Katharina P.
Manager & Consultant
Experience
Manager & Consultant
Various clients, i.e. Food Retail/FMCG, Insurance, Hospitality
- Interim Manager with a focus on driving a comprehensive rebranding initiatives
- Strategic consultant for brand and communications, advising teams across Brand, Marketing and Communication
- Manager & facilitator for various brand domains (e.g. brand asset management, brand guidance enablement, platforms & processes)
- Holistic management: from strategic & concept development to implementation and ongoing brand governance
Senior Project Manager Marketing, Teamlead Marketing PMO
Brainlab AG
Marketing PMO team lead: central management development and implementation of all internal product, brand, and corporate projects (15 product lines, 7 expert teams, 7 team members PMO team)
Strategic consultant (brand, communication) to VP Marketing
Project lead for Brainlab Multibrand Rebranding for 5 subsidiaries: strategic development, implementation and brand guardianship
Process owner: development and advancement of all PMO related processes; cross-functional alignment with Product Management and all expert teams
Successful and acclaimed relaunch of Multibrand rebranding for Brainlab subsidiaries (Snke OS, Mint Medical, Langer Medical, Level Ex, Medphoton), ongoing brand guardianship
Ongoing management of approx. 50+ projects per financial year, incl. strategic development, communication framework, alignment of relevant KPIs (sales, product) etc.
Senior Brand Change Consultant
VIM Group Implementation GmbH
Management of large, complex and multidisciplinary brand change projects for international companies (end-to-end)
Consultancy areas: brand eco-systems, incl. brand technology, brand management, brand governance, process optimization, change management and communication
Client lead/key account: central point of contact for customers, agencies and partners (suppliers) in all tactical, strategic, operational and organizational issues
Acclaimed and successful brand relaunches managed for EnBW, Henkel, Lidl
Efficacious roll out of 15+ Templafy implementations
Successful advisory support (impact analyses, brand audits, agency selection etc.) for 10+ international clients
Senior Manager Program Experience & Communication
Miles & More GmbH
360° management of marketing communication with focus on status customer campaigns and program information, incl. strategic/conceptual development, implementation, budget supervision and stakeholder management
PMO for interdisciplinary project team (internal M&M communication strategy), with 15+ team members and 30+ sub-projects
Effective implementation of cross-functional and cross-company (M&M – LH Group) projects
Process owner role (internal): advancement of internal process workflows (e.g. Marketing Review Boards, campaign processes, resources handling), incl. embedding into tool landscape (Atlassian family)
Successful continuation of interface role towards Loyalty & Customer Insights Dept Lufthansa for communication consultancy and planning
Senior Project Manager, Management Support – Freelance
Lufthansa Group GmbH
Sub-stream PMO: overall project and budget planning and management for Marketing Stream within Customer Insights & Loyalty Program project (total budget: 35 M EUR / Stream: 5.5 M EUR)
Strategy and concept development; focus: marketing and brand communication, customer involvement
Efficacious roll-out of pre-launch communication for the new Customer Insights & Loyalty Program
Creation of optimized interface role towards Miles & More GmbH program communication for all status relevant contents, channels and media, incl. launch preparation and management
Client Services Manager (until Sept 17) | Client Services Director (from Oct 17)
Martin et Karczinski GmbH
Team lead for interdisciplinary team set-up for the clients Lufthansa, Lufthansa Group and Miles & More as brand lead agency for all three clients
Key account manager (ca. 4 M EUR annual revenue) for global Lufthansa rebranding
Project management lead for various clients
Effective introduction of optimized brand management toolset and processes for efficient implementation of rebranding across 10 Lufthansa partner agencies and 20+ internal team members
Highly acclaimed re-launch of award-winning new Lufthansa brand design, incl. continuous brand lead projects and support, strategic consultancy for further brand development
Successful development of new retail strategy, brand image projects and launch of Miles & More WorldShop
Interactive Program Manager
SapientNitro GmbH
Management of an international project team for extensive B2B/B2C digital transformation projects for Siemens DF (Digital Factory)
Focus: project management, process optimization, UX/UI development
Successful implementation of cross-functional development and management processes (BI experts, UX/UI designers, content developers, programmers etc.), leading to successful rollout
Novel project documentation and controlling via Confluence and JIRA
Embedding of international colleagues (India, US) in German team and client structures
Project Management - Freelance
Divers client range, e.g. BSH, Gesiecke & Devrient
- Support of various project teams in off- and online projects
- Responsibility for budget and resources, planning and controlling
Account Manager
Interone GmbH
Exclusive supervision and support of MINI International clients (14 market websites, EMEA region) for international showroom rollouts, holistic online campaigns and market specific projects
Management of international project team (China, Germany) in staged website migration project (analysis/concept; development/focus front end development) for BMW China
Overall QM role for various project teams (German & English contents)
Effective and efficient implementation of 30+ regional and international MINI campaigns and 12+ website relaunches
Development and implementation of new didactic concept of web-based training for BMW (system platform Evolution) as educational and technical project lead
Account Manager | Project Management
jetztdesign GmbH
Concept development (UX design, usability) for B2B and internal (intranet) communication platforms, incl. technical support and development of training/user guides
Management of corporate design and print projects (key accounts)
Successful management and launch of 10+ B2B platforms for Vodafone, Siemens; numerous marketing and event projects
Creation of 30+ brand, trainer and user guides
Optimization of quotation management tool and processes
Junior Marketing Manager | Office Management - Freelance
Helbling Technik GmbH
- Concept and development of promotionally effective marketing material, including the creation of press releases and informational material for internal and external communication (road maps, acquisition strategies)
- Office management for managing directors (coordination of events, workshops, team allocation, project scheduling, support accounting, travel booking and travel expense reporting)
Public Relations | Graphic Design
Steindruckwerkstatt des Künstlerhauses
- Public relations and organisational assistance for 1st European Lithographic Days; support of and cooperation with artists and printers as well as visitors
- Creation of informational material and compilation of press kit
Public Relations | Graphic Design - Freelance
Sabine Hentschel Marketing – Events - Lifestyle
- Creation of press releases and other informational material for clients
- Development of marketing concepts for clients, events and workshops
Public Relations | Brand Manager - Freelance
Hamami Public Relations
- Development of marketing and event planning strategies supporting the client’s marketing and advertising departments
- Concept and creation of press kits, including research and analysis of sales and marketing reports, drafting and review of press releases, coordination of photo shootings, press conferences, interviews
- Layout and booking of print ads for clients in high-end magazines and publications
Junior Creative Marketing Manager
Saint Xavier University, Shannon Center, Chicago
- Junior creative director for the athletic department – close cooperation with the public relations and other university departments regarding marketing and promotional strategies for the University
Summary
Enthusiastic, highly adaptable, and qualified project and account manager with comprehensive experience in the fields of corporate & digital communication, brand development, marketing, public relations, and design.
Utilizes strong skills in management, communication, and design to establish client needs and to prepare and deliver appropriate concepts with attention to detail and time management.
Enjoys being a resourceful and reliable member of a successful and innovative team, with focus on collaboration and trusting relationships, thrives in creative and challenging working environments.
Languages
Education
Saint Xavier University
Bachelor of Art, Minor: Psychology · Graphic Design · Chicago, United States · summa cum laude
Luitpold Gymnasium
High School Diploma · Munich, Germany
Certifications & licenses
Prince2 (Project Management)
Scrum Master Certified (Foundation)
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