Susanne B.
Change Communication Project Lead
Experience
Apr 2022 - Jun 2022
3 monthsGermany
Project Lead Change Communication
SAP AG
- for the rollout of “FlexWork” in Germany; developed a strategic communication concept to accompany the rollout, advised the client on the project’s change aspects
Jul 2021 - Oct 2021
4 monthsProject Lead
UNICEPTA
- CI & brand revision, campaign management, crisis manual
Jul 2021 - Oct 2021
4 monthsProject Management
Westenergie AG
- for the BNE certification of the “3malE” initiative (“Learning with Energy”); developed the mission statement, educational concept and overview
Jan 2020 - Present
5 years 10 monthsCommunication Project Lead
DB AG
for various projects:
- including project lead and agency management for the internal communication of the 6th employee survey for approx. 340,000 group employees; provided strategic and operational support for the process; developed a catalogue of measures for internal and external communication (validated by the success of the 2020/2022 employee survey)
- project lead for the communication of the “Culture Barometer”, the representative interim employee survey
- internal communication project lead for DB’s partnership with UEFA for Euro 2024
Sep 2019 - Dec 2019
4 monthsProject Lead
EnBW
- developed a comprehensive communication concept to support the transformation at EnBW; strategic advising of the board, crisis manual
May 2019 - Aug 2019
4 monthsProject Management
DB AG
- Project management and agency coordination for internal communication during the launch of a new pension model, strategic and operational support of the process, development of a catalog of measures for internal and external communication
Aug 2018 - Apr 2019
9 monthsProject Management
DB Netz AG
- Support in the change process
- Development of a measures catalog for internal and external communication
- Development of a crisis handbook
- Strategic communication
- Strategic concept for a newsroom
Jan 2018 - Jul 2018
7 monthsProject Management
E.ON S.E.
- Strategic communication
- Internal and external campaign management (board positioning, campaign development & management)
- Projects: Festival of Lights, Missingtype
Jul 2017 - Oct 2017
4 monthsProject Management
METRO AG
- Communication (internal & external) for Own Business Day 2017 (OBD), building an international content hub, development of an international communication strategy for OBD
Feb 2016 - Nov 2016
10 monthsStrategic Consulting, Project Management
DB AG
- Change communication for the transformation campaign "ZukunftBahn"
- Strategic guidance and operational development and implementation of an internal communication campaign for the DB initiative "Zukunft Bahn"
- Agency coordination
- Development of communication tools (such as site communication, poster generator, payslip inserts etc.)
Jan 2016 - May 2017
1 year 5 monthsProject Management
DB AG
- Development and management of internal campaigns for Deutsche Bahn AG's new employer brand ('Welcome, you're a good fit for us') and for the launch of the new social intranet (DB Planet)
Jan 2015 - Jan 2017
2 years 1 monthConsulting and Project Management
E.ON
- Executive, Change Communications
- Crisis communication
- Strategic consulting and operational support for E.ON's brand relaunch
- Internal communication
- Development and operational implementation of various PR initiatives
Jan 2014 - Apr 2017
3 years 4 monthsStrategic consulting and employee training in the change process
SolarWorld AG
- Development and delivery of workshop formats for strategic and operational support of change processes and topics (e.g., SAP implementation, 'One IT' – aligning and standardizing all IT systems)
- Change and crisis communication in the company's change process (2015-2017)
Jan 2012 - Dec 2013
2 yearsInterim PR & Communications Manager, Employer Branding
Deutsche Bahn AG
- Strategic and operational consulting and implementation of PR and internal communication measures
- Development and execution of campaign-related employee and PR activities (e.g., 2 special issues of 'mobil Karriere')
- Strategic consulting and operational implementation of measures for the employer branding campaign 'No job like any other' (2012)
Jan 2011 - Dec 2012
2 yearsProject Management: Communication & Trade Fairs
QIVICON (Telekom AG)
- Establishing marketing communication & PR
- Development of a communication concept for market launch
- Strategic and operational consulting and implementation of measures for positioning the new brand
- Setting up issue management, developing and implementing appropriate measures
- Development of an event module for recruiting trade fairs (target group: engineers)
Jan 2011 - Dec 2011
1 yearFinancial Communications Project Management
CelesioAG
- Quarterly and Annual Report 2011
Jan 2006 - Dec 2009
4 yearsInterim Management: Head of Corporate Communications
Fortis Consumer Finance Deutschland
- Disciplinary and functional leadership of the PR team (20 employees)
- Establish internal and external communication structures
- Agency management (initially including advertising; later internal communication, press, PR, events)
- Development and implementation of the 2006 PR concept to support the company's roll-out strategy
- Development and implementation of the 2007 PR concept (launched a nationwide charity campaign "Space for Kids")
- Positioning of the company (CI) and executive management
- Traditional press relations
- PR evaluation: ROI between 200 and 300%
- Management of the change process and crisis communication
Jan 1999 - Present
26 years 10 monthsManaging Director
Impressions Ges. f. Kommunikation mbH
- Strategic and operational consulting and implementation of initiatives for clients in the IT, telecom, finance, automotive, healthcare, and energy sectors (Telekom, Deutsche Bahn AG, E.ON, RWE, BMW, DEKRA, Fortis, etc.)
Jan 1998 - Dec 1999
2 yearsHead of Corporate Communications
Talkline GmbH
- Disciplinary and functional leadