Strategic Brand and Change Consultant

Strategic advice to the Communications and Marketing department

Developing communication measures and content for internal and external communication

Defining specific communication campaigns and initiatives

Implementing, evaluating and refining campaigns and communication activities

Communication support for major events of various internal stakeholders

Campaign management for the introduction of the new IT system, including campaign control, roll-out and evaluation

Successfully supported the first two releases with targeted change communication

Developed and implemented a company-wide communication strategy that positively shaped the internal and external perception of one of Germany's largest IT transformations

Optimized internal communication and perception of the transformation approach by introducing new content formats

Created extensive C-level presentations on the transformation process

Strategic advice to the Executive Board and HR leadership on employer branding, HR marketing and recruiting

Developing and implementing employer branding and HR marketing campaigns

Analyzing and optimizing the employer brand across all online and offline touchpoints

Maximizing reach and providing strategic advice for digital employer branding channels

Project managing and overseeing the overall Top Employer Award 2023

Providing creative and strategic advice for the relaunch of the Germany career website

Won the Top Employer Award 2023

Optimized the employer brand and employer branding strategy

Increased reach and digital visibility of the employer brand

Effectively positioned the employer brand with new video formats

Provided successful strategic advice to the Executive Board

Provided strategic advice to executive and HR leadership on internal and external communications during the restructuring and change process

Developed a communications architecture aligned with brand strategy

Defined vision and mission to sharpen the product narrative

Led change and communication projects in areas such as digitization and sustainability

Managed the redesign of the corporate website, including content strategy

Conducted workshops and training sessions for managers and top executives

Coordinated external service providers to implement high-quality communication initiatives

Successfully developed and implemented a new corporate communications strategy

Effectively supported the restructuring and change process

Enhanced internal communication for leaders through workshops and training

Repositioned the corporate brand effectively through the website redesign

Achieved successful stakeholder management

Provided strategic guidance to the heads of Strategic Marketing, Product Management, and Communications on brand positioning

Conducted market and portfolio analysis to optimize market operations

Developed and implemented market strategies and communication concepts for the master brand and sub-brands

Planned, rolled out, and managed an image campaign for the master brand

Developed brand strategies and sales campaigns for Kamtec, Poroton, Koramic, and Argeton

Managed brand activities for the master brand and sub-brands

Developed a B2B social media strategy, including content management

Managed projects, including coordination of photoshoots and video productions

Handled trade show and event management, as well as POS optimization

Coordinated external service providers for consistent brand communication

Successfully realigned the brand strategy for the master brand and four sub-brands

Optimized the customer journey and market approach

Successfully launched and implemented an image campaign

Increased brand presence and customer engagement through social media strategy

Successfully executed and managed large-scale events and trade shows