Fabian Oechsner
Product Owner / Product Coach
Experience
Nov 2024 - Present
9 months Karlsruhe, Germany
Product Owner / Product Coach
dmTECH GmbH
- Business-to-Business (B2B) Agile methods, product coaching, agile coaching, product vision, product strategy, product roadmap, Scrum, Kanban, Flight Levels, OKR, process automation, hardware lifecycle, POS
- Founded a team with no agile experience
- Too many priority topics overloaded the team
- Lack of transparency about the work to be done
- Developed the first idea for a product vision
- High number of manual processes
- Advised on and created product roadmaps
- Advised on and supported collaboration optimizations
- Coached the team to take ownership
- Conducted workshops and managed stakeholders
- Introduced agile methods and a product roadmap process
- Further developed and refined the product vision
- Enabled the team in product methods
- Relieved the team by providing focus, clear roadmaps, and process improvements
- Developed process automations to increase efficiency and scalability
Jul 2024 - Mar 2025
9 months Magdeburg, Germany
Lean Manager
Ingenieurgemeinschaft Baustellenmanagement SuedOstLink
- Business-to-Business (B2B) Agile methods, stakeholder management, lean management, Flight Levels, process optimization, Kanban, Last Planner System, energy transition, agile coaching
- Multiple trades and companies will collaborate to build the SüdOstLink power lines
- Collaboration will be based on agile methods and lean management
- Construction start on the first section is imminent
- High focus on project success and schedule from the client 50hertz and the federal government
- Introduced agile methods and the Last Planner System
- Tracked project success against defined criteria
- Optimized and increased process efficiency
- Increased communication and transparency in the project
- Introduced weekly sprints/cadences with all trades
- Raised the Percent Plan Complete KPI to over 80% in the first four weeks
- Optimized planning processes for faster communication between site management and contractors
- Increased communication and transparency between the site office and the client
Jan 2024 - Jun 2024
6 months Hamburg, Germany
Product Lead New Products & Service Design
Existenzgründung
- Business-to-Business (B2B), startup, product vision, MVP, new products, design thinking, research, value proposition design, iterations, SWOT analysis
- Started freelancing
- Positioning and value proposition were roughly defined
- Developed a value proposition based on existing customer problems
- Conducted research and refined positioning
- Defined a minimum viable product (MVP) for future services
- Tested product-market fit
- Value propositions defined
- Value propositions validated and iterated
- Market potential checked and analyzed
- Defined complementary services through partnerships
Jul 2021 - Dec 2023
2 years 6 months Berlin, Germany
Head of Product
DemoUp Cliplister GmbH
- DemoUp Cliplister is a connected platform for manufacturers and retailers for the automatic and secure delivery of video streams, dynamic images, and product data to websites, e-commerce, and social media channels
- Customers include the largest brand manufacturers and retailers across various industries
- Core products: content syndication, digital asset management, image delivery
- Business-to-Business (B2B) ScaleUp Software-as-a-Service (SaaS), product vision, product strategy, MVP, new products, agile methods, design thinking, user testing, roadmap process, cloud migration (AWS), team leadership, product-led growth (PLG), stakeholder management, agile coaching
- Merger of DemoUp and Cliplister
- Separate product portfolios and data stores
- Inefficient product development with little customer value
- Unreliable deployments
- Sales-driven product development
- Poor scalability of teams and products
- Delayed delivery of deadline-driven topics
- Built and professionalized product management
- Recruited and led employees in different roles (product managers, interaction designers, QA managers)
- Accelerated cycle times
- Increased transparency and predictability
- Developed and implemented the roadmap and iteration plan to replace the old platform
- Designed, built, and launched a new product
- Increased customer satisfaction
- Aligned product development with customer value and company strategy
- Introduced and expanded agile methods
- Improved software quality by automating QA processes and introducing a CI/CD pipeline
- Reduced cycle times
- Developed product visions including architectures for the merged new platform
- Established a product roadmap process involving executive management, sales, and customer support
- Scaled, strengthened interdisciplinary collaboration, and increased efficiency of Scrum teams
- Introduced initial product-led growth (PLG) approaches
- Performed qualitative testing of new products and features
Oct 2019 - Jun 2021
1 year 9 months Hamburg, Germany
Senior Product Manager / Product Owner Digital Services
Fielmann AG
- Fielmann AG is a leading company in the European eyewear industry. With over 800 branches in various countries, the group is known for a wide selection of glasses, contact lenses, and hearing aids
- Business-to-Consumer (B2C), Business-to-Business (B2B), corporate platform, authentication, native app, user experience (UX), project management, agile methods, story mapping, process optimization, mailing service coordination, team leadership, stakeholder management
- Launched the Fielmann account in Germany for glasses
- Two separate accounts for contact lens service and other digital services like order tracking and appointment booking
- Gaps in holistic user experience
- Redundant development for end customers and branches
- Moved authentication and customer data into the Fielmann account as a single point of truth
- Integrated contact lens service into the Fielmann account
- Improved user experience for customers who use both glasses and contact lenses
