Tobias B.

Sales & Turnaround Expert | Interim Navigator | Sparring Partner | Growth & Transformation Leader for SMEs

Freiburg im Breisgau, Germany

Experience

Jul 2024 - May 2025
11 months
Heidelberg, Germany
On-site

Executive Consultant (C-Level)

klarsolar GmbH (E.ON Energie Deutschland GmbH)

Description:

Executive C-Level consultant and project manager for the Sales Excellence project / post-merger project (E.ON Energie Deutschland GmbH)

Objective:

Integration, scaling, and transformation of the newly acquired 100% subsidiary klarsolar GmbH into the E.ON group structure with a focus on sales, organization, people & culture

Key activities:

Strategic Integration & Transformation:

Successful post-merger integration of klarsolar GmbH into E.ON Germany (B2C PV sales) including stakeholder alignment at corporate level

Building & scaling of business segments B2B (up to 100 kWp) and B2C (up to 30 kWp) under the klarsolar roof

Harmonization of brand & sales strategy (E.ON Field Sales ↔ klarsolar digital sales)

Responsibility for identifying & leveraging synergies between the group and the subsidiary

Sales Excellence & Go-to-Market:

Development and introduction of a holistic sales strategy 2025/26 with vision 2030

Reorganization of the entire sales organization: lead gen, pre-sales, inside sales, field sales, sales ops, after sales

Introduction of business rules, CRM-based lead qualification and performance monitoring

Building a performance-oriented high-performance sales organization including low performer management

Initiation of cross-channel sales campaigns, competitions & partner campaigns

Enablement, Culture & Structure:

Establishment of a sales excellence culture in daily operations (structure, feedback, target orientation)

Introduction of structured performance reviews and continuous improvement processes (CIP)

Redesign of the incentive and compensation logic (bonus, commission, discount logic)

Sales enablement across the entire sales process (pitch, proposal, negotiation, closing)

Digitalization & Management:

Business owner of the sales IT roadmap (ERP, CRM, BI, digital planning tools)

Development & implementation of KPIs, dashboards & sales control systems

Professionalization of sales recruiting & onboarding including knowledge management & training academy

Sparring & Strategic Leadership:

Trusted advisor for C-level, shareholder representatives (E.ON Senior VP & VP) & management

Derivation and implementation of strategic directions (organization, efficiency, synergies)

Responsible for growth potential analyses & recommendations to the board

Results achieved:

Realization of all project goals within budget and timeline

Successful onboarding of the new sales and marketing manager (authorized signatory) as a link to the group and other group subsidiaries

Smooth integration with measurable synergy utilization within 6 months

Stronger market penetration through new B2C & B2B business segments

Significantly increased sales efficiency & improved closing rates

Established sales governance with sustainable execution capability

Apr 2021 - Jul 2021
4 months
Germany
On-site

Executive Restructuring Consultant

igeko. Kopier-, Druck- und Faxsysteme GmbH (PE Portfolio Company)

Description:

Task:

Status quo assessment: creating transparency regarding numbers, data, facts in the company

Overcoming the acute profit, liquidity, stakeholder and shareholder crisis

Breaking up the entire team including management for the necessary change process

Transparency regarding cash flows (cash-in, cash-out) & opportunities/risks, action plan

Strengthening the trust relationship between creditors, investors and the parties involved in the company

Results achieved, among others:

Successful negotiations with the company's main creditors "in terms of" deferral and standstill agreements (total volume of at least €5.7 million)

Further development of liquidity and profitability planning for the corporate group

Uncovering hidden reserves in the business model (strengthening profitability)

Creating transparency regarding key opportunities/risks in the business model

Further development of the business model through modeling new expansion options

Successful handover in corporate management (new external management)

Key activities, among others:

Optimization of key processes and structures (sales, procurement, finance)

Modeling new business model extensions including SWOT analysis

Negotiations with all key stakeholders

Creating an implementation roadmap for the company's restructuring and realignment

May 2018 - Mar 2019
11 months
Rheinau, Germany
On-site

Interim Managing Director

Biomark GmbH i.I.

