Kimia S. - Green Marketing Advisor

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Eppstein, Germany

Experience

Apr 2025 - Present

9 months

Puerto Viejo de Talamanca, Costa Rica

Green Marketing Advisor

The Sloth Conservation Foundation

Development and design of sustainable marketing strategies and campaigns to raise awareness and increase revenue for environmental and wildlife conservation projects
Operational support in implementing targeted and purpose-driven marketing measures
Ongoing monitoring, management, and optimization of all marketing activities to improve efficiency and impact
Advising the team on eco-friendly marketing practices and innovative communication approaches
Enhancing brand positioning and visibility in the international non-profit context
Creating clear and engaging content to effectively convey complex environmental topics to diverse audiences

Jan 2025 - Present

1 year

Eppstein, Germany

Executive Marketing Advisor & Interim Manager

GLOBCLUE UG

Developing and establishing comprehensive marketing strategies for our clients
Setting up and implementing a structured process to identify, acquire, and support potential clients
Interim role as Marketing Manager to help our clients build scalable marketing structures and teams focused on sustainable, measurable growth

Jan 2022 - Dec 2024

3 years

Leinfelden-Echterdingen, Germany

Lead Marketing

Novatec Consulting GmbH

Functional and disciplinary leadership of the marketing department
Leading and developing the marketing team of up to eight employees
Responsible for analysis, planning, development, and management of marketing goals, strategies, and all marketing activities
Ensuring a consistent brand presence and positioning the company as a technology leader and sustainable business
Continuously enhancing a market- and customer-focused service portfolio in close collaboration with the board, sales, and business development within the Portfolio Management Board
Close cooperation with internal and external stakeholders, especially the board, department heads, sales, clients, and partners
Developing, planning, and managing marketing campaigns
Planning, managing, and owning the marketing budget
Implementing and executing ongoing performance measurements and data analyses for continuous optimization of marketing efforts

Jan 2021 - Dec 2021

1 year

Leinfelden-Echterdingen, Germany

Senior Product Marketing Manager

Novatec Consulting GmbH

Establishing and leading a fully professional product marketing department
Responsible for the design, development, and management of the product marketing strategy
Analysis, strategy development, design, implementation, and optimization of product marketing processes
Ensuring a consistent product portfolio and positioning the company in the market
Continuously evolving a market- and customer-focused portfolio in collaboration with sales, business development, and the board
Leading the development of customer-specific service offerings and content concepts in cooperation with department heads, and responsible for product launches and market penetration
Developing, planning, and managing product marketing campaigns
Planning, monitoring, and managing the product marketing budget
Close collaboration with internal and external stakeholders, especially the board, sales, department heads, and business development
Implementing continuous performance measurement and data analysis for ongoing optimization of product marketing activities
Participating in the organizational development project as a core team member

Nov 2019 - Dec 2020

1 year 2 months

Leinfelden-Echterdingen, Germany

Product Marketing Manager

Novatec Consulting GmbH

Analysis, strategy development, design, implementation, and optimization of product marketing processes
Strategic advancement of the product portfolio in collaboration with sales, department heads, and the board, as well as market-oriented management throughout the entire product lifecycle
Developing and executing market positioning and marketing strategy with a focus on inbound marketing and sales-driven lead generation and nurturing
Leading the creation of customer-specific service offerings and content concepts with department heads, and responsible for product launches and market penetration
Using online and offline marketing tools as needed for lead generation
Conducting performance analyses to regularly assess product value and identify opportunities for optimization
Designing and managing campaigns as part of sales promotion and go-to-market strategies
Implementing data-driven marketing through ongoing KPI tracking and monitoring across product marketing processes
Working on the strategic initiative "Digitalization of Sales and Marketing," which included implementing a CRM system and marketing automation

Nov 2017 - Oct 2019

2 years

Düsseldorf, Germany

Digital Strategy Consultant

FUPCONS GmbH

Advising leading companies on analyzing, designing, developing, and optimizing digital strategies for marketing, sales, and customer service
Supporting clients in conducting digital maturity assessments and implementing agile digitalization projects
Developing digital product and service innovations, processes, and business models, as well as user stories and use cases for clients
Conducting market analyses of target groups and competitors, and identifying and evaluating market trends and best practices
Designing innovative multichannel marketing campaigns and go-to-market strategies along the customer journey to successfully generate leads, effectively promote products and services, and optimize the digital customer experience
Assisting clients in planning, designing, and developing reports and dashboards for KPI-based performance monitoring and deriving data-driven marketing actions
Consolidating marketing activities into operational roadmaps along with associated budget and resource planning

Dec 2015 - Sep 2017

1 year 10 months

Stuttgart, Germany

Digital Business Consultant

divia GmbH

Advising leading companies on analyzing and optimizing digital strategies and processes
Planning and developing innovative concepts for building digital infrastructures
Developing various automation strategies for marketing, sales, and customer service management
Conducting digital as-is assessments based on the digital maturity model
Performing market analyses on immersive technologies, digital trends, and new applications, including their potential uses and impact on markets, target groups, business models, and organizational structures
Advising on building digitally optimized customer journeys
Developing strategies to optimize the digital customer experience
Strategic cross-channel design and implementation
Developing go-to-market strategies, campaign concepts, and managing campaign executions

Oct 2015 - Nov 2015

2 months

Nürtingen, Germany

Digital Business Consultant

IT Advantage AG

Conducting market analysis on digital business development
Managing clients' social media channels using the Hootsuite tool
Building the 'Social Business Club' community using the enterprise social network tool IBM Connections

Dec 2014 - Jun 2015

7 months

Sydney, Australia

Digital Marketing Consultant

Freelancer

Digital Business Consulting at Fast Movers (16.03.2015–12.06.2015)
Sales Consulting at DeAura Australia (02.02.2015–07.03.2015)
Social Media Consulting for Accommodation Sydney City
Digital Marketing and

May 2014 - Jul 2014

3 months

Bengaluru, India

Trainee

Indo-German Chamber of Commerce

Representing the Indo-German Chamber of Commerce at events
Developing a unified corporate design
Preparing analyses and statistics on market penetration
Content marketing for the Indo-German Chamber of Commerce and the Indo-German Training Center
Managing social media activities on Facebook, Twitter, and LinkedIn
Supporting strategic planning and decision-making processes