- Enabled the Fielmann account to provide a unified experience with multiple product teams for end customers and branches
- Unified user authentication based on Keycloak
- Evolved the Fielmann account into a platform with shared components for a consistent look and feel to end customers
- Reduced dependencies between teams and deployments
- Introduced agile methods for faster time-to-market of new products and features with multiple teams
Jun 2017 - Sep 2019
2 years 4 months Hamburg, Germany
Product Manager / Product Owner Digital Services
Fielmann AG
- Business-to-Consumer (B2C), Business-to-Business (B2B), corporate, digitization, product vision, MVP, product strategy, design thinking, design sprint, user testing, email, multi-team leadership, teambuilding, agile methods, stakeholder management
- Most value is created in-store
- Customer and health data stored locally at each branch; manual processes when customers visit another branch
- Digital strategy including online shop not user-friendly without a central data pool
- Crafted a product vision for a user account
- Collected customer consent to transfer data from 600 local servers to a central repository
- Connected customers’ offline and online activities
- Met the deadline
- Built and evolved the Fielmann account
- Led four teams plus external vendors
- Introduced email notifications for in-store orders with a CTA to the account
Oct 2015 - May 2017
1 year 8 months Hamburg, Germany
Product Manager & Business Designer (PO) - Product Detail Page
OTTO GmbH & Co. KG
- OTTO is a leading German e-commerce company specializing in online retail. Started with distance selling via catalogs, it evolved into a platform
- Business-to-Consumer (B2C), corporate, e-commerce, responsive design, design thinking, user testing, A/B testing, MVP, agile methods, team leadership, API integration, value proposition design, new business, stakeholder management
- Product presentation was identical across all categories (fashion, living, electronics)
- The product detail page needed to meet the different needs of each category
- Each category needed to be as competitive as specialized shops
- (Strategical) development of the PDP and review features on otto.de for all device types
- Created category-specific product presentations
- Designed the roadmap considering defined goals
- Measured success using KPIs
- Led the interdisciplinary Scrum team
- Contributed to the board project for new OTTO business models
- Managed the content vendor for video reviews, test reports, etc.
- Ran design thinking workshops
- Delivered an MVP with measurable revenue increase
- Improved product KPIs like add-to-basket, conversion rate, and reduced bounce rate
- Significantly improved user experience on mobile devices
- Integrated test reports and badges via vendor APIs
Mar 2013 - May 2015
2 years 3 months Hamburg, Germany
Product Manager & Business Designer (PO) - Product Data Supply & Quality
OTTO GmbH & Co. KG
- Business-to-Consumer (B2C), corporate, e-commerce, data supply, data quality, process speed, infrastructure, team leadership, agile methods, stakeholder management, product information management (PIM)
- In-house shop system for otto.de
- Underperforming and error-prone data supply for otto.de
- Limited number of daily product data updates
- Led the agile team
- Scaled daily data updates
- Replaced the data supply component from the legacy system
- Improved data quality
- Separated data streams by category (prices, availability, product data, etc.)
- Connected external vendors to the new data supply
- Removed limitations
- Accelerated data supply from hours to seconds
- Enabled feature teams to better use the data
May 2011 - Feb 2013
1 year 10 months Hamburg, Germany
Junior Product Manager & Business Designer (PO) - Product Data Supply & PIM otto.de & Countries
OTTO GmbH & Co. KG
- Business-to-Consumer (B2C), corporate, e-commerce, data supply, operations management, decommissioning strategy, standardization, team leadership, efficiency improvements, product information management (PIM), user centricity, stakeholder management, internationalization
- Decentralized development of the central data system
- Heterogeneous processes in operating otto.de and country portals
- System with outdated technology and long development cycles
- Evolved the central system (product data management, shop structures, cross-selling)
- Led operations managers for otto.de and country portals
- Managed vendors
- Ensured data update and system development quality
- Developed actions to improve the system
- Crafted a decommissioning strategy for the legacy system
- Unified operational processes between otto.de and country portals
- Optimized resources in country shop operations
- Developed features to increase employee efficiency
Summary
As an enthusiastic product person, I work as a Product Manager, Product Owner, and Head of Product, taking on Agile Coach tasks as well. User-centered product development in agile, cross-functional teams is as natural to me as communicating with stakeholders up to the C-level. I have experience with products at every stage of the product lifecycle and have successfully guided the transformation to modern, maintainable software several times. Applying and optimizing agile, efficient processes comes naturally to me.
As an independent Product Coach & Consultant, I help companies and product teams build products their customers will love. I guide them through product discoveries, advise on adopting agile methods, support building product management, and introduce a roadmap process.
Languages
German
Native
English
Advanced
Education
Oct 2006 - Jan 2011
Hochschule Harz
B.Sc. · Business Informatics · Wernigerode, Germany
Certifications & licenses
AI for Product Management
Pendo
Product-Led Organizations
Pendo
Design Thinking Master
XDi
Product Owner Advanced
bor!sgloger
OKR Coach
HelloAgile
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