Description:

Manufacturing company in insolvency (2018-2019) Industry: medical device manufacturer Annual revenue: approx. €1 million Employees: approx. 15

Role: external consultant (restructuring and M&A) and operationally responsible CRO during the insolvency period

Task:

Implementation of the necessary leadership change (managing director)

Increase in revenue and profit

Positive motivation and guidance of the team

Sale of assets as part of the transfer restructuring (M&A mandate)

Results achieved, among others:

Successful implementation of the leadership change (managing director)

Revenue increase of +49% in the period 01.06.18-28.02.2019 compared to the previous year

EBIT increase from +€0.1 million in 2017 to +€0.4 million in 2018 with a continuing positive trend in 2019

Successful transfer restructuring in March 2019

Key activities, among others:

Expansion of customer relationships and new customer acquisition

Optimization of business parameters

Planning, management and project leadership for the company sale

Sep 2017 - Apr 2018
8 months
Germany
On-site

Restructuring Consultant / General Power of Attorney

Non-disclosure Agreement (NDA) / Printing Industry (Premium Provider)

Description:

Industry: printing industry (premium provider) / mid-sized company with €50 million annual revenue

Task:

Improvement of liquidity and profitability

Restructuring of sales and improvement of overall company and process efficiency

Consistent low-performer management

Results achieved, among others:

EBIT increase of +€200,000 p.a. (+28%)

Reduction of 8 / replacement of another 6 low performers

Key activities, among others:

Introduction of optimized management tools (integrated planning, etc.)

Implementation of systematic working capital management

Execution of a targeted revenue increase program in sales

Renewal and optimization of key performance processes

Analysis and optimization of the sales and service organization

May 2017 - Aug 2017
4 months
Germany
On-site

Restructuring Consultant

Non-disclosure Agreement (NDA)

Task:

Improvement of liquidity and profitability

Restructuring of sales and improvement of overall company and process efficiency

Consistent low-performer management

Results achieved, among others:

EBIT increase of +€200,000 p.a. (+28%)

Reduction of 8 / replacement of another 6 low performers

Key activities, among others:

Introduction of optimized management tools (integrated planning, etc.)

Implementation of systematic working capital management

Execution of a targeted revenue increase program in sales

Renewal and optimization of key performance processes

Analysis and optimization of the sales and service organization

May 2015 - May 2017
2 years 1 month
Lörrach, Germany
On-site

Interim Managing Director / CRO & CSO

Kaltenbach Group

Description: Annual revenue: > €80 million Employees: approx. 470 worldwide Locations: 3 production sites (D / F / NL) 10 international sales offices (incl. CN, UAE, UK, AT, CH, FR)

Sites: 3 production sites + 10 international sales centers

Focus: Restructuring and Sales & Services

Tasks:

Stabilize the previously fragile situation, especially building trust with financing partners and guiding/driving the new external management in making changes

Motivate the team and strengthen performance, replacing low performers, creating structures – setting targets and enforcing them consistently

Create transparency regarding results

Tight cost and liquidity management

Strict implementation management of the measures defined in the restructuring plan (IDW S6 audit)

Achieve the revenue and profit targets defined with existing financing partners and shareholders for the group

Maximize the group's market attractiveness to potential investors and new strategic financing partners

Ensure the sustainable preservation of the company

Key achievements included:

Sustainable preservation of the company

Successful completion of the initiated M&A process, including due diligence

Negotiation of waivers with financing partners and silent partners, reducing liabilities by > €5 million

Successful negotiation of the required employee restructuring contribution through total waivers of approx. €3.6 million during the restructuring period

Achieved profit and liquidity effects of > €2.5 million through planning, steering, and consistent implementation of the designed turnaround plan

Consistent low-performer management, saving over €1 million p.a.

Achieved the revenue and profit targets defined with financing partners and shareholders for the group

Consistent low-performer management with mid-term savings > €1 million p.a.

Financial restructuring of the entire group with a positive mid-term earnings effect of > €1.2 million p.a.

Core responsibilities included:

Responsible restructuring managing director (CRO)

Project lead for the management change to external management (previously owner-managed) and the implementation of the new supervisory board

Interim takeover of the Sales & Services division within management (Chief Sales Officer – CSO) including onboarding of the later Sales & Services managing director

Managing targeted, ongoing restructuring communication with the financing partner pool, credit insurers, etc.

