementation of a new information management system
- Installation of a computer network with 60 computers
Deployment in Kosovo
German Armed Forces
- Construction manager for the German main camp for 4,000 soldiers
- Structural inspections of war-damaged buildings
- Refurbishment of buildings needing repairs
- Led a team of up to 50 soldiers
- Budgeting and procurement
Platoon Leader
Engineer Battalion 801
- Responsible for training 35 soldiers
- Design and construction management of a wooden bridge over the Neisse River
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Construction (14.5 years), Professional Services (7.5 years), Aerospace and Defense (5 years), Metals and Mining (3 years), and Manufacturing (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Sales (16 years), Strategy (14 years), Marketing (13.5 years), Project Management (6.5 years), Product Development (4.5 years), and Finance (3 years).
Summary
Sales professional and leader with over 15 years of experience selling technically complex products (B2B) in an international environment, 10+ years of people management, and full P&L responsibility.
Skills
- Structured Sales Management
- P&l Responsibility
- Leadership Responsibility For Up To 100 Employees
- Budget Responsibility Up To €100m
- 12 Years Of International Experience
- Crm Software (E.g. Salesforce)
- Post-merger Integration
- Setting Up New Sales Organizations
- Restructuring Existing Sales Organizations
Languages
Education
University of the Bundeswehr
Diploma in Engineering (univ) · Civil and Environmental Engineering · Munich, Germany
Certifications & licenses
Certificate IV Real Estate Services
Real Estate Academy Australia
Profile
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