Primary focus on strategy development and implementation, leadership mentoring, business development, sustainability and ESG, commercial excellence
Interim Sales Director at HyBESS Energy A/S: establishing the business case for HyBESS, sales and go-to-market strategy and contract framework for clients’ small- and large-scale BESS assets
Sustainability strategy implementation & ESG reporting for several SMEs in Denmark (conducting DMA, activity workshops, CO2e calculations / KPI metrics)
Business Commercial Development and Sales Excellence for SMEs in Denmark: establishing business cases and pricing models within agreed project framework
P&L responsible and leading RWE Renewables Denmark as CEO with 70+ team members
Responsible for new wind and hydrogen projects as VP Offshore Development
Overseeing financial performance and HSE compliance of 3 Danish RWE entities as board member
Reporting to the regional EVP
Set structure and recruit talent for a fast-growing international team in Denmark
Establish strong relations with key external stakeholders, ministries and policy makers
Represent RWE Renewables Denmark externally at industry forums and municipalities
Ensure compliance with HSE regulations and procedures
Manage spending and secure financial health for the three Danish entities
Completed recruitment of key offshore development functions within 100 days
Established unified team across development, operations and support functions in 3 locations
Set procedures and standards for the fast-growing Offshore development team
Completed lease contract and prepared office expansion
Established direct relations with climate, energy and utility ministry, Danish Energy Agency, industry organisations and municipalities
Secured financial transparency and HSE compliance for RWE Renewables Denmark
Held global wind sales budget responsibility with a team of 10 sales, business development, contract management and marketing FTEs
HSE and P&L responsibility for 40+ FTEs across Aarhus, Esbjerg and Skive as Managing Director Denmark
Reported to the Group CEO of the wind division
Established new contracts and partnerships for onshore and offshore wind services
Improved margins with frame contracts and stabilized long-term project durations
Conducted regular performance reviews and financial updates with CEO and board
Performed HSE audits and compliance checks to mitigate LTIs and encourage near miss reporting
Secured highest revenue and margin contract for blade repair services in 2023
Settled largest claim (€7 digit) with leading offshore wind developer in 2022
Won new key customers for blade repairs contributing 25% of annual revenue
Restructured commercial team for improved customer satisfaction within 6 months
Re-certified ISO 9001 and ISO 14001
Completed rebranding to Swire Renewable Energy within 3 months
Reduced lost time incidents by 30% and increased near miss reporting by 25%
Built a team of 14 FTEs for international sales, project management, service and training
Integrated acquired Fos4X service team and processes
Reported to the CEO as executive team member
Developed and executed expansion strategy for turbine and blade retrofit market in line with PE investor strategy
Grew customer footprint in North America, APAC and Europe through sales and training staff
Integrated blade performance monitoring acquisition "Fos4X"
Secured sales, margin and cost according to 9-digit DKK budget
Developed and aligned Aftermarket strategy with board and PE investors
Won largest Offshore turnkey project in Aftermarket history (high 8-digit DKK)
Introduced industry lifetime warranty concept for LEP solution (ELLE)
Generated awareness for improved leading-edge protection solution, increasing sales pipeline by 45% vs 2021
Reorganized sales & project team and integrated acquisition activities within 6 months
First wind industry business certified on all 17 United Nations SDGs
P&L lead for on- and offshore WTG blades within GRE with 10-digit USD sales and 8-digit USD development budget
Integrated all commercial blade activities into GE Renewables post-acquisition
Reported to CEO of LM Wind Power as executive management team member
Optimized cost of blade portfolio for GRE’s on- and offshore WTG’s
Secured GRE's portfolio with key developers and asset owners in all regions
Drove continuous improvement of manufacturing footprint in response to geopolitical threats
Achieved 40% top-line growth in onshore wind in 2019 vs 2018 and free cash flow targets
Launched LM 107.0 blade for Haliade-X 14 MW WTG in 2020
Performed quality and supplier audits for 6+ GW of offshore listings
