Strategic Brand and Change Consultant

• Strategic advice to the Brand leadership on brand strategy and change processes
• Analysis of existing processes, resources and interfaces within the team and with internal and external stakeholders
• Development and implementation of recommendations for process optimization and efficiency gains
• Project management and change management to implement measures
• Management and selection of external service providers for smooth execution

Results:

• Optimized internal processes and interfaces through thorough analyses and recommendations
• Provided effective strategic advice to brand management, speeding up and improving decision-making and control processes
• Successfully managed external service providers and agencies, leading to more efficient workflows and higher quality.

• Analysis and optimization of internal communication channels for reach, quality, acceptance and innovation
• Conducting requirements workshops with stakeholders
• Developing a company-wide communication strategy including creative social media formats
• Creating a communication concept and roadmap for strategic implementation
• Project management and change communication for internal campaigns
• Evaluation and tracking of measures
• Presenting and aligning the communication strategy with C-level and stakeholders

Results:

• Optimized internal communication channels through data-driven analyses
• Implemented new communication formats for more strategic content
• Increased acceptance of new measures through social media initiatives
• Effectively presented the communication strategy at C-level.

• Advising program leadership on change communication
• Deputy head of change communication with responsibility for communication strategy
• Developing and implementing a change communication strategy
• Project lead and management of major projects
• Creating a product narrative
• Developing a brand strategy and brand books
• Responsible for event management and external service provider coordination

Results:

• Developed and successfully implemented a change communication strategy
• Clearly positioned the digitalization program through branding
• Increased acceptance and engagement of internal stakeholders through campaigns
• Optimized stakeholder communication through interviews and creative campaigns.

• Advising marketing and sales leadership on brand management and market positioning
• Developing and executing marketing strategies including market analyses
• Brand management for the decorative finishing product range
• Concept and project lead for the "The Unstoppables" campaign
• Leading photo shoots and video productions for image communication
• Organizing brand and sales events
• Managing external service providers

Results:

• Achieved successful international expansion through strategic initiatives
• Optimized market strategy and brand communication
• Strong positive response to the "The Unstoppables" sales campaign
• Effective social media strategies to boost brand presence.

• Strategic consulting, project management and interim management for mandates in marketing, communications and change.