Jennifer B.

Senior Campaign Manager

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Obertshausen, Germany

Experience

Mar 2024 - Present
1 year 10 months

Senior Campaign Manager

Cheil Germany GmbH

  • Campaign management for the client Samsung
  • Developing and implementing brand content and producing assets in close collaboration with the media agency
Nov 2023 - Mar 2024
5 months

Social Media Manager

Anja Förster, Keynote-Speakerin & Autorin

  • Static and video content creation for LinkedIn, YouTube & Instagram
  • Social Media & Community Management
Jun 2023 - Present
2 years 7 months

Social Media Manager & Content Creator

2__faraway

  • Travel and pro bono content creation
  • Video production & photography
  • Social Media Management
Jan 2023 - Present
3 years

Social Media & Campaign Manager

respektive1 GmbH

  • Social media and campaign management for clients such as PremierInn, Northern Territory (Tourism Australia), Pluxee (formerly Sodexo)
  • Developing the brand strategy
  • Deriving the marketing plan
  • Editorial planning, project management
Jun 2022 - Present
3 years 7 months

Designer

CrossFit Rodgau

  • Flyer design
  • Website consulting
Mar 2022 - Jun 2023
1 year 4 months

Brand & Media Manager De'Longhi

De’Longhi Deutschland GmbH

  • Brand management, brand building & brand positioning for the De'Longhi brand
  • Developing the annual brand strategy and deriving the marketing plan
  • Brand communication and marketing activities
  • Campaign management for hero product launches, coordinating external partners like agencies and internal stakeholders
  • Creating the media strategy in collaboration with the media agency
  • Managing the marketing and media budget
  • Briefing and overseeing creative and media agencies
  • Defining KPIs and monitoring marketing activities and brand performance
  • Social media management in collaboration with the social media manager, agencies and creators
  • Implementing partnerships with brands like Lavazza, Alpro, Ankerkraut, Depot
  • Preparing presentations for the local and international management level (HQ)
Aug 2021 - Present
4 years 5 months

Brand & Campaign Management, Content Creation

Freelancer

  • Brand management, brand strategy, brand communication
  • Strategic & operational campaign management
  • Social media marketing
  • Content creation: video & photo production
  • eComm: performance marketing
  • Film production: producer assistant
Aug 2021 - Dec 2021
5 months
Munich, Germany

Producer Assistant & Social Media Manager

Hochkant Film GmbH & Co. KG

  • Administrative management before, during and after the shoots
  • Creating pre-production booklets for pre-production meetings with clients Porsche and BMW
  • Casting & talent management in preparation for the shoots, on set and in post-production
  • Managing social media accounts: layout & creation of Instagram content, posts and communication with followers
Aug 2020 - Aug 2021
1 year 1 month
Schwalbach am Taunus, Germany

Digital Marketing Manager & Campaign Specialist

Samsung Electronics GmbH

  • Developing the annual brand strategy and deriving the marketing plan
  • Campaign management for hero product launches, coordinating external partners like agencies and internal stakeholders
  • Creating the media strategy in collaboration with the media agency
  • Managing the marketing and media budget
  • Defining KPIs and consistent analysis of brand content and performance
  • Influencer campaigns for the Samsung Pay apps
  • eCommerce: online shop promotions/campaigns
  • Performance marketing: tracking, reporting, monitoring, optimization, analysis and defining lessons learned
  • Briefing and overseeing creative and media agencies
May 2020 - Present
5 years 8 months

Watercolor painting

evelynXjenny

Jul 2019 - Aug 2020
1 year 2 months
Frankfurt, Germany

Social Media Manager & Video Producer – Cruise

e-hoi GmbH

  • Managing social media channels (Facebook, Instagram, YouTube, blog) for the corporate group
  • Developing the long-term social media strategy and setting short-term and operational goals
  • Editorial planning & content creation
  • Community management
  • Creating and managing promotions in Facebook Business & Ad Manager: planning and running campaigns, defining relevant KPIs, budget responsibility and management, KPI tracking
  • Google Analytics: monitoring and optimizing social media traffic for all channels and paid & organic content
  • Website backend: conversion tracking, creating landing pages, mobile testing
  • Video production/content creation: scriptwriting, pre-production/footage, filming on ships and in destinations, on-camera presenting, audio recording/voice-over, post-production – editing, overlays, subtitles, exporting
  • YouTube: uploading videos and monitoring in YouTube Analytics
  • Blog: drafting articles, publishing in WordPress, cross-posting on social media channels
Feb 2019 - Jun 2019
5 months
Obertshausen, Germany

