Nikolaj De lousanoff - Co-Founder and CEO

Rosengarten, Germany

Experience

Jul 2022 - Sep 2023

1 year 3 months

Vienna, Austria

Co-Founder and CEO

Yay Way UG

Built a digital reusable packaging system (take-away) for food and beverages
Raised €1.4M in investor capital for market launch and technical app development
Secured multinational corporations for pilot implementation in Austria, BeNeLux and the UK

Sep 2021 - Present

3 years 11 months

Frankfurt, Germany

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CLATU Group / F&B Experts / Food and Wine Culture Consulting

Developed strategic recommendations for assortment planning and brand building for a convenience retail chain
Defined product roadmap, pricing and go-to-market strategy for a plant-based alternatives provider
Analyzed the Swiss wine market and prepared a market entry study for a food retail chain

May 2021 - Oct 2021

6 months

Zürich, Switzerland

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Retail Capital Partners AG

Led the national brand relaunch including marketing campaigns and kick-off events for a leading retail and department store chain
Developed a strategic roadmap for digital transformation and new customer acquisition
Supported the CMO in all communications with the board and external stakeholders

Feb 2021 - Oct 2022

1 year 9 months

Hamburg, Germany

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You Candy GmbH (Startup – Vitamins & Supplements)

Secured POS listings with leading retail chains in the D-A-CH region
Built the e-commerce channel via own web shop (Shopify), Amazon and other e-tailers
Advised on legal matters and shareholder conflicts
Acted as mentor and lead negotiator between founders and investment partners during the financing round

Jan 2020 - Present

4 years 7 months

Independent Senior Consultant, Sales Expert & Interim Manager

NdL Ventures UG (haftungsbeschränkt)

Jan 2018 - Jan 2021

3 years 1 month

Hamburg, Germany

Managing Director & National Sales Manager

Mama Stove GmbH

Launched the e-commerce channel and opened new B2B business fields for a frozen ready-meal producer in the hospitality, fitness and wholesale sectors
Managed key accounts and led the sales team (6 employees)
Increased revenue by over 300% through strategic partnerships in the D-A-CH region
Introduced an innovative, sustainable plastic-free packaging solution BIOPAP® 1

Jun 2016 - Jan 2017

8 months

Hamburg, Germany

Chief of Staff to the CEO

Montblanc International GmbH

Led product development of the first smartwatch “Summit”, including marketing & sales strategy
Coordinated the CEO office and prepared the CEO’s agenda
Accompanied the CEO on international market visits

Jan 2013 - May 2016

3 years 5 months

Hamburg, Germany

Co-Founder & Managing Director

Balmy Systemgastronomie GmbH

Founded a gourmet food truck and a street-food catering company
Achieved regional market leadership with 4 mobile units and 24 employees
Successfully raised €0.25M in venture capital and reached break-even after 14 months with €1.2M revenue in 2015

Jan 2011 - Jul 2012

7 months

Berlin, Germany

Head of Business Development – Zalando Lounge

Zalando SE

Directed the international expansion of the online shop and built country teams within the organization
Successfully recruited and led 14 employees to build the individual teams
Negotiated exclusivity agreements with new brands and B2B partners to expand product categories

Sep 2008 - Dec 2011

3 years 4 months

Frankfurt, Germany

Strategy Consultant, Executive Assistant to the Global Head of Automotive Banking

IBM Global Business Services Deutschland GmbH

Developed mobility concepts including business plan creation and go-to-market strategy for a leading automaker
Drove business development in the USA, UK, Japan, South Korea and China

Summary

Senior sales and business development professional with over 15 years of experience in various industries and international projects
Expert in B2B sales, e-commerce, venture building, business planning & development
Strong communicator and team player with a hands-on mentality
Entrepreneurial spirit with empathy and a deep intercultural understanding for a customer-focused working style