Ingo Marx - Business Lead / Advisory

Q: Where is Ingo based?

Ingo is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Ingo speak?

Ingo speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Ingo have?

Ingo has at least 24 years of experience. During this time, Ingo has worked in at least 7 different roles and for 6 different companies . The average length of individual experience is 3 years and 5 months . Note that Ingo may not have shared all experience and actually has more experience.

Q: What is Ingo's latest experience?

Ingo's most recent position is Business Lead / Advisory .

Q: What companies has Ingo worked for in recent years?

In recent years, Ingo has worked for C.A.P. by Cyreen and WPP Germany / Geometry Global Group/VMLY&R/argonauten .

Q: Which industries is Ingo most experienced in?

Ingo is most experienced in industries like Advertising , Retail , and Information Technology (IT) . Ingo also has some experience in Telecommunication .

Q: Which business areas is Ingo most experienced in?

Ingo is most experienced in business areas like Marketing , Strategy and Planning , and Business Intelligence . Ingo also has some experience in Operations , Sales , and Human Resources (HR) .

Q: Which industries has Ingo worked in recently?

Ingo has recently worked in industries like Retail , Information Technology (IT) , and Advertising .

Q: Which business areas has Ingo worked in recently?

Ingo has recently worked in business areas like Operations , Strategy and Planning , and Marketing .

Recommended expert

Hamburg, Germany

Experience

Jan 2022 - Present

4 years 2 months

Business Lead / Advisory

Business lead on various digital transformation projects in retail and telecommunication industries
Organization & process optimization
Clients: Telefonica, Cyreen, Publicis

Jan 2018 - Present

8 years 2 months

Advisory board & shareholder

C.A.P. by Cyreen

Contact based and data-driven instore digital signage system for FMCG brands
Generating shopper & category insights
Driving conversion at the POS
Building brand equity at the POS

Jan 2017 - Dec 2022

6 years

Managing Director (COO)

WPP Germany / Geometry Global Group/VMLY&R/argonauten

Operations lead over 3 locations, 3 agencies (VYC, argonauten, facts & fiction)
Strategic brand management and development
Development, implementation and orchestration of comprehensive multi-channel brand and product campaigns as well as retail activations on- & off-trade
Cross-functional management of new business initiatives and pitches (national/international)
Supervision of insights, idea development and innovation processes
People & organization (HR) lead
Forecasting, monitoring, optimization, and ongoing internal organizational reconciliation of commercial planning
Clients: Lidl International, Rewe, Hilcona, Goodmills, Jägermeister, Miele, Frosch, VW, Maserati, Emirates, Varta, Mewa, GSK, Nestle Health, P&G, Sanofi, Merck

Jan 2013 - Dec 2017

5 years

General Manager

Serviceplan Group / Plan.net

Responsible for 65 employees (client and employee management, marketing and further development of agency services, P&L management)
Strategic brand management and international campaign development for retail, consumer and B2B brands
Development, implementation and orchestration of extensive digital brand and product campaigns
Cross-functional management of new business initiatives and pitches (national/international)
Supervision of insights, idea development and innovation processes
Platform development
App development
Forecasting, monitoring, optimization, and ongoing internal organizational reconciliation of commercial planning
Clients: Metro Cash & Carry, Rügenwalder Mühle, Nivea, Heineken, BMW, DZ Bank, Audible

Jan 2008 - Dec 2012

5 years

Group Account Director, Member of the Board

Omnicom / BBDO Proximity

Business unit management for FMCG, retail and automotive customers (national/international)
Responsibility for new business initiatives from content development to operational implementation and management
Development, implementation and orchestration of extensive multi-channel brand and product campaigns as well as digital platform and app development
Building and expanding new client teams including talent screening, skills management, KPI definition and measurement
Forecasting, monitoring, optimization and ongoing intra-organizational commercial planning alignment
Clients: EDEKA, Nestlé, MAGGI, Thomy, Gourmet, Carl Zeiss, Deutsche Post, Mercedes-Benz, EasyCredit, ERGO, EuroEyes

Jan 2005 - Dec 2008

4 years

Account Director

Scholz & Friends

Development and implementation of digital communication concepts for B2C & B2B clients
National and international website projects
Online advertising
Performance marketing
SEO / SEM
Mobile application development
Social media concepts
Clients: Unilever (various brands), MTV International, Lätta, Caparol International (DAW), Swatch, Tourismus NRW e.V., Bundesagentur für Arbeit, Alpina Farben, STARCAR, Nordmilch, Knorr, RENO, Tourismus Marketing, Baden-Württemberg e.V.

