Description:
Executive C-Level consultant and project manager for the Sales Excellence project / post-merger project (E.ON Energie Deutschland GmbH)
Objective:
Integration, scaling, and transformation of the newly acquired 100% subsidiary klarsolar GmbH into the E.ON group structure with a focus on sales, organization, people & culture
Key activities:
Strategic Integration & Transformation:
Successful post-merger integration of klarsolar GmbH into E.ON Germany (B2C PV sales) including stakeholder alignment at corporate level
Building & scaling of business segments B2B (up to 100 kWp) and B2C (up to 30 kWp) under the klarsolar roof
Harmonization of brand & sales strategy (E.ON Field Sales ↔ klarsolar digital sales)
Responsibility for identifying & leveraging synergies between the group and the subsidiary
Sales Excellence & Go-to-Market:
Development and introduction of a holistic sales strategy 2025/26 with vision 2030
Reorganization of the entire sales organization: lead gen, pre-sales, inside sales, field sales, sales ops, after sales
Introduction of business rules, CRM-based lead qualification and performance monitoring
Building a performance-oriented high-performance sales organization including low performer management
Initiation of cross-channel sales campaigns, competitions & partner campaigns
Enablement, Culture & Structure:
Establishment of a sales excellence culture in daily operations (structure, feedback, target orientation)
Introduction of structured performance reviews and continuous improvement processes (CIP)
Redesign of the incentive and compensation logic (bonus, commission, discount logic)
Sales enablement across the entire sales process (pitch, proposal, negotiation, closing)
Digitalization & Management:
Business owner of the sales IT roadmap (ERP, CRM, BI, digital planning tools)
Development & implementation of KPIs, dashboards & sales control systems
Professionalization of sales recruiting & onboarding including knowledge management & training academy
Sparring & Strategic Leadership:
Trusted advisor for C-level, shareholder representatives (E.ON Senior VP & VP) & management
Derivation and implementation of strategic directions (organization, efficiency, synergies)
Responsible for growth potential analyses & recommendations to the board
Results achieved:
Realization of all project goals within budget and timeline
Successful onboarding of the new sales and marketing manager (authorized signatory) as a link to the group and other group subsidiaries
Smooth integration with measurable synergy utilization within 6 months
Stronger market penetration through new B2C & B2B business segments
Significantly increased sales efficiency & improved closing rates
Established sales governance with sustainable execution capability
Description:
Task:
Status quo assessment: creating transparency regarding numbers, data, facts in the company
Overcoming the acute profit, liquidity, stakeholder and shareholder crisis
Breaking up the entire team including management for the necessary change process
Transparency regarding cash flows (cash-in, cash-out) & opportunities/risks, action plan
Strengthening the trust relationship between creditors, investors and the parties involved in the company
Results achieved, among others:
Successful negotiations with the company's main creditors "in terms of" deferral and standstill agreements (total volume of at least €5.7 million)
Further development of liquidity and profitability planning for the corporate group
Uncovering hidden reserves in the business model (strengthening profitability)
Creating transparency regarding key opportunities/risks in the business model
Further development of the business model through modeling new expansion options
Successful handover in corporate management (new external management)
Key activities, among others:
Optimization of key processes and structures (sales, procurement, finance)
Modeling new business model extensions including SWOT analysis
Negotiations with all key stakeholders
Creating an implementation roadmap for the company's restructuring and realignment
Description:
Manufacturing company in insolvency (2018-2019) Industry: medical device manufacturer Annual revenue: approx. €1 million Employees: approx. 15
Role: external consultant (restructuring and M&A) and operationally responsible CRO during the insolvency period
Task:
Implementation of the necessary leadership change (managing director)
Increase in revenue and profit
Positive motivation and guidance of the team
Sale of assets as part of the transfer restructuring (M&A mandate)
Results achieved, among others:
Successful implementation of the leadership change (managing director)
Revenue increase of +49% in the period 01.06.18-28.02.2019 compared to the previous year
EBIT increase from +€0.1 million in 2017 to +€0.4 million in 2018 with a continuing positive trend in 2019
Successful transfer restructuring in March 2019
Key activities, among others:
Expansion of customer relationships and new customer acquisition
Optimization of business parameters
Planning, management and project leadership for the company sale
Description:
Industry: printing industry (premium provider) / mid-sized company with €50 million annual revenue
Task:
Improvement of liquidity and profitability
Restructuring of sales and improvement of overall company and process efficiency
Consistent low-performer management
Results achieved, among others:
EBIT increase of +€200,000 p.a. (+28%)
Reduction of 8 / replacement of another 6 low performers
Key activities, among others:
Introduction of optimized management tools (integrated planning, etc.)