Active working capital cash management

Implementation responsibility for the measure packages defined in the restructuring master plan

Identification and separation of low performers

Development, negotiation and implementation of necessary make-or-buy decisions for all three production sites

Restructuring of the entire management and process organization, including the Sales & Service centers, into a globally networked and agile group

Negotiations with the IG Metall union and employee representatives

Introduction of an integrated sales management tool (Sales Funnel)

Design and implementation of a global sales & credit policy with subsidiaries and external sales partners as part of the revenue enhancement program

Jan 2014 - Apr 2015
1 year 4 months
Germany
On-site

Restructuring Consultant

Non-disclosure Agreement (NDA) / Consumer Electronics - Retailer of the expert SE specialist trade group

Tasks:

Realize the necessary management change (MD)

Identify cost reduction and revenue potential

Motivate and guide the team through the change process and target-oriented onboarding of the new management

Key results included:

Successful realization of the management change

Sustainable cost reduction > €0.4 million p.a.

Core focus areas included:

Consistent low-performer management

Taking over restructuring communications

Planning, steering and project management for the management change

Introduction of optimized corporate management tools (integrated planning etc.)

Implementation of systematic working capital and strict cost management

Development of own product and service portfolio

Development of the POS digitization strategy

Jul 2013 - Present
12 years 6 months
Germany
Hybrid

Interim Manager, Consultant & Trainer

Bobka SME Consulting - The Implementation Experts.

We help our clients with, among others:

  • Business sparring for decision-makers & advisory boards in SMEs
  • Strategy consulting and agile strategy implementation with OKR in sales
  • Sales consulting for CEOs and entrepreneurs
  • Building competitive sales and service organizations (B2B/B2C)
  • Effective sales training & tailored implementation support for your team
  • Leadership support with training & 1:1 coaching
  • Inspiring keynotes and impulse presentations on motivation, leadership and sales
  • Taskforce leadership in transformation projects in SMEs & corporate groups
  • Interim management for companies (SMEs & corporate groups)

Experience with medium-sized companies up to > 800 employees and up to > €300 million annual revenue as trainer, consultant and sparring partner for decision-makers and entrepreneurs.

Project experience:

Own personnel responsibility

1 to 10

Interim management of companies (SMEs & corporate groups) Support for leadership changes (e.g. in restructurings and turnarounds) including taking on the role of managing director (CEO / CRO) Experienced taskforce leader for transformation projects in SMEs & corporate groups Support and implementation of company sales & acquisitions of SMEs Negotiation leadership in challenging times of change Design, delivery and evaluation of coaching and training sessions, (in-house) seminars, workshops and online trainings on current sales, management and leadership topics

Consulting and training focus areas:

Business sparring for decision-makers & advisory boards in SMEs Strategy consulting & agile implementation with OKR Leadership & change management (people & culture management) Building competitive sales and service organizations (B2B / B2C) Restructuring of medium-sized companies (turnaround management & transformations)

Ongoing projects from regular consulting practice (excerpt):

Energy & Environmental Technology:

E.ON Energie Deutschland GmbH | Energy Industry klarsolar GmbH | 100% E.ON subsidiary, B2C / B2B PV systems, digital sales

Mechanical & Industrial Engineering:

Kaltenbach Group | Mechanical Engineering / Steel Industry SWG Schraubenwerke Gaisbach GmbH | 100% Würth subsidiary TSB Türsysteme GmbH | Building automation

Consumer Goods / Home & Living / Textile & Sleep Systems (B2B/D2C)

f.a.n. frankenstolz Schlafkomfort H. Neumeyer GmbH & Co. KG (beds, mattresses, bedding, technical textiles)

Trade & Distribution, Wholesale & B2B:

Joseph Dresselhaus GmbH & Co. KG | Europe’s leading C-parts supplier TransPak AG | Leading packaging wholesaler Rudolf Hug GmbH | Building fittings, tools, fasteners KOCH Freiburg GmbH | Wholesale / trade Extrol Mineralöle Schulz GmbH | Fuels & lubricants Xt-Supply GmbH | IT / eCommerce wholesale Baubeschlag-Union GmbH & Co. KG | Building fittings group

