Vincenzo Ferrera

Management of all sales activities including lead generation and customer development (midmarket and enterprise, C-Level) for the market establishment of our proprietary SaaS product. Implementation of the entire sales structure (team, processes) and sales strategy as well as measures and preparations for the scale up into new markets and countries.

• Technical and disciplinary personnel management of a total of 9 sales employees.
• Support of B2B key accounts for our SaaS product (midmarket and enterprise, ticket sizes in the 6-digit range)
• Development and implementation of sales processes and scaling sales strategies within the complete sales funnel
• Provide leadership and direction to achieve corporate goals using sales models and management tools
• Cross-departmental transfer of know-how and understanding of the market, as well as networking and cooperation within the framework of OKR measures
• Building strategic partnerships, from identifying relevant partners to closing deals
• Recruiting and team building

Strategic as well as operational management and coordination of sales activities, sales responsibility in the double-digit million EUR range for the two largest markets Germany and Austria and preparation of the Head of Sales junior staff. Dealing with eCommerce corporates like Amazon, Shopify and Otto Group.

MBE is one of the biggest BPOs worldwide for shipping, logistics, graphics and print. Strategic and operational responsibility for network expansion, as well as responsibility for sales cycle processes in 5 countries. Management and coaching of the account management team, mentoring and personnel development. Direct report to CEO (DE) and COO (worldwide).

• Since 01/2018: Business Development Supervisor**

• Coaching and management of a total of 8 employees (B2B Sales Reps. and Call Center), cross-departmental function in coordination with Finance, Support, Marketing, IT

• Evaluation of strategic decisions and preparation of decision papers (business cases, market, competition and trend monitoring)

• M&A transfers, product and market analyses and acquisition of shops (competition)

• Since 06/2018 Sales Cycle optimization and strategic alignment worldwide

• Reporting to CEO and COO worldwide

• Until 12/2017: Sales & LeadGen Supervisor**

• Six-digit budget planning and allocation

• Lead management (sales cycle & process optimization, relaunch with <30% CVR opt.)

• Conversion increase in partner acquisition and <50% more leads compared to YtD

• B2B sales (partner acquisition, candidate screening, location & potential analysis, business planning)

• Company representation at nationwide pitches

• B2B lead generation (campaign planning and implementation)

Evaluation of new business areas and large-volume strategic partnerships. Support establishment and expansion of all strategic activities, implementation and monitoring in close cooperation with IT, product managers, marketing and sales. Participation in M&A projects and preparation of business cases for the management.

• Project leader for a strategic joint venture (< 130 million Euro), negotiations with management board, market analysis, business planning and implementation
• B2B new customer acquisition, project leader "Renewable Energy" (new product development, introduction of a new business section)
• Startup mentor within in-house incubator "You is Now" (consulting and integration of innovations)
• Project leader for new business area development: Introduction of new market segments such as "Construction areas" (market analysis, business planning and implementation, reporting to GL, support of external partners)
• Different market research projects including market-. potential and competition analyses, evaluations and derivation of recommendations for action