Implementation of systematic working capital management
Execution of a targeted revenue increase program in sales
Renewal and optimization of key performance processes
Analysis and optimization of the sales and service organization
Task:
Improvement of liquidity and profitability
Restructuring of sales and improvement of overall company and process efficiency
Consistent low-performer management
Results achieved, among others:
EBIT increase of +€200,000 p.a. (+28%)
Reduction of 8 / replacement of another 6 low performers
Key activities, among others:
Introduction of optimized management tools (integrated planning, etc.)
Implementation of systematic working capital management
Execution of a targeted revenue increase program in sales
Renewal and optimization of key performance processes
Analysis and optimization of the sales and service organization
Description: Annual revenue: > €80 million Employees: approx. 470 worldwide Locations: 3 production sites (D / F / NL) 10 international sales offices (incl. CN, UAE, UK, AT, CH, FR)
Sites: 3 production sites + 10 international sales centers
Focus: Restructuring and Sales & Services
Tasks:
Stabilize the previously fragile situation, especially building trust with financing partners and guiding/driving the new external management in making changes
Motivate the team and strengthen performance, replacing low performers, creating structures – setting targets and enforcing them consistently
Create transparency regarding results
Tight cost and liquidity management
Strict implementation management of the measures defined in the restructuring plan (IDW S6 audit)
Achieve the revenue and profit targets defined with existing financing partners and shareholders for the group
Maximize the group's market attractiveness to potential investors and new strategic financing partners
Ensure the sustainable preservation of the company
Key achievements included:
Sustainable preservation of the company
Successful completion of the initiated M&A process, including due diligence
Negotiation of waivers with financing partners and silent partners, reducing liabilities by > €5 million
Successful negotiation of the required employee restructuring contribution through total waivers of approx. €3.6 million during the restructuring period
Achieved profit and liquidity effects of > €2.5 million through planning, steering, and consistent implementation of the designed turnaround plan
Consistent low-performer management, saving over €1 million p.a.
Achieved the revenue and profit targets defined with financing partners and shareholders for the group
Consistent low-performer management with mid-term savings > €1 million p.a.
Financial restructuring of the entire group with a positive mid-term earnings effect of > €1.2 million p.a.
Core responsibilities included:
Responsible restructuring managing director (CRO)
Project lead for the management change to external management (previously owner-managed) and the implementation of the new supervisory board
Interim takeover of the Sales & Services division within management (Chief Sales Officer – CSO) including onboarding of the later Sales & Services managing director
Managing targeted, ongoing restructuring communication with the financing partner pool, credit insurers, etc.
Active working capital cash management
Implementation responsibility for the measure packages defined in the restructuring master plan
Identification and separation of low performers
Development, negotiation and implementation of necessary make-or-buy decisions for all three production sites
Restructuring of the entire management and process organization, including the Sales & Service centers, into a globally networked and agile group
Negotiations with the IG Metall union and employee representatives
Introduction of an integrated sales management tool (Sales Funnel)
Design and implementation of a global sales & credit policy with subsidiaries and external sales partners as part of the revenue enhancement program
Tasks:
Realize the necessary management change (MD)
Identify cost reduction and revenue potential
Motivate and guide the team through the change process and target-oriented onboarding of the new management
Key results included:
Successful realization of the management change
Sustainable cost reduction > €0.4 million p.a.
