Mario Brumm

Management Consulting and Interim Management

Wohltorf, Germany
Experience
Oct 2024 - Present
10 months

Management Consulting and Interim Management

Mario Brumm Consulting

In my freelance capacity, I support companies with my experience and expertise in the following areas:

  • Transition processes before and after carve-outs, including interim management
  • Product strategy and positioning
  • AI consulting using the AI Design Sprint method
Feb 2023 - Sep 2024
1 year 8 months

VP Business Development, Software & Direct Sales

MicroVision GmbH (transition from Ibeo Automotive Systems)

In my role as a former shareholder, I supported the company during its integration (post-merger integration) into the new owner's organization. My main responsibilities were repositioning and building the international sales organization.

Jan 2010 - Jan 2023
13 years 1 month

Shareholder and Management Board Member with Power of Attorney

Ibeo Automotive Systems GmbH

As part of a spin-off, three other shareholders and I grew the company to around 420 employees. I managed sales, marketing, operations, and IT. Over the last five years, the company shifted from an R&D-driven firm to an automotive Tier 1 supplier. I also took on responsibility for Business Process Management (BPM). Finally, I led M&A activities to find investors and oversaw the post-acquisition integration (PMI).

  • Built an international distributor network (USA, Japan, South Korea, China)
  • Launched the world's first industrially produced LiDAR sensor for automotive applications
  • Introduced and implemented a CRM system
  • Strategic product positioning and development and launch of sub-brands to diversify product lines and focus market and product communication
  • Negotiation of automotive series contracts
  • Managed and built the 'Global Operations' division focusing on sales, ERP, procurement, supply chain, customs, and export control
  • Founded and led a subsidiary in the USA to expand North American sales (Chairman of the Board of Directors)
  • Built the IT department up to 30 employees
  • Introduced and set up DevOps structures and a build toolchain
  • Digitized all company processes, among others using Atlassian tools
  • Designed and launched a Software as a Service (SaaS) business model with a cloud-based licensing model and integrated customer portal – in-house development of the database, web interface, C++ libraries for product integration, and SAP interfaces
  • Introduced and implemented EDI interfaces in the supply chain
  • Introduced and built a team for the newly created 'Corporate Business Process Management' department (Legal & Compliance, Risk Management, Finance & Accounting, Controlling)
  • Introduced a goal-setting process in a new-work environment and implemented OKRs (Objects and Key Results) to define goals at team and employee levels
Jan 2007 - Dec 2010
4 years

Director of Marketing & Sales

Ibeo Automobile Sensor GmbH

  • Responsible for building the Ibeo brand in North America (business development)
  • Built a sales organization in a startup environment, including process development for selling and servicing handcrafted prototypes
  • Developed a new market as a pioneer in the automotive LiDAR industry
  • Launched the world's first industrially produced LiDAR sensor for automotive applications
  • Speaker at international conferences on LiDAR sensors, new mobility, and autonomous or automated driving
Jan 2001 - Dec 2006
6 years

System Developer

Ibeo Automobile Sensor GmbH

  • Developed and implemented ADAS algorithms such as PreCrash and pedestrian detection in research vehicles
  • Software development based on C++, Java, SQL, Interbase, and MS-SQL database
Summary
  • Seasoned leader with 15 years of experience in executive management, strategic planning, and building a company. Additionally had sole P&L responsibility for a business unit in Detroit, USA.
  • Skilled in developing and implementing product strategies to diversify into different markets, including launching a SaaS-based business model.
  • Extensive experience in organizational development and transformation processes in the automotive industry in the field of LiDAR sensors for highly automated driving.
Languages
German
Native
English
Advanced
Education

Julius-Maximilians-Universität Würzburg, Florida Gulf Coast University, Boston University

International Executive MBA · United States

University of Applied Sciences Lübeck

Diploma in Engineering (FH) · Applied Physics · Lübeck, Germany

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