Kimia (Mahschid) S.
Green Marketing Advisor
Experience
Apr 2025 - Present
8 monthsPuerto Viejo de Talamanca, Costa Rica
Green Marketing Advisor
The Sloth Conservation Foundation
- Development and design of sustainable marketing strategies and campaigns to raise awareness and increase revenue for environmental and wildlife conservation projects
- Operational support in implementing targeted and purpose-driven marketing measures
- Ongoing monitoring, management, and optimization of all marketing activities to improve efficiency and impact
- Advising the team on eco-friendly marketing practices and innovative communication approaches
- Enhancing brand positioning and visibility in the international non-profit context
- Creating clear and engaging content to effectively convey complex environmental topics to diverse audiences
Jan 2025 - Present
11 monthsEppstein, Germany
Executive Marketing Advisor & Interim Manager
GLOBCLUE UG
- Developing and establishing comprehensive marketing strategies for our clients
- Setting up and implementing a structured process to identify, acquire, and support potential clients
- Interim role as Marketing Manager to help our clients build scalable marketing structures and teams focused on sustainable, measurable growth
Jan 2022 - Dec 2024
3 yearsLeinfelden-Echterdingen, Germany
Lead Marketing
Novatec Consulting GmbH
- Functional and disciplinary leadership of the marketing department
- Leading and developing the marketing team of up to eight employees
- Responsible for analysis, planning, development, and management of marketing goals, strategies, and all marketing activities
- Ensuring a consistent brand presence and positioning the company as a technology leader and sustainable business
- Continuously enhancing a market- and customer-focused service portfolio in close collaboration with the board, sales, and business development within the Portfolio Management Board
- Close cooperation with internal and external stakeholders, especially the board, department heads, sales, clients, and partners
- Developing, planning, and managing marketing campaigns
- Planning, managing, and owning the marketing budget
- Implementing and executing ongoing performance measurements and data analyses for continuous optimization of marketing efforts
Jan 2021 - Dec 2021
1 yearLeinfelden-Echterdingen, Germany
Senior Product Marketing Manager
Novatec Consulting GmbH
- Establishing and leading a fully professional product marketing department
- Responsible for the design, development, and management of the product marketing strategy
- Analysis, strategy development, design, implementation, and optimization of product marketing processes
- Ensuring a consistent product portfolio and positioning the company in the market
- Continuously evolving a market- and customer-focused portfolio in collaboration with sales, business development, and the board
- Leading the development of customer-specific service offerings and content concepts in cooperation with department heads, and responsible for product launches and market penetration
- Developing, planning, and managing product marketing campaigns
- Planning, monitoring, and managing the product marketing budget
- Close collaboration with internal and external stakeholders, especially the board, sales, department heads, and business development
- Implementing continuous performance measurement and data analysis for ongoing optimization of product marketing activities
- Participating in the organizational development project as a core team member
Nov 2019 - Dec 2020
1 year 2 monthsLeinfelden-Echterdingen, Germany
Product Marketing Manager
Novatec Consulting GmbH
- Analysis, strategy development, design, implementation, and optimization of product marketing processes
- Strategic advancement of the product portfolio in collaboration with sales, department heads, and the board, as well as market-oriented management throughout the entire product lifecycle
- Developing and executing market positioning and marketing strategy with a focus on inbound marketing and sales-driven lead generation and nurturing
- Leading the creation of customer-specific service offerings and content concepts with department heads, and responsible for product launches and market penetration
- Using online and offline marketing tools as needed for lead generation
- Conducting performance analyses to regularly assess product value and identify opportunities for optimization
- Designing and managing campaigns as part of sales promotion and go-to-market strategies
- Implementing data-driven marketing through ongoing KPI tracking and monitoring across product marketing processes
