Corinna Schmidt
Strategic Brand and Change Consultant
Experience
Dec 2024 - Mar 2025
4 months Düsseldorf, Germany
Strategic Brand and Change Consultant
Targobank
- Strategic consulting for the Brand leadership in brand strategy and change processes
- Analysis of existing processes, resources and interfaces within the team as well as with internal and external stakeholders
- Development and implementation of recommendations for process optimization and increased efficiency
- Project management and change management for measure implementation
- Management and selection of external service providers for seamless execution
Results:
- Optimization of internal processes and interfaces through thorough analysis and actionable recommendations
- Effective strategic consulting of Brand Management, accelerating and improving decision-making and control processes
- Successful management of external service providers and agencies, leading to more efficient workflows and higher quality.
May 2024 - Present
1 year 3 months Berlin, Germany
Communication and Marketing Expert, Change Consultant
Deutsche Rentenversicherung
- Strategic consulting for the Communication and Marketing department
- Development of communication measures and content for internal and external communication
- Derivation of concrete communication campaigns and initiatives
- Implementation, evaluation and further development of campaigns and communication measures
- Communication support for major events of various internal stakeholders
- Campaign management for the introduction of the new IT system, campaign coordination, roll-out, evaluation
Results:
- Successful support of the first two releases through targeted change communication
- Development and implementation of a company-wide communication strategy that positively influenced internal and external perception of the IT transformation
- Optimization of internal communication and perception of the transformation process through the introduction of new content formats
- Preparation of extensive C-level presentations that contributed to strategic decision-making.
Apr 2023 - Dec 2023
9 months Frankfurt am Main, Germany
Strategic Corporate and Change Communication Consultant
DB Systel GmbH
- Analysis and optimization of internal communication channels in terms of reach, quality, acceptance and innovation
- Conducting requirements workshops with stakeholders
- Development of a company-wide communication strategy including creative social media formats
- Creation of a communication concept and roadmap for strategic implementation
- Project management and change communication for internal campaigns
- Evaluation and tracking of measures
- Presentation and alignment of the communication strategy with C-level and stakeholders
Results:
- Optimization of internal communication channels through data-based analyses
- Implementation of new communication formats for higher strategic content
- Increased acceptance of new measures through social media initiatives
- Effective presentation of the communication strategy at C-level.
May 2022 - Dec 2022
8 months Frankfurt am Main, Germany
Interim Senior HR Marketing and Project Manager
BNP Paribas Group
- Strategic consulting for the Executive Board and HR leadership in employer branding and recruiting
- Development and implementation of employer branding campaigns including video formats
- Analysis and optimization of the employer brand across touchpoints
- Reach optimization for digital employer branding channels (social media, VR formats)
- Project management of the Top Employer Award 2023
- Consulting on the relaunch of the Germany Career website
Results:
- Successful win of the Top Employer Award 2023
- Optimization of brand and branding strategy in subsidiaries
- Increased reach and digital visibility
- Introduction of new video formats for brand positioning.
Sep 2021 - Feb 2022
6 months Berlin, Germany
Interim Senior Change Communication Expert
Deutsche Rentenversicherung
- Consulting the program management on change communication
- Deputy head of Change Communication department with responsibility for communication strategy
- Development and implementation of a change communication strategy
- Project management and coordination of large-scale projects
- Creation of a product narrative
- Development of a brand strategy and brand books
- Responsibility for event management and management of external service providers
Results:
- Development and successful implementation of a change communication strategy
- Clear positioning of the digitization program through branding
- Increased acceptance and engagement of internal stakeholders through campaigns
- Optimized stakeholder communication through interviews and creative campaigns.
Jul 2020 - Dec 2023
3 years 6 months Mettmann, Germany
Interim Senior Marketing and Communication Expert
Fondium Group
- Strategic consulting for executive and HR leadership in internal/external communication
- Development of a brand-strategic communication architecture
- Vision and mission development to sharpen the product narrative
- Management of change and communication projects (e.g., digitization)
- Project management for the redesign of the corporate website
- Conducting workshops and training for leaders
- Management of external service providers for high-quality communication
Results:
- Development and implementation of new corporate communication strategies
- Support of the restructuring and change process through targeted measures
- Optimized internal communication through workshops and training
- Effective repositioning of the corporate brand through website redesign and improved content strategy.
