Vincenzo Ferrera

Head of Business Development DACH

Avatar placeholder
Berlin, Germany

Experience

Sep 2021 - Present
4 years 5 months

Head of Business Development DACH

Culcha GmbH

Management of all sales activities including lead generation and customer development (midmarket and enterprise, C-Level) for the market establishment of our proprietary SaaS product. Implementation of the entire sales structure (team, processes) and sales strategy as well as measures and preparations for the scale up into new markets and countries.

  • Technical and disciplinary personnel management of a total of 9 sales employees.
  • Support of B2B key accounts for our SaaS product (midmarket and enterprise, ticket sizes in the 6-digit range)
  • Development and implementation of sales processes and scaling sales strategies within the complete sales funnel
  • Provide leadership and direction to achieve corporate goals using sales models and management tools
  • Cross-departmental transfer of know-how and understanding of the market, as well as networking and cooperation within the framework of OKR measures
  • Building strategic partnerships, from identifying relevant partners to closing deals
  • Recruiting and team building
Dec 2020 - Aug 2021
9 months
London, United Kingdom

Head of Business Development & Brand Ambassador DE

La Orange Ge LLC (FinTech)

Working for the FinTech Jeton.com: Market entry strategy as well as partner acquisition (eCommerce, Gaming, Broker) in the German market. Creation of business cases, benchmarking, market and competitor analysis.

Dec 2020 - Aug 2021
9 months
Berlin, Germany

Head of Sales DE & AT

Visual Meta GmbH

Strategic as well as operational management and coordination of sales activities, sales responsibility in the double-digit million EUR range for the two largest markets Germany and Austria and preparation of the Head of Sales junior staff. Dealing with eCommerce corporates like Amazon, Shopify and Otto Group.

Apr 2019 - Dec 2020
1 year 9 months
Berlin, Germany

Head of Business Development

Marquard Media Group AG / Golem Media GmbH

Cross-group position within the Marquard Media Group publisher in the context of projects for digital transformation and innovation. Business Unit leader of "Act2access" (online advertising network), and responsible for the optimization and development of existing or new business models and fields. Direct report to C-Level and Board of Directors.

  • Sales: C-Level enterprise sales and marketing agencies, 6 digits ticket size
  • Independent development of the new, digital business unit as product owner with comprehensive responsibility for product development, strategy and budget
  • Personnel management of 10 people (sales, IT, UX and marketing)
  • Evaluation of strategic decisions and preparation of decision papers (business cases, market, competition and trend monitoring)
  • Rollout of the new business unit within the group in an international context (DACH, HUN, PL and SRB)
  • Acquisition of strategic partnerships
  • Recruiting and team building
Jun 2017 - Mar 2019
1 year 10 months
Berlin, Germany

Business Development Supervisor

MBE Deutschland GmbH

MBE is one of the biggest BPOs worldwide for shipping, logistics, graphics and print. Strategic and operational responsibility for network expansion, as well as responsibility for sales cycle processes in 5 countries. Management and coaching of the account management team, mentoring and personnel development. Direct report to CEO (DE) and COO (worldwide).

  • Since 01/2018: Business Development Supervisor**

  • Coaching and management of a total of 8 employees (B2B Sales Reps. and Call Center), cross-departmental function in coordination with Finance, Support, Marketing, IT

  • Evaluation of strategic decisions and preparation of decision papers (business cases, market, competition and trend monitoring)

  • M&A transfers, product and market analyses and acquisition of shops (competition)

  • Since 06/2018 Sales Cycle optimization and strategic alignment worldwide

  • Reporting to CEO and COO worldwide

  • Until 12/2017: Sales & LeadGen Supervisor**

  • Six-digit budget planning and allocation

  • Lead management (sales cycle & process optimization, relaunch with <30% CVR opt.)

  • Conversion increase in partner acquisition and <50% more leads compared to YtD

  • B2B sales (partner acquisition, candidate screening, location & potential analysis, business planning)

  • Company representation at nationwide pitches

  • B2B lead generation (campaign planning and implementation)

Jun 2015 - Sep 2017
2 years 4 months
Berlin, Germany

Managing Director & Founder

Vadoli GmbH

Set-up, management and development of a food tech start-up for FMCG. Full responsibility for the strategic and operational development of all sales, marketing, supplier and ops activities.

  • Personnel management of a total of 17 employees
  • Build an own proprietary ordering platform with BI-System, mobile app, connected to online & POS payments (spin-off “Vertz GmbH”, FinTech company)
  • Partner acquisition: Exclusive network of world-class chefs with distinction
  • Strategic alignment of product / brand, constant adjustments measured by BI
  • Product development: in-house development of an online ordering platform, mobile app & POS backend integration
  • Acquisition of <180 sqm location in AAA location, built from the ground up to a flagship store
  • Pre-Seed funding secured in the six-digit range
  • Process implementation and optimization for IT, kitchen and fleet management
  • Corporate Sales: Successes with Porsche, Deloitte, WeWork, Philip Morris, RTL, InterContinental Hotel chain and others
Oct 2012 - Nov 2014
2 years 2 months
Berlin, Germany

Business Development Manager

Immobilien Scout GmbH

Evaluation of new business areas and large-volume strategic partnerships. Support establishment and expansion of all strategic activities, implementation and monitoring in close cooperation with IT, product managers, marketing and sales. Participation in M&A projects and preparation of business cases for the management.

