Kimia (Mahschid) Schneider
Green Marketing Advisor
Experience
Green Marketing Advisor
The Sloth Conservation Foundation
- Development and design of sustainable marketing strategies and campaigns to increase awareness and revenue for environmental and wildlife protection projects
- Operational support for implementing targeted and purpose-driven marketing initiatives
- Continuous monitoring, management, and optimization of all marketing activities to improve efficiency and impact
- Advising the team on eco-friendly marketing practices and innovative communication approaches to strengthen brand positioning and visibility in an international non-profit context
- Crafting clear and engaging content to effectively convey complex environmental topics to diverse audiences
Executive Marketing Advisor & Interim Manager
GLOBCLUE UG
- Development and establishment of holistic marketing strategies for our clients
- Setting up and implementing a structured process to identify, acquire, and support potential clients
- Interim role as Marketing Manager to support our clients in building scalable marketing structures and teams focused on sustainable, measurable growth
Lead Marketing
Novatec Consulting GmbH
- Professional and disciplinary leadership of the marketing department
- Leading and developing the marketing team with up to eight members
- Responsibility for analysis, conceptualization, development, and management of marketing goals, strategies, and all marketing activities
- Ensuring a consistent brand presence and positioning the company as a technology leader and sustainable business
- Continuously developing a market- and customer-focused service portfolio in close collaboration with the executive board, sales, and business development within the Portfolio Management Board
- Close collaboration with internal and external stakeholders, especially the executive board, department heads, sales, clients, and partners
- Developing, planning, and managing marketing campaigns
- Planning, controlling, and taking responsibility for the marketing budget
- Introducing and implementing continuous performance measurements and data analyses for ongoing optimization of marketing activities
Senior Product Marketing Manager
Novatec Consulting GmbH
- Setting up and leading a fully professional product marketing department
- Responsibility for conceptualization, development, and management of the product marketing strategy
- Analysis, strategy development, planning, implementation, and optimization of product marketing processes
- Ensuring a consistent product portfolio and positioning the company in the market
- Continuously developing a market- and customer-oriented portfolio in collaboration with sales, business development, and the executive board
- Leading the development of customer-specific service offerings and content concepts in collaboration with department heads, as well as responsibility for product launch and market penetration
- Developing, planning, and managing product marketing campaigns
- Planning, monitoring, and taking responsibility for the product marketing budget
- Close collaboration with internal and external stakeholders, especially the executive board, sales, department heads, and business development
- Introducing continuous performance measurement and data analyses for the ongoing optimization of product marketing activities
- Participating in the organizational development project as a core team member
Product Marketing Manager
Novatec Consulting GmbH
- Analysis, strategy development, planning, implementation, and optimization of product marketing processes
- Strategic development of the product portfolio in collaboration with sales, department heads, and the executive board, as well as market-oriented management along the entire product lifecycle
- Developing and implementing market positioning and marketing strategy with a focus on inbound marketing and sales-oriented lead generation and development
- Leading the development of customer-specific service offerings and content concepts in collaboration with department heads, and responsible for product launch and market penetration
- Selective use of online and offline marketing tools for lead generation
- Conducting performance analyses for regular evaluation of product benefits and identifying optimization potential
- Conceptualizing and managing campaigns as part of sales promotion and go-to-market strategies
- Implementing data-driven marketing through continuous KPI tracking and monitoring along the product marketing processes
- Working on the strategic initiative "Digitalization of Sales and Marketing", which introduced a CRM system and marketing automation
Digital Strategy Consultant
FUPCONS GmbH
- Advised leading companies on analyzing, designing, developing, and optimizing digital strategies for marketing, sales, and customer service
- Supported clients in conducting digital maturity assessments and implementing agile digitization projects
- Developed digital product and service innovations, processes, and business models, as well as user stories and use cases for clients