Online Marketing Manager

Egro-Direktwerbung GmbH

  • Managing social media channels (Facebook, Instagram) for the corporate group
  • Developing the long-term strategy, setting short-term and operational goals, editorial planning & content creation
  • Community management; recruiting strategy for social channels
  • Online marketing: social ads (Facebook Business & Ad Manager), SEO/SEA, website relaunch & maintenance, press releases
  • Print: layout & design
  • Trade show: planning and operational execution
May 2017 - Jun 2018
1 year 2 months
Frankfurt, Germany

Junior Account Manager International

Leo Burnett GmbH

  • Client support/project management for Philip Morris (Marlboro, IQOS, L&M, Chesterfield)
  • Internal project management, briefings (print, audio/video, digital/online), budget control
  • Print: print approvals, sending proofs, sales folders, POS materials, mailings, inserts
  • Audio/video: offline & online videos, briefings for the creative department and studios, soundbriefings
  • Digital/online: platform maintenance (Austria), content development, weekly uploads, content management
  • Project management: budget & billing process, time & process management
  • Adapting international campaigns to national markets, ensuring brand consistency (CI/CD), presentations, competitor analysis, event management, strategic brand management, communication with external service providers
Aug 2012 - Sep 2013
1 year 2 months
Frankfurt, Germany

Intern and Freelancer

Brand Factory Group GmbH

  • Project support in the creative and account teams for FMCG and pharma clients (Delacre, McVities, Maggi, Smarties, Hipp, Suboxone, Thyrogen)
  • Graphic design & layout creation for packaging, flyers, sales folders, catalogs, POS materials
  • Image editing & retouching as well as social media content, websites, and presentations
  • Supporting projects, doing competitive analysis, preparing briefings, presentations, attending strategic meetings, visiting trade shows
Aug 2010 - May 2017
6 years 10 months
Offenbach, Germany

Marketing Assistant

Kappus GmbH & Co. KG

  • Marketing/product development: master's thesis, market & competitor analysis
  • Developing new products like solid shampoo or charcoal soap in collaboration with sales
  • Managing freelance designers & suppliers
  • Print approvals, stock photo research
  • Supporting packaging design & relaunches
  • Editing catalogs
  • Creating flyers and cards, corporate presentations
  • Online shop: image editing, data implementation
  • Quality management: production control, documenting samples
  • Administration: filing, management support, trade show planning
  • Factory outlet: 3-month takeover, sales, cash management, window decoration

Skills

Ms Office

  • Word Very Good
  • Powerpoint Very Good
  • Excel Basic Knowledge

Adobe Creative Cloud

  • Adobe Indesign Very Good
  • Adobe Photoshop Very Good
  • Adobe Illustrator Good
  • Adobe Premiere Very Good

Online Marketing & Analytics

  • Facebook Business/ad Manager Very Good
  • Google Analytics Good
  • Adobe Analytics Good
  • Youtube Analytics Good
  • Google Adwords Basic Knowledge
  • Html Basic Knowledge

Other Tools

  • Jira Very Good
  • Confluence Very Good

Languages

German
Native
English
Advanced
French
Intermediate
Spanish
Elementary

Education

Oct 2014 - Aug 2016

Hochschule RheinMain

Master in Media & Design Management · Media & Design Management · Wiesbaden, Germany · 1,9

Oct 2010 - Feb 2014

Hochschule RheinMain

Bachelor in Media Management · Media Management · Wiesbaden, Germany · 1,5

Aug 2001 - Jun 2010

Adolf-Reichwein-Gymnasium

High school diploma · Heusenstamm, Germany · 1,3

Certifications & licenses

Aerobic & Group Fitness Instructor B license

German Fitness & Aerobic Association (DFAV)

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