Ron Meyknecht - Revising business strategy and scaling

Q: Where is Ron based?

Ron is based in Münster, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Ron speak?

Ron speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Ron have?

Ron has at least 24 years of experience. During this time, Ron has worked in at least 19 different roles and for 18 different companies . The average length of individual experience is 1 year and 3 months . Note that Ron may not have shared all experience and actually has more experience.

Q: What is Ron's latest experience?

Ron's most recent position is Revising business strategy and scaling at Company in the HR software sector .

Q: What companies has Ron worked for in recent years?

In recent years, Ron has worked for Company in the HR software sector , Mechanical engineering company , SaaS software company , Automotive supplier , and Electrical engineering company .

Q: Which industries is Ron most experienced in?

Ron is most experienced in industries like Information Technology (IT) , Professional Services , and Manufacturing . Ron also has some experience in Sport and Recreation , Aerospace and Defense , and Banking and Finance .

Q: Which business areas is Ron most experienced in?

Ron is most experienced in business areas like Sales , Strategy and Planning , and Marketing . Ron also has some experience in Business Intelligence , Operations , and Product Development .

Q: Which industries has Ron worked in recently?

Ron has recently worked in industries like Information Technology (IT) , Sport and Recreation , and Manufacturing .

Q: Which business areas has Ron worked in recently?

Ron has recently worked in business areas like Strategy and Planning , Sales , and Marketing .

Recommended expert

Münster, Germany

Experience

Jan 2025 - Present

1 year 3 months

Germany

Revising business strategy and scaling

Company in the HR software sector

Develop vision and business goals
Develop and implement strategies for different markets
Embed customer focus into processes
Redesign acquisition methods

Jun 2024 - Oct 2024

5 months

Germany

Sales playbook / sales training / CRM integration

Mechanical engineering company

Map and adjust sales processes
Create sales scripts
Develop training concept and conduct initial sessions

Nov 2023 - Present

2 years 5 months

Vienna, Austria

Sales strategy and acquisition system

SaaS software company

Define sales channels / CRM process
Adapt communication for each channel
Develop feature-advantage-benefit chains and objection handling
Sparring and pitch training

May 2023 - May 2024

1 year 1 month

Germany

Sparring for senior sales managers

Automotive supplier

Shadow coaching
1:1 sparring

Mar 2022 - Sep 2023

1 year 7 months

Germany

Training / workshop program for sales team (communication and CRM)

Electrical engineering company

Customer segmentation and target audience analysis
Develop communication guides focused on each contact
Implement CRM strategies (Salesforce in the corporation)
Group workshops and individual coaching

Nov 2019 - Jun 2024

4 years 8 months

Germany

Head of Sales / Development of Sales Processes and Strategies

Company in the leisure and sports products industry

Optimizing sales processes and exploring new sales channels
Adapting organization and processes to new requirements
Creating concepts for competitive analysis and expanding sales channels
Setting sales goals and strategies
Implementing a CRM system
Developing marketing approaches and optimizing the sales funnel

May 2019 - Aug 2020

1 year 4 months

Düsseldorf, Germany

Training and Coaching for Sales Leaders

Company in the personnel services industry

Setting up and implementing a development program for managing directors focused on leading leaders in a diverse sales organization
Designing and running a high-potential program for sales leaders in development
Conducting group workshops and one-on-one coaching on key sales and leadership topics

Feb 2019 - Sep 2019

8 months

Bremen, Germany

Reorganization of Sales Processes / Sales Management

Company in the B2B FMCG sector

Focusing on optimizing internal sales processes
Defining process steps and ways of working
Developing training materials for new processes and documenting them
Creating reports and dashboards
Implementing and aligning processes in the CRM system

Jun 2018 - Apr 2019

11 months

Germany

Head of Sales / Sales Development for Organization and Processes

Energy company / alternative fuels

Analyzing the organization and coaching the sales team
Developing and designing a roadmap for sales development
Mapping the process chain along the sales funnel (market focus, acquisition, after-sales)
Developing a structured marketing concept
Reviewing the business model and setting guidelines for sales

Sep 2017 - Present

8 years 7 months

Germany

1:1 Mentor and Sparring Partner for Managing Directors / Sales Directors

IT company

Developing the client into a sales leader and later managing director
Acting as sparring partner for challenges within their area of responsibility
Mentoring in sales concept development
Creating effective business development activities including detailed implementation strategies

May 2017 - Dec 2017

8 months

Germany

Analysis, Business Development and Sales Push Initiative

Internet Presence Agency

Analyzing existing sales targets and defining new ones to increase margins
Developing KPI roadmaps from goals to strategy
One-on-one coaching for targeted strategy implementation
Implementation in collaboration with HR management and commercial management
Providing a pragmatic success tracking tool (Excel)

Sep 2016 - Apr 2017

8 months

Germany

Sales Management / Expansion Management

Personnel Service Provider

Business analysis of sales processes to expand the company geographically
Central controlling tool for daily tracking of activities across new sales locations (Sales Cockpit)
Site selection and defining regional sales focus areas
Creating process guidelines for new locations

