Consultant & Interim Manager

Leading the brand store and e-commerce team including the brand store in Berlin

Revenue and budget responsibility

Leading a team of 10 employees

Acquiring new partners as well as planning, production and roll-out of new stores

Further development of the existing store concept

Developing and producing all POS communication materials including promotions

Increased Weber.com revenue from €4M to €8M in 2 years

50% cost reduction in store construction with better quality

Growth from 5 to 30 stores in EMEA within 2 years

Strategy consultant for customer centricity

Consulting focus: CRM and loyalty

Industry focus: fashion, FMCG and customer loyalty programs

Evaluated existing customer loyalty programs (UK, DE, IT) – fuel retailer

Project lead for digital transformation – German frequent flyer program

Strategic repositioning of the loyalty program – German frequent flyer program

Led the “Online Archive” project team with up to 3 external staff

Coordinated the internal IT department and external agencies

Created content for the adidas “Walk of Fame” (company museum)

Developed and implemented a communication strategy for corporate history

Optimized the internal archive search and introduced a remote version

Managed internal and external go-live of the adidas online archive

Provided historical content for marketing campaigns

Established the department within the company and brand strategy

Introduced and monitored retail marketing KPIs

Developed and implemented a global mystery shopping program

Conducted customer behavior studies

Designed shop-in-shop solutions

Executed POS campaigns

Project lead for the opening of the world's largest adidas store in Beijing

Managed campaign planning, timing, and deliverables

Successfully launched a global mystery shopping program

Established a global go-to-market strategy

Successfully launched adidas Outdoor in adidas-owned retail stores