Claus R.

Interim National Sales Manager

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Ratingen, Germany

Experience

Oct 2021 - Aug 2022
11 months
Germany

Interim National Sales Manager

Stanley Black & Decker

Stanley Black & Decker is the world’s largest tool manufacturer (sales $15B, 60,000 employees).

  • Interim management (functional and disciplinary leadership)
  • Responsible for Professional Powertools (brand Dewalt)
  • Introduced structured sales management with Salesforce
  • Developed new KPIs
  • Ran a Sales Excellence program (customer profitability, customer segmentation)
  • Executed eCommerce strategy / developed eCommerce customers
  • Sales responsibility: €65M
  • Team size: 23
Mar 2021 - Aug 2021
6 months
Germany

Sales Manager Region West

Lafarge Holcim

LafargeHolcim is the world’s largest cement and concrete producer (sales €26B, 67,000 employees).

  • Functional and disciplinary leader of the sales team
  • Realigned sales team to specialty construction materials (low-CO2 concretes)
  • Restructured sales team (strengthened inside sales to support field reps)
  • Sales responsibility: €100M
  • Team size: 26
Aug 2018 - Present
7 years 5 months
Ratingen, Germany

Freelance Business Consultant

  • Advised companies on entering new markets (regional and segment)
  • Strategic sales and marketing consulting
  • Advised start-ups
  • Interim management
Aug 2018 - Present
7 years 5 months
Australia

Business Consultant

Smart CoRe Solutions

  • Created business plan for bank submission
  • Built a sales organization for Smart CoRe Solutions in Australia
  • Recruited key personnel
  • Planned and executed marketing, sales, and eCommerce strategy
  • Ongoing business coaching
Jan 2018 - Jul 2018
7 months
Essen, Germany

Sales Manager

Minova

Minova is a global supplier of chemical products for the construction and mining industries. It’s part of Orica (sales AUD 7B, 15,000 employees).

  • Sales responsibility: €15M
  • Team size: 16
  • Full P&L and balance sheet responsibility
  • Developed sales and marketing strategy
  • Sales region: Germany, Italy, Switzerland, Turkey, Ukraine, Georgia
  • Staff development and recruitment
  • Full supply chain management
  • Created sales and expense budgets
  • Negotiated contracts with key accounts
  • Highlight: Restructured sales team from mining to construction industry
May 2017 - Dec 2017
8 months
Ratingen, Germany

Sales Engineer Formwork Systems

Hünnebeck

Hünnebeck is Germany’s largest formwork systems provider for concrete construction, part of BrandSafway (sales $5B, 40,000 employees).

  • Sales responsibility: €3M
  • Key account management
  • Technical formwork consulting for reinforced concrete projects
  • New client acquisition
  • Financial data analysis and reporting
  • Highlight: Revived a sales territory that had been inactive for years
Nov 2015 - Oct 2016
1 year
Brisbane, Australia

Business Development Manager – Concrete Repair

Mapei Australia

Mapei is a global supplier of chemical building materials (sales €3.2B, 10,000 employees).

  • Sales responsibility: €2M
  • Market analysis for concrete repair products in Australia
  • Launched concrete repair products
  • Specified Mapei products
  • New client acquisition
  • Financial data analysis and reporting
  • Staff development and recruitment
  • Highlight: Launched a new product line (concrete repair)
  • Highlight: Successfully acquired new customers
Jul 2015 - Jun 2017
2 years
Australia

President Queensland

Concrete Institute of Australia

President of the Australian concrete industry association in Queensland

Nov 2013 - Oct 2015
2 years
Brisbane, Australia

Sales Manager – Engineering & Architectural

ITW Construction Systems

ITW Construction Systems supplies the precast concrete, civil engineering and high-rise sectors. Part of Illinois Tool Works (Fortune 200).