- Working on the strategic initiative "Digitalization of Sales and Marketing," which included implementing a CRM system and marketing automation
Nov 2017 - Oct 2019
2 yearsDüsseldorf, Germany
Digital Strategy Consultant
FUPCONS GmbH
- Advising leading companies on analyzing, designing, developing, and optimizing digital strategies for marketing, sales, and customer service
- Supporting clients in conducting digital maturity assessments and implementing agile digitalization projects
- Developing digital product and service innovations, processes, and business models, as well as user stories and use cases for clients
- Conducting market analyses of target groups and competitors, and identifying and evaluating market trends and best practices
- Designing innovative multichannel marketing campaigns and go-to-market strategies along the customer journey to successfully generate leads, effectively promote products and services, and optimize the digital customer experience
- Assisting clients in planning, designing, and developing reports and dashboards for KPI-based performance monitoring and deriving data-driven marketing actions
- Consolidating marketing activities into operational roadmaps along with associated budget and resource planning
Dec 2015 - Sep 2017
1 year 10 monthsStuttgart, Germany
Digital Business Consultant
divia GmbH
- Advising leading companies on analyzing and optimizing digital strategies and processes
- Planning and developing innovative concepts for building digital infrastructures
- Developing various automation strategies for marketing, sales, and customer service management
- Conducting digital as-is assessments based on the digital maturity model
- Performing market analyses on immersive technologies, digital trends, and new applications, including their potential uses and impact on markets, target groups, business models, and organizational structures
- Advising on building digitally optimized customer journeys
- Developing strategies to optimize the digital customer experience
- Strategic cross-channel design and implementation
- Developing go-to-market strategies, campaign concepts, and managing campaign executions
Oct 2015 - Nov 2015
2 monthsNürtingen, Germany
Digital Business Consultant
IT Advantage AG
- Conducting market analysis on digital business development
- Managing clients' social media channels using the Hootsuite tool
- Building the 'Social Business Club' community using the enterprise social network tool IBM Connections
Dec 2014 - Jun 2015
7 monthsSydney, Australia
Digital Marketing Consultant
Freelancer
- Digital Business Consulting at Fast Movers (16.03.2015–12.06.2015)
- Sales Consulting at DeAura Australia (02.02.2015–07.03.2015)
- Social Media Consulting for Accommodation Sydney City
- Digital Marketing and
May 2014 - Jul 2014
3 monthsBengaluru, India
Trainee
Indo-German Chamber of Commerce
- Representing the Indo-German Chamber of Commerce at events
- Developing a unified corporate design
- Preparing analyses and statistics on market penetration
- Content marketing for the Indo-German Chamber of Commerce and the Indo-German Training Center
- Managing social media activities on Facebook, Twitter, and LinkedIn
- Supporting strategic planning and decision-making processes
Feb 2013 - Aug 2013
7 monthsStuttgart, Germany
Social Business Intern
divia GmbH
- Creation of a strategy guideline for social media marketing
- Social media monitoring to create various rankings
- Research and analysis tasks for social business
- Managing social media channels for divia GmbH
- Creation of marketing materials and sales presentations
Aug 2010 - Aug 2010
1 monthBloxham, United Kingdom
Sales Intern
Schöck Ltd.
- Maintaining business contacts in Schöck Ltd.'s CRM database
- Creating and updating construction projects in the CRM database
Summary
Interdisciplinary expertise from strategy to execution.
Strongly data- and performance-oriented with an analytical mindset.
Solid leadership experience in marketing, including team management.
International experience and cultural adaptability.
Languages
German
NativePersian
NativeEnglish
AdvancedSpanish
ElementaryEducation
Oct 2015 - Sep 2017
Reutlingen University / Herman Hollerith Center
Master of Science in Digital Business Management · Böblingen, Germany
Sep 2010 - Feb 2014
Nürtingen-Geislingen University of Applied Sciences for Business and Environment
Bachelor of Science in Business Administration, with specializations in Marketing, Retail Management, and Business Informatics · Nürtingen, Germany
Certifications & licenses
Certified Head of Marketing
Mannheim University of Applied Management, Germany
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