Maike Klüwer
Interim Manager
Experience
Interim Manager
capi coaching & consulting Maike Klüwer
- Strategic consulting for startups and small businesses on founding
- Creating efficient structures, marketing, sales, among others iteachmed GmbH
- Development of a new training format
Organizational Change Management Lead
AHD Alliance Healthcare GmbH
- Led organizational change management for about 200 project participants
- SAP S/4HANA greenfield implementation
- Introduction of the ONVENTIS, XFT supplier file, XFT Contract Manager and Seeburger tools
Senior Change Manager
Deutsche Bahn AG / DB Fernverkehr AG
- Change management in the HGV 3.0 project with about 200 participants
- Procurement project for a high-speed train with a new approach
Change & Project Manager Platform Services
Deutsche Bank AG
- Implementation of WORKDAY at Postbank (17,000 employees, including about 5,000 civil servants) as part of an agile Scrum project with 15 value streams and squads
- Agile, strategic project management
- Consulting the PMO and quality control
- JIRA ticket handling, coaching, change management
- Further development of company-wide agile structures and definition of standards
Change & Project Manager, Workstream Lead Consulting and Regional Manager North
Asklepios Service Entlassmanagement GmbH
- Process optimization in discharge management
- Implementation and roll-out of the IT tool Care-Bridge in about 50 clinics
- Creation of a training concept for 50,000 employees
- Regional management North, staff leadership, training and coaching
Organizational Change Management
LONZA/Capsugel
- Change management in a global SAP rollout for the sites Bornem (BE), Colmar (FR) and Moscow (RU) with approx. 1,000 users
Workday Change and Process Consultant
Stage Entertainment GmbH
- Advising on a global change project to implement the Workday HR software in 8 countries with approx. 1,700 users in Germany
Change & Communications Specialist
BP Europa SE
- Participation in a global HR modernization project in 66 countries
- Rollout of the Workday HR management system for 4,500 users in Germany
Consultant Leadership & Sales
Novartis Pharma GmbH
- Designing, conducting and evaluating training and development measures for leaders and teams
- Coaching, training and consulting on talent management, performance reviews, succession planning and team building
- Managing 360° feedback processes
- Implementing global HR processes and projects and leading projects
- Acting as a point of contact for sales managers and HR business partners
Consultant, Coach and Trainer
capi coaching & consulting Maike Klüwer
- Creating marketing, PR, online and sales concepts
- Developing training plans, blended learning concepts and content
- Designing and conducting strategy workshops, seminars and trainings on technical topics and soft skills
- Leadership consulting and coaching
Federal Managing Director and Deputy Managing Director SHV
VPT Verband Physikalische Therapie e.V.
- Managing the national office and representing the association
- Advising the presidium and federal board, including preparing financial monitoring
- Working on professional policy and negotiating with health insurers
- Designing and leading marketing and IT projects, relaunching all 14 websites
- Optimizing and expanding PR activities
- Providing one-on-one coaching for managers and staff
- Leading personnel, change management, and process optimization
Consultant, Coach and Trainer
capi coaching & consulting Maike Klüwer
- Field coaching of sales teams in the pharmaceutical sector
- Creating marketing, PR, online, and sales concepts and communication materials
- Developing and training wordings and conversation strategies
- Advising on organizational and staff development and process optimization
- Developing blended learning and workplace health management concepts and content
- Planning and delivering strategy workshops, seminars, and training sessions
- Facilitating team building, conflict moderation, and psychosocial counseling for employees
Branch Manager Hamburg and Project Manager
Smartmove GmbH
- Building up and expanding the Hamburg branch
- Leading projects with regional teams of up to 25 people
- Managing client communication and tracking project progress
- Analyzing staff development needs and team building measures
- Optimizing operational processes and staff planning
Manager Marketing & Communication DACH
TFG Transfracht Internationale Gesellschaft für kombinierten Güterverkehr mbH & Co. KG
- Managing corporate communications and expanding PR activities
- Planning, creating, and executing internal and external online/offline communication materials and campaigns, including giveaways and event management
Change & Communications Lead & Retrofit Lead Commercial Bulk Fuels DACH
Shell Deutschland Oil GmbH
- Planning and implementing the Streamline and GlobalSAP change agenda
- Advising and supporting staff and leaders through process changes
- Planning and implementing a change strategy
- Developing communication plans and carrying out initiatives for sales teams, including coaching
- Producing targeted advertising and communication materials
- Organizing and leading workshops, e-learning and HR activities, as well as events for up to 200 participants