Jan 2002 - Dec 2005

4 years

Account Manager

BBDO

Implementation of customer projects in day-to-day business
Coordination of internal agency departments
Implementation and orchestration of long-term and seasonal brand campaigns with TV, print and retail focus
Execution of desk research and preparation of presentations to support new business activities
Implementation of project-related financial planning

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (21 years), Retail (8 years), Information Technology (8 years), and Telecommunication (4 years).

Advertising

Retail

Information Technology

Telecommunication

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (24 years), Strategy (13 years), Business Intelligence (12 years), Operations (9 years), Sales (8 years), and Human Resources (6 years).

Marketing

Strategy

Business Intelligence

Operations

Sales

Human Resources

Summary

Hello, I am Ingo, a passionate brand expert and people leader with twenty years of success in insight-driven strategy, brand management, and integrated communication for retail and consumer brands.

I connect people – with strategic vision, creativity, a maker’s mindset, and an inclusive leadership style – making a tangible contribution to the success of companies and brands.

Skills

Client Service & Consulting

Strategic Communication Consulting
Cross-functional Management Of Companies, Units, And Locations
Leadership Of Single And Multi-mandate Accounts (Functional & Matrix)
Budget And Financial Management, Including Planning, Forecasting, And P&l
Development Of Contract And Compensation Models
Workflow Optimization And Efficiency Improvement
Brand Strategy And Communication Coaching

Strategy & Conception

Strategic Brand Management And Development
Consumer Insights, Trends, Market, And Media Analysis
Ideation, Creative Concept Development, Storytelling, And Messaging
Integrated Communication Strategies And Campaigns
Retail Brand Activation: Product, Packaging, And Point Of Sale (Pos)
Customer Journey Modeling And Touchpoint Planning
Research And Market Analysis

Business & Growth

Strategic, Content-driven, And Operational Corporate Management
Development And Implementation Of New Business Initiatives, Including Conducting Pitches
Expansion And Growth Of Existing Client Business
Business Potential Analyses And Conception Of New Service, Product, And Marketing Formats
Business Unit Development
Kpi Definition, Monitoring, And Optimization

People & Development

Professional And Disciplinary Leadership And Development Of Employees
Talent Screening, Capability And Skills Assessment
Creation Of Individual And Team Development Plans
Customer-focused Team Building
Coaching, Training, And Professional Development
Kpi Definition, Monitoring, And Optimization

Personal

Creative
Empathic
Integrative
Precise
Hands-on

Tools

Powerpoint
Keynote
Monday.com
Excel
Pipedrive
Miro

Key Industries

Retail
Fmcg
Automotive
Telecommunication

Languages

German

Native

English

Advanced

Education

Oct 1997 - Jun 2002

Johann-Wolfgang-Goethe-Universität

Law · Frankfurt, Germany

Profile

Created

September 2022

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Ingo based?

Ingo is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Ingo speak?

Ingo speaks the following languages: German (Native), English (Advanced).

How many years of experience does Ingo have?

Ingo has at least 24 years of experience. During this time, Ingo has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 3 years and 5 months. Note that Ingo may not have shared all experience and actually has more experience.

What roles would Ingo be best suited for?

Based on recent experience, Ingo would be well-suited for roles such as: Business Lead / Advisory, Advisory board & shareholder, Managing Director (COO).

What is Ingo's latest experience?

Ingo's most recent position is Business Lead / Advisory.

What companies has Ingo worked for in recent years?

In recent years, Ingo has worked for C.A.P. by Cyreen and WPP Germany / Geometry Global Group/VMLY&R/argonauten.

Which industries is Ingo most experienced in?

Ingo is most experienced in industries like Advertising, Retail, and Information Technology (IT). Ingo also has some experience in Telecommunication.

Which business areas is Ingo most experienced in?

Ingo is most experienced in business areas like Marketing, Strategy and Planning, and Business Intelligence. Ingo also has some experience in Operations, Sales, and Human Resources (HR).

Which industries has Ingo worked in recently?

Ingo has recently worked in industries like Retail, Information Technology (IT), and Advertising.

Which business areas has Ingo worked in recently?

Ingo has recently worked in business areas like Operations, Strategy and Planning, and Marketing.

What is Ingo's education?

Ingo attended Johann-Wolfgang-Goethe-Universität for Law.

What is the availability of Ingo?

Ingo is immediately available full-time for suitable projects.

What is the rate of Ingo?

Ingo's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.