Experience
Jul 2022 - Sep 2023
1 year 3 months
- Built a digital reusable packaging system (take-away) for food and beverages
- Raised €1.4M in investor capital for market launch and technical app development
- Secured multinational corporations for pilot implementation in Austria, BeNeLux and the UK
Sep 2021 - Present
4 years 1 month
- Developed strategic recommendations for assortment planning and brand building for a convenience retail chain
- Defined product roadmap, pricing and go-to-market strategy for a plant-based alternatives provider
- Analyzed the Swiss wine market and prepared a market entry study for a food retail chain
May 2021 - Oct 2021
6 months
- Led the national brand relaunch including marketing campaigns and kick-off events for a leading retail and department store chain
- Developed a strategic roadmap for digital transformation and new customer acquisition
- Supported the CMO in all communications with the board and external stakeholders
Feb 2021 - Oct 2022
1 year 9 months
- Secured POS listings with leading retail chains in the D-A-CH region
- Built the e-commerce channel via own web shop (Shopify), Amazon and other e-tailers
- Advised on legal matters and shareholder conflicts
- Acted as mentor and lead negotiator between founders and investment partners during the financing round
Jan 2021 - Present
4 years 9 monthsJan 2018 - Jan 2021
3 years 1 month
- Launched the e-commerce channel and opened new B2B business fields for a frozen ready-meal producer in the hospitality, fitness and wholesale sectors
- Managed key accounts and led the sales team (6 employees)
- Increased revenue by over 300% through strategic partnerships in the D-A-CH region
- Introduced an innovative, sustainable plastic-free packaging solution BIOPAP® 1
Jun 2016 - Jan 2017
8 months
- Led product development of the first smartwatch “Summit”, including marketing & sales strategy
- Coordinated the CEO office and prepared the CEO’s agenda
- Accompanied the CEO on international market visits
Jan 2013 - May 2016
3 years 5 months
- Founded a gourmet food truck and a street-food catering company
- Achieved regional market leadership with 4 mobile units and 24 employees
- Successfully raised €0.25M in venture capital and reached break-even after 14 months with €1.2M revenue in 2015
Jan 2012 - Jul 2012
7 months
- Directed the international expansion of the online shop and built country teams within the organization
- Successfully recruited and led 14 employees to build the individual teams
- Negotiated exclusivity agreements with new brands and B2B partners to expand product categories
Sep 2008 - Dec 2011
3 years 4 months
- Developed mobility concepts including business plan creation and go-to-market strategy for a leading automaker
- Drove business development in the USA, UK, Japan, South Korea and China