Core focus areas included:
Consistent low-performer management
Taking over restructuring communications
Planning, steering and project management for the management change
Introduction of optimized corporate management tools (integrated planning etc.)
Implementation of systematic working capital and strict cost management
Development of own product and service portfolio
Development of the POS digitization strategy
We help our clients with, among others:
Experience with medium-sized companies up to > 800 employees and up to > €300 million annual revenue as trainer, consultant and sparring partner for decision-makers and entrepreneurs.
Project experience:
Own personnel responsibility
1 to 10
Interim management of companies (SMEs & corporate groups) Support for leadership changes (e.g. in restructurings and turnarounds) including taking on the role of managing director (CEO / CRO) Experienced taskforce leader for transformation projects in SMEs & corporate groups Support and implementation of company sales & acquisitions of SMEs Negotiation leadership in challenging times of change Design, delivery and evaluation of coaching and training sessions, (in-house) seminars, workshops and online trainings on current sales, management and leadership topics
Consulting and training focus areas:
Business sparring for decision-makers & advisory boards in SMEs Strategy consulting & agile implementation with OKR Leadership & change management (people & culture management) Building competitive sales and service organizations (B2B / B2C) Restructuring of medium-sized companies (turnaround management & transformations)
Ongoing projects from regular consulting practice (excerpt):
Energy & Environmental Technology:
E.ON Energie Deutschland GmbH | Energy Industry klarsolar GmbH | 100% E.ON subsidiary, B2C / B2B PV systems, digital sales
Mechanical & Industrial Engineering:
Kaltenbach Group | Mechanical Engineering / Steel Industry SWG Schraubenwerke Gaisbach GmbH | 100% Würth subsidiary TSB Türsysteme GmbH | Building automation
Consumer Goods / Home & Living / Textile & Sleep Systems (B2B/D2C)
f.a.n. frankenstolz Schlafkomfort H. Neumeyer GmbH & Co. KG (beds, mattresses, bedding, technical textiles)
Trade & Distribution, Wholesale & B2B:
Joseph Dresselhaus GmbH & Co. KG | Europe’s leading C-parts supplier TransPak AG | Leading packaging wholesaler Rudolf Hug GmbH | Building fittings, tools, fasteners KOCH Freiburg GmbH | Wholesale / trade Extrol Mineralöle Schulz GmbH | Fuels & lubricants Xt-Supply GmbH | IT / eCommerce wholesale Baubeschlag-Union GmbH & Co. KG | Building fittings group
Consumer Electronics & Retail:
MediaMarktSaturn Group | CE market leader (CECONOMY AG) xplace GmbH | POS digitization (CECONOMY AG) expert Group | CE retail Medimax | CE retail Tengelmann Group | OBI/DIY, PLUS / grocery retail
Automotive:
Emil Frey Ungeheuer Automobile GmbH | 7 locations, part of Emil Frey Group CST GmbH (Anyline Tec Deutschland GmbH) | Automotive digitization
Printing, Packaging & Media:
Kersten Elektrostatik GmbH | Printing / packaging industry Carl Eichhorn KG | Corrugated board manufacturer IIC Handels AG | Food packaging Vollherbst Druck GmbH | Premium label printing Axel Springer Group | Media / B2B-B2C services Verlag Herder GmbH | Publishing & book retail Rombach Druck- und Verlagshaus GmbH & Co. KG | Full-service on-/offline communication
Consulting & Professional Services:
ProCurement GmbH | International procurement consulting Struktur Management Partner GmbH | International strategy consulting SYNERGETIC MANAGEMENT CONSULTING GROUP | Strategy consulting Marketing Revolution | Premium AI automation & B2C / B2B marketing Theo Klein & Partner | Executive search procurement / sales REM Management Consulting AG | Restructuring consulting SGH Immobilienmanagement GmbH | Experts, brokers, property management Overlord Ventures GmbH | Investment company Keifert GmbH | Building cleaning Fahrschule Fliegauf | 6 training centers
Technology & Software:
Plan4 Software GmbH | Building management software D&K ID Group | ID media & access systems KALTENBACH.SOLUTIONS GmbH | IoT / AI platforms for the steel market ubiLearning Solutions GmbH | Leading online tutoring Advancis E-Learning GmbH | Digital / blended learning solutions Bürgelin IT GmbH | IT system integrator Aibit GmbH | IT services (Switzerland)
Construction & Real Estate:
Steinhauser Group | Construction / residential developer, real estate development Extrol Innovation GmbH | Real estate project development Witt GmbH | Building supplies & home concepts Bernd Fischer GmbH & Co. KG | Public spaces / urban open space design Südbaden Elektro GmbH | Electrical planning and installation
