Steffi Goessling
Change und Communications Advisor
Experience
Change, Transformation & Communications Advisor
Freelancer / Interim Manager
Freelance change and communications advisor supporting organisations, pioneers and future thinker in coping with change and transformation projects and challenges to frame a sustainable future. All in a co-creative, collaborative manner.
Interim manager and leader in the field of corporate communications (strategic communication / change communication / internal and external communication / crisis communication / marketing communication) to bridge the gap of a short-staffed team and continue with the communication work which needs to be done to support the strategy and the goals of a business.
- My style of work: Open, appreciative, systemic, authentic and impartial
- My portfolio: communication, change management and advisory, systemic organizational development with focus new work, team setup and alignment, leadership development, mentoring and coaching, strategy, culture, value and purpose creation, positioning, workshop facilitation
- My latest engagements:
- Interim Communications Director & Change Facilitator for a local public transport company
- "Communication Strategy and Story Telling"-workshop facilitator for a global institute with participants from all over the world
Personal Development Journey & Life Transformation
Gaining new skills and experiences to broaden professional and personal portfolio and know how:
- Change Manager certification, 2coach
- Digital Transformation & Leadership certification, Hochschule St. Gallen
- Design Sprint Masterclass, AJ&Smart
- Mentor, mentor me & Aufsteiger
Product Owner - Customer Experience Squad
Sasol Germany GmbH (Sasol Chemicals)
Improving Sasol's customer experience (CX): Successful E2E delivery of a customer online portal and a survey tool for European B2B customers. Change advisor who continuously conveyed agile methodologies and mindset within the company.
- Final authority for decisions re priority, business value and functionality of the minimum viable products (MVPs). Accountable for maximising the value of the MVPs resulting from the work of the remote working and self-organising DevOps and UI/UX team located in Germany and South Africa
- Responsible for the product visions, roadmaps and growth opportunities. Translated stakeholder requirements (gained e.g. from hackathons and regular engagements) in epics, user stories and tasks in cooperation with the DevOps and UI/UX team. Worked closely with internal and external stakeholders to continuously create, maintain, prioritise and sequence the product backlog and MVP developments
- Provided direction to the squad & stakeholders and set expectations for delivery of new functionalities throughout the project
- Developed and implemented change management processes and effective communication tools for internal and external stakeholders
- Certified Product Owner and Scrum Master
Senior Manager / Manager Corporate Affairs
Sasol Germany GmbH (Sasol Performance Chemicals)
Head of Corporate Affairs - Performance Chemicals & Region Eurasia: Coach, mentor, enabler and multiplier for a team of seven subject matter experts. Member of the Executive Committee Corporate Affairs on Group level in Johannesburg, SA and the Senior Management Team of Performance Chemicals.
- Strategic partner and valuable advisor for functions, peers & c-level
- Successfully managed top management & strategy communications, internal & change communications as well as MarComs & brand management, digital channels, media relations & PR and crisis communications
- Highlight deliverables: Developed and executed integrated communication and marketing campaigns, introduced new digital channels, organised events from CEO town halls in Eurasia to a production site groundbreaking event in China, and successfully launched updated vision, mission and values in five languages
- Change & continuous improvement successes: Leveraged synergies by merging the MarComs and Comms teams, the introduction of new manuals, guidelines and templates as well as lean management principles, and the set up of a new crisis communication management system
Manager Digital & Print Communications
DNV GL SE
Head of Digital & Print Communications of DNV GL Maritime, leading a team of four communication experts responsible for the customer magazines and marketing brochures as well as digital channels such as website & social media.
- Strategic planning, conception, implementation and monitoring of the online and print communication activities worldwide (in more than 80 countries) in accordance with the business strategy & sales goals
- Development, implementation and controlling of external and internal communication quality standards
- Content production for external and internal communication channels
- Change management & communication: Post Merger Integration Manager of the Maritime Communications team
- Manage and collaborate with external agencies
- Go-to communication expert in the crisis management team