- Serving as the interface for internal, external, local, and global stakeholders
- Organizing and following up on employee and customer surveys
- Creating a call guide for the external call center to convey information during system changes
Marketing/PR Consultant
ANT Applied New Technologies AG
- Conceptualization and implementation of an international marketing, communication, and sales strategy for niche products requiring explanation
- SWOT analysis, action planning, and operational execution
- Planning, budgeting, implementation, and evaluation of activities
- Relaunch of the website with CMS implementation and creation of new content
- Definition of CI/CD and creation of international brochures, brand films, and product videos
- Creation and placement of editorial content for print and online media
- Setting up a sales structure and introduction of a CRM system
- Advising management and optimizing processes
- Internal communication regarding change processes
- Project and event management
Assistant to Production Management
MME Me, Myself & Eye Entertainment AG
- Assessment, costing, marketing, and implementation of new TV formats
- Organization and execution of large events and shows
- Development and implementation of a travel expense policy
Key Account Manager Partner Marketing and Deputy Director of Bundling
AOL Deutschland
- Establishing and expanding partnerships with hardware and software companies
- Presenting and negotiating at decision-maker level
- Creation of marketing materials for partners and clients, agency management, and interface management
- Project management, troubleshooting, process optimization, and forecasting
- Collaboration with product development, testing lab, and legal department
- Training and leading other Key Account Managers and assistants
Sales Manager Advertising Sales & eCommerce
AOL Deutschland
- Establishment of the new sales branch
- Advising and acquiring new and existing customers
- Order processing in collaboration with Business Solutions, testing lab, external service providers, call center, and sales strategy
- Competitive analysis and internal process optimization
Marketing Assistant
Olympus Optical (Europa) GmbH
- Organizational support for product management
- Preparation and participation in trade fairs and congresses (e.g. MEDICA)
- Execution of mailing campaigns and marketing projects
- Coordination of various agency collaborations
Executive Assistant
Hans Trumpa Technische Bauelemente Vertrieb
- Customer service by phone and in-store
- Coordination and scheduling of the service and field sales team
- Preparation of commission statements for the sales department
- Trade show planning, complaint handling, accounting and budget control
Executive Assistant
Baumgarten TV Filmproduktion GmbH
- Supported the setup of the newly founded company
- Implemented the accounting system and defined standards and processes
- Assisted recording and production management
- Budgeting and executing productions for film and radio spots, including casting
Team Assistant
Garrett Film GmbH
- Reception duties, travel management, and accounting
- Handled talent fees, prepared budgets and correspondence
- Assisted recording and production management
Clerk / Wholesale and Foreign Trade Clerk
Herbert Knoke (GmbH & Co.) KG
- Handling import and export of wire products and screws
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (12 years), Information Technology (7 years), Pharmaceutical (6.5 years), Healthcare (5 years), Manufacturing (4 years), and Professional Services (3.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (21.5 years), Project Management (14.5 years), Sales (12 years), Human Resources (11.5 years), Accounting (11 years), and Production (10 years).
Summary
Maike Klüwer, 57 years old.
- 35 years of experience in marketing/communication, process optimization, change management, coaching & training, PR, trade fair and event management, sales, key account management, consulting, project management, experience as branch manager and managing director.
Skills
- M365
- Google Workspace (G-suite)
- Jira
- Confluence
- Bpmn 2.0
- Ms Project
- Trello
- Ai/genai
- Miro
Languages
Education
AKAD University
Human Resource Management · Stuttgart, Germany
Hanseatische Verwaltungs- und Wirtschaftsakademie (VWA)
Marketing Communication Economist (VWA) · Business Administration with a focus on Marketing and Communication Sciences · Hamburg, Germany
Herbert Knoke (GmbH & Co.) KG
Clerk in Wholesale and Foreign Trade (IHK) · Wholesale and Foreign Trade · Hamburg, Germany
Certifications & licenses
Prosci® Practitioner (ADKAR)
Tiba Business School GmbH, Munich
SCRUM Master (certification from Scrum.org pending)
Agile Heroes GmbH, Frankfurt
Certified Professional in Agile Team Facilitation (ICP-ATF)
ICAgile International Consortium for Agile (member of ICF Inc. International Coach Federation, USA)
Licensing for the STRUCTOGRAM® training system (personality analysis)
German STRUCTOGRAM® Center, Speyer
Coaching Professionalization 'Working with Teams, Groups and Systems'
Dr. Alexander and Kreutzer, Leuphana University Lüneburg
Multi-project Management
Seminar of the Haufe Academy, Hamburg
Profile
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