Fabian O. - Product Manager / Product Owner / Product Coach

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Hamburg, Germany

Experience

Jul 2025 - Nov 2025

5 months

Senior Product Manager

XXXLutz KG

Nov 2024 - Present

1 year 2 months

Karlsruhe, Germany

Product Owner / Product Coach

dmTECH GmbH

Business-to-Business (B2B), agile methods, product coaching, agile coaching, product vision, product strategy, product roadmap, Scrum, Kanban, Flight Levels, OKR, process automation, hardware lifecycle, POS
New team formed without agile experience
Too many high-priority topics overloaded the team
Lack of transparency over the work to be done
First idea for a product vision was developed
High number of manual processes
Consulting and creating product roadmaps
Consulting and supporting improvements in collaboration
Coaching the team to take ownership
Leading workshops and stakeholder management
Implementing agile methods and a product roadmap process
Evolving and refining the product vision
Enabling the team in product methods
Relieving the team through focus, clear roadmaps, and process improvements
Developing automated processes to increase efficiency and scalability

Jul 2024 - Mar 2025

9 months

Magdeburg, Germany

Lean Manager

Ingenieurgemeinschaft Baustellenmanagement SuedOstLink

Business-to-Business (B2B), agile methods, stakeholder management, lean management, Flight Levels, process optimization, Kanban, Last Planner System, energy transition, agile coaching
Various trades and companies will work together to build the SüdOstLink power lines
The collaboration should be based on agile methods or lean management
Construction start of the first section is imminent
High focus on project success and schedule by client 50Hertz and the federal government
Implementing agile methods and the Last Planner System
Tracking project success against defined criteria
Optimizing and increasing process efficiency
Increasing communication and transparency in the project
Introducing weekly sprints/cadences with all trades
Increasing the Percent Plan Complete metric to over 80 percent in the first four weeks
Optimizing planning processes for faster communication between construction management and the contractor
Increasing communication and transparency between the site office and the client

Jan 2024 - Jun 2024

6 months

Hamburg, Germany

Product Lead New Products & Service Design

Self-Employment

Business-to-Business (B2B), startup, product vision, MVP, new products, design thinking, research, value proposition design, iterations, SWOT analysis
Becoming self-employed
Positioning and value proposition are roughly defined
Developing a value proposition based on existing customer problems
Research and positioning
Defining a Minimum Viable Product (MVP) for future services
Testing product-market fit
Value propositions are defined
Value propositions are validated and iterated
Market potential is verified and analyzed
Complementary services through partnerships were defined

Jul 2021 - Dec 2023

2 years 6 months

Berlin, Germany

Head of Product

DemoUp Cliplister GmbH

DemoUp Cliplister is the connected platform for manufacturers and retailers to automatically and securely deliver video streams, dynamic images, and product data into websites, e-commerce, and social media channels.
Customers include the largest brand manufacturers and retailers across various industries.
Core products: Content Syndication, Digital Asset Management, Image Delivery.
Business-to-Business (B2B), scale-up, Software-as-a-Service (SaaS), product vision, product strategy, MVP, new products, agile methods, design thinking, user testing, roadmap process, cloud migration (AWS), team leadership, product-led growth (PLG), stakeholder management, agile coaching
Merger of DemoUp and Cliplister
Separate product portfolios and data repositories
Inefficient product development with little added value for customers
Error-prone deployments
Sales-driven product development
Poor scalability of teams and products
Delayed delivery of time-critical items
Establishing and professionalizing product management
Recruiting and leading employees in various roles (Product Manager, Interaction Designer, QA Manager)
Accelerating cycle times
Increasing transparency and predictability
Developing and implementing the roadmap and iteration plan to replace the old platform
Designing, shaping, and launching a new product
Increasing customer satisfaction
Aligning product development with customer value while considering company strategy
Introducing and expanding agile methods
Improving software quality by automating QA processes and implementing a CI/CD pipeline
Accelerating cycle times
Developing product visions including architectures for the merged new platform
Establishing a product roadmap process involving management, sales, and customer support
Scaling, strengthening interdisciplinary collaboration, and improving efficiency of Scrum teams
Introducing initial product-led growth (PLG) approaches
Qualitative testing of new products and features

Oct 2019 - Jun 2021

1 year 9 months

Hamburg, Germany

Senior Product Manager / Product Owner Digital Services

Fielmann AG

Fielmann AG is a leading company in the European eyewear industry. With over 800 branches in various countries, the group is known for a wide selection of glasses, contact lenses, and hearing aids.
Business-to-Consumer (B2C), Business-to-Business (B2B), corporate, platform, authentication, native app, user experience (UX), project management, agile methods, story mapping, process optimization, mailing, vendor management, team leadership, stakeholder management
Launch of the Fielmann account in Germany for glasses
Two separate accounts for the contact lens service and other digital services, like order status tracking for glasses and appointment scheduling
Gaps in the overall user experience
Redundant development for end customers and branches
Migration of authentication and customer data into the Fielmann account as SPoT
Integration of the contact lens service into the Fielmann account
Improvement of the user experience for customers who have both glasses and contact lenses
Enable the Fielmann account to create a consistent experience for end customers and branches with multiple product teams
Standardization of user authentication (Auth) based on Keycloak
Further development of the Fielmann account into a platform with shared components for a consistent look and feel for end customers
Reduction of dependencies between teams and deployments
Introduction of agile methods to achieve a faster time-to-market for new products and features with multiple teams

