Tabea Jost - Commercial Leader & Commercial Excellence

Q: Where is Tabea based?

Tabea is based in Woltersdorf, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Tabea speak?

Tabea speaks the following languages: German (Native), English (Advanced), French (Intermediate), Chinese (Elementary) .

Q: How many years of experience does Tabea have?

Tabea has at least 9 years of experience. During this time, Tabea has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 1 year and 1 month . Note that Tabea may not have shared all experience and actually has more experience.

Q: What is Tabea's latest experience?

Tabea's most recent position is Head of Data & Digital Performance at Dr. Kade pharmazeutische Fabrik GmbH .

Q: What companies has Tabea worked for in recent years?

In recent years, Tabea has worked for Dr. Kade pharmazeutische Fabrik GmbH , Various SMEs and Start-up Companies in DACH , Baxter Deutschland GmbH , and Publishing 91 Jost & Jost Verlag GbR .

Q: Which industries is Tabea most experienced in?

Tabea is most experienced in industries like Pharmaceutical , Healthcare , and Education . Tabea also has some experience in Media, Entertainment and Publishing and Information Technology (IT) .

Q: Which business areas is Tabea most experienced in?

Tabea is most experienced in business areas like Marketing , Research and Development (R&D) , and Strategy and Planning . Tabea also has some experience in Sales , Project Management , and Finance .

Q: Which industries has Tabea worked in recently?

Tabea has recently worked in industries like Pharmaceutical , Education , Media, and Entertainment and Publishing .

Q: Which business areas has Tabea worked in recently?

Tabea has recently worked in business areas like Marketing , Research and Development (R&D) , and Strategy and Planning .

Recommended expert

Woltersdorf, Germany

Experience

May 2024 - Jan 2026

1 year 9 months

Hybrid

Head of Data & Digital Performance

Dr. Kade pharmazeutische Fabrik GmbH

Develop and implement sales and marketing strategies, including targeted initiatives for e-commerce channels, driving growth in online sales and through sell-out at POS
Responsible for data insights to understand and act on both conscious and subconscious purchasing behaviours, refining customer targeting and segmentation strategies
Lead regular sales and marketing training programmes, equipping teams with the tools and skills needed to execute strategies effectively and maximise performance
Streamline workflows, improve salesforce effectiveness, and enhance customer engagement
Collaborate in product innovation processes by contributing insights from sales and marketing data to influence product development and market positioning
Manage third-party distributor partnerships, ensuring product implementation aligned with regulatory standards and commercial objectives
Build and maintain successful relationships with external providers and partners, negotiating favourable terms and securing alignment with business goals
Drive data-driven marketing and sales initiatives, leveraging advanced technologies and process improvements to achieve measurable commercial growth
Achieved a 15% increase in sales productivity through CRM system optimisation, improving data accessibility and integrating actionable insights into sales strategies
Increased marketing ROI and sales growth through data-driven initiatives and precise customer segmentation strategies
Delivered sales and marketing training sessions, resulting in a 30% improvement in salesforce effectiveness and enhanced collaboration across teams
Improved customer satisfaction by 25%, driven by enhanced personalisation and digital transformation initiatives that improved the overall customer experience
Streamlined workflows, reducing manual tasks by 30%, and enhanced salesforce effectiveness with targeted crossfunctional tools and training

Jul 2023 - Mar 2024

9 months

Business Consultant

Various SMEs and Start-up Companies in DACH

Provided strategic consulting on go-to-market strategies for healthcare products
Coached founders, enhancing commercial capabilities and developing effective business plans
Improved client sales capabilities, leading to a 30% uplift in revenue within 6 months of implementation
Delivered strategic business plans that increased client profitability by 20% through cost optimisation and focused growth strategies

