Maike Klüwer
Organizational Change Management Lead
Experience
Oct 2022 - Sep 2024
2 years Meerane, Germany
Organizational Change Management Lead
AHD Alliance Healthcare GmbH
- SAP S/4HANA brownfield implementation and introduction of the tools ONVENTIS, XFT Supplier File, XFT Contract Manager, Seeburger
- 200 project participants
Mar 2022 - Sep 2022
7 months Frankfurt, Germany
Senior Change Manager on the HGV 3.0 project
Deutsche Bahn AG / DB Fernverkehr AG
- Procurement project for a high-speed train with a new approach
- 200 project participants
Jun 2021 - Mar 2022
10 months Frankfurt am Main, Germany
Change & Project Manager Platform Services
Deutsche Bank AG
- Implementation of WORKDAY in the Postbank subsidiary, 17,000 employees (including approx. 5,000 civil servants) as part of an agile Scrum project with 15 value streams and squads
- Agile strategic project management, advising the PMO, quality control JIRA ticket handling, coaching, change management, further development of enterprise-wide agile structures, definition of standards
Aug 2020 - Mar 2021
8 months Bad Oldesloe, Germany
Change & Project Manager, Workstream Lead Consulting and Regional Manager North
Asklepios Service Entlassmanagement GmbH
- In a subsidiary of the Asklepios Group with 160 healthcare facilities in Germany and the largest hospital network with over 50 acute care clinics, 47,000 employees
- Process optimization in discharge management, implementation and roll-out of the IT tool Care-Bridge in approx. 50 clinics, creation of a training concept for 50,000 employees, regional management North, personnel management, training, coaching
Dec 2019 - Mar 2020
4 months Bornem, Belgium
Organizational Change Management (OCM)
Lonza/Capsugel
- In a global SAP rollout for the sites in Bornem (BE), Colmar (FR) and Moscow (RU) with approx. 1,000 users
Jul 2019 - Oct 2019
4 months Hamburg, Germany
Workday Change and Process Consultant
Stage Entertainment GmbH
- In a global change project for the introduction of the HR software Workday in 8 countries, including 1,700 users in Germany
Jan 2019 - Jun 2019
6 months Gelsenkirchen, Germany
Change & Communications Specialist
BP
- In a global change project in 66 countries (HR Modernization) including the introduction of the Workday HR system for 4,500 users in Germany
Jul 2018 - Dec 2019
6 months Nuremberg, Germany
Consultant Leadership & Sales (Home Office Based)
Novartis Pharma GmbH
- Pharmaceutical company, >8,000 employees at 14 locations in Germany, global turnover USD 49.1 billion, department Training Commercial & Execution
- Designing, conducting and evaluating PE measures for managers and teams
- Coaching, training, consulting on talent management, performance reviews, succession planning and teambuilding
- Managing 360-degree feedback processes
- Implementing global HR processes and projects, project management
- Point of contact for sales managers and HR business partners
Nov 2017 - Jun 2018
8 months Rethwisch, Germany
Freelance Consultant, Coach and Trainer
capi coaching & consulting Maike Klüwer
- Developing marketing, PR, online and sales concepts
- Creating training plans, blended learning concepts and content
- Designing and delivering strategy workshops, seminars, trainings and workshops on technical topics and soft skills
- Executive consulting and coaching
Jun 2017 - Oct 2017
5 months Hamburg, Germany
Federal Managing Director of VPT and Deputy Managing Director of SHV German Association of Healthcare Associations
VPT Verband Physikalische Therapie e.V.