Jun 2017 - Sep 2019

2 years 4 months

Hamburg, Germany

Product Manager / Product Owner Digital Services

Fielmann AG

Business-to-Consumer (B2C), Business-to-Business (B2B), corporate, digitalization, product vision, MVP, product strategy, design thinking, design sprint, user testing, e-mailing, multi-team leadership, team building, agile methods, stakeholder management
Most of the value creation happens in stores
Customer and health data are stored locally in a single branch; manual processes when customers visit another branch
Digital strategy including online shop is not user-friendly without a central data pool
Development of a product vision for a user account
Obtaining customer consent for data transfer from 600 local servers to a central data storage
Linking customers' offline and online activities
Meeting the set deadline
Building and further developing the Fielmann account
Functional leadership of four teams plus external vendors
Introduction of e-mail notifications for in-store glasses orders with a CTA to the account

Oct 2015 - May 2017

1 year 8 months

Hamburg, Germany

Product Manager & Business Designer (PO) - Product Detail Page

OTTO GmbH & Co. KG

OTTO is a leading German e-commerce company specializing in online retail. Started with mail-order catalogs, the company has evolved into a platform.
Business-to-Consumer (B2C), corporate, e-commerce, responsive design, design thinking, user testing, A/B testing, MVP, agile methods, team leadership, interface integration, value proposition design, new business, stakeholder management
Product presentation was identical across all categories (fashion, living, electronics)
The product detail page needed to meet the different requirements of category presentation
Each category needed to become competitive with specialized shops
(Strategic) development of the PDP and review features on otto.de for all types of devices
Implement category-specific product presentation
Designing the roadmap considering defined goals
Directing and measuring success based on KPIs
Leading the interdisciplinary Scrum team
Participating in the board-level project to develop and design new OTTO business models
Managing the vendor for advisory content (videos, reviews, etc.)
Conducting design thinking workshops
MVP with measurable revenue increase
Improving various product KPIs, like add-to-basket, conversion rate, and reducing bounce rate
Clear and measurable improvement of user experience on mobile devices
Integrating reviews and seals via vendor interfaces

Mar 2013 - May 2015

2 years 3 months

Hamburg, Germany

Product Manager & Business Designer (PO) - Product Data Supply & Quality

OTTO GmbH & Co. KG

Business-to-Consumer (B2C), corporate, e-commerce, data supply, data quality, process speed, infrastructure, team leadership, agile methods, stakeholder management, product information management (PIM)
In-house development of the shop system for otto.de
Underperforming and error-prone data supply for otto.de
Limited number of product data updates per day
Leading the agile team
Scaling data updates per day
Replacing the data supply component from legacy system
Increasing data quality
Separating data streams by category (prices, availability, product data, etc.)
Integrating external vendors into the new data supply
Removing the limitations
Greatly speeding up data supply from several hours to seconds
Enabling feature teams to better use the data

May 2011 - Feb 2013

1 year 10 months

Hamburg, Germany

Junior Product Manager & Business Designer (PO) - Product Data Supply & PIM otto.de & countries

OTTO GmbH & Co. KG

Business-to-Consumer (B2C), corporate, e-commerce, data supply, operations management, migration strategy, standardization, team leadership, efficiency improvement, product information management (PIM), user centricity, stakeholder management, internationalization
Decentralized development of the central data system
Heterogeneous processes in the operation of otto.de and country tenants
System with outdated technology and long development cycles
Further development of the central system (product data management, shop structures, cross-selling)
Functional leadership of operations managers for otto.de and country tenants
Managing vendors
Quality assurance of data updates for the shops and system developments
Developing measures to improve the system
Creating a migration strategy for the legacy system
Standardization of operational processes between otto.de and the country tenants
Resource optimization in the operation of the country shops
Feature development in the system to improve employee efficiency

Summary

As a passionate product person, I work as a Product Manager, Product Owner, and Head of Product, taking on tasks of an Agile Coach. Developing user-centered products in agile, cross-functional teams is as natural to me as communicating with stakeholders up to the C-level. I have experience with products at every stage of the product lifecycle and have successfully guided the transformation to modern, maintainable software multiple times. Applying and optimizing agile, efficient processes comes naturally to me.

As an independent Product Coach & Consultant, I help companies and product teams develop products their customers will love. I support them in product discoveries, advise on adopting agile methods, help build up product management, and implement a roadmap process.