George-Bogdan Nitu - Senior Business Leader

Berlin, Germany

Experience

Jan 2022 - Present

2 years 2 months

Head of Decarbonization Solutions Business

Johnson Controls

Define the strategy and Go To Market model for Decarbonization Solutions based on Heat Pumps in EMEALA
Drive growth in the commercial/industrial Heat Pump business & other related decarbonization solutions through commercial excellence, design engineering works and standardization/modularization activities
Collaborate with R&D and Supply Chain on New Product Introductions, Value Engineering for existing products, Manufacturing and Testing facilities
Develop commercial and execution partnerships to grow faster the business

Jan 2021 - Dec 2023

2 years

Head of Strategy, Sustainability and Growth

Johnson Controls

Defined the strategy for the Business Unit
Led the Sales & KAM activities across all business lines (new installation, modernization, service)
Coordinated M&A activities across EMEA countries
Sustainability lead for the Business Unit - developed new business opportunities based on decarbonization solutions offered "as a Service"
Established Centres of Excellences for different market segments to increase Sales efficiency and volume
Developed a product introduction roadmap to capture additional market segments
Drove modularization in the offering
Supported the digital transformation of the business through new Digital Offerings and Go To Market strategies

Jan 2020 - Dec 2021

2 years

Germany

Managing Director / Member of the Executive Board

C. Haushahn GmbH & Co. KG

Key Position Holder within the Schindler Group, being responsible for the entire business of Haushahn Region Eastern Germany and Member of the Executive Board of C. Haushahn GmbH & Co. KG
Managed the Turnaround of Haushahn Region East - analysis, strategic growth plan, restructuring plan
Built and lead a team of more than 250 people structured in different departments: New Installation, Modernization, Service, Quality, HR, Finance
Developed a sales and marketing strategy with focus on Digital Transformation and IoT based Services (e.g. remote monitoring, machine learning, digital media services) to accelerate growth
Defined efficient processes supported by Digitalization (e.g. predictive maintenance) to increase efficiency and deliver high profit margins
Responsible for P&L, delivering a solid year on year double digit growth

Jan 2016 - Dec 2020

3 years

Head of Service

Schindler Elevators & Escalators

Key Position Holder within the Schindler Group, being responsible for the Service business in Europe (UK, Ireland, Norway, Sweden, Finland, Denmark, Holland, Estonia, Latvia, Lithuania, Germany, Switzerland, Austria, Russia, Ukraine, Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Serbia, Croatia, Slovenia, Greece, Israel)
Developed and lead a team of 19 people (around 5000 over the entire service organisation)
Identified and Rolled out Smart & IoT Services based on the connectivity of the elevators and escalators to the internet (telemonitoring, big data analytics, machine learning, predictive maintenance, advertisement services, etc)
Defined Sales & Marketing strategies for traditional and new service products, including development of modern Sales Trainings & Tools
Developed more efficient maintenance methods based on the new Smart & Digital Services
Responsible for P&L, delivering 10-digits revenue (EUR) and solid year on year growth

Jan 2014 - Dec 2017

4 years

Head of Service & Modernisation

Schindler Elevators & Escalators

Developed and led a team of 15 people (800 over the entire service and modernization organisation) based in 12 countries (Russia, Ukraine, Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Serbia, Croatia, Slovenia, Greece)
Identified Customer needs, Defined Sales & Marketing strategies to achieve sales objectives for the Service & Modernisation Business
Managed Fulfilment Methods & Processes to grant top quality and cost effectiveness
Responsible for P&L, delivering 9-digits revenue (EUR) and sustainable 2-digits growth

Jan 2011 - Dec 2017

6 years

Romania

Guest lecturer

University "Politehnica" Bucharest

Developed and delivered the lecture "Business Process Management" as part of a Master program taught in German language, offered by the University "Politehnica" Bucharest

Jan 2011 - Dec 2015

3 years

Bulgaria

Head of Service

Schindler Elevators & Escalators

Started up the Service Department for Schindler Romania
Built and led a team of 100 people. Increased the sales force and fulfilment efficiency through training and coaching
Developed the adequate sales and marketing strategy, products, processes and tools to deliver high profit margins
Developed new customer relationships to strengthen the market position of the company
Opened new branches and employed people to manage the new regions
Negotiated strategic alliances with partners to offer the best and most efficient coverage to our customers
Graduated the SCDP Talent Program (Schindler Career Development Program)

Jan 2009 - Dec 2013

3 years

Germany

Service Manager

Schindler Elevators & Escalators

Responsible for an area within the Hamburg-Branch, managing all resources, to meet the service targets for the branch. Responsible for P&L
Developed the service business in the branch, establishing new customer relationships
Optimized the branch staffing of service technicians. Led a team of 8 technicians

Jan 2008 - Dec 2010

3 years

Germany

Product Manager - Modernisation

Schindler Elevators & Escalators

Joined the SCDP Talent Program (Schindler Career Development Program)
Managed new Modernisation product launches and supported the Field Operations in selling the new products
Defined new, more efficient, Business Processes for the Modernisation business
Implemented new SAP based sales tools to boost sales
Implemented new pricing strategies
Defined new product requirements and development directions based on customer needs and market trends
Established and Maintained relationships with Consultants and Partner Industries to seek new business opportunities
Developed new Modernisation Kits for the German market

Jan 2004 - Dec 2008

3 years

Germany

Consultant – Product Related Service Management

Institute for Industrial Management (FIR)

Conducted Business Consultancy projects for German and European companies from the machine-building industry related to the service business organisation
Acquired, coordinated and implemented research projects on national and European level in the field of industrial services
Published articles in international journals in the area of industrial services. Prepared and conducted presentations on international conferences
Organised "Aachener Dienstleistungsforum" – the biggest German event about industrial services
Developed and gave lectures, moderated workshops all related to Service Strategy as part of continuing education programs

Summary

Looking to leverage my passion for Leadership, my Customer and Sales experience, as well as my expertise in Digital Transformation & Sustainability, all enhanced by a strong set of Soft Skills.