Consumer Electronics & Retail:

MediaMarktSaturn Group | CE market leader (CECONOMY AG) xplace GmbH | POS digitization (CECONOMY AG) expert Group | CE retail Medimax | CE retail Tengelmann Group | OBI/DIY, PLUS / grocery retail

Automotive:

Emil Frey Ungeheuer Automobile GmbH | 7 locations, part of Emil Frey Group CST GmbH (Anyline Tec Deutschland GmbH) | Automotive digitization

Printing, Packaging & Media:

Kersten Elektrostatik GmbH | Printing / packaging industry Carl Eichhorn KG | Corrugated board manufacturer IIC Handels AG | Food packaging Vollherbst Druck GmbH | Premium label printing Axel Springer Group | Media / B2B-B2C services Verlag Herder GmbH | Publishing & book retail Rombach Druck- und Verlagshaus GmbH & Co. KG | Full-service on-/offline communication

Consulting & Professional Services:

ProCurement GmbH | International procurement consulting Struktur Management Partner GmbH | International strategy consulting SYNERGETIC MANAGEMENT CONSULTING GROUP | Strategy consulting Marketing Revolution | Premium AI automation & B2C / B2B marketing Theo Klein & Partner | Executive search procurement / sales REM Management Consulting AG | Restructuring consulting SGH Immobilienmanagement GmbH | Experts, brokers, property management Overlord Ventures GmbH | Investment company Keifert GmbH | Building cleaning Fahrschule Fliegauf | 6 training centers

Technology & Software:

Plan4 Software GmbH | Building management software D&K ID Group | ID media & access systems KALTENBACH.SOLUTIONS GmbH | IoT / AI platforms for the steel market ubiLearning Solutions GmbH | Leading online tutoring Advancis E-Learning GmbH | Digital / blended learning solutions Bürgelin IT GmbH | IT system integrator Aibit GmbH | IT services (Switzerland)

Construction & Real Estate:

Steinhauser Group | Construction / residential developer, real estate development Extrol Innovation GmbH | Real estate project development Witt GmbH | Building supplies & home concepts Bernd Fischer GmbH & Co. KG | Public spaces / urban open space design Südbaden Elektro GmbH | Electrical planning and installation

Education & Training:

Haufe Academy | Training & development market leader Administrative and Business Academy Freiburg | Training institute ASB Academy GmbH | eduQua-certified, 8 locations (Switzerland) Alemania Deutschschulen AG | Education company, multiple locations (Switzerland) EHS Erasmus University Basel | Swiss university ISM International School of Management GmbH | University

Healthcare & Medtech:

Schneider Medical GmbH | Medical devices AsFam Aargau GmbH | Home care, specializing in family caregivers (Switzerland) Antonetti GmbH | International event management medtech

Food & Hospitality:

BUDDYSTAR GmbH | Market leader food trailers Kramer GmbH Schwarzwald Spezialitäten | Meat & sausage products for grocery retail Gutshof Herborn GmbH & Co. KG | Hotels & gastronomy operations Alte Wache | House of Baden wines | Gastronomy & retail

Proven management experience across industries. From corporate structures to medium-sized companies.

Aug 2012 - Jul 2014
2 years
Germany
Hybrid

Restructuring Consultant & Interim Head of International Sales (authorized signatory)

xplace GmbH

Description: Member of the management board, authorized signatory and later external consultant

Tasks:

Improve revenue and profit situation Restructure sales and the entire company and process organization

Consistent low-performer management in sales

Key results included:

Independent design and successful market launch of a unique software application for visualizing customer satisfaction (annual revenue potential > €1.2 million p.a. with an EBIT improvement of + €0.25 million p.a.)

