Ingo Marx
Marketing Management & Projektleitung
Experience
Project- & Interim Management
- Project Management Campaign development, Digital Media, e(CRM), (B2C & B2B)
- Project Management Platform and Application development
- Organization & Process optimization
- New Business acquisition
Clients: Lidl, Miele, Frosch, Maserati, Varta, Mewa
Advisory board & shareholder
C.A.P. by Cyreen
- Contact based and Data-driven instore advertising for FMCG brands
- Driving conversion at the POS
- Building brand equity at the POS
Advisory board & shareholder
Stringster
- Mobile based measurement of tennis and badminton racket string quality, market place for stringers
- Product launch "Stringster for Tennis" in 2021, int. Rollout ongoing
Managing Director
Geometry Global Group/VMLY&R Commerce
- Operations lead over 3 locations, 3 agencies (VYC, argonauten, facts & fiction), ca. 280 fte.
- Strategic brand management and development
- Development, implementation and orchestration of comprehensive multi-channel brand and product campaigns as well as retail activations on- & off-trade
- Cross-functional management of new business initiatives and pitches (national/international)
- Supervision of insights, idea development and innovation processes
- People & Organization (HR) Lead
- Platform development
- App development
- Forecasting, monitoring, optimization, and ongoing internal organizational reconciliation of commercial planning
Keywords: data & insight based marketing, unified commerce, customer experience, retail transformation, digital transformation
Clients: Lidl, Rewe, Hilcona, Goodmills, Jägermeister, Miele, Frosch, VW, Maserati, Emirates, Varta, Mewa, GSK, Nestle Health, P&G, Sanofi, Merck
General Manager
Plan.net & Serviceplan Group
- Re-positioning and definition of agency portfolio merging Plan.net Media and Plan.net Communication into one holistic media and comms offering
- Responsible for 40 employees (client and employee management, marketing and further development of agency services, P&L management)
- Strategic brand management and development for various consumer goods and B2B clients
- Development, implementation and orchestration of extensive digital brand and product campaigns
- Cross-functional management of new business initiatives and pitches (national/international)
- Supervision of insights, idea development and innovation processes
- Platform development
- App development
- Forecasting, monitoring, optimization, and ongoing internal organizational reconciliation of commercial planning
Keywords: data & insight based marketing, digital media & content, social media, digital comms, platform & app development
Clients: Metro Cash & Carry, Flughafen Hamburg, BMW, DZ Bank, Rügenwalder Mühle, Nivea, Heineken, HVV, Werner Mertz, Molecular Health, Twitter, Audible
Interim Management
Digital Media Group
- Development and prototyping of a connected POS sales application for Gebr. Heinemann
- Development and prototyping of a digital publishing platform for Mercedes-Benz (Mercedes-Benz Magazine and eSales-Catalogues)
Keywords: retail transformation, digital product & app development
Clients: Mercedes-Benz, Gebr. Heinemann
Group Account Director, Member of the Board
BBDO Proximity
- Business unit management for FMCG, retail and B2B customers (national/international)
- Responsibility for new business initiatives from content development to operational implementation and management
- Development, implementation and orchestration of extensive multi-channel brand and product campaigns as well as digital platform and app development
- Building and expanding new client teams including talent screening, skills management, KPI definition and measurement
- Forecasting, monitoring, optimization and ongoing intra-organizational commercial planning alignment
Keywords: omni-channel comms, social media, digital platform & app development
Clients: EDEKA, Carl Zeiss, Deutsche Post, Mercedes-Benz, Nestlé, MAGGI, Thomy, Gourmet, EasyCredit, ERGO, EuroEyes
Senior Account Manager
Scholz & Friends Interactive / deepblue networks
- Development and implementation digital communication concepts for B2C & B2B clients
- National and international website projects
- Online advertising
- Performance marketing
- SEO / SEM
- Mobile application development
- Social media concepts
Keywords: Online advertising, social media, digital platform & app development, SEO, SEM
Clients: MTV International, Lätta, Caparol International (DAW), Swatch, Tourismus NRW e.V., Bundesagentur für Arbeit, Alpina Farben, STARCAR, Nordmilch, Knorr, RENO, Tourismus Marketing, Baden-Württemberg e.V,
Account Manager
WAS!? Advertising
- Implementation of customer projects in day-to-day business
- Coordination of internal agency departments
- Implementation and orchestration of long-term and seasonal brand campaigns with TV, print and retail focus
- Execution of desk research and preparation of presentations to support new business activities
- Implementation of project-related financial planning
Keywords: advertising, social media, TV production
Clients: Schwarzkopf, dm Drogeriemarkt, Palmers P2, Borussia Mönchengladbach
Summary
Languages
Education
Johann-Wolfgang-Goethe-Universität
Frankfurt, Germany
Lawrence Academy
Groton, United States
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