Aug 2021 - Jun 2023

1 year 11 months

Consultant BU Clinical Nutrition for Country Head + Head of Marketing

Baxter Deutschland GmbH

Delivered impactful projects in Oncology, Nephrology, and other therapeutic areas within the EMEA team, focusing on strategy, implementation, and operational excellence
Co-developed financial and business plans for 2022 & 2023 and supported leadership with business cases, evaluations and follow-up on analysis and reporting
Designed and implemented tailored sales coaching programmes and marketing training initiatives to strengthen team performance and alignment and improved KPIs
Led pilot projects in the DACH region, focusing on innovative sales and marketing frameworks recognised globally for scalability and impact
Collaborated with internal IT Centres of Excellence across regions and the USA, Poland, and India, aligning digital strategies with business objectives
Identified opportunities for rapid asset maturation with strong value propositions through digital solutions and start-up evaluation
Conducted targeted sales coaching sessions that boosted team productivity by 20%, directly improving conversion rates across key therapeutic areas
Rolled out marketing training programmes that increased campaign ROI by 25%, equipping teams with advanced digital tools and customer engagement strategies
Enhanced cross-functional collaboration between marketing & sales in DACH, reducing reporting inefficiencies by 20% through streamlined KPIs and actionable insights
Increased DACH region engagement rates by 54%, with pilot projects serving as blueprints for global adoption
Supported teams in creating patient-centric marketing solutions with third-party distributors that led to a 35% improvement in customer satisfaction

Oct 2020 - Feb 2025

4 years 5 months

Publisher and Author

Publishing 91 Jost & Jost Verlag GbR

Write and produce learning content and music for 2- to 5-year-old children under the pseudonym Kiki Paul
Develop and edit new artistic magazine series for adults
Publications include Implementation of Digital Commercial Strategy in Pharma (Baxter internal, 2022), Lupido und das Wasserkonzert (Book + Music, 2020), HCP behaviour, Healthdata trends and Brand experience (Bayer internal, 2017), Brand Management 3.0 (Computerwoche, 2015)

Nov 2019 - Sep 2020

11 months

Chief Commercial Officer & Member of the Steering Board

EDU Medical / Candena GmbH

Designed and executed a commercial strategy with a strong ROI focus, achieving a 25% sales increase while reducing costs
Supported the accreditation of the first European medical university
Streamlined operational processes and introduced design-thinking workshops to enhance the customer journey and user focus
Acted as a sparring partner for investors, refining expansion strategies and business model, interacting with partners, vendors, and KOLs
Achieved a 25% sales increase, expanding the target customer group while maintaining stability with existing clients
Reduced costs by 20%, with a 40% improvement in campaign effectiveness and engagement rates of 60% on social media and online traffic
Improved operational efficiency by 30%, enhancing the customer journey and student satisfaction levels

Apr 2019 - Oct 2019

7 months

Digital Project Business Consultant

Diverse KMU and Start-up companies DACH

Advised SMEs on diversification strategies and AI-based services for B2C healthcare business models
Led seed projects, including developing digital patient records and devices for market entry in Germany
Consulted on launch for a digital product into the DACH market, generating projected sales growth of 25%
Created a comprehensive B2B strategy
Improved operational readiness, cutting time-to-market by 30% for key innovations

Apr 2018 - Mar 2019

1 year

Global Director Marketing and Communications

Carl Zeiss Meditec AG

Managed the global product launch of Tivato 700, collaborating across Spain and the USA including tests with sales teams, customer studies, digital assets and clinical decision support tools
Developed the financial plan for 2018/19 across Neuro, Spine, Dental, ENT and Gyn with a focus on digital
Implemented innovative marketing strategies including VR/AR/MR projects to enhance brand experiences
Guided the development of clinical decision support tools and field services to improve customer satisfaction
Managed global licensing for all business units and supported FDA approval in the US and ES
Enhanced digital engagement by 30% through virtual and augmented reality projects
Reduced product launch delays by 25% through improved cross-departmental collaboration and lean project management

Mar 2017 - Feb 2018

1 year

Global Business Partner IT - Project Lead Commercial Consumer Health & IT Manager Global Release and Life-Cycle Management

Bayer Business Services GmbH

Planned and implemented digital marketing projects for top consumer health brands ECEMEA in 15+ countries, focusing on dermatology and gastrology (Bepanthen, Iberogast)
Introduced advanced analytics and digital customer insight strategies to improve brand engagement
Provided guidance and mentoring to ECEMEA medical marketeers with a focus on dermatology
Monitored digital health trends and internal innovation initiatives such as customer success with VR
Managed global change requests for sales and pricing processes, collaborating with far-shore development teams and introducing a new operating model to business partners
Optimised digital analytics and CRM tools (Veeva, Salesforce) and customer insights strategies to innovate brand experience for pharmacists
Increased e-detailing effectiveness resulting in 10% higher HCP adoption for key products
Improved operational efficiency by 15% through regular virtual meetings with global consumer health stakeholders

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Pharmaceutical (6 years), Healthcare (6 years), Education (5.5 years), Media and Entertainment (4.5 years), and Information Technology (0.5 years).