- Conducted market analyses of target groups and competitors, and identified and evaluated market trends and best practices
- Designed innovative multichannel marketing campaigns and go-to-market strategies along the customer journey for successful lead generation, effective product and service promotion, and improved digital customer experience
- Assisted clients in planning, designing, and developing reports and dashboards for KPI-based performance monitoring and deriving data-driven marketing actions
- Consolidated marketing initiatives into operational roadmaps, including budget and resource planning
Digital Business Consultant
divia GmbH
- Advised leading companies on analyzing and optimizing digital strategies and processes
- Planned and developed innovative concepts for building digital infrastructures
- Created various automation strategies for marketing, sales, and customer service management
- Conducted digital as-is assessments based on the digital maturity model
- Performed market analyses on immersive technologies, digital trends, and new applications, and their potential uses and impact on markets, target groups, business models, and organizational structures
- Consulted on building digitally optimized customer journeys
- Developed strategies to enhance the digital customer experience
- Designed and implemented strategic cross-channel solutions
- Developed go-to-market strategies, campaign concepts, and managed campaign executions
Digital Business Consultant
IT Advantage AG
- Conducted market analysis on digital business development
- Managed clients' social media channels using the Hootsuite tool
- Developed the Social Business Club community using the IBM Connections enterprise social network tool
Digital Marketing Consultant
Freelancer
- 16.03.2015-12.06.2015: Digital Business Consulting, Fast Movers
- 02.02.2015-07.03.2015: Sales Consulting, DeAura Australia
- Social Media Consulting, Accommodation Sydney City
- 15.12.2014-13.03.2015: Digital Marketing and
Trainee
Indo-German Chamber of Commerce
- Represented the German-Indian Chamber of Commerce at events
- Developed a unified corporate design
- Created analyses and statistics on market penetration
- Handled content marketing for the German-Indian Chamber of Commerce and the German-Indian Training Center
- Managed social media activities on Facebook, Twitter, and LinkedIn
- Supported strategic planning and decision-making processes
Social Business Intern
divia GmbH
- Creating a strategy guideline for social media marketing
- Social media monitoring to create various rankings
- Research and analysis tasks for social business
- Managing the social media channels of divia GmbH
- Preparing marketing materials and sales presentations
Sales Intern
Schöck Ltd.
- Maintaining business contacts in the Schöck Ltd. CRM database
- Creating and updating construction projects in the CRM database
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (9 years), Information Technology (4 years), Fashion (0.5 years), Tourism (0.5 years), and Advertising (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (11.5 years), Business Intelligence (4 years), Strategy (4 years), Product Development (1 year), Sales (1 year), and Research and Development (0.5 years).
Skills
Interdisciplinary Expertise From Strategy To Execution.
Strong Data- And Performance-oriented Approach With Analytical Thinking.
Solid Leadership Experience In Marketing With Team Management.
International Experience And Cultural Flexibility.
Microsoft Office: Word, Excel, Powerpoint: Very Good Knowledge
Design Tools: Canva, Photoshop: Good Knowledge
Crm Systems: Microsoft Dynamics Crm & Customer Insights, Hubspot: Very Good Knowledge
Social Media & Advertising Tools: Hootsuite, Hubspot, Google Ads, Linkedin, Instagram, Facebook: Very Good Knowledge
Reporting Tools: Google Analytics, Sap Business Intelligence (Bw, Bo, Bex, Hana Studio): Good Knowledge
Languages
Education
Reutlingen University / Herman Hollerith Zentrum
Master of Science · Digital Business Management · Böblingen, Germany
Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen
Bachelor of Science, specialization modules: Marketing, Retail Management, and Business Informatics · Business Administration · Nürtingen, Germany
Certifications & licenses
Certified Marketing Leader / Head of Marketing
Hochschule der Wirtschaft für Management
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Kimia based?
What languages does Kimia speak?
How many years of experience does Kimia have?
What roles would Kimia be best suited for?
What is Kimia's latest experience?
What companies has Kimia worked for in recent years?
Which industries is Kimia most experienced in?
Which business areas is Kimia most experienced in?
Which industries has Kimia worked in recently?
Which business areas has Kimia worked in recently?
What is Kimia's education?
Does Kimia have any certificates?
What is the availability of Kimia?
What is the rate of Kimia?
How to hire Kimia?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Green Marketing Advisor
Nearby freelancers
Professionals working in or nearby Eppstein, Germany