Ron Meyknecht
Revamping Business Strategy and Scaling
Experience
Jan 2025 - Present
7 monthsGermany
Revamping Business Strategy and Scaling
Company in HR software sector (30 employees)
- Define vision and business goals
- Research and implement strategy for different markets
- Embed customer focus in processes
- Set up new acquisition methods
Jun 2024 - Oct 2024
5 monthsGermany
Sales Playbook / Sales Training / CRM Integration
Mechanical engineering company (120 employees)
- Capture and refine sales processes
- Create sales scripts
- Develop training concept and conduct initial sessions
Nov 2023 - Present
1 year 9 monthsVienna, Austria
Sales Strategy and Acquisition System
SaaS software company (35 employees)
- Define sales channels and CRM process
- Tailor communication for each channel
- Develop feature-benefit-value chains and objection handling
- Sparring and pitch training
May 2023 - May 2024
1 year 1 monthGermany
Sparring for Senior Sales Manager
Automotive supplier (250 employees)
- Shadow coaching
- 1:1 sparring
Mar 2022 - Sep 2023
1 year 7 monthsGermany
Training / Workshop Program for Sales Team (Communication and CRM)
Electrical engineering company (50 employees)
- Customer segmentation and target group analysis
- Create contact-focused communication guides
- Introduce CRM strategies (Salesforce in the corporation)
- Group workshops and individual coaching
Nov 2019 - Jun 2024
4 years 8 monthsGermany
Head of Sales / Development of Sales Processes and Strategies
Company in leisure and sports products sector
- Optimize sales workflows and explore new channels
- Adapt organization and processes to new requirements
- Develop competitive analysis concepts and expand sales channels
- Set sales targets and strategies
- Implement a CRM system
- Develop marketing approaches and optimize the sales funnel
May 2019 - Aug 2020
1 year 4 monthsDüsseldorf, Germany
Training and Coaching for Sales Leaders
Company in personnel services (2,500 employees)
- Set up and deliver a development program for managing directors, focusing on leading leaders in a diverse sales organization
and
- Design and run a high-potential program for developing sales leaders
- Group workshops and one-on-one coaching on core sales and leadership topics
Feb 2019 - Sep 2019
8 monthsBremen, Germany
Reorganization of Sales Processes / Sales Management
B2B FMCG group (7,500 employees)
- Focus on optimizing internal sales workflows
- Define process steps and ways of working
- Develop training materials for new procedures and document them
- Create reports and dashboards
- Implement and align processes in the CRM system
Jun 2018 - Apr 2019
11 monthsGermany
Head of Sales / Sales Development for Organization and Processes
Energy company / alternative fuels (parent group: 12,000 employees)
- Analyze organization and coach the sales team
- Develop and design a roadmap for sales development
- Map out the process chain along the sales funnel (market focus, acquisition, after-sales)
- Create a structured marketing concept
- Review the business model and set sales guidelines
Sep 2017 - Present
7 years 11 monthsGermany
1:1 Mentor and Sparring Partner for CEO / Sales Director
IT company (25 employees)
- Develop the client into a sales leader and later CEO
- Sparring partner for challenges in their responsibilities
- Mentor for sales concept development
- Design effective business development activities with detailed implementation strategy
May 2017 - Dec 2017
8 monthsGermany
Analysis, Business Development and Sales Push Initiative
Web agency (300 employees)
- Analyze old goals and define new sales targets for margin growth
- Derive target-strategy-KPI paths
- 1:1 coaching for goal-oriented strategy execution
- Implement in collaboration with HR and commercial management
- Provide a pragmatic success-tracking tool (Excel)
Sep 2016 - Apr 2017
8 monthsGermany
Sales Management / Expansion Management
Staffing service provider (760 employees)
- Business analysis of sales processes to support regional expansion
- Central controlling tool for daily tracking of activities at new sales locations (sales cockpit)
- Select locations and define regional sales priorities
- Create process guidelines for new sites
Apr 2016 - May 2018
2 years 2 monthsGermany
Head of Sales / Sales Optimization with Sustainable Growth Strategy
Aerospace technology company (30 employees)
- Analyze projects, revenues, and margins to focus business areas
- Develop performance and KPI guidelines and matching Excel tools
- Mentor to strengthen sales skills
- Adjust existing pricing policy
- Expand portfolio by implementing new products/services
Apr 2014 - Mar 2016
2 yearsGermany
Head of Sales Division
IT/Finance/Engineering service provider (1,800 / 25,000 employees)
- Plan and execute market activities to significantly grow the business
- Shadow coaching for sales leadership
- Strategically connect internal business units nationally and internationally
- Sales controlling aligned with the updated strategy and culture
- Restructure sales organization processes and staff
Nov 2013 - Mar 2014
5 monthsGermany
Head of Sales / Sales Process Optimization
Food manufacturer (380 employees)
- Business analysis with focus on sales: goals, performance, processes
- Build market analysis tools for regular use
- Implement a regional sales system
- Collaborate with in-house marketing for execution
Jun 2013 - Oct 2013
5 monthsGermany
Branch Setup / Head of Sales
Gas & Oil company (650 employees)
- Fully establish a new branch: sales and recruitment team, process implementation
- Develop market-, industry-, and customer-related strategies for market entry
- Lead and conduct sales activities and customer potential analysis
- Collaborate nationally and internationally to drive business development
Jun 2011 - May 2013
2 yearsBerlin, Germany
Head of Sales Division / Regional Director
Engineering service provider (4,300 employees)
- Business analysis and optimization of processes, plus concepts for ongoing market expansion
- Implement sales strategies, controlling, and target setting
- Oversee five offices with up to 360 employees
- Conduct training and coaching for managers and sales staff
Oct 2006 - May 2011
4 years 8 monthsGermany
Regional Head of Sales
Engineering service provider (6,500 employees)
- Develop and implement market entry strategies for the location
- Business development including sales training and controlling
- Build and grow the sales team
- Negotiate framework agreements with key accounts
May 2002 - Sep 2006
4 years 5 monthsGermany
Product Management, Sales
Company for microsystem development/production (30 employees)
- International sales (USA, BeNeLux) and key account management
- Build and develop product management for a series product
- Set up processes for IT-supported product sales
Summary
- Interim Sales Director.
- Sales pro with experience in strategic and operational sales.
- Sales developer at organization, process, and activity levels.
- Sales sparring partner for sales management and executive board.
- Hands-on sales background at all hierarchy levels.
- Extensive experience developing decentralized profit centers and business units.
- 1:1 mentor and trainer focused on business development and sales effectiveness.
Languages
German
NativeEnglish
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