Launched serial modular "Cypress" blade globally
Optimized footprint across 12 factories for blade supplies across 4 continents
Established carbon neutrality for LM Wind Power in 2018 as industry first
P&L responsible for HV project business and sales and tender management team of 35+ FTEs
Led transformation to merge commercial departments into customer-centric organization
Reported to CEO for HV projects and dotted line to group CEO
Improved tender pipeline for on/offshore HV cable turnkey projects (9-digit €)
Led European sales and tender activities to TSOs and DNOs
Integrated acquired ABB HV cable activities into NKT HV cables group
Collaborated with A-suite consultancy on transformation and CI activities
Secured budget, maintained cost control and improved EBITDA
Won 3 major offshore export and interconnector cable contracts (Borssele, Kriegers Flak, Triton Knoll)
Secured full offshore capacity utilization (9-digit €)
Won several HV land cable projects for 2016–2019 execution
Reorganized sales and tender management, improving tender win/loss ratio by 30%
Shifted all manufacturing sites to 100% green energy sourcing (Scope 2)
Global account responsibility leading international team of 9 FTEs across 4 regions
P&L budget responsibility for 9-digit € onshore blades portfolio
Reported to VP Sales & Marketing
Built and expanded blade portfolio in collaboration with all departments
Achieved sales and margin targets through 5-year strategic plan execution
Established contracts for additional manufacturing plants in Brazil and India (1 GW capacity, 9-digit € investment)
Increased sales pipeline by >400%, securing 4 years of visibility
Improved talent identification, people development and customer satisfaction
Established global service response time agreement to reduce turbine downtime
Global responsibility for sales & marketing team of 10 FTEs in service and logistics
Led restructuring of service and logistics to profitability
Reported to VP Quality and Services
Developed innovative service offers for internal and external customers
Reorganized 600 service FTEs across all departments
Established new business for paid blade services
Won largest service contract for blade repair and LEP restoration (250+ turbines)
Introduced KPI dashboard for service performance measurement
Led strategy and marketing for 30+ FTEs across four continents
Held three P&L roles for TV, peripherals & accessories, and shaving & grooming businesses (10-digit €)
Project lead for due diligence processes for TV divestment and PA acquisitions
Reported to respective BU CEOs
Launched 21:9 Cinematic and Smart TV with web & app content
Streamlined PA portfolio of 5,000 SKUs across 30 segments
Formulated strategic marketing plan for PC and executed globally
Launched joint branding for Smart TV with international content partners
Conducted risk assessment and due diligence for future joint venture
Achieved consensus on TV divestment strategy within Executive board
Integrated two PA acquisitions across EU and US
Achieved global #1 and expanded local market leadership in electric shaving
Increased EBITDA and high single-digit revenue growth YoY
Co-responsible for P&L of national sales organisations (Germany, Austria, Switzerland) with 200 FTEs
Led marketing for DAP portfolio (>20 segments, >300 SKUs)
Reported to Managing Director Europe
Developed and executed local marketing and sales plans to meet budgets
Launched "Senseo" single serving coffee concept in German market
Restored profitability in DACH region after 5 years of losses
Achieved market leadership in coffee market
My value to every organization is to deliver sustainable results through organizational transformation with focus on (bottom line) results, people and processes.
My strength is to build a resilient and successful organization in a constantly changing market environment. I achieve this by developing high performance teams and leaders with a good balance between business-critical competences and diverse professional backgrounds.
I have a leadership style expressed through passion, empathy and inclusion and my approach to work in managing the constant changes with the team, is structured, analytical and method based.
Husband to Danish wife and father to 3 sons (26, 28 and 30)
Interested in International business and sustainability (ESG, SDG’s, CSRD)
Spends time with family, friends and social activities
Active during time off (MTB, Running, Skiing, Sailing)
Natural interest and curiosity in establishing new connections
Relentless energy to gain new insights and experiences
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