Jun 2018 - Jan 2020
1 year 8 months Markdorf, Germany
Interim Senior Marketing and Brand Manager EMEA/Asia
J. Wagner GmbH
- Consulting marketing and sales leadership on brand management and market positioning
- Development and implementation of marketing strategies including market analyses
- Brand management for the Decorative Finishing product range
- Concept and project management of the campaign "The Unstoppables"
- Direction of photoshoots and video productions for image communication
- Organization of brand and sales events
- Management of external service providers
Results:
- Successful international expansion through strategic initiatives
- Optimization of market strategy and brand communication
- Highly positive response to the sales campaign "The Unstoppables"
- Effective social media strategies to increase brand presence.
Oct 2016 - Jan 2018
1 year 4 months Hanover, Germany
Interim Senior Marketing and Brand Manager
Wienerberger GmbH
- Strategic consulting on brand positioning
- Market and portfolio analysis
- Development and implementation of strategies for umbrella and sub-brands
- Management of an image campaign for the umbrella brand
- Oversight of multiple brands such as Kamtec, Poroton, Koramic and Argeton
- Creation of content strategies for B2B social media presence
- Trade fair and event management
- Management of external service providers
Results:
- Comprehensive realignment of the brand strategy
- Improved market position of the umbrella brand and sub-brands
- Strengthened B2B social media presence
- Organization and management of successful major events and trade fairs.
Aug 2016 - Present
9 years Düsseldorf, Germany
Executive Interim Manager, Strategic Consultant, Owner
Schmidt-Interim
- Strategic consulting, project coordination and interim management for mandates in marketing, communication and change.
Sep 2015 - Mar 2016
7 monthsSabbatical Building My Own Business
Schmidt-Interim
Feb 2014 - Aug 2015
1 year 7 months Beringen, Switzerland
Head of Business Unit Industry
BBC Bircher SmartAccess AG
Oct 2010 - Dec 2014
3 years 3 months Pfullendorf, Germany
Head of Marketing Communications
Geberit Deutschland
Apr 2010 - Sep 2010
6 months Zürich, Switzerland
Key Account Manager
Inhaus AG
Nov 2008 - Feb 2010
1 year 4 months Nürtingen, Germany
Agency Director, Creative Director
Agentur ID im Dialog GmbH
Feb 2008 - Feb 2010
2 years 1 month Nürtingen, Germany
Head of Marketing and Communication
Birk GmbH
Mar 2007 - Feb 2008
1 yearAgency Director, Creative Director
Formart
- A subsidiary of Neumeyer Werbung AG and SeminarPool GmbH (now platzhirsche.net).
Nov 2002 - Jun 2004
1 year 8 months Marburg, Germany
Junior Art Director
Prinz & Partner
Jul 2001 - Oct 2002
1 year 4 months Marburg, Germany
Full-time Intern
Prinz & Partner
Summary
With over 20 years of experience in marketing, communication and change management, I take on senior project and leadership roles. I develop strategic communication and brand initiatives, manage transformation processes and lead interdisciplinary teams through phases of change.
As an interim manager and project leader, I propel companies through growth and restructuring phases – with clear strategies, effective communication and consistent implementation – always hands-on, never top-down!
Languages
German
Native
English
Advanced
Education
Oct 2003 - Jun 2003
Conference of Academies for Communication, Marketing, Media (e.V.)
Bachelor Professional in Marketing Communications · Marketing Communications · Bad Vilbel, Germany
Oct 2003 - Jun 2003
State School Authority
State-certified Communication Specialist · Communication Specialist · Kassel, Germany
Oct 2001 - Jun 2003
Academy for Sales Management
Communication Management · Kassel, Germany
Certifications & licenses
Advanced Training in Agile Project Management
Haufe
Advanced Training AI for Marketing and Communication
Handelsblatt
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