Steffi Gößling
Change, Transformation & Communications Advisor
Experience
Change, Transformation & Communications Advisor
Freelancer / Interim Manager
Freelance change and communications advisor supporting organisations, pioneers and future thinkers in coping with change and transformation projects and challenges to frame a sustainable future in a co-creative, collaborative manner
Interim manager and leader in the field of corporate communications (strategic communication, change communication, internal and external communication, crisis communication, marketing communication) to bridge the gap of a short-staffed team and continue communication work to support the strategy and goals of a business
Style of work: open, appreciative, systemic, authentic and impartial
Portfolio: communication, change management and advisory; systemic organizational development with focus on new work, team setup and alignment; leadership development; mentoring and coaching; strategy; culture, value and purpose creation; positioning; workshop facilitation
Latest engagements:
Interim Communications Director & Change Facilitator for a local public transport company
“Communication Strategy and Story Telling” workshop facilitator for a global institute with participants from all over the world
Product Owner - Customer Experience Squad
Sasol Germany GmbH (Sasol Chemicals)
Improved Sasol’s customer experience (CX): delivered end-to-end customer online portal and a survey tool for European B2B customers
Served as change advisor conveying agile methodologies and mindset within the company
Held final authority for priority, business value and functionality of minimum viable products (MVPs)
Accountable for maximizing MVP value resulting from the work of the remote DevOps and UI/UX teams in Germany and South Africa
Responsible for product visions, roadmaps and growth opportunities
Translated stakeholder requirements into epics, user stories and tasks in cooperation with DevOps and UI/UX teams
Set expectations and provided direction to the squad and stakeholders for delivery of new functionalities
Developed and implemented change management processes and effective communication tools for internal and external stakeholders
Certified Product Owner and Scrum Master
Senior Manager / Manager Corporate Affairs
Sasol Germany GmbH (Sasol Performance Chemicals)
Head of Corporate Affairs for Performance Chemicals & Region Eurasia: coached, speaker trainer, mentor, enabler and multiplier for a team of seven subject matter experts
Member of the Executive Committee Corporate Affairs on Group level in Johannesburg, South Africa and Senior Management Team of Performance Chemicals
Strategic partner and advisor for functions, peers and C-level
Managed top management & strategy communications, internal & change communications, MarComs & brand management, digital channels, media relations & PR, and crisis communications
Developed and executed integrated communication and marketing campaigns; introduced new digital channels; organized events from CEO town halls in Eurasia to a production site groundbreaking in China; launched updated vision, mission and values in five languages
Achieved change & continuous improvement by merging MarComs and Comms teams, introducing new manuals, guidelines and templates, applying lean management principles, and setting up a crisis communication management system
Head of Digital & Print Communications
DNV GL SE
Led a team of four communication experts in South Africa, Italy & China responsible for customer magazines and marketing brochures as well as digital channels (website & social media)
Strategically planned, conceived, implemented and monitored online and print communication activities worldwide in over 80 countries according to business strategy and sales goals
Developed, implemented and controlled external and internal communication quality standards
Produced content for external and internal communication channels
Served as Post Merger Integration Manager for the Maritime Communications team and go-to expert in the crisis management team
Managed and collaborated with external agencies
Team Leader Publications & Online Communications
Germanischer Lloyd SE (GL Group)
- Oversaw publications and online communications for the Business Segment Renewable Energies
Senior Communications Manager & Press Spokesperson
Germanischer Lloyd SE (GL Group)
Communications Manager
Germanischer Lloyd SE (GL Group)
PR Assistant
Germanischer Lloyd AG
PR Trainee
Faktor 3 AG
Project Manager
G+J Berliner Zeitungsdruck GmbH
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (12 years), Education (4 years), Transportation (4 years), Chemical (4 years), Advertising (1.5 years), and Energy (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (17.5 years), Project Management (5.5 years), Human Resources (4 years), Customer Service (1 year), Information Technology (1 year), and Product Development (1 year).
Summary
Curious, persistent and enthusiastic.
Change advisor, active listener and empathic transformation facilitator.
Ideas provider, initiator and sparring partner with engineering and communications background who likes leaving comfort zones.
Inclusive and visionary leader with strategic approach who challenges the status quo and is experienced in leading projects functional and cross-functional within international matrix organisations.
Inspired and energised by agile mindsets, diverse perspectives, and cross-generational & intercultural collaboration on all levels within business.
Skills
- Microsoft Office
- Vsts / Jira / Confluence
- Pascal / C
Languages
Education
University of Applied Sciences Bielefeld
Dipl.-Ing. (FH), Focus: marketing & sales, project management, electrical engineering, renewable energies (wind, solar, · Study of electrical engineering, field of study: energy marketing · Bielefeld, Germany · 1,9
Gymnasium Hittfeld
A-levels · Seevetal, Germany
Certifications & licenses
Design Sprint Masterclass
AJ&Smart
Change Manager Certification
2coach
Digital Transformation & Leadership Certification
Hochschule St. Gallen
Certified Product Owner And Scrum Master
Scrum Alliance
Multiplier LEAD Training
Business Results Group
Profile
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