George (Bogdan) Nitu
Head of Decarbonization Solutions Business
Experience
Jan 2022 - Present
2 years 7 monthsHead of Decarbonization Solutions Business
Johnson Controls - EMEALA (Europe, Middle East & Latin America)
- Define the strategy and Go To Market model for Decarbonization Solutions based on Heat Pumps in EMEALA
- Drive growth in the commercial/ industrial Heat Pump business & other related decarbonization solutions through commercial excellence, design engineering works and standardization/ modularization activities.
- Collaborate with R&D and Supply Chain on New Product Introductions, Value Engineering for existing products, Manufacturing and Testing facilities.
- Develop commercial and execution partnerships to grow faster the business.
Jan 2021 - Dec 2023
2 yearsHead of Strategy, Sustainability and Growth
Johnson Controls - Industrial Refrigeration, Cooling, Heating and Energy Solutions - EMEA
- Defined the strategy for the Business Unit.
- Led the Sales & KAM activities across all business lines (new installation, modernization, service).
- Coordinated M&A activities across EMEA countries.
- Sustainability lead for the Business Unit - developed new business opportunities based on decarbonization solutions offered “as a Service”.
- Established Centres of Excellences for different market segments to increase Sales efficiency and volume.
- Developed a product introduction roadmap to capture additional market segments.
- Drove modularization in the offering.
- Supported the digital transformation of the business through new Digital Offerings and Go To Market strategies.
Jan 2020 - Dec 2021
2 years Germany
Managing Director / Member of the Executive Board
C. Haushahn GmbH & Co. KG, Region East part of Schindler Elevators & Escalators
- Key Position Holder within the Schindler Group, being responsible for the entire business of Haushahn Region Eastern Germany and Member of the Executive Board of C. Haushahn GmbH & Co. KG.
- Managed the Turnaround of Haushahn Region East - analysis, strategic growth plan, restructuring plan.
- Built and lead a team of more than 250 people structured in different departments: New Installation, Modernization, Service, Quality, HR, Finance.
- Developed a sales and marketing strategy with focus on Digital Transformation and IoT based Services (e.g. remote monitoring, machine learning, digital media services) to accelerate growth.
- Defined efficient processes supported by Digitalization (e.g. predictive maintenance) to increase efficiency and deliver high profit margins.
- Responsible for P&L, delivering a solid year on year double digit growth.
Jan 2016 - Dec 2020
3 yearsHead of Service
Schindler Elevators & Escalators
- Key Position Holder within the Schindler Group, being responsible for the Service business in Europe (UK, Ireland, Norway, Sweden, Finland, Denmark, Holland, Estonia, Latvia, Lithuania, Germany, Switzerland, Austria, Russia, Ukraine, Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Serbia, Croatia, Slovenia, Greece, Israel).
- Developed and lead a team of 19 people (around 5000 over the entire service organisation).
- Identified and Rolled out Smart & IoT Services based on the connectivity of the elevators and escalators to the internet (telemonitoring, big data analytics, machine learning, predictive maintenance, advertisement services, etc).
- Defined Sales & Marketing strategies for traditional and new service products, including development of modern Sales Trainings & Tools.
- Developed more efficient maintenance methods based on the new Smart & Digital Services.
- Responsible for P&L, delivering 10-digits revenue (EUR) and solid year on year growth.
Jan 2014 - Dec 2017
4 yearsHead of Service & Modernisation
Schindler Elevators & Escalators
- Developed and led a team of 15 people (800 over the entire service and modernization organisation) based in 12 countries (Russia, Ukraine, Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Serbia, Croatia, Slovenia, Greece).
- Identified Customer needs, Defined Sales & Marketing strategies to achieve sales objectives for the Service & Modernisation Business.
- Managed Fulfilment Methods & Processes to grant top quality and cost effectiveness.
- Responsible for P&L, delivering 9-digits revenue (EUR) and sustainable 2-digits growth.
Jan 2011 - Dec 2017
6 years Bucharest, Romania
Guest lecturer
University “Politehnica“ Bucharest
- Developed and delivered the lecture “Business Process Management” as part of a Master program taught in German language, offered by the University “Politehnica“ Bucharest.
Jan 2011 - Dec 2015
3 years Bulgaria
Head of Service
Schindler Elevators & Escalators
- Started up the Service Department for Schindler Romania.
- Built and led a team of 100 people. Increased the sales force and fulfilment efficiency through training and coaching.
- Developed the adequate sales and marketing strategy, products, processes and tools to deliver high profit margins.
- Developed new customer relationships to strengthen the market position of the company.
- Opened new branches and employed people to manage the new regions.
- Negotiated strategic alliances with partners to offer the best and most efficient coverage to our customers.
- Graduated the SCDP Talent Program (Schindler Career Development Program).
Jan 2009 - Dec 2013
3 years Hamburg, Germany
Service Manager
Schindler Elevators & Escalators
- Responsible for an area within the Hamburg-Branch, managing all resources, to meet the service targets for the branch. Responsible for P&L.
- Developed the service business in the branch, establishing new customer relationships.
- Optimized the branch staffing of service technicians. Led a team of 8 technicians.
Jan 2008 - Dec 2010
3 years Germany
Product Manager - Modernisation
Schindler Elevators & Escalators
- Joined the SCDP Talent Program (Schindler Career Development Program).
- Managed new Modernisation product launches and supported the Field Operations in selling the new products.
- Defined new, more efficient, Business Processes for the Modernisation business.
- Implemented new SAP based sales tools to boost sales.
- Implemented new pricing strategies.
- Defined new product requirements and development directions based on customer needs and market trends.
- Established and Maintained relationships with Consultants and Partner Industries to seek new business opportunities.
- Developed new Modernisation Kits for the German market.
Jan 2004 - Dec 2008
3 years Aachen, Germany
Consultant – Product Related Service Management
Institute for Industrial Management (FIR)
- Conducted Business Consultancy projects for German and European companies from the machine-building industry related to the service business organisation.
- Acquired, coordinated and implemented research projects on national and European level in the field of industrial services.
- Published articles in international journals in the area of industrial services. Prepared and conducted presentations on international conferences.
- Organised “Aachener Dienstleistungsforum” – the biggest German event about industrial services.
- Developed and gave lectures, moderated workshops all related to Service Strategy as part of continuing education programs.
Summary
Looking to leverage my passion for Leadership, my Customer and Sales experience, as well as my expertise in Digital Transformation & Sustainability, all enhanced by a strong set of Soft Skills.
Languages
Romanian
Native
English
Advanced
German
Advanced
French
Elementary
Spanish
Elementary
Education
Oct 2005 - Jun 2011
Technical University RWTH Aachen & Politehnica Bucharest
PhD · Business & Engineering · Bucharest, Romania
Oct 2000 - Jun 2005
Technical University TUHH Hamburg & Politehnica Bucharest
Master Degree · Business & Engineering · Bucharest, Romania
Certifications & licenses
Excellence in Leadership Seminar
Hay Group
Customer Excellence Seminar
IMD
Certified Translator of the Romanian Ministry of Justice
Romanian Ministry of Justice
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