Recommended expert
Ron Meyknecht
Revising business strategy and scaling
Experience
Jan 2025 - Present
1 year 1 monthGermany
Revising business strategy and scaling
Company in the HR software sector
- Develop vision and business goals
- Develop and implement strategies for different markets
- Embed customer focus into processes
- Redesign acquisition methods
Jun 2024 - Oct 2024
5 monthsGermany
Sales playbook / sales training / CRM integration
Mechanical engineering company
- Map and adjust sales processes
- Create sales scripts
- Develop training concept and conduct initial sessions
Nov 2023 - Present
2 years 3 monthsVienna, Austria
Sales strategy and acquisition system
SaaS software company
- Define sales channels / CRM process
- Adapt communication for each channel
- Develop feature-advantage-benefit chains and objection handling
- Sparring and pitch training
May 2023 - May 2024
1 year 1 monthGermany
Sparring for senior sales managers
Automotive supplier
- Shadow coaching
- 1:1 sparring
Mar 2022 - Sep 2023
1 year 7 monthsGermany
Training / workshop program for sales team (communication and CRM)
Electrical engineering company
- Customer segmentation and target audience analysis
- Develop communication guides focused on each contact
- Implement CRM strategies (Salesforce in the corporation)
- Group workshops and individual coaching
Nov 2019 - Jun 2024
4 years 8 monthsGermany
Head of Sales / Development of Sales Processes and Strategies
Company in the leisure and sports products industry
- Optimizing sales processes and exploring new sales channels
- Adapting organization and processes to new requirements
- Creating concepts for competitive analysis and expanding sales channels
- Setting sales goals and strategies
- Implementing a CRM system
- Developing marketing approaches and optimizing the sales funnel
May 2019 - Aug 2020
1 year 4 monthsDüsseldorf, Germany
Training and Coaching for Sales Leaders
Company in the personnel services industry
- Setting up and implementing a development program for managing directors focused on leading leaders in a diverse sales organization
- Designing and running a high-potential program for sales leaders in development
- Conducting group workshops and one-on-one coaching on key sales and leadership topics
Feb 2019 - Sep 2019
8 monthsBremen, Germany
Reorganization of Sales Processes / Sales Management
Company in the B2B FMCG sector
- Focusing on optimizing internal sales processes
- Defining process steps and ways of working
- Developing training materials for new processes and documenting them
- Creating reports and dashboards
- Implementing and aligning processes in the CRM system
Jun 2018 - Apr 2019
11 monthsGermany
Head of Sales / Sales Development for Organization and Processes
Energy company / alternative fuels
- Analyzing the organization and coaching the sales team
- Developing and designing a roadmap for sales development
- Mapping the process chain along the sales funnel (market focus, acquisition, after-sales)
- Developing a structured marketing concept
- Reviewing the business model and setting guidelines for sales
Sep 2017 - Present
8 years 5 monthsGermany
1:1 Mentor and Sparring Partner for Managing Directors / Sales Directors
IT company
- Developing the client into a sales leader and later managing director
- Acting as sparring partner for challenges within their area of responsibility
- Mentoring in sales concept development
- Creating effective business development activities including detailed implementation strategies
May 2017 - Dec 2017
8 monthsGermany
Analysis, Business Development and Sales Push Initiative
Internet Presence Agency
- Analyzing existing sales targets and defining new ones to increase margins
- Developing KPI roadmaps from goals to strategy
- One-on-one coaching for targeted strategy implementation
- Implementation in collaboration with HR management and commercial management
- Providing a pragmatic success tracking tool (Excel)
Sep 2016 - Apr 2017
8 monthsGermany
Sales Management / Expansion Management
Personnel Service Provider
- Business analysis of sales processes to expand the company geographically
- Central controlling tool for daily tracking of activities across new sales locations (Sales Cockpit)
- Site selection and defining regional sales focus areas
- Creating process guidelines for new locations
Apr 2016 - May 2018
2 years 2 monthsGermany
Head of Sales / Sales Optimization including Sustainable Growth Strategy
Aerospace Company
- Analyzing projects, revenues, and margins to define a focused business area strategy
- Developing performance and KPI guidelines and corresponding Excel tools
- Mentoring to strengthen sales skills
- Adjusting existing pricing policy
- Expanding the portfolio by implementing new products and services
Apr 2014 - Mar 2016
2 yearsGermany
Business Unit Head of Sales
IT/Finance/Engineering Service Provider
- Planning and executing market activities to significantly grow the company
- Shadow coaching for sales organization leaders
- Strategic networking of internal business units nationally and internationally
- Sales controlling based on adapted strategy and culture
- Process and personnel restructuring of the sales organization
Nov 2013 - Mar 2014
5 monthsGermany
Head of Sales / Sales Process Optimization
Food Manufacturer
- Business analysis with a sales focus, including goals, performance, and processes
- Developing market analysis tools for regular use
- Implementing a regional sales system
- Execution in cooperation with in-house marketing
Jun 2013 - Oct 2013
5 monthsGermany
Branch Setup / Sales Management
Gas & Oil Company
- Complete setup of the location, including sales and recruitment teams and process implementation
- Development of market-, industry- and customer-based go-to-market strategies
- Active leadership and execution of sales activities and customer potential analysis
- National and international collaboration to drive business development
Jun 2011 - May 2013
2 yearsGermany
Head of Sales Division / Regional Manager
Engineering Service Provider
- Business analysis and optimization of business processes, as well as development of concepts for continuous market expansion
- Implementation of sales strategies and controlling with goal setting
- Management of five branches with up to 360 employees in total
- Conducting training and coaching sessions for managers and sales staff
Oct 2006 - May 2011
4 years 8 monthsGermany
Regional Sales Manager
Engineering Service Provider
- Development and implementation of location's go-to-market strategies
- Business development, including sales training and controlling
- Setting up and developing the sales team
- Closing framework agreements with key accounts
May 2002 - Sep 2006
4 years 5 monthsGermany
Product Management, Sales
Microsystems Development and Production Company
- International sales (USA, Benelux) and key account management
- Establishment and development of product management for a series product
- Process setup for IT-based product sales
Summary
- Interim sales manager.
- Sales professional with experience in both strategic and operational sales.
- Sales developer at organizational, process, and activity levels.
- Sales sparring partner for sales leadership and executive management.
- Hands-on sales background across all hierarchy levels.
- Strong experience in developing decentralized profit centers and business units.
- 1:1 mentor and trainer focused on business development and sales effectiveness.
Skills
Sales Leadership / Sales Management (18 Years)
Developing (Decentralized) Sales Organizations (14 Years)
Performance Analysis And Sales Controlling (17 Years)
Leadership Development (Mentoring, Coaching) (14 Years)
Setting Up / Optimizing Sales Processes (16 Years)
Sales Strategies And Expansion Management (18 Years)
Developing Digital Sales Processes / Crm (12 Years)
Developing Clear Target-strategy-kpi Paths (16 Years)
Smes, Including Family-owned And Multi-generation Organizations; Us Corporations; International Large Enterprises
Profit Centers, Decentralized Sales Organizations, Matrix Sales
Industries: Automotive, Mechanical Engineering, Electrical Engineering, It, Engineering, Energy, Services, Fmcg, Pharma, Sports Equipment
Salesforce
Various Crm Systems
Bi Systems / Sales Controlling Tools
Qlik Sense
Report/dashboard Creation
Microsoft 365
Ms Dynamics
Various Erp Programs
Various It Tools For Workshops And Coaching
Languages
German
NativeEnglish
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