Education & Training:
Haufe Academy | Training & development market leader Administrative and Business Academy Freiburg | Training institute ASB Academy GmbH | eduQua-certified, 8 locations (Switzerland) Alemania Deutschschulen AG | Education company, multiple locations (Switzerland) EHS Erasmus University Basel | Swiss university ISM International School of Management GmbH | University
Healthcare & Medtech:
Schneider Medical GmbH | Medical devices AsFam Aargau GmbH | Home care, specializing in family caregivers (Switzerland) Antonetti GmbH | International event management medtech
Food & Hospitality:
BUDDYSTAR GmbH | Market leader food trailers Kramer GmbH Schwarzwald Spezialitäten | Meat & sausage products for grocery retail Gutshof Herborn GmbH & Co. KG | Hotels & gastronomy operations Alte Wache | House of Baden wines | Gastronomy & retail
Proven management experience across industries. From corporate structures to medium-sized companies.
Description: Member of the management board, authorized signatory and later external consultant
Tasks:
Improve revenue and profit situation Restructure sales and the entire company and process organization
Consistent low-performer management in sales
Key results included:
Independent design and successful market launch of a unique software application for visualizing customer satisfaction (annual revenue potential > €1.2 million p.a. with an EBIT improvement of + €0.25 million p.a.)
Contribution margin improvement of +21% in 2013 vs. 2012 in the Germany-Austria-Switzerland region
Successful renegotiation and extension of key framework contracts with major customers in the D-A-CH region, contributing €1.5 million EBIT over the contract period
Planning, steering and implementation of efficient sales controlling including control tool
Replacement / elimination of all low performers in sales
Core focus areas included:
Overall responsible for sales restructuring
Development and implementation of a future-oriented restructuring concept
Enforcement of cost reduction programs and efficiency measures in the company
Key driver of the change process
Identification of sustainable growth potentials
Development of the product and service portfolio as well as the sales concept
Expansion of the sales structure in the D-A-CH region and creation of the new after-sales services area
Optimization of sales and service processes including selection of service partners
Description:
Tasks:
Short-term, temporary securing of the company
Consistent low-performer management
Improvement of revenue and profit situation
Restructuring of sales and the overall company and process organization
Key results included:
Successful turnaround in company results: the profit forecast (EBT) for 2012 of > +€130,000 by 31.07.2012 pro rata was already significantly exceeded (for comparison: EBT previous year – €220,000)
Successful crisis communication and negotiations with employee representatives, achieving sustainable annual savings of approx. €140,000 and a one-time staff cost saving of €130,000
Successful negotiation with key accounts (printing and packaging industry) to enforce price adjustments and overall modification of long-term supply contracts (earning potential: €100,000 p.a.)
Development of a viable and sustainably sound international sales concept (earning potential: €200,000 p.a.)
Core focus areas included:
Overall responsible restructuring managing director for sales and finance
Targeted crisis communication for employees, financing partners and other stakeholders
Negotiation leadership with employee and union representatives
Negotiations with financing partners, suppliers, credit insurers and employees
Identification of key savings potentials and profitability improvement measures / KPI definition
Implementation of a targeted profit enhancement program
Identification of sustainable growth potentials
Streamlining of the product portfolio and adjustment of the sales strategy
Expansion of the sales structure through new sales and service partners
Successful negotiation with key accounts (printing and packaging industry) to enforce price adjustments and overall modification of long-term supply contracts
Description
Annual sales of Saturn in Germany: > €3.1 billion Employees at Saturn in Germany: approx. 9,000
Assignment:
Restructure and realign the Expansion division and optimize Saturn Germany
Improve the division's profitability and process efficiency with a budget of approx. €40 million p.a.
