Jennifer Becker
Senior Campaign Manager
Experience
Mar 2024 - Mar 2024
1 monthHybrid
Senior Campaign Manager
Cheil Germany GmbH
- Campaign management for the client Samsung
- Development and execution of brand content and asset production in close cooperation with the media agency
Jan 2024 - Dec 2024
1 yearFrankfurt, Germany
RemoteSocial Media & Campaign Manager
respektive1 GmbH
- Social media and campaign management for clients such as PremierInn, Northern Territory (Tourism Australia), Pluxee (formerly Sodexo)
- Development of brand strategy
- Deriving the marketing plan
- Editorial planning, project management
Nov 2023 - Mar 2024
5 monthsSocial Media Manager
Anja Förster, Keynote Speaker & Author
- Content creation (static & video) for LinkedIn, YouTube & Instagram, social media and community management
Jun 2023 - Present
2 years 2 monthsSocial Media Manager & Content Creator
2__faraway
- Travel and pro bono content creation, video production & photography, social media management
Jan 2023 - Present
2 years 7 monthsBrand Strategist & Campaign Manager
respektive1 GmbH
- Campaign and brand management for clients like PremierInn, Northern Territory (Tourism Australia), Pluxee (formerly Sodexo)
- Development of brand strategy
- Deriving the marketing plan
- Social media management (editorial planning, content creation)
Jun 2022 - Jun 2022
1 monthDesigner
CrossFit Rodgau
- Flyer design, website consulting
Mar 2022 - Jun 2023
1 year 4 monthsHybrid
Brand & Media Manager De’Longhi
De’Longhi Deutschland GmbH
- Brand management for De’Longhi
- Development of annual brand strategy and deriving the marketing plan
- Campaign management for product launches of hero products, coordinating external partners like agencies and internal stakeholders
- Creating the media strategy in collaboration with the media agency
- Developing the social media strategy with the digital team and the social media agency
- Managing the marketing and media budget
- Briefing and managing creative and media agencies
- Defining KPIs and consistently analyzing brand content performance
- Close collaboration with product management to identify new trends and opportunities in fully automatic and espresso machine categories
- Implementing partnerships with brands like Lavazza, alpro, Ankerkraut, Depot
- Preparing presentations for local and international management levels (HQ)
Aug 2021 - Present
4 yearsBrand Management & Social Media
Freelancer
- Brand management, brand strategy, brand communication
- Strategic and operational campaign management
- Social media marketing
- Content creation: video & photo production
- eCommerce: performance marketing
- Film production: assistant producer
Aug 2021 - Dec 2021
5 monthsMunich, Germany
Producer Assistant & Social Media Manager
Hochkant Film GmbH & Co. KG
- Administrative management before, during, and after shoots
- Creating pre-production booklets for meetings (PPM) with clients Porsche and BMW
- Casting & talent management during shoot preparation, on set, and in post-production
- Managing the social media account: layout & creation of Instagram content, posts, and follower communication
Aug 2020 - Aug 2021
1 year 1 monthSchwalbach am Taunus, Germany
Digital Marketing Manager & Campaign Specialist
Samsung Electronics GmbH
- Developing annual brand strategy and deriving the marketing plan
- Campaign management for product launches of hero products, coordinating external partners like agencies and internal stakeholders
- Creating the media strategy with the media agency
- Managing the marketing and media budget
- Defining KPIs and consistently analyzing brand content performance
- Influencer campaigns for Samsung Pay apps
- eCommerce: online shop promotions/campaigns
- Performance marketing: tracking, reporting, monitoring, optimization, analysis, and defining lessons learned
- Briefing and managing creative and media agencies
May 2020 - Present
5 years 3 monthsWatercolor Painting
evelynXjenny
Jul 2019 - Aug 2020
1 year 2 monthsFrankfurt, Germany
Social Media Manager & Video Producer
e-hoi GmbH
- Managing social media channels (Facebook, Instagram, YouTube, blog) for the group (cruise platform Germany & Switzerland, tour platform, event cruise profiles/platforms)
- Developing long-term social media strategy and defining short-term operational goals
- Editorial planning & content creation
- Community management
- Creating & managing promotions in Facebook Business & Ad Manager: campaign planning and management, defining relevant KPIs, budget responsibility and management, KPI tracking
- Google Analytics: monitoring and optimizing social media traffic for all channels and paid & organic content
- Website backend: conversion tracking, landing page creation, mobile testing