Contribution margin improvement of +21% in 2013 vs. 2012 in the Germany-Austria-Switzerland region

Successful renegotiation and extension of key framework contracts with major customers in the D-A-CH region, contributing €1.5 million EBIT over the contract period

Planning, steering and implementation of efficient sales controlling including control tool

Replacement / elimination of all low performers in sales

Core focus areas included:

Overall responsible for sales restructuring

Development and implementation of a future-oriented restructuring concept

Enforcement of cost reduction programs and efficiency measures in the company

Key driver of the change process

Identification of sustainable growth potentials

Development of the product and service portfolio as well as the sales concept

Expansion of the sales structure in the D-A-CH region and creation of the new after-sales services area

Optimization of sales and service processes including selection of service partners

May 2012 - Aug 2012
4 months
Freiburg im Breisgau, Germany
On-site

Interim Managing Director / CRO

Kersten Elektrostatik GmbH

Description:

Tasks:

Short-term, temporary securing of the company

Consistent low-performer management

Improvement of revenue and profit situation

Restructuring of sales and the overall company and process organization

Key results included:

Successful turnaround in company results: the profit forecast (EBT) for 2012 of > +€130,000 by 31.07.2012 pro rata was already significantly exceeded (for comparison: EBT previous year – €220,000)

Successful crisis communication and negotiations with employee representatives, achieving sustainable annual savings of approx. €140,000 and a one-time staff cost saving of €130,000

Successful negotiation with key accounts (printing and packaging industry) to enforce price adjustments and overall modification of long-term supply contracts (earning potential: €100,000 p.a.)

Development of a viable and sustainably sound international sales concept (earning potential: €200,000 p.a.)

Core focus areas included:

Overall responsible restructuring managing director for sales and finance

Targeted crisis communication for employees, financing partners and other stakeholders

Negotiation leadership with employee and union representatives

Negotiations with financing partners, suppliers, credit insurers and employees

Identification of key savings potentials and profitability improvement measures / KPI definition

Implementation of a targeted profit enhancement program

Identification of sustainable growth potentials

Streamlining of the product portfolio and adjustment of the sales strategy

Expansion of the sales structure through new sales and service partners

Successful negotiation with key accounts (printing and packaging industry) to enforce price adjustments and overall modification of long-term supply contracts

Jan 2011 - Apr 2012
1 year 4 months
Ingolstadt, Germany
On-site

Division Manager Sales & Expansion

MediamarktSaturn Retail Group (Ceconomy AG)

Description

Annual sales of Saturn in Germany: > €3.1 billion Employees at Saturn in Germany: approx. 9,000

Assignment:

Restructure and realign the Expansion division and optimize Saturn Germany

Improve the division's profitability and process efficiency with a budget of approx. €40 million p.a.

Implement consistent low performer management

Significantly increase project execution speed and store openings

Improve the profitability of low-performing locations

Results achieved, among others:

Cost reduction: Realized savings with a direct impact on the German subsidiary's result of approx. €2.5 million p.a., on a total EBIT of approx. €125 million

Designed and successfully implemented a low-performer turnaround program for selected locations, generating a location-based EBIT uplift of + €1.7 million p.a.

Planned and opened new locations in Berlin-Schlossstraße, Berlin-Köpenick, Karlsruhe Europaplatz, Düsseldorf Königsallee, Baunatal, Hildesheim, Wiesbaden, and Cologne Hansaring

Successfully negotiated additional new locations in Troisdorf, Paderborn, Hilden, Offenbach, and Koblenz Mittelrhein Forum

Main activities, among others:

Identify and realize key cost-saving and profitability improvement measures for the Sales & Expansion division and 145 Saturn locations in Germany

Act as a driver of the consistent change process

Responsible for planning and executing numerous opening and optimization projects in Germany at a fast pace

Further develop Saturn's sales concepts in the context of internationalization and digitization

Jan 2008 - Jan 2011
3 years 1 month
Germany
On-site

Commercial Managing Director

Saturn Electro Handels GmbH (MediamarktSaturn Retail Group)

Assignment:

Identify and realize key cost-saving and profitability improvement measures

Reduce inventory losses

Implement consistent low performer management

Build and implement a commercial early-warning and KPI control system

Results achieved, among others:

Increased the GmbH's operating result (EBIT) by > 50% in fiscal year 2008/2009 (pre-tax result approx. €1.3 million) compared to the previous year and successfully stabilized results in fiscal year 2009/2010 and beyond

Reduced inventory losses from approx. €135,000 p.a. to approx. €52,000 p.a. in FY 2008/2009 (62% improvement) and further to approx. €39,000 p.a. in FY 2009/2010

Successfully outsourced the entire logistics process (2010) / direct impact: approx. €75,000 p.a.