Apr 2016 - May 2018

2 years 2 months

Germany

Head of Sales / Sales Optimization including Sustainable Growth Strategy

Aerospace Company

Analyzing projects, revenues, and margins to define a focused business area strategy
Developing performance and KPI guidelines and corresponding Excel tools
Mentoring to strengthen sales skills
Adjusting existing pricing policy
Expanding the portfolio by implementing new products and services

Apr 2014 - Mar 2016

2 years

Germany

Business Unit Head of Sales

IT/Finance/Engineering Service Provider

Planning and executing market activities to significantly grow the company
Shadow coaching for sales organization leaders
Strategic networking of internal business units nationally and internationally
Sales controlling based on adapted strategy and culture
Process and personnel restructuring of the sales organization

Nov 2013 - Mar 2014

5 months

Germany

Head of Sales / Sales Process Optimization

Food Manufacturer

Business analysis with a sales focus, including goals, performance, and processes
Developing market analysis tools for regular use
Implementing a regional sales system
Execution in cooperation with in-house marketing

Jun 2013 - Oct 2013

5 months

Germany

Branch Setup / Sales Management

Gas & Oil Company

Complete setup of the location, including sales and recruitment teams and process implementation
Development of market-, industry- and customer-based go-to-market strategies
Active leadership and execution of sales activities and customer potential analysis
National and international collaboration to drive business development

Jun 2011 - May 2013

2 years

Germany

Head of Sales Division / Regional Manager

Engineering Service Provider

Business analysis and optimization of business processes, as well as development of concepts for continuous market expansion
Implementation of sales strategies and controlling with goal setting
Management of five branches with up to 360 employees in total
Conducting training and coaching sessions for managers and sales staff

Oct 2006 - May 2011

4 years 8 months

Germany

Regional Sales Manager

Engineering Service Provider

Development and implementation of location's go-to-market strategies
Business development, including sales training and controlling
Setting up and developing the sales team
Closing framework agreements with key accounts

May 2002 - Sep 2006

4 years 5 months

Germany

Product Management, Sales

Microsystems Development and Production Company

International sales (USA, Benelux) and key account management
Establishment and development of product management for a series product
Process setup for IT-based product sales

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (10.5 years), Professional Services (10.5 years), Manufacturing (6 years), Sport (4.5 years), Aerospace and Defense (2 years), and Banking and Finance (2 years).

Information Technology

Professional Services

Manufacturing

Sport

Aerospace and Defense

Banking and Finance

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (24 years), Strategy (19 years), Marketing (7.5 years), Business Intelligence (5 years), Operations (5 years), and Product Development (4.5 years).

Sales

Strategy

Marketing

Business Intelligence

Operations

Product Development

Summary

Interim sales manager.
Sales professional with experience in both strategic and operational sales.
Sales developer at organizational, process, and activity levels.
Sales sparring partner for sales leadership and executive management.
Hands-on sales background across all hierarchy levels.
Strong experience in developing decentralized profit centers and business units.
1:1 mentor and trainer focused on business development and sales effectiveness.

Skills

Sales Leadership / Sales Management (18 Years)
Developing (Decentralized) Sales Organizations (14 Years)
Performance Analysis And Sales Controlling (17 Years)
Leadership Development (Mentoring, Coaching) (14 Years)
Setting Up / Optimizing Sales Processes (16 Years)
Sales Strategies And Expansion Management (18 Years)
Developing Digital Sales Processes / Crm (12 Years)
Developing Clear Target-strategy-kpi Paths (16 Years)
Smes, Including Family-owned And Multi-generation Organizations; Us Corporations; International Large Enterprises
Profit Centers, Decentralized Sales Organizations, Matrix Sales
Industries: Automotive, Mechanical Engineering, Electrical Engineering, It, Engineering, Energy, Services, Fmcg, Pharma, Sports Equipment
Salesforce
Various Crm Systems
Bi Systems / Sales Controlling Tools
Qlik Sense
Report/dashboard Creation
Microsoft 365
Ms Dynamics
Various Erp Programs
Various It Tools For Workshops And Coaching

Languages

German

Native

English

Advanced

Profile

Created

February 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Ron based?

Ron is based in Münster, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Ron speak?

Ron speaks the following languages: German (Native), English (Advanced).

How many years of experience does Ron have?

Ron has at least 24 years of experience. During this time, Ron has worked in at least 19 different roles and for 18 different companies. The average length of individual experience is 1 year and 3 months. Note that Ron may not have shared all experience and actually has more experience.

What roles would Ron be best suited for?

Based on recent experience, Ron would be well-suited for roles such as: Revising business strategy and scaling, Sales playbook / sales training / CRM integration, Sales strategy and acquisition system.

What is Ron's latest experience?

Ron's most recent position is Revising business strategy and scaling at Company in the HR software sector.

What companies has Ron worked for in recent years?

In recent years, Ron has worked for Company in the HR software sector, Mechanical engineering company, SaaS software company, Automotive supplier, and Electrical engineering company.

Which industries is Ron most experienced in?

Ron is most experienced in industries like Information Technology (IT), Professional Services, and Manufacturing. Ron also has some experience in Sport and Recreation, Aerospace and Defense, and Banking and Finance.

Which business areas is Ron most experienced in?

Ron is most experienced in business areas like Sales, Strategy and Planning, and Marketing. Ron also has some experience in Business Intelligence, Operations, and Product Development.