  • Project leader for a strategic joint venture (< 130 million Euro), negotiations with management board, market analysis, business planning and implementation
  • B2B new customer acquisition, project leader "Renewable Energy" (new product development, introduction of a new business section)
  • Startup mentor within in-house incubator "You is Now" (consulting and integration of innovations)
  • Project leader for new business area development: Introduction of new market segments such as "Construction areas" (market analysis, business planning and implementation, reporting to GL, support of external partners)
  • Different market research projects including market-. potential and competition analyses, evaluations and derivation of recommendations for action

Summary

Thinking and acting in an entrepreneurial manner with a strong focus on goals and results.

  • Conversion increase of the sales cycle by >30% with >50% increase in leads (YtD)

  • Development of a disruptive food-tech start-up (20-man strong) with seed financing

  • JV project leader with largest housing company in Germany (<130 million € Vol.)

  • Built business units, go to market, execution & strong teams from the scratch

  • Scholarship holder of the Federal Ministry of Economics & Technology (innovation development)

  • Business modelling & implementation

  • B2B & B2C environments

  • Team Leadership

  • LeadGen & ABM

  • Coaching & Development

  • Analytical, number-oriented & growth focused

  • Business development

  • Selling methodologies

  • Business & account strategy

  • Process optimization

Languages

German
Native
Italian
Native
English
Advanced
Spanish
Intermediate

Education

Nov 2012 - Mar 2015

HTW - University for Technology & Economy

Master of Business Administration, General Management · Business Administration · Berlin, Germany

Oct 2008 - Sep 2012

HWR – Berlin School of Economics & Law

Bachelor of Arts, Entrepreneurship & Corporate Succession · Entrepreneurship · Berlin, Germany

Oct 2005 - Sep 2007

IMK – Institute for Marketing & Communication

Diploma in Marketing & Communication · Marketing & Communication · Berlin, Germany

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Similar Freelancers

Discover other experts with similar qualifications and experience

Michael Jaeger
Michael Jaeger

Founder & Managing Director

View Profile
Irenee Shevy
Irenee Shevy

Sales and Business Development Manager (EMEA)

View Profile
Philipp Briese
Philipp Briese

Partner Acquisition Manager

View Profile
Dominic Multerer
Dominic Multerer

Interim Digital Business Lead / DVS Owner – Large Scale Segment

View Profile
Dirk Rosenstock
Dirk Rosenstock

Interim CCO, Chief Commercial Officer

View Profile
Nikolaj De lousanoff
Nikolaj De lousanoff

Co-Founder and CEO

View Profile
Oliver Hassler
Oliver Hassler

Sales Manager for a German Real Estate company

View Profile
Uwe Rembor
Uwe Rembor

Head of Challenges, Full-Throttle Driver, Revenue-Obsessed, Loving to Make IT Better

View Profile
Levi Yosef
Levi Yosef

Founder

View Profile
Benedict Bauer
Benedict Bauer

Head of Sales

View Profile
Gordan Volaric
Gordan Volaric

Founder – Consultant for Revenue Operations, Automation & Process Optimization (Sales/Mkt/CS)

View Profile
George bogdan Nitu
George bogdan Nitu

Head of Decarbonization Solutions Business

View Profile
Giuseppe Caruso
Giuseppe Caruso

Partner Sales Manager

View Profile
Giuseppe Manolio
Giuseppe Manolio

Agile Team Coach

View Profile
Christian Walter
Christian Walter

Founder and Managing Director

View Profile
Isabel Petri da silva
Isabel Petri da silva

Shareholder and Managing Director

View Profile
Michael Tomaschewski
Michael Tomaschewski

B2B Growth Consultant

View Profile
Sayed Menayar
Sayed Menayar

Branch Manager

View Profile
Olof Lindequist
Olof Lindequist

Generalist | Advisor | Angel Investor

View Profile
Stefan Rinderknecht
Stefan Rinderknecht

Leadership Expert | Consultant | Mentor | Speaker

View Profile
Dirk Lohberg
Dirk Lohberg

Owner, Managing Partner

View Profile
Reinhard Schroers
Reinhard Schroers

Site Management and Business Development

View Profile
Jörg hernando Gotthardt
Jörg hernando Gotthardt

Managing Director

View Profile
Patrice Ayaye
Patrice Ayaye

International Sales Manager

View Profile
Olaf Lausen
Olaf Lausen

Owner

View Profile
Tim Berger
Tim Berger

Managing Director

View Profile
Hakan Ersu
Hakan Ersu

Software Expert

View Profile
Carsten Roese
Carsten Roese

Agile Coach

View Profile
Markus Munk
Markus Munk

Business Analyst and Project Manager

View Profile
Franc Partzsch
Franc Partzsch

Sales Director

View Profile