Project Lead / Program Manager /Cluster Lead

-Develop and implement sales and marketing strategies, including targeted initiatives for e-commerce channels, driving growth in online sales and through sell-out at POS.

• Responsible for data insights to understand and act on both conscious and subconscious purchasing behaviours, refining customer targeting and segmentation strategies.
• Lead regular sales and marketing training programmes, equipping teams with the tools and skills needed to execute strategies effectively and maximise performance, streamline workflows, improve salesforce effectiveness, and enhance customer engagement.
• Collaborate in product innovation processes by contributing insights from sales and marketing data to influence product development and market positioning driving commercial performance.
• Manage third-party IT provider partnerships, ensuring product implementation aligned with regulatory standards and commercial objectives.
• Build and maintain successful relationships with external providers and partners, negotiating favourable terms and securing alignment with business goals.
• Drive data-driven marketing and sales initiatives, leveraging advanced technologies and process improvements to achieve measurable commercial growth.

Achievements:

• Achieved a 15% increase in sales productivity through CRM system optimisation improving data accessibility, and integrating actionable insights into sales strategies.
• Increased marketing ROI and sales growth through data-driven initiatives and precise customer segmentation strategies.
• Delivered sales and marketing training sessions, resulting in a 30% improvement in salesforce effectiveness and enhanced collaboration across teams.
• Improved customer satisfaction by 25%, driven by enhanced personalisation and digital transformation initiatives that improved the overall customer experience.
• Streamlined workflows, reducing manual tasks by 30%, and enhanced salesforce effectiveness with targeted crossfunctional tools and training.

Commercial operations & Projectmanagement.

• Led crossfunctional projects in the TA of Oncology, Nephrology, ICU a.o.
• Co-developed BaxP financial plans for 2022 & 2023 ff.
• Implemented EMEA commercial strategy in DACH Team w successful pilot projects.
• Established collaboration w commercial and IT service centers (Poland, USA, India, Sweden, Italy) as Shared Services. Delivery and quality management.
• Introduced and implementated agile project management in different teams.
• Assessment, evaluation and monitoring of risks for the different projects.
• Steering IT and EMEA agencies, contracts & procurement.
• Planned & implemented key initiatives in alignment w market needs whilst closely working with global + EMEA teams, RA, Medical, Legal, Data Privacy.
• Established compliant processes for project activities, considering data privacy, RA, and IT regulations.

Major Achievements:

• Strategy and commercial operations in DE w a matrix team (nearshore/offshore/global)
• Set up of agile projectmanagement, processes, KPIs, team education and best practices
• Internal stakeholdermanagement DACH, EMEA & global and customer-focused solutions

Consulting diverse companies on setting up a digital business strategy (seed projects); Project volumes ca. €2 million each

• Consulted KMU on diversification strategy and AI-based service for B2C business model.
• Led seed projects for VC from idea management to creating new business model with a focus on healthcare, eg.
• ePA & Device with the aim to produce medical software and hardware. Focus on digital patient records in hospitals, ambulances, MVZs, etc. Output: MVP, business plan, contracts for founders, Uni Partnership for sterile plastics.
• Provided project support for agile implementation of digital products (Computer vision manufacturing).

Achievements:

• Design and development of a new business model and planned increase in sales by 25%
• Planned introduction of digital product for market entry DE
• Successful B2B business model (incl. market access, supply chain, product, and IT) for hardware + software product on digital patient records

Brand Advisor for key countries and stakeholders & global lifecycle mgt. for Bayer CRM program

• Designed & managed global edetail demand management with more than 15 countries (e.g., South Africa, Dubai, Russia, ECEMEA) and brands focus dermatology (OTC + prescription) for Android + IOS incl. analytics strategy/customer insights.
• Implementation of internal procurement, QM, and global agency management.
• Digital health trend monitoring and internal innovation, e.g., patient adherence w VR.
• Identified, assessed, tested, deployed global IT change requests for sales, order, pricing processes for country-cluster (e.g., NZ, China, CH), managing far-shore dev teams.

Achievements:

• Ensuring innovation in brand experience for pharmacists based on UX/UI principles
• New evidence in edetailers for Bepanthen, Canesten; usage of data from new studies
• Digital Transformation: Held regular (virtual) meetings w global Consumer Health stakeholders to collaborate, serve, educate, influence

Finishing M&A process with ddp direct GmbH and new company set up

• Guided as member of the board on M&A and established a new stable organization.
• Supported the turnaround by heading marketing department.
• Ensured new digital product development by guiding the Product Owner, facilitating the ideation process incl. user focus groups.