  • Team size: 8
  • Sales responsibility: €15M
  • Post-merger integration: integrated sales teams and product portfolios of two acquisitions
  • Executed eCommerce strategy
  • Developed and implemented strategic growth initiatives
  • Financial data analysis and reporting
  • Negotiated major project contracts
  • Staff development and recruitment
  • Created sales and expense budgets
  • Highlight: 26% sales growth and 250bp increase in gross margin in 2014 vs. prior year
  • Highlight: Onboarded three new key account managers
  • Highlight: Negotiated contracts for Barangaroo and Darling Harbour Live in Sydney
Feb 2011 - Oct 2013
2 years 9 months
Brisbane, Australia

Business Development Manager

ITW Construction Systems

  • Developed a new business unit successfully
  • Sales responsibility: €6M
  • Business development in a new market (mining)
  • P&L responsibility
  • Developed an Engineered Cementitious Composite
  • Created and executed the strategic business plan
  • Created and executed the marketing plan
  • Created budgets
  • Financial data analysis and reporting
  • Negotiated with suppliers and clients
  • Staff development and recruitment
  • Set up a concrete testing lab
  • Authored and presented technical papers (Concrete 2011 Perth; ICCX 2011 Sydney; Concrete 2013 Gold Coast, etc.)
  • Highlight: Developed a new technology
  • Highlight: Entered the mining market
  • Highlight: Integrated the new business unit into the company
Jul 2008 - Jan 2011
2 years 7 months
Brisbane, Australia

Manager Major Projects QLD

ITW Construction Systems

  • Sales responsibility: €3M
  • Key account management (e.g. Airport Link, Clem 7, Gateway Upgrade)
  • Planned and executed growth initiatives and product launches in QLD
  • Highlight: Exceeded the largest sales budget in ITW Construction Systems for three consecutive years
  • Highlight: Achieved 10% sales growth in 2009 vs. 2008 despite challenging market conditions after Lehman Brothers collapse
Nov 2006 - Jun 2008
1 year 8 months
Brisbane, Australia

Sales Engineer QLD

ITW Construction Systems

  • Specified the full product range
  • Developed key account managers
  • Structural calculations for clients
  • Technical customer support
  • Marketing initiatives, published several technical articles
  • Networked with engineering firms, contractors, authorities, and suppliers
  • Presented at industry events and technical seminars
  • Highlight: Highest specification volume in ITW Construction Systems for two consecutive years
Jan 2005 - Apr 2006
1 year 4 months
Berlin, Germany

Site Manager

Kasperek

  • Managed renovation projects
  • Oversaw site inspections, quotes, planning, execution, billing, and client support
Mar 2004 - Oct 2004
8 months
Swanbank, Australia

Project Manager

Thiess Services

  • Led a pilot project and a landfill rehabilitation project at Thiess Services, Swanbank
  • Responsible for staff, budget, and client consulting
Apr 2003 - Mar 2004
1 year
Cologne, Germany

Infrastructure Officer

Bundeswehr

  • Oversaw and cost-controlled 120 construction projects with €500M investment
  • Prepared construction permits for projects over €1M
  • Implemented environmental protection regulations across 23 major Bundeswehr sites
  • Covered all 23 army training schools
Mar 2001 - Mar 2003
2 years 1 month
Storkow, Germany

Company Commander and Security Officer

Bundeswehr

As Company Commander:

  • Staff development and evaluation (80 personnel)
  • Created and executed maintenance plans for military equipment worth over $200M
  • Supply chain management
  • Budgeting and cost control

As Security Officer:

  • Created and executed security plans
  • Security inspections at all brigade sites (5 barracks)
  • Security clearance reviews for classified personnel
  • Developed and executed security plans for public events up to 12,000 attendees
May 2000 - Feb 2001
10 months
Storkow, Germany

Head of Communications Engineering

Bundeswehr

  • Responsible for information management and IT security
  • Introduced a new information management system
  • Installed a computer network with 60 workstations
Jul 1999 - Nov 1999
5 months
XK

Site Manager

Bundeswehr

  • Managed construction of the German main camp for 4,000 soldiers
  • Conducted structural assessments of war-damaged buildings
  • Restored damaged buildings
  • Led up to 50 soldiers, managed budget and procurement
Mar 1999 - Apr 2000
1 year 2 months
Storkow, Germany

Platoon Leader

Bundeswehr

  • Trained and led 35 soldiers
  • Designed and supervised construction of a wooden bridge over the River Neisse

Summary

  • Structured sales management
  • P&L responsibility
  • Leadership responsibility for up to 100 employees
  • Budget responsibility up to €100M
  • 12 years international experience
  • CRM software (incl. Salesforce)
  • Post-merger integration
  • Setting up new sales organizations
  • Restructuring existing sales organizations

Languages

German
Native
English
Advanced

Education

Oct 1995 - Feb 1999

University of the Federal Armed Forces Munich

Dipl.-Ing. (univ.) · Civil Engineering and Environmental Engineering · Munich, Germany

Certifications & licenses

Certificate IV Real Estate Services

Real Estate Academy Australia

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