Susanne Bachmann
Project Lead Change Communication
Experience
Project Lead Change Communication
SAP AG
Developed a strategic communications concept to support "FlexWork" at the Germany site
Advised the client on change aspects of the project
Project Lead
UNICEPTA
Overhauled CI & branding
Campaign management
Created a crisis manual
Project Management
Westenergie AG
- Developed the mission statement, educational concept, and overview for the Education for Sustainable Development (ESD) certification of the "3malE" initiative ("Education with Energy")
Project Lead Communications
Deutsche Bahn AG
Led project and managed agency for internal communications during the 6th employee survey for around 340,000 group employees, provided strategic and operational support for the process, and developed a catalog of measures for internal and external communications
Led communication project for the "Culture Barometer", the representative mid-term employee survey
Led internal communications project for DB's partnership with UEFA for Euro 2024
Project Lead
EnBW
Developed a comprehensive communications concept to support the transformation
Strategically advised the executive board
Created a crisis manual
Project Management
Deutsche Bahn AG
Project leadership and agency management for internal communication during the introduction of a new pension model
Strategic and operational support of the process
Development of a catalog of measures for internal and external communication
Project Management
DB Netz AG
Support in the change process
Development of a catalog of measures for internal and external communication
Creation of a crisis manual
Project Management
E.ON
Strategic communication
Internal and external campaign management (positioning of executives, campaign development & management)
Project Management
METRO AG
Communication (internal & external) for the Own Business Day 2017 (OBD)
Building an international content hub
Development of an international communication strategy for the OBD
Strategic Consulting, Project Management
Deutsche Bahn AG
- Change communication for the transformation campaign “ZukunftBahn”
Project Management
Deutsche Bahn AG
Development and management of internal campaigns for the new employer branding of Deutsche Bahn AG ("Welcome, you belong with us")
Launch of the new social intranet (DB Planet)
Consulting, Project Management
E.ON
- Executive and change communications
Strategic consulting and training of employees in the change process
SolarWorld AG
- Development and delivery of workshop formats for the strategic and operational support of change processes and topics (e.g. SAP implementation, "One IT" - aligning and unifying all IT systems)
Interim Manager PR & Communications, Employer Branding
Deutsche Bahn AG
Strategic and operational consulting and implementation of measures in PR and internal communication
Development and execution of employee and PR activities to accompany campaigns (including two special editions of mobil Karriere)
Project Management Communications & Trade Shows
QIVICON (Telekom AG)
Development of a communication concept for the market launch
Strategic and operational consulting and implementation of measures
Establishment of issue management, development and implementation of appropriate measures
Development of an event module for recruiting trade shows (target group: engineers)
Head of Corporate Communications (Interim Management)
Fortis Consumer Finance Deutschland
Disciplinary and professional management of the PR team (20 employees)
Set up internal and external communication structures
Managed agencies (including advertising; later: internal communication, press, PR, events)
Developed and implemented PR concepts (roll-out strategy 2006; nationwide charity campaign "Space for Kids" 2007)
Positioned the company (CI) and management board
Traditional press work with ROI between 200% and 300%
Managed the change process and crisis communication
Managing Director
Impressions Gesellschaft für Kommunikation mbH
- Strategic and operational consulting and implementation of measures for clients in the IT, telecommunications, finance, automotive, healthcare and energy sectors (Telekom, Deutsche Bahn AG, E.ON, RWE, BMW, DEKRA, Fortis, etc.)
