Michael Ruhe
Owner
Experience
Owner
Ruhe Bitte
- Consulting in digital transformation, AI integration, brand management, sustainable communication, project management, conflict management
- Interim project management for the turnaround of a crisis-hit digitization project in the Swiss construction industry (2023-01-01 – 2024-12-31): took full responsibility for governance, conflict resolution, stakeholder communication, stabilized the project and ensured a structured approach
- Project management for an AI-supported digitalization platform for the kitchen operations of Hofbräuhaus München (2022-01-01 – 2023-12-31): responsible for all phases from strategic planning to production rollout, facilitation between catering, IT and external partners, process and productivity optimization, and waste reduction
- Lead strategist and project team member for the brand relaunch and sustainable repositioning of Karlsruhe University (2019-01-01 – 2021-12-31): managed interdisciplinary teams (marketing, design, IT, administration), conflict mediation, presented results to university leadership and public
- Project management for developing a sustainable brand strategy and brand relaunch for Schmittwerke Bischofsheim (2014-01-01 – 2016-12-31): developed strategic guidelines and implemented operational measures, coordinated marketing, sales and managing partners
- Brand consultancy and project management for the relaunch of the Bavarian Academy for Advertising and Marketing BAW e.V. (2012-01-01 – 2015-12-31): ensured alignment between board, marketing, external service providers and teaching staff
- Lead strategist and project manager for the brand relaunch of the accounting firm Leinauer Müller & Partner (2012-01-01 – 2016-12-31): end-to-end management from strategy to implementation, introduction of new digital communication channels, improved brand perception and employer attractiveness through targeted HR marketing measures
- Project management and brand consulting for the relaunch of the GQ men's magazine website (Condé Nast Publishing) (2011-01-01 – 2011-12-31): coordination between editorial, marketing, IT and external developers, delivered on time despite tight deadlines
Team Lead Interactive & Motion
KMS TEAM
- built and led the digital agency division
- developed digital brand concepts for Audi, BMW, Vodafone, Deutsche Pfandbriefbank, Diakonie and other clients
- end-to-end project management from concept to market launch
- coordination between creative and technical teams
- represented and presented projects and interim results to clients and in-house
Project Coordinator for the Executive Board
Axel Springer AG
- coordinated all involved business units in setting up Autobild España with online and print editorial teams, business unit, website and office operations
- ensured strategy-aligned execution
- successful launch within 1.5 years
Interim CIO/CTO
Discovery Deutschland
- technical project management for the launch and broadcasting start of DMAX
- conflict resolution between technical and editorial requirements
- adherence to budget and timeline
- flawless start of broadcast operations including ad sales and billing within 1.5 years
Interim Project Manager
Amt für Wirtschaft und Arbeit des Kantons Zürich
- set up the first Swiss e-government service for applying for work and residence permits
- managed the project from strategy through implementation
- closely collaborated with administration, IT, administrative and legal experts
- awarded Best Swiss e-Government Service 2004 and attracted numerous new company relocations to Canton Zurich (including Google)
Director Business Development
Cyberlab GmbH
- Leading a team for the design of digital corporate touchpoints and digital business model project management for internal and external clients
Freelancer
- Project management, digitalization consulting, and software development
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Construction (15 years), Education (15 years), Food and Beverage (15 years), Information Technology (14 years), Government and Administration (5 years), and Media and Entertainment (4 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Project Management (37 years), Strategy (20 years), Marketing (17 years), Information Technology (17 years), Operations (4 years), and Product Development (3 years).
Skills
Digital Transformation, Ai Integration, Brand Management, Digital Brand Leadership, Sustainable Positioning
Project Management: Traditional (Pmbok, Hermes), Agile (Scrum), Change Management, Crisis Projects
Conflict Resolution: Certified Mediator, Conflict Management Skills, Business Mediation
Sustainability: Csr, Sustainable Communication, Business Ethics
Languages
Education
Vienna University of Applied Sciences
MBA in International Management and Communications · International Management and Communications · Vienna, Austria
Physics studies up to intermediate diploma · Germany
High school diploma (Abitur) in mathematics, physics, English, economics · Germany
Certifications & licenses
Certified Mediator
Profile
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