Experience
Jan 2023 - Present
2 years 8 months
- Redesign of logo
- Development of modern branding and matching stationery
- Production of print materials: info folders, roll-up displays, client folders, Out-of-Home campaigns
- Ongoing support in social media design
Jan 2023 - Aug 2024
1 year 8 months
- Development of branding tailored to musicians and bands for merchandise and custom pieces
- Summer 2024 design and technical implementation of WordPress website
- Creation of additional promotional materials
Nov 2022 - Present
2 years 10 months
- Finalization of company logo
- Development of typography and color concept
- Establishment of a unified visual language
- Design of CI-compliant stationery, company presentation, and a 6-panel fold flyer in early 2023
- Creation of a WordPress website based on the Divi theme
Jan 2022 - Aug 2024
2 years 8 months
- Complete rebranding including modern update of existing logo
- Conceptual and visual design of business communication materials
- Summer 2024 redesign and technical implementation of the WordPress website
Jan 2022 - Dec 2023
2 years
- Design and production of a 448-page coupon book
- Creation of a gift box package
- Development of print ads, sales materials, mailings, and social media assets
Jan 2021 - Present
4 years 8 months
- Design and production of product packaging and labels
- Creation of promotional materials for various marketing channels
Jan 2021 - Dec 2022
2 years
- Implementation of two country versions of the main 146-page catalog
- Layout combining sales, image, and editorial content in a magazine style
- Coordination with advertising agency and client
Jan 2021 - Dec 2021
1 year
- Redesign of corporate identity including logo in two variants, color palette, and typography
- Design of new website layout implemented with WordPress Enfold theme
Aug 2020 - Apr 2022
1 year 9 months
- Development of branding, logo, and CI for a self-employed painting master
- Design and implementation of WordPress website using Enfold theme in spring 2022
Jun 2020 - Present
5 years 3 months
- Consultation on cost-effective packaging solutions for the "Firedust" BBQ spice mix
- Design of wrap-around label for spice packaging
Apr 2019 - Present
6 years 5 months
- Development of corporate identity and logo to reflect sustainable and future-oriented consulting
- Design of complete stationery package and website
Jan 2019 - Dec 2020
2 years
- Layout, typesetting, and final artwork for catalogues and prospectuses in the construction, hobby, and garden sector
- Image editing, cover design, and production of print-ready files
Oct 2018 - Dec 2019
1 year 3 months
- Ongoing consulting and design for all print advertising
- Coordination and support of logo and corporate design adaptation in 2019
Jan 2018 - Dec 2019
2 years
- Logo design for a premium holiday apartment on Lake Plön in 2018
- Design of an informative, high-quality image flyer in 2019
Jan 2017 - Dec 2017
1 year
- Editorial design, layout, typesetting, and final artwork for trade magazines
- Image research and editing
- Cover design and production of print-ready data
Jan 2017 - Dec 2017
1 year
- Design, artwork, typesetting, and production coordination for the annual ~700-page B2B catalog
- Customization options for distribution partners including custom covers, special pages, and price versions
- Database-driven production workflow
Jan 2016 - Dec 2018
3 years
- Design and production of mailings, package inserts, vouchers, online banners, and infographics
- Graphic conception of social media campaigns
- Development of icons and pictograms
- Brand concept development for private labels
Jan 2014 - Dec 2016
3 years
- Design and production of print media: prospectuses, mailings, vouchers, and info brochures
- Creation of online banners
- Occasional ongoing freelance support after 2016
Jan 2011 - Dec 2011
1 year
- Design, organization, and execution of an 80 m² trade fair stand for IDS 2011 in Cologne
- Focus on 25-year company anniversary through design collateral
- Collaboration with internal marketing and external stand builder
- Design of a 6-page square fold flyer with structured layout and explanatory pictograms
- Development of concise texts in German and English to communicate services clearly and with a premium feel