- Professional association for physiotherapy professions with 20,000 members. 3 employees, 13 regional state groups
- Managing the federal office and representing the association
- Advising the presidency and federal board, e.g. preparing economic monitoring of state groups and analyzing the decline in training revenue with solution proposals
- Professional policy work and conducting budget negotiations
- Designing and managing marketing and IT projects, including developing a member retention and acquisition concept, preparing the relaunch of all 14 websites, optimizing and expanding PR work and enhancing integration, communication and positioning within the umbrella association
- Eliminating interpersonal obstacles in the association through individual executive and staff coaching
- Functional personnel management, change management and process optimization
Jan 2011 - Dec 2017
6 years Lorem ipsum dolor sit amet
Bayer Vital GmbH
- Field coaching of pharmaceutical sales teams, communicating with target groups at various hierarchy levels
- Developing marketing, PR, online and sales concepts and communication materials for diverse target groups
- Developing/training wordings and conversation strategies for field sales
- Consulting on organizational and personnel development, process optimization
- Creating blended learning and workplace health management (WHM) concepts and content, designing and delivering strategy workshops, seminars, trainings and workshops on technical topics and soft skills, teambuilding and conflict moderation
- Executive consulting and coaching, psychosocial counseling of employees
Jan 2010 - Dec 2013
2 years Hamburg, Germany
Branch Manager Hamburg & Project Manager
Smartmove GmbH
- Service provider for the energy supply industry. approx. 200 employees at the Berlin and Hamburg locations
- 18 employees, approx. €250k budget responsibility
- Responsible for establishing and expanding the site
- Leading projects with cross-regional teams of up to 25 employees on site and at client locations
- Communicating with clients and company consultants on-site regarding project progress control, adjustments and success measurement
- Analyzing and assessing personnel development needs, implementing measures for teambuilding and individual development
- Managing and optimizing operational processes, ensuring compliance with corporate guidelines, staff management, workforce planning, creating a company culture for the site
- Communicative coordination with executive management and project/team leaders
Jan 2009 - Dec 2010
1 year Hamburg, Germany
Manager Marketing & Communication DACH
TFG Transfracht Internationale Gesellschaft für kombinierten Güterverkehr mbH & Co. KG
- Transport logistics, approx. 200 employees, €228 million turnover
- Leading corporate communications, expanding PR activities, coordinating within the group
- Planning, creating and executing internal and external on-/offline communications materials and campaigns including promotional item production and event management
Jan 2008 - Dec 2009
2 years Hamburg, Germany
Change & Communications Lead & Retrofit Lead Commercial Bulk Fuels DACH, Deputy Head of Sustain & Improve Team
Shell Deutschland Oil GmbH
- Oil/energy, 92,000 employees worldwide, B2B division Commercial Bulk Fuels, 120 employees, 3,000 clients
- 9 employees, 3 direct reports
- Planning and executing the Streamline and GlobalSAP change agenda
- Supporting and advising employees and managers on internal/external communication and process changes
- Planning and implementing a change strategy
- Developing the communication concept and executing measures particularly for sales teams including coaching employees (communication channels: intranet, newsletter, emails, one-on-one conversations/coaching, assemblies, print products and handouts)
- Producing target-group-specific advertising and communication materials for various external audiences
- Organizing and leading workshops, eLearning and HR activities
- Organizing and conducting events for up to 200 pax for internal communication of change processes
- Interface between internal, external, local and global stakeholders
- Organizing and following up on employee and customer surveys
- Creating a telephone script for the external call center to ensure information transfer to clients about the system change (e.g. changed pick-up conditions at depots)
Jan 2004 - Dec 2008
4 years Lübeck, Germany
Marketing/PR Officer
ANT Applied New Technologies AG
- Special machine engineering, 25 employees, turnover approx. €3 million
- Designing and implementing an international marketing, communications and sales strategy including SWOT analysis and action planning and operational execution for complex niche products and audiences in the security, defense and industrial sectors
- Action planning, budget preparation, operational execution and evaluation, website relaunch with CMS implementation and creation of new content, definition of CI and CD, creation of international brochures, image films and product application videos
- Creating and placing editorial contributions for international print and online media, especially in the trade show environment
- Building a sales structure and introducing a CRM
- Advising executives and process optimization
- Internal communication on internal change processes
- Project management and event management (trade fairs/events, roadshows etc.)