Removed 12 low performers within the first year

Main activities, among others:

Executive management with responsibility for Finance, Purchasing, Compliance, and Administration

Driver and promoter of the change process in the company with a clear focus on increasing profitability

Restructuring key organizational and process workflows

Implementation of internal compliance and early-warning systems for KPI control

Conducting decentralized annual condition negotiations with approx. 200 suppliers

Trainer for the new commercial managing directors in the Saturn Germany subsidiary

Jan 2006 - Dec 2007
2 years
Tuningen, Germany
On-site

Regional Sales Manager

PLUS WHG mbH (Tengelmann Corporate Group)

Assignment:

Reorganize store and process workflows

Identify and consistently tap into required cost-saving potentials and implement profitability improvement measures

Implement consistent low performer management

Reduce inventory losses and strengthen team performance

Results achieved, among others:

Reduced personnel cost ratio in the sales region from 10.4% to 8.9% of sales, with a concurrent increase in store productivity in terms of hours/output

Lowered inventory losses in the region from an average of 1.55% of sales p.a. to just 0.84% of sales p.a.

Main activities, among others:

Disciplinary responsibility for three sales areas with a total of approx. 240 employees in 21 stores and a sales volume of approx. €50 million p.a.

Planning and execution of all store openings and optimizations within the area of responsibility

Planning, conducting, and reviewing control and balance sheet inventories

Reporting to the regional branch office in Tuningen, Baden-Wuerttemberg

Responsible for onboarding numerous new regional sales managers, including for overseas expansion in Bulgaria

Jan 2004 - Jan 2006
2 years 1 month
Waldshut-Tiengen, Germany
On-site

General Management / Store Management

OBI Building and DIY Stores (Tengelmann Group) / Franchise Partner Operations

Assignment:

Identify and realize key cost-saving and profitability improvement measures

Improve space productivity and returns

Results achieved, among others:

Built a modern kitchen center (3D kitchen planning, service packages, etc.) and introduced the brand in the South Baden region, resulting in a sales increase of €1.5 million for the store

Implemented a new after-sales service concept for the OBI store in Waldshut-Tiengen (EBIT growth contribution +6% in FY 2004/2005)

Successfully led the pilot of the first balance sheet inventory with an external service provider for the Tengelmann Group in an OBI store (approx. 200 external workers), including subsequent rollout support for the Tengelmann Group

Main activities, among others:

Interim management / store leadership of two OBI DIY stores

Implement consistent low performer management in both stores

Reorganize all personnel scheduling

Develop the service offering as a key part of the earnings enhancement program for both locations

Restructure key organizational and process workflows

Further develop and provide targeted training for the sales team, focusing on consistent sales and profit growth

Boost team morale and strengthen performance

Summary

MANAGEMENT STYLE / WORKING METHOD:

Charismatic leadership style Decisive Empathetic Pragmatic Consistent Reflective Poised Motivating

EXECUTIVE SUMMARY:

As an experienced management consultant with a strong commitment to SMEs and smaller corporations, Tobias Bobka has acted as a sparring partner for many entrepreneurs and decision-makers since 2013. He serves as an interim navigator in times of change, primarily a solution provider and implementer.

His clients (board members / entrepreneurs / supervisory boards / private equity firms) describe him as a "proven" expert who takes personal responsibility and sees himself as the driver of the entrepreneurial objectives.

As a battle-tested interim manager and firefighter, he is prepared for any situation.

He combines business precision with entrepreneurial courage.

With strategic sharpness, creative thinking approaches and clear execution power, he helps companies gain new perspectives, break through complexity and realize pragmatic solutions – even beyond conventional paths.

As a focused sprinter who understands the strategic implications of his work from his C-level experience, he consistently pushes through demanding transformation and restructuring projects.

