Ingo Marx

Consulting

Hamburg, Germany

Experience

May 2022 - Present
3 years 2 months

Consulting

  • Interim Management & Business Advisor (B2C & B2B)
  • Predictive Modelling, Data-driven campaign optimization, Machine Learning, NBA, NBO, Churn-prevention, Data Privacy, Customer journey and experience optimization
  • Organization & Process optimization
  • Clients: Telefonica, budni
Jan 2018 - Present
7 years 6 months

Advisory board & shareholder

C.A.P. by Cyreen

  • Contact based and Data-driven instore digital signage system for FMCG brands
  • Driving conversion at the POS
  • Building brand equity at the POS
May 2017 - May 2022
5 years 1 month
Germany

Chief Operating Officer

WPP Germany / Geometry Global Group / VMLY&R / argonauten

  • Operations lead over 3 locations, 3 agencies (VYC, argonauten, facts & fiction), ca. 280 fte.
  • Strategic brand management and development
  • Development, implementation and orchestration of comprehensive multi -channel brand and product campaigns as well as retail activations on- & off-trade
  • Cross-functional management of new business initiatives and pitches (national/international)
  • Supervision of insights, idea development and innovation processes
  • People & Organization (HR) Lead
  • Platform development
  • App development
  • Forecasting, monitoring, optimization, and ongoing internal organizational reconciliation of commercial planning
  • Keywords: data & insight based marketing, unified commerce, customer experience, retail transformation, digital transformation
  • Clients: Lidl, Rewe, Hilcona, Goodmills, Jägermeister, Miele, Frosch, VW, Maserati, Emirates, Varta, Mewa, GSK, Nestle Health, P&G, Sanofi, Merck
Mar 2014 - Apr 2017
3 years 2 months
Hamburg, Germany

General Manager

Plan.net & Serviceplan Group

  • Re-positioning and definition of agency portfolio merging Plan.net Media and Plan.net Communication into one holistic media and comms offering
  • Responsible for 40 employees (client and employee management, marketing and further development of agency services, P&L management)
  • Strategic brand management and development for various consumer goods and B2B clients
  • Development, implementation and orchestration of extensive digital brand and product campaigns
  • Cross-functional management of new business initiatives and pitches (national/international)
  • Supervision of insights, idea development and innovation processes
  • Platform development
  • App development
  • Forecasting, monitoring, optimization, and ongoing internal organizational reconciliation of commercial planning
  • Keywords: data & insight based marketing, digital media & content, social media, digital comms, platform & app development
  • Clients: Metro Cash & Carry, Flughafen Hamburg, BMW, DZ Bank, Rügenwalder Mühle, Nivea, Heineken, HVV, Werner Mertz, Molecular Health, Twitter, Audible
Mar 2013 - Mar 2014
1 year 1 month

Interim Management

Digital Media Group

  • Development and prototyping of a connected POS sales application for Gebr. Heinemann
  • Development and prototyping of a digital publishing platform for Mercedes-Benz (Mercedes-Benz Magazine and eSales-Catalogues)
  • Keywords: retail transformation, digital product & app development
  • Clients: Mercedes-Benz, Gebr. Heinemann
Aug 2010 - Mar 2013
2 years 8 months

Group Account Director, Member of the Board

Omnicom / BBDO Proximity

  • Business unit management for FMCG, retail and B2B customers (national/international)
  • Responsibility for new business initiatives from content development to operational implementation and management
  • Development, implementation and orchestration of extensive multi-channel brand and product campaigns as well as digital platform and app development
  • Building and expanding new client teams including talent screening, skills management, KPI definition and measurement
  • Forecasting, monitoring, optimization and ongoing intra-organizational commercial planning alignment
  • Keywords: omni-channel comms, social media, digital platform & app development
  • Clients: EDEKA, Carl Zeiss, Deutsche Post, Mercedes-Benz, Nestlé, MAGGI, Thomy, Gourmet, EasyCredit, ERGO, EuroEyes
Jan 2007 - Jul 2010
3 years 7 months

Senior Account Manager

Scholz & Friends Interactive / deepblue networks

  • Development and implementation digital communication concepts for B2C & B2B clients
  • National and international website projects
  • Online advertising
  • Performance marketing
  • SEO / SEM
  • Mobile application development
  • Social media concepts
  • Keywords: Online advertising, social media, digital platform & app development, SEO, SEM
  • Clients: MTV International, Lätta, Caparol International (DAW), Swatch, Tourismus NRW e.V., Bundesagentur für Arbeit, Alpina Farben, STARCAR, Nordmilch, Knorr, RENO, Tourismus Marketing, Baden-Württemberg e.V,
Jul 2003 - Dec 2006
3 years 6 months

Account Manager

WAS!? Advertising

  • Implementation of customer projects in day-to-day business
  • Coordination of internal agency departments
  • Implementation and orchestration of long-term and seasonal brand campaigns with TV, print and retail focus
  • Execution of desk research and preparation of presentations to support new business activities
  • Implementation of project-related financial planning
  • Keywords: advertising, social media, TV production
  • Clients: Schwarzkopf, dm Drogeriemarkt, Palmers P2, Borussia Mönchengladbach

Summary

A passionate brand expert and people leader with twenty years of success in insight-driven strategy, brand management, and integrated communication for consumer brands. I connect people – with strategic vision, creativity, a maker’s mindset, and an inclusive leadership style – making a tangible contribution to the success of companies and brands.

Languages

German
Native
English
Advanced

Education

Oct 1997 - Jun 2002

Johann-Wolfgang-Goethe-Universität

Law · Frankfurt, Germany