Michael R.
Owner
Experience
Jan 2011 - Present
14 years 9 monthsGermany
Owner
Ruhe Bitte
- Consulting in digital transformation, AI integration, brand management, sustainable communication, project management, and conflict management
- 2023–2024: Interim project management for the turnaround of a crisis-affected digitization project in the Swiss construction industry. Overall responsibility for management, conflict resolution, and stakeholder communication; stabilized the project and ensured a structured methodology.
- 2022–2023: Project lead for an AI-supported digitization platform for the kitchen operations at Hofbräuhaus Munich. Responsible for strategic planning, implementation, and moderation between the restaurant, IT, and external partners; optimized processes, increased productivity, and reduced food waste.
- 2019–2021: Lead strategist and member of the project management team for the brand relaunch and sustainable repositioning of Karlsruhe University of Applied Sciences. Managed interdisciplinary teams (marketing, design, IT, administration), mediated conflicts, and presented results to university leadership and the public.
- 2014–2016: Project lead for developing a sustainable brand strategy and relaunch for Schmittwerke Bischofsheim. Defined strategic guidelines, implemented operational measures, and coordinated between marketing, sales, and managing partners.
- 2012–2015: Brand consulting and project management for the relaunch of the Bavarian Academy for Advertising and Marketing (BAW e.V.). Ensured alignment between the board, marketing, external service providers, and faculty.
- 2012–2016: Lead strategist and project manager for the brand relaunch of accounting firm Leinauer Müller & Partner (iF Award 2014). Managed strategy through implementation, introduced digital communication channels, improved brand perception, and enhanced employer attractiveness through HR marketing measures.
- 2011: Project management and brand consulting for the relaunch of the GQ men's magazine website (Condé Nast Publishing). Coordinated editorial, marketing, IT, and external developers; delivered on time under tight deadlines.
Jan 2009 - Dec 2011
3 yearsTeam Leader Interactive & Motion
KMS Team
- Established and led the Interactive & Motion digital agency division
- Developed digital brand concepts for clients like Audi, BMW, Vodafone, Deutsche Pfandbriefbank, Diakonie, and others
- Managed projects end to end from concept to market launch
- Coordinated between creative and technical teams and presented projects internally and to clients
Jan 2007 - Dec 2008
2 yearsProject Coordinator
Axel Springer AG
- Coordinated for the board in setting up Autobild España with online and print editorial teams, business unit, website, and office operations
- Managed all involved business units and ensured strategy-compliant implementation
- Successfully launched within 1.5 years
Jan 2005 - Dec 2007
3 yearsInterim CIO/CTO
Discovery Deutschland
- Technical project lead for the setup and broadcast launch of DMAX
- Resolved conflicts between technical and editorial requirements
- Met budget and time constraints
- Achieved flawless launch of broadcast operations including advertising sales and billing within 1.5 years
Jan 2002 - Dec 2006
5 yearsSwitzerland
Interim Project Lead
Office for Economy and Labor of the Canton of Zurich
- Built the first Swiss e-government service for applying for work and residence permits
- Managed the project from strategy through implementation
- Closely coordinated between administration, IT, and legal and regulatory experts
- Awarded best Swiss e-government service in 2004 and attracted numerous company relocations to the Canton of Zurich (e.g., Google)
Jan 2000 - Dec 2002
3 yearsDirector Business Development
Burda Medien - Cyberlab GmbH
- Leading a team to design digital corporate touchpoints and manage projects
- Developing digital business models for internal and external clients
Jan 1989 - Dec 1999
11 yearsFreelancer
Freelancer
- Project management, digitalization consulting, and software development (freelance)
Summary
Experienced digital strategist and digitizer, project manager, interface manager, conflict resolver, people connector, bridge builder, solution finder, sustainability missionary with boundless enthusiasm for smart, friendly people and working with them.
I guide companies into the digital world, help with the use and implementation of digital solutions across various business areas, push stalled projects forward, prevent communication misunderstandings, keep project stakeholders engaged, and create complete solutions through my own network.
Languages
German
NativeEnglish
AdvancedItalian
ElementarySwedish
ElementaryEducation
Apr 2018 - Sep 2019
University of Applied Sciences Vienna
MBA · International Management and Communications · Austria · 1.2
Oct 1986 - Jun 1988
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Physics
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Abitur (German high school diploma) · Mathematics, Physics, English, Economics · Germany
Certifications & licenses
Certified mediator
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