Implement consistent low performer management
Significantly increase project execution speed and store openings
Improve the profitability of low-performing locations
Results achieved, among others:
Cost reduction: Realized savings with a direct impact on the German subsidiary's result of approx. €2.5 million p.a., on a total EBIT of approx. €125 million
Designed and successfully implemented a low-performer turnaround program for selected locations, generating a location-based EBIT uplift of + €1.7 million p.a.
Planned and opened new locations in Berlin-Schlossstraße, Berlin-Köpenick, Karlsruhe Europaplatz, Düsseldorf Königsallee, Baunatal, Hildesheim, Wiesbaden, and Cologne Hansaring
Successfully negotiated additional new locations in Troisdorf, Paderborn, Hilden, Offenbach, and Koblenz Mittelrhein Forum
Main activities, among others:
Identify and realize key cost-saving and profitability improvement measures for the Sales & Expansion division and 145 Saturn locations in Germany
Act as a driver of the consistent change process
Responsible for planning and executing numerous opening and optimization projects in Germany at a fast pace
Further develop Saturn's sales concepts in the context of internationalization and digitization
Assignment:
Identify and realize key cost-saving and profitability improvement measures
Reduce inventory losses
Implement consistent low performer management
Build and implement a commercial early-warning and KPI control system
Results achieved, among others:
Increased the GmbH's operating result (EBIT) by > 50% in fiscal year 2008/2009 (pre-tax result approx. €1.3 million) compared to the previous year and successfully stabilized results in fiscal year 2009/2010 and beyond
Reduced inventory losses from approx. €135,000 p.a. to approx. €52,000 p.a. in FY 2008/2009 (62% improvement) and further to approx. €39,000 p.a. in FY 2009/2010
Successfully outsourced the entire logistics process (2010) / direct impact: approx. €75,000 p.a.
Removed 12 low performers within the first year
Main activities, among others:
Executive management with responsibility for Finance, Purchasing, Compliance, and Administration
Driver and promoter of the change process in the company with a clear focus on increasing profitability
Restructuring key organizational and process workflows
Implementation of internal compliance and early-warning systems for KPI control
Conducting decentralized annual condition negotiations with approx. 200 suppliers
Trainer for the new commercial managing directors in the Saturn Germany subsidiary
Assignment:
Reorganize store and process workflows
Identify and consistently tap into required cost-saving potentials and implement profitability improvement measures
Implement consistent low performer management
Reduce inventory losses and strengthen team performance
Results achieved, among others:
Reduced personnel cost ratio in the sales region from 10.4% to 8.9% of sales, with a concurrent increase in store productivity in terms of hours/output
Lowered inventory losses in the region from an average of 1.55% of sales p.a. to just 0.84% of sales p.a.
Main activities, among others:
Disciplinary responsibility for three sales areas with a total of approx. 240 employees in 21 stores and a sales volume of approx. €50 million p.a.
