Christine Z.
Art Director
Experience
Sep 2009 - Present
16 years 1 monthArt Director
Freelance Art Director
- Concept development and planning through to execution and production supervision of all kinds of print and online advertising materials
- Integrated campaign planning / campaign design
- P.O.S. design
- Corporate design and brand management: concept or adaptation / creation of style guides
- Editorial work – magazine and newspaper design
- Mailing campaigns
- Internet design and banner campaigns
- B2B and B2C communication
- Web design and usability
- Illustration
- Political campaigning
- Work on Mac with Adobe Creative Suite, Freeway, WordPress and MS Office
- Managing clients such as BBDO Proximity, Bucerius Lawschool, JS Deutschland, DVV Media Group, Pirate Party, T-Com, Vattenfall, Masterfoods, SEB Bank, VW, Smart, Mercedes, Barclay Card, Siemens Mobile, HIPP, Penaten and others
Aug 2000 - Sep 2009
9 years 2 monthsArt Director
Proximity
- Couponing for Vattenfall
- Work for clients Shell (POS) and Unitymedia: entire BTL communication
- Concept and execution of online and offline advertising materials for SEB Bank
- Web forums and banner marketing
- Concept and design of the Smart campaign "Conquer Your City" (award)
- Idea development for campaigns for Smart and other clients
- Production supervision and quality control
- Store design for Siemens Mobile
- Mailings in various techniques for different clients
- DDP shortlist for HIPP Penaten Babyclub Magazine
- Customer magazines for Masterfoods and HIPP/Penaten
- Concept and execution of advertising materials for T-Com and HappyDigits (DDP award for the first HappyDigits catalog)
Apr 1997 - Aug 2000
3 years 5 monthsGraphic Designer
Freelance Graphic Designer
- Corporate identity and logo design for various clients
- Catalog layout and packaging design for Concept Computer
Summary
- I am a freelance art director and have worked for about 20 years, both as an employee and self-employed in the advertising and media sector
- In-depth knowledge of agency and production processes
- Dialogue marketing and targeted communication
- Passion for design: I stand by everything I create
- Work on Mac with Adobe Creative Suite, Freeway, WordPress and MS Office
Languages
German
NativeEnglish
AdvancedFrench
AdvancedEducation
Oct 1993 - Mar 1997
Wandsbek Art School
Diploma in Graphic Design · Graphic Design · Hamburg, Germany
Oct 1988 - May 1993
Free Art School Hamburg – FIU
Fine Arts · Hamburg, Germany
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