Ingo M.
Consulting
Experience
May 2022 - Present
3 years 8 monthsConsulting
- Interim Management & Business Advisor (B2C & B2B)
- Predictive Modelling, Data-driven campaign optimization, Machine Learning, NBA, NBO, Churn-prevention, Data Privacy, Customer journey and experience optimization
- Organization & Process optimization
- Clients: Telefonica, budni, Cyreen
Jan 2018 - Present
8 yearsAdvisory board & shareholder
C.A.P. by Cyreen
- Contact-based and Data-driven in-store digital signage system for FMCG brands
- Driving conversion at the POS
- Building brand equity at the POS
May 2017 - May 2022
5 years 1 monthGermany
Chief Operating Officer
WPP Germany / Geometry Global Group / VMLY&R / argonauten
- Operations lead over 3 locations, 3 agencies (VYC, argonauten, facts & fiction), approx. 280 FTE.
- Strategic brand management and development
- Development, implementation and orchestration of comprehensive multi-channel brand and product campaigns as well as retail activations on- and off-trade
- Cross-functional management of new business initiatives and pitches (national/international)
- Supervision of insights, idea development and innovation processes
- People & Organization (HR) Lead
- Platform development
- App development
- Forecasting, monitoring, optimization, and ongoing internal organizational reconciliation of commercial planning
- Keywords: data & insight based marketing, unified commerce, customer experience, retail transformation, digital transformation
- Clients: Lidl, Rewe, Hilcona, Goodmills, Jägermeister, Miele, Frosch, VW, Maserati, Emirates, Varta, Mewa, GSK, Nestle Health, P&G, Sanofi, Merck
Mar 2014 - Apr 2017
3 years 2 monthsHamburg, Germany
General Manager
Plan.net & Serviceplan Group
- Re-positioning and definition of agency portfolio merging Plan.net Media and Plan.net Communication into one holistic media and comms offering
- Responsible for 40 employees (client and employee management, marketing and further development of agency services, P&L management)
- Strategic brand management and development for various consumer goods and B2B clients
- Development, implementation and orchestration of extensive digital brand and product campaigns
- Cross-functional management of new business initiatives and pitches (national/international)
- Supervision of insights, idea development and innovation processes
- Platform development
- App development
- Forecasting, monitoring, optimization, and ongoing internal organizational reconciliation of commercial planning
- Keywords: data & insight based marketing, digital media & content, social media, digital comms, platform & app development
- Clients: Metro Cash & Carry, Hamburg Airport, BMW, DZ Bank, Rügenwalder Mühle, Nivea, Heineken, HVV, Werner Mertz, Molecular Health, Twitter, Audible
Mar 2013 - Mar 2014
1 year 1 monthInterim Management
Digital Media Group
- Development and prototyping of a connected POS sales application for Gebr. Heinemann
- Development and prototyping of a digital publishing platform for Mercedes-Benz (Mercedes-Benz Magazine and eSales-Catalogues)
- Keywords: retail transformation, digital product & app development
- Clients: Mercedes-Benz, Gebr. Heinemann
Aug 2010 - Mar 2013
2 years 8 monthsGroup Account Director, Member of the Board
Omnicom / BBDO Proximity
- Business unit management for FMCG, retail and B2B customers (national/international)
- Responsibility for new business initiatives from content development to operational implementation and management
- Development, implementation and orchestration of extensive multi-channel brand and product campaigns as well as digital platform and app development
- Building and expanding new client teams including talent screening, skills management, KPI definition and measurement
- Forecasting, monitoring, optimization and ongoing intra-organizational commercial planning alignment
- Keywords: omni-channel comms, social media, digital platform & app development
- Clients: EDEKA, Carl Zeiss, Deutsche Post, Mercedes-Benz, Nestlé, MAGGI, Thomy, Gourmet, EasyCredit, ERGO, EuroEyes
Jan 2007 - Jul 2010
3 years 7 monthsSenior Account Manager
Scholz & Friends Interactive / deepblue networks
- Development and implementation digital communication concepts for B2C & B2B clients
- National and international website projects
- Online advertising
- Performance marketing
- SEO / SEM
- Mobile application development
- Social media concepts
- Keywords: Online advertising, social media, digital platform & app development, SEO, SEM
- Clients: MTV International, Lätta, Caparol International (DAW), Swatch, Tourismus NRW e.V., Bundesagentur für Arbeit, Alpina Farben, STARCAR, Nordmilch, Knorr, RENO, Tourismus Marketing, Baden-Württemberg e.V,
Jul 2003 - Dec 2006
3 years 6 monthsAccount Manager
WAS!? Advertising
- Implementation of customer projects in day-to-day business
- Coordination of internal agency departments
- Implementation and orchestration of long-term and seasonal brand campaigns with TV, print and retail focus
- Execution of desk research and preparation of presentations to support new business activities
- Implementation of project-related financial planning
- Keywords: advertising, social media, TV production
- Clients: Schwarzkopf, dm Drogeriemarkt, Palmers P2, Borussia Mönchengladbach
Summary
A passionate brand expert and people leader with twenty years of success in insight-driven strategy, brand management, and integrated communication for consumer brands. I connect people – with strategic vision, creativity, a maker’s mindset, and an inclusive leadership style – making a tangible contribution to the success of companies and brands.
Languages
German
NativeEnglish
AdvancedEducation
Oct 1997 - Jun 2002
Johann Wolfgang Goethe University
Law · Frankfurt, Germany
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