Jennifer Becker
Senior Campaign Manager
Experience
Senior Campaign Manager
Cheil Germany GmbH
- Campaign management for the client Samsung
- Developing and implementing brand content and producing assets in close collaboration with the media agency
Social Media Manager
Anja Förster, Keynote-Speakerin & Autorin
- Static and video content creation for LinkedIn, YouTube & Instagram
- Social Media & Community Management
Social Media Manager & Content Creator
2__faraway
- Travel and pro bono content creation
- Video production & photography
- Social Media Management
Social Media & Campaign Manager
respektive1 GmbH
- Social media and campaign management for clients such as PremierInn, Northern Territory (Tourism Australia), Pluxee (formerly Sodexo)
- Developing the brand strategy
- Deriving the marketing plan
- Editorial planning, project management
Designer
CrossFit Rodgau
- Flyer design
- Website consulting
Brand & Media Manager De'Longhi
De’Longhi Deutschland GmbH
- Brand management, brand building & brand positioning for the De'Longhi brand
- Developing the annual brand strategy and deriving the marketing plan
- Brand communication and marketing activities
- Campaign management for hero product launches, coordinating external partners like agencies and internal stakeholders
- Creating the media strategy in collaboration with the media agency
- Managing the marketing and media budget
- Briefing and overseeing creative and media agencies
- Defining KPIs and monitoring marketing activities and brand performance
- Social media management in collaboration with the social media manager, agencies and creators
- Implementing partnerships with brands like Lavazza, Alpro, Ankerkraut, Depot
- Preparing presentations for the local and international management level (HQ)
Brand & Campaign Management, Content Creation
Freelancer
- Brand management, brand strategy, brand communication
- Strategic & operational campaign management
- Social media marketing
- Content creation: video & photo production
- eComm: performance marketing
- Film production: producer assistant
Producer Assistant & Social Media Manager
Hochkant Film GmbH & Co. KG
- Administrative management before, during and after the shoots
- Creating pre-production booklets for pre-production meetings with clients Porsche and BMW
- Casting & talent management in preparation for the shoots, on set and in post-production
- Managing social media accounts: layout & creation of Instagram content, posts and communication with followers
Digital Marketing Manager & Campaign Specialist
Samsung Electronics GmbH
- Developing the annual brand strategy and deriving the marketing plan
- Campaign management for hero product launches, coordinating external partners like agencies and internal stakeholders
- Creating the media strategy in collaboration with the media agency
- Managing the marketing and media budget
- Defining KPIs and consistent analysis of brand content and performance
- Influencer campaigns for the Samsung Pay apps
- eCommerce: online shop promotions/campaigns
- Performance marketing: tracking, reporting, monitoring, optimization, analysis and defining lessons learned
- Briefing and overseeing creative and media agencies
Watercolor painting
evelynXjenny
Social Media Manager & Video Producer – Cruise
e-hoi GmbH
- Managing social media channels (Facebook, Instagram, YouTube, blog) for the corporate group
- Developing the long-term social media strategy and setting short-term and operational goals
- Editorial planning & content creation
- Community management
- Creating and managing promotions in Facebook Business & Ad Manager: planning and running campaigns, defining relevant KPIs, budget responsibility and management, KPI tracking
- Google Analytics: monitoring and optimizing social media traffic for all channels and paid & organic content
- Website backend: conversion tracking, creating landing pages, mobile testing
- Video production/content creation: scriptwriting, pre-production/footage, filming on ships and in destinations, on-camera presenting, audio recording/voice-over, post-production – editing, overlays, subtitles, exporting
- YouTube: uploading videos and monitoring in YouTube Analytics
- Blog: drafting articles, publishing in WordPress, cross-posting on social media channels
Online Marketing Manager
Egro-Direktwerbung GmbH
- Managing social media channels (Facebook, Instagram) for the corporate group
- Developing the long-term strategy, setting short-term and operational goals, editorial planning & content creation
- Community management; recruiting strategy for social channels
- Online marketing: social ads (Facebook Business & Ad Manager), SEO/SEA, website relaunch & maintenance, press releases
- Print: layout & design
- Trade show: planning and operational execution
Junior Account Manager International
Leo Burnett GmbH
- Client support/project management for Philip Morris (Marlboro, IQOS, L&M, Chesterfield)
- Internal project management, briefings (print, audio/video, digital/online), budget control
- Print: print approvals, sending proofs, sales folders, POS materials, mailings, inserts
- Audio/video: offline & online videos, briefings for the creative department and studios, soundbriefings
- Digital/online: platform maintenance (Austria), content development, weekly uploads, content management
- Project management: budget & billing process, time & process management
- Adapting international campaigns to national markets, ensuring brand consistency (CI/CD), presentations, competitor analysis, event management, strategic brand management, communication with external service providers
Intern and Freelancer
Brand Factory Group GmbH
- Project support in the creative and account teams for FMCG and pharma clients (Delacre, McVities, Maggi, Smarties, Hipp, Suboxone, Thyrogen)
- Graphic design & layout creation for packaging, flyers, sales folders, catalogs, POS materials
- Image editing & retouching as well as social media content, websites, and presentations
- Supporting projects, doing competitive analysis, preparing briefings, presentations, attending strategic meetings, visiting trade shows
Marketing Assistant
Kappus GmbH & Co. KG
- Marketing/product development: master's thesis, market & competitor analysis
- Developing new products like solid shampoo or charcoal soap in collaboration with sales
- Managing freelance designers & suppliers
- Print approvals, stock photo research
- Supporting packaging design & relaunches
- Editing catalogs
- Creating flyers and cards, corporate presentations
- Online shop: image editing, data implementation
- Quality management: production control, documenting samples
- Administration: filing, management support, trade show planning
- Factory outlet: 3-month takeover, sales, cash management, window decoration
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (7 years), Cosmetics (7 years), Arts and Crafts (6 years), Media and Entertainment (4.5 years), Tourism (4 years), and Sport (3.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (15 years), Product Development (7 years), Quality Assurance (7 years), Production (6 years), Project Management (4 years), and Strategy (3 years).
Skills
Ms Office
- Word Very Good
- Powerpoint Very Good
- Excel Basic Knowledge
Adobe Creative Cloud
- Adobe Indesign Very Good
- Adobe Photoshop Very Good
- Adobe Illustrator Good
- Adobe Premiere Very Good
Online Marketing & Analytics
- Facebook Business/ad Manager Very Good
- Google Analytics Good
- Adobe Analytics Good
- Youtube Analytics Good
- Google Adwords Basic Knowledge
- Html Basic Knowledge
Other Tools
- Jira Very Good
- Confluence Very Good
Languages
Education
Hochschule RheinMain
Master in Media & Design Management · Media & Design Management · Wiesbaden, Germany · 1,9
Hochschule RheinMain
Bachelor in Media Management · Media Management · Wiesbaden, Germany · 1,5
Adolf-Reichwein-Gymnasium
High school diploma · Heusenstamm, Germany · 1,3
Certifications & licenses
Aerobic & Group Fitness Instructor B license
German Fitness & Aerobic Association (DFAV)
Profile
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