Pharmaceutical

Healthcare

Education

Media and Entertainment

Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (8 years), Research and Development (4.5 years), Strategy (4 years), Sales (3 years), Project Management (2.5 years), and Finance (2 years).

Marketing

Research and Development

Strategy

Sales

Project Management

Finance

Skills

Ms Office
Crms
Veeva
Salesforce (Sales, Service, Marketing Cloud)
Agile Tools
Sap R/3
Html
Adobe
Tableau
Qlik
Iqvia
Ibm Blueworks

Languages

German

Native

English

Advanced

French

Intermediate

Chinese

Elementary

Education

Sep 2022 - Oct 2025

Global Tech University

Master · Management and Monitoring of Clinical Trials · Spain

Sep 2008 - Jun 2010

Danube University Krems

Master of Science, Communications · Communications · Heidelberg, Germany

Jun 2003 - Jan 2006

IHK Berlin

Vocational Training as Businesswoman for Audio-Visual Media · Audio-Visual Media · Berlin, Germany

...and 3 more

Certifications & licenses

Basic Courses “Medical Device Advisor”

Zeiss Meditech, Oberkochen, Germany

Certificate Digital Innovation Strategy & Multichannel Management In Pharma

Berlin, Germany & Ghent, Belgium

Digital Marketing In Medtech

BV med e.V., Cologne, Germany

Certificate Salesforce Veeva Multichannel Admin

Berlin, Germany

Certificate Agile Scrum Master (Foundation + Master Course)

Berlin, Germany

Prince2 Project Management

Berlin, Germany

Content Marketing Institute Master Class

London, UK

Design Thinking HPI

Potsdam, Germany

Bertelsmann Sales Academy

Germany

Profile

Created

February 2024

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Tabea based?

Tabea is based in Woltersdorf, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Tabea speak?

Tabea speaks the following languages: German (Native), English (Advanced), French (Intermediate), Chinese (Elementary).

How many years of experience does Tabea have?

Tabea has at least 9 years of experience. During this time, Tabea has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 1 year and 1 month. Note that Tabea may not have shared all experience and actually has more experience.

What roles would Tabea be best suited for?

Based on recent experience, Tabea would be well-suited for roles such as: Head of Data & Digital Performance, Business Consultant, Consultant BU Clinical Nutrition for Country Head + Head of Marketing.

What is Tabea's latest experience?

Tabea's most recent position is Head of Data & Digital Performance at Dr. Kade pharmazeutische Fabrik GmbH.

What companies has Tabea worked for in recent years?

In recent years, Tabea has worked for Dr. Kade pharmazeutische Fabrik GmbH, Various SMEs and Start-up Companies in DACH, Baxter Deutschland GmbH, and Publishing 91 Jost & Jost Verlag GbR.

Which industries is Tabea most experienced in?

Tabea is most experienced in industries like Pharmaceutical, Healthcare, and Education. Tabea also has some experience in Media, Entertainment and Publishing and Information Technology (IT).

Which business areas is Tabea most experienced in?

Tabea is most experienced in business areas like Marketing, Research and Development (R&D), and Strategy and Planning. Tabea also has some experience in Sales, Project Management, and Finance.

Which industries has Tabea worked in recently?

Tabea has recently worked in industries like Pharmaceutical, Education, Media, and Entertainment and Publishing.

Which business areas has Tabea worked in recently?

Tabea has recently worked in business areas like Marketing, Research and Development (R&D), and Strategy and Planning.

What is Tabea's education?

Tabea holds a Doctorate in Economics (Undergraduate Studies) from Europe University of Viadrina, a Master in Management and Monitoring of Clinical Trials from Global Tech University, a Master in Communications from Danube University Krems, a Bachelor in Audio-Visual Media from IHK Berlin and a Bachelor in Creative Arts (painting, writing, music, possibly theology) from GTC College.

Does Tabea have any certificates?

Tabea has 9 certificates. Among them, these include: Basic Courses “Medical Device Advisor”, Certificate Digital Innovation Strategy & Multichannel Management In Pharma, and Digital Marketing In Medtech.

What is the availability of Tabea?

Tabea is immediately available full-time for suitable projects.

What is the rate of Tabea?

Tabea's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.