Head of Corporate Communications
Talkline GmbH
Disciplinary and professional management of the PR team (6 employees)
Internal and external communication
Strategic positioning
Head of Corporate Communications
RWE Telliance AG und Lahmeyer AG
Disciplinary and professional management of the PR team (12 employees)
Brand building and positioning of the companies (strategic communication)
Press spokesperson role
Internal and external communication
Investor relations: rebranding of Lahmeyer AG; managing the annual general meetings; responsible for the annual report
Corporate design development, trade show appearances
Managed agencies (marketing, PR, online, events)
Managed communication activities after spin-off (RWE Telliance & Vebacom to o.tel.o) and other subsidiaries
Brand building and management of new subsidiaries in Hungary and Czechoslovakia
Managing Director
expo TV GmbH
- Trade fair TV, corporate films, market research (customer focus groups)
Journalist and Marketing Communications Consultant
Freelance
Journalism for Handelsblatt, Wirtschaftswoche, Süddeutsche Zeitung, Capital, Manager Magazin, VOX, RTL, NDR
Marketing communications consulting for IBM, HP, Alcatel SEL, VDE, Deutsche Telekom AG, Aluminium-Zentrale (strategic communications consulting, promotional materials, corporate design development, events, customer magazines, internal communications)
Duty Editor
Die Afö GmbH, Neubauer Advertising Agency
Personnel responsibility for 65 employees
PR consulting and support for Alcatel SEL (traditional press work, positioning, brochures, promotional materials)
PR consulting for VDE (member magazine, annual reports, image brochure, promotional materials)
Support of the pre-test phase of the German edition of "Esquire" (competitive monitoring, magazine concept)
Client acquisition and support
Press, Public Relations and Marketing Communications Officer
Diakonisches Werk Braunschweig
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (34 years), Banking and Finance (27 years), Automotive (27 years), Telecommunication (11 years), Transportation (10.5 years), and Energy (7 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (31 years), Strategy (27 years), Operations (27 years), Human Resources (15.5 years), Project Management (13.5 years), and Sales (3 years).
Summary
Experienced communications specialist
Transitioned early from journalism to marketing, PR, strategic corporate communications
Extensive strategic and operational experience in marketing (here: marketing communications), corporate branding, employer branding
Extensive strategic and operational experience in internal and external corporate communications, change and crisis communications, employer branding, positioning companies after spin-offs – both strategic and operational
Strategic and result-oriented, inspiring and motivating
Broad experience in corporate and marketing communications: crisis and change communications, internal and external communications (E.ON, Deutsche Bahn, Westenergie), brand and product PR, employer branding (Deutsche Bahn AG)
Focus on building brands through PR (Panoramic Power, RWE Telliance, o.tel.o, QSC, Fortis Credit4me, QIVICON by Telekom)
Support and management of projects, culture change and crisis processes (Deutsche Bahn AG, E.ON, SolarWorld AG, RWE AG, Deutsche Telekom) – including strategy and concept development and implementation of measures
Project lead & author of "Future Republic – 80 forward thinkers leap into the year 2030" (SPIEGEL bestseller)
Co-editor: "Efficient Crisis Communication – Transparent and Authentic" (SpringerGabler 2016, 2021)
MCBook – a magazine for the Cologne-based company MediaCologne
Explainer videos & films for Deutsche Bahn, project: employee survey 2022
Ghostwriting for two book projects (Miriam Wohlfahrt, Nina Pütz. How companies work; Campus 2022; Prof. Wolfgang Reinhard, Life in Old Age; FAZ Publishing, scheduled for fall 2023)
Deutsche Bahn AG: project management for employee survey 2020/2022
DB Netze: project and change management, strategic communications, strategic concept for a newsroom
E.ON SE: project and change management, strategic communications, projects: Festival of Lights, Missingtype
Project management: internal & external communications (building a content hub) for Own Business Day, METRO AG
Strategic consulting and operational implementation of measures for the employer branding campaigns "No job like any other" (2012) and "Welcome, You Fit With Us" of Deutsche Bahn AG (2017)
Project management, change communication & internal communication: strategic support and operational development and implementation of an internal communications campaign for the DB initiative "Future Rail"; agency management, development of communication tools (e.g., location communication, poster generator, payslip inserts, etc.)
Executive and change/crisis communications for E.ON: strategic consulting and operational support for the E.ON brand relaunch, internal communications, development and rollout of various PR actions
Strategic consulting and training of employees after the spin-off of Evonik Technology & Infrastructure GmbH
Change and crisis communications, strategic consulting and training of employees of SolarWorld AG during the company's change process (2015–2017)
Building marketing communications & PR, strategic consulting and operational implementation of measures in positioning a new Telekom brand (QIVICON)
Project management financial communications (quarterly and annual report 2011) at Celesio AG
Project management and operational implementation of the internal project "Partner for the Customer" at Deutsche Telekom (concept development in coordination with HR, chief editor for all communications)
Managing partner of Impressions Gesellschaft für Kommunikation mbH
Languages
Education
II. Teacher Training Seminar Darmstadt, Schuldorf Bergstraße
Second State Exam · Teaching traineeship · Seeheim-Jugenheim, Germany
Technical University of Braunschweig
First State Exam · Degree in higher secondary teaching (German Studies, Political Science) · Braunschweig, Germany
Gymnasium im Schloss
Wolfenbüttel, Germany
Profile
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