Lecturer

As a graduate Graphic Design Informatics specialist, I began my professional career at Jung von Matt technik. There I worked on clients such as Astra, Audi, BMW, Minolta and Computer Bild. A highlight—besides the launch campaign for Astra “was dagegen” and the print campaign for Minolta cameras—was the development of the campaign look for the introduction of the Audi TT and Roadster.

After a three-year tenure at the EMC advertising agency with a focus on packaging design and traditional communication—and clients like Käfer, Berliner Morgenpost, DEK, Aldi, Laurens Spethmann Holding, etc.—I moved on as Design Project Lead to Solutions AG in the field of packaging design. In leadership roles there I managed clients including Campbell’s Germany, Pillsbury, Dr Oetker, Kraft Foods/Mondelez, Beiersdorf, Birkel, Procter & Gamble, Vion, Erfurt, etc.

In 2008, I founded the design agency BRANDSHAPE branding & packagedesign. Our core business lies in branding (logo design, brand strategy, corporate design) and packaging design. Our clients include Beiersdorf, Church & Dwight Germany, Edding, the City of Hamburg, various startups and other SMEs.

Our profile as a network agency enables us to respond to the most diverse project requirements and manage them efficiently and professionally.

As a lecturer at the Macromedia Academy, I taught Media Production. I have also been active as an illustrator since 1995.