In leadership changes at the top level or other upheaval situations (expansion / transformation), he also takes on the executive role as managing director / board member on an interim basis, acting as a navigator responsible for a consistent and successful change process.

He acts professionally, thoughtfully and hands-on. The proven results speak for themselves.

His consulting focus is on sales and restructuring / transformation.

Additionally, he masters the classic management tools (strategy, controlling, project management, leadership).

Note: The following project list includes interim assignments with a duration of several months; parallel consulting and sales training activities are listed under "Bobka Mittelstandsberatung".

CORE EXPERTISE:

Experienced implementation specialist for transformation initiatives & firefighter in turnarounds Strong generalist skills Leadership experience in both corporate structures and SME environments Experienced leader of interdisciplinary taskforce units for implementing strategic initiatives Sales professional with commercial insight and the ability to reduce complexity to its core and make it manageable Personal passion for experience electronics, services & solutions, SaaS business models, omnichannel service platforms, retail media and marketplaces Many years of expertise in building competitive sales and service structures Planning, management and execution of targeted revenue increase / performance programs Operational and structural change management and leadership competence with a guarantee of maximum pressure in execution Professional stakeholder communication and negotiation even in demanding change situations Available on request: interim navigator for your transformation initiative (including taking on the executive role as managing director / board member)

INDUSTRY FOCUS AREAS:

Industry: machinery and plant engineering, consumer goods, packaging industry Services sector: IT services, software, telecommunications, PV and energy sector Trade: brick-and-mortar retail, wholesale, e-commerce

WORTH KNOWING:

Tobias Bobka also shares his expertise as an author/columnist and regularly publishes lead articles on sales, leadership and change management, which are read by many entrepreneurs and decision-makers.

He has now published over 90 publications. He also runs his own YouTube channel for entrepreneurs and decision-makers in the SME sector, where his more than 325 videos have been viewed over 2 million times in total.

He also runs his own podcast channel "Sparringslounge for Decision Makers", which can be found on all common podcast platforms.

TEACHING ASSIGNMENTS:

For many years, Tobias Bobka has held teaching assignments, among others, at VWA Freiburg (sales and marketing management) and the Haufe Academy (strategic management & agile strategy implementation with OKR).

Memberships & Voluntary Commitment:

Deputy Chairman of the Board of the Fördergesellschaft Forschung Tumorbiologie e.V. in Freiburg i.Br. (since 2022) Member of LIONS (since 2012)

  • President Lions Club Freiburg-Aurora
  • 1st Chairman Lions Support Association Freiburg-Aurora e.V.
  • Certified Consulting Lion
  • Elected member of the long-term planning committee at Lions Germany
  • Lions Clubs International, among others Past District Governor 2023/24 in District 111 South-West as well as Deputy Governor Council Chair 2023/24 (Lions Germany with >53,000 members) Member of the German American Business Community (GABC) at the German-American Institute in Freiburg i.Br. Treasurer on the board of the Animal Protection Association Freiburg im Breisgau e.V. with >20 full-time employees (since 2018)

Languages

German
Native
English
Advanced

Education

Oct 2001 - Apr 2004

Duale Hochschule Baden-Württemberg, Lörrach & Open University, London

Diploma in Business Administration (DH) · Business Administration · Lörrach, Germany · 1.0

Study focuses: corporate management, commercial law, corporate law and labor law

Certifications & licenses

Accredited INSIGHTS MDI ® Consultant

SCHEELEN® AG - Institute for Management Consulting and Diagnostics

TOP 100 Coaches & Trainer 2025

Backhaus Verlag GmbH

TOP EXPERT Restructuring & Change Management 2024 & 2025

Backhaus Verlag GmbH

Certified OKR Professional (EHS)

EHS Erasmus Hochschule Basel, CH

Certified Trainer for the persolog® Personality Model

persolog International

Certified Consultant for the sales success tools DNLA VKP (Sales Potential) and ESK (Social Competence)

DNLA GmbH

IBWF-certified Expert for SMEs

IBWF

Certified Professional Sales Expert, CPS

Certified Restructuring and Rehabilitation Expert (RWS)

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