- Video production/content creation: scriptwriting, pre-production/footage – filming on ships and in destinations, on-camera hosting, audio recording/voice-over, post-production – editing, overlays, subtitles, export
- YouTube: publishing videos and monitoring in YouTube Analytics
- Blog: article concept, publishing in WordPress, cross-posting on social media channels
Feb 2019 - Jun 2019
5 monthsObertshausen, Germany
Online Marketing Manager
Egro-Direktwerbung GmbH
- Managing social media channels (Facebook, Instagram) for the group
- Developing long-term strategy, defining short-term operational goals, editorial planning & content creation
- Community management; recruiting strategy for social channels
- Online marketing: social ads (Facebook Business & Ad Manager), SEO/SEA, website relaunch & maintenance, press releases
- Print: layout & creation
- Trade shows: planning and operational execution
May 2017 - Jun 2018
1 year 2 monthsFrankfurt am Main, Germany
Junior Account Manager International
Leo Burnett GmbH, Advertising Agency
- Client service/project management for Philip Morris with brands like Marlboro, IQOS, L&M, Chesterfield
- Internal project management, briefings (print, audio/video, digital/online), budget control
- Print: print approvals, proof shipping, sales folders, POS materials, mailings, inserts
- Audio/Video: offline & online videos, creative department and studio briefings, sound briefings
- Digital/Online: platform maintenance (Austria), content development, weekly uploads, content management
- Project management: budget & billing process (estimates, orders, invoices), time & process management
- General: adapting international campaigns to national markets, CI/CD consistency, presentations, competitor analysis, internal event management, strategic brand management, communication with external service providers
Aug 2012 - Sep 2013
1 year 2 monthsFrankfurt am Main, Germany
Intern, then Freelancer
Brand Factory Group GmbH, Advertising Agency
- Project support in creative and account teams for FMCG and pharma clients like Delacre and McVities (United Biscuits), Maggi and Smarties (Nestlé), Hipp (Nestlé), Suboxone (Reckitt Benckiser), Thyrogen (Sanofi)
- Creative department: graphic design & layout of packaging, flyers, sales folders, catalogs, POS materials (displays & trays), image editing & retouching, social media content (Facebook), websites, presentations (slide design)
- Account department: project support, competitor analyses, briefings, presentations, participation in strategic meetings, trade show visits
Aug 2010 - May 2017
6 years 10 monthsOffenbach, Germany
Marketing Assistant
Kappus GmbH & Co. KG
- Marketing/product development: thesis, market & competitor analysis
- Developing new products like solid shampoo or charcoal soap with sales
- Managing freelance designers & suppliers
- Print approvals, stock photo research
- Supporting packaging design & relaunches
- Catalog editing
- Creating flyers and cards, company presentations
- Online shop: image editing, data implementation
- Quality management: production control, sample documentation
- Administration: filing, management support, trade show planning
- Factory outlet: three-month takeover, sales, cash handling, window dressing
Summary
I bring extensive experience in social media management, brand strategy, and campaign management, having worked with renowned clients like Samsung, De’Longhi, and PremierInn. My focus is on developing and executing social media strategies that boost brand awareness and consideration, drive engagement, and deliver measurable results.
My strengths lie in creating audience-focused content, data-driven campaign optimization, and cross-channel editorial planning and management of social media profiles. I also have solid experience working with media and creative agencies, project management, and I’m skilled in creating static and video content. My profile is further strengthened by strong campaign management abilities and strategic brand leadership.
I also have extensive skills with common design and video tools such as Photoshop, Premiere Pro, and InDesign for content creation and editing. I use Canva to quickly and efficiently produce creative designs, and I manage projects in Jira in a structured way to optimize team collaboration.
Languages
German
NativeEnglish
AdvancedFrench
AdvancedSpanish
Elementary Education
Oct 2014 - Aug 2016
Hochschule RheinMain
M.A. · Media & Design Management · Wiesbaden, Germany · 1.9
Oct 2010 - Feb 2014
Hochschule RheinMain
B.A. · Media Management · Wiesbaden, Germany · 1.5
Aug 2001 - Jun 2010
Adolf-Reichwein-Gymnasium
Abitur · Heusenstamm, Germany · 1.3
Certifications & licenses
Aerobic & Group Fitness Instructor B License
German Fitness & Aerobic Association (DFAV)
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