Planning and execution of all store openings and optimizations within the area of responsibility
Planning, conducting, and reviewing control and balance sheet inventories
Reporting to the regional branch office in Tuningen, Baden-Wuerttemberg
Responsible for onboarding numerous new regional sales managers, including for overseas expansion in Bulgaria
Assignment:
Identify and realize key cost-saving and profitability improvement measures
Improve space productivity and returns
Results achieved, among others:
Built a modern kitchen center (3D kitchen planning, service packages, etc.) and introduced the brand in the South Baden region, resulting in a sales increase of €1.5 million for the store
Implemented a new after-sales service concept for the OBI store in Waldshut-Tiengen (EBIT growth contribution +6% in FY 2004/2005)
Successfully led the pilot of the first balance sheet inventory with an external service provider for the Tengelmann Group in an OBI store (approx. 200 external workers), including subsequent rollout support for the Tengelmann Group
Main activities, among others:
Interim management / store leadership of two OBI DIY stores
Implement consistent low performer management in both stores
Reorganize all personnel scheduling
Develop the service offering as a key part of the earnings enhancement program for both locations
Restructure key organizational and process workflows
Further develop and provide targeted training for the sales team, focusing on consistent sales and profit growth
Boost team morale and strengthen performance
MANAGEMENT STYLE / WORKING METHOD:
Charismatic leadership style Decisive Empathetic Pragmatic Consistent Reflective Poised Motivating
EXECUTIVE SUMMARY:
As an experienced management consultant with a strong commitment to SMEs and smaller corporations, Tobias Bobka has acted as a sparring partner for many entrepreneurs and decision-makers since 2013. He serves as an interim navigator in times of change, primarily a solution provider and implementer.
His clients (board members / entrepreneurs / supervisory boards / private equity firms) describe him as a "proven" expert who takes personal responsibility and sees himself as the driver of the entrepreneurial objectives.
As a battle-tested interim manager and firefighter, he is prepared for any situation.
He combines business precision with entrepreneurial courage.
With strategic sharpness, creative thinking approaches and clear execution power, he helps companies gain new perspectives, break through complexity and realize pragmatic solutions – even beyond conventional paths.
As a focused sprinter who understands the strategic implications of his work from his C-level experience, he consistently pushes through demanding transformation and restructuring projects.
In leadership changes at the top level or other upheaval situations (expansion / transformation), he also takes on the executive role as managing director / board member on an interim basis, acting as a navigator responsible for a consistent and successful change process.
He acts professionally, thoughtfully and hands-on. The proven results speak for themselves.
His consulting focus is on sales and restructuring / transformation.
Additionally, he masters the classic management tools (strategy, controlling, project management, leadership).
Note: The following project list includes interim assignments with a duration of several months; parallel consulting and sales training activities are listed under "Bobka Mittelstandsberatung".
CORE EXPERTISE:
Experienced implementation specialist for transformation initiatives & firefighter in turnarounds Strong generalist skills Leadership experience in both corporate structures and SME environments Experienced leader of interdisciplinary taskforce units for implementing strategic initiatives Sales professional with commercial insight and the ability to reduce complexity to its core and make it manageable Personal passion for experience electronics, services & solutions, SaaS business models, omnichannel service platforms, retail media and marketplaces Many years of expertise in building competitive sales and service structures Planning, management and execution of targeted revenue increase / performance programs Operational and structural change management and leadership competence with a guarantee of maximum pressure in execution Professional stakeholder communication and negotiation even in demanding change situations Available on request: interim navigator for your transformation initiative (including taking on the executive role as managing director / board member)
INDUSTRY FOCUS AREAS:
Industry: machinery and plant engineering, consumer goods, packaging industry Services sector: IT services, software, telecommunications, PV and energy sector Trade: brick-and-mortar retail, wholesale, e-commerce
WORTH KNOWING:
Tobias Bobka also shares his expertise as an author/columnist and regularly publishes lead articles on sales, leadership and change management, which are read by many entrepreneurs and decision-makers.
He has now published over 90 publications. He also runs his own YouTube channel for entrepreneurs and decision-makers in the SME sector, where his more than 325 videos have been viewed over 2 million times in total.
He also runs his own podcast channel "Sparringslounge for Decision Makers", which can be found on all common podcast platforms.
TEACHING ASSIGNMENTS:
For many years, Tobias Bobka has held teaching assignments, among others, at VWA Freiburg (sales and marketing management) and the Haufe Academy (strategic management & agile strategy implementation with OKR).
Memberships & Voluntary Commitment:
Deputy Chairman of the Board of the Fördergesellschaft Forschung Tumorbiologie e.V. in Freiburg i.Br. (since 2022) Member of LIONS (since 2012)
Study focuses: corporate management, commercial law, corporate law and labor law
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