Jan 2001 - Dec 2003
2 years Hamburg, Germany
Assistant to the Production Management
MME Me, Myself & Eye Entertainment AG
- Media/TV production, 200 employees
- Evaluating, costing, marketing and realizing new TV formats
- Organizing and producing large events and shows
- Developing and implementing a travel expense policy
Jan 1998 - Dec 2002
3 years Düsseldorf, Germany
Key Account Manager Partner Marketing (Bundling) and Deputy Director Bundling; Sales Manager Advertising Sales & eCommerce
AOL Deutschland
- Online service/eCommerce, 30 million members worldwide
- Key Account Manager Partner Marketing (Bundling) and Deputy Director Bundling (8 employees at Hamburg site):
- Building and expanding partnerships with hardware/software companies, presenting/negotiating at decision-maker level (cross-industry)
- Creating product-related marketing materials for partners and clients, agency management, interface management (internal/external)
- Project management, troubleshooting, process optimization, forecasting
- Close collaboration with product development/test lab and legal department
- Onboarding and managing additional key account managers and assistants
- Sales Manager Advertising Sales & eCommerce (2 employees at Düsseldorf site):
- Establishing the new sales branch
- Advising and acquiring new and existing clients
- Order processing in collaboration and communication with business solutions, test lab, external service providers, call center and sales strategy
- Competitive analysis and internal process optimization
Jan 1998 - Dec 1999
2 years Hamburg, Germany
Marketing Assistant
Olympus Optical (Europe) GmbH
- Medical technology, 5,800 employees, turnover €1.6 billion. B2B division “Flexible Medical Endoscopes”
- Organizational support of product management
- Preparation and deployment at trade fairs and congresses, e.g. MEDICA
- Managing mailing campaigns and marketing projects
- Supervising various agency collaborations
Jan 1996 - Dec 1998
3 years Hamburg, Germany
Executive Assistant to Management
Hans Trumpa Technische Bauelemente Vertrieb
- Sales of windows, doors, conservatories, shutters, awnings, GEWE distribution partner, 3 employees
- Customer consulting by phone/in person at the showroom
- Supervising and scheduling the service and sales field teams
- Preparing commission statements for sales
- Trade fair planning, complaints handling, accounting, controlling
Jan 1990 - Dec 1995
6 years Hamburg, Germany
Executive Assistant to Management
Baumgarten TV Filmproduktion GmbH
- Media/production of TV, cinema and radio spots, 9 employees
- Supporting the establishment of the newly founded company
- Implementing accounting, defining standards and processes
- Assisting in recording and production management
- Costing and executing productions for film and radio spots including budgeting and casting through to broadcast readiness
Jan 1987 - Dec 1991
3 years Hamburg, Germany
Team Assistant
Garrett Film GmbH
- Media/production of TV, cinema and radio spots, 10 employees
- Reception duties, travel management, accounting, fee accounting
- Preparing cost estimates and correspondence
- Assisting recording and production management
Jan 1987 - Dec 1988
1 year Hamburg, Germany
Clerk / Merchant in Wholesale and Foreign Trade
Herbert Knoke (GmbH & Co.) KG
- Import and export of wire products and screws, 9 employees
Summary
35 years of experience in marketing/communications, PR, trade fair and event management, sales, key account management, consulting, project management, process optimization, change management, coaching & training
- Experience as branch manager and managing director
Languages
German
Native
English
Advanced
Education
Oct 2015 - Present
AKAD University
Human Resources Management · Stuttgart, Germany
Oct 2004 - Present
IST Studieninstitut für Kommunikation
Diploma PR Specialist (IST) · Communication · Düsseldorf, Germany
Oct 2004 - Jun 2006
Hanseatic Academy of Administration and Economics (VWA)
Marketing Communications Economist (VWA) · Business Administration · Hamburg, Germany
Certifications & licenses
Prosci® Practitioner (ADKAR)
Tiba Business School GmbH
Certified Professional in Agile Team Facilitation (ICP-ATF)
ICAgile International Consortium for Agile
Certification for the STRUCTOGRAM® Training System
German STRUCTOGRAM® Center
Systemic Coach & Process Facilitator
DCV
Clerk in Wholesale/Foreign Trade
IHK
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