Mark Rödiger
Interim Marketing Manager | Freelance Marketing Manager | Marketing Consultant
Experience
Marketing Check
Janina Lücke – Schreibcoaching
Analyzing existing strategy and marketing activities
Reviewing LinkedIn, newsletter, Google Analytics, blog, and landing pages
Identifying weaknesses and opportunities
Developing a strategic approach
Developing a data-driven performance tracking approach
Creating a comprehensive report on strategic direction, target audience, customer journey, marketing goals, and performance measurement
Conducting a workshop to review the report
Deriving a roadmap for optimization, including relevant KPIs
Interim Marketing Lead
Office Data Service GmbH
Developing a strategy for marketing B2B services
Creating and planning marketing campaigns
Leading the internal team to implement campaigns
Planning content
Budget planning
Executing campaigns
Producing relevant marketing materials, e.g., playbooks, ads, landing pages
Professionalizing processes in the marketing team
Redesigning and optimizing website structure, including specific product and service pages
Developing a lead management strategy
Redesigning various sales materials
Successfully converting inbound leads
Zukunft Personal Hamburg
Positivity Guides eGbR
Developing a trade show concept, storyline, and messaging
Creating a communication plan before, during, and after the event
Activating participants and incentivizing booth visits
Supporting the layout of the booth and materials
Coordinating with the event organizer
Creating a structured concept for company presentation at the trade show
Designing speeches, a prize draw, and an expert panel with a champagne reception
Coordinating follow-up communication with the event organizer
Online Shop Marketing
Office Data Service GmbH
Developing a strategy to market a B2B online shop
Leading the internal team for campaign execution
Planning content
Budget planning
Executing campaigns
Coordinating with the shop concept
Launching the online shop on schedule
Orchestrating a campaign across organic and PPC social media, Google Ads, and existing customer mailings
Creating and publishing relevant blog posts
Online Shop Marketing Planning
Office Data Service GmbH
Defining USPs and arguments for the shop
Identifying suitable marketing channels
Creating appropriate key messages
Scheduling activities
Defining relevant KPIs for measuring success
Successfully completing the project by creating a foundation for the marketing strategy
Providing a clear overview of market potential
Freelance Marketing Consultant
MRKRDGR Marketing
Strategic services:
- Holistic marketing strategies
- Budget planning
- Channel and media planning
- Strategic consulting
- Use of AI in marketing
Tactical planning:
- Marketing concepts
- Campaign planning
- Project management
- Reporting
Operational implementation:
- Support for marketing campaigns
- Content creation
- Provision of messages
- Review and reporting
Senior Field Marketing Manager
Mapp Digital
- Field marketing
- Lead generation
- Event marketing
- Advertising
- Communication / PR
- E-Mail marketing
- Campaign localization
- Budget
Marketing Manager
SmartRecruiters
Digital
- Paid media
- Programmatic, paid search / display, paid social
- Conversion optimization
- Analytics
- Marketing automization
- Digital strategy
- Budget
Marketing DACH Region
- Event marketing (strategy and execution)
- Advertising
- Communication / PR
- E-Mail marketing
- Campaign localization
- Budget
Marketing Manager
PDA Europe - Parenteral Drug Association
- Marketing strategy
- Corporate communication
- Campaign management
- Analytics and insights
- Process optimization
- Quality management
- Marketing budget
Project Manager Trade Marketing
iMi gruppe - Agenturen für vertriebliches Marketing
- Trademarketing
- B2B and B2C Marketing
- Campaign concepts
- Project management
- Budget controlling
Junior Manager Brand and Corporate CommunicationsJunior Manager Brand and Corporate Communications
Fonetic (now Sabio)
- Branding
- Corporate website
- Public relations
- Events
- KPI monitoring and reporting
Competitive Intelligence AnalystCompetitive Intelligence Analyst
Bloombees
- Competitive analysis
- Digital analytics
- Ad performance tracking
- Voice of the customer
International Marketing and Sales ConsultantInternational Marketing and Sales Consultant
IVC | International Venture Consultants
- Business model design
- Go-to-market strategies
- Market studies
- Definition of commercial messages
- Inbound and outbound marketing
- KPI monitoring and reporting
Summary
Senior Marketing Manager with 10 years of experience and an academic background in business administration and marketing.
Extensive international and intercultural experience. Key strengths in strategic and holistic thinking, data-driven decision making, innovative concept development, and efficient project management.
Skills
Marketing
Project Management
Strategy
Budget Planning
Campaign Concepts
Design
Lead Generation
Field Marketing
Events (Online & Offline)
Email Marketing
Marketing Automation
Analytics
B2b & B2c Marketing
Brand And Communication
Monday
Asana
Adobe Suite (Photoshop, Lightroom, Illustrator, Indesign, Premiere)
Figma
Mapp Digital
Smartrecruiters
Cms (Wordpress, Webflow)
Crm (Salesforce)
Methods & Soft Skills
Online Marketing And Analytics
Project Management
Stakeholder Management
Intercultural Communication
Design Thinking
Scrum
Testing And Using Digital Tools
Continuous Tool Scouting
Linkedin Ads
Google Ads
Google Search Console
Google Analytics
Dream Data
Email Marketing (Hubspot, Marketo)
Social Marketing (Hootsuite, Sprout)
Languages
Education
Universidad Autónoma de Madrid
Master of Arts · Marketing Management · Madrid, Spain
Fachhochschule Worms
Bachelor of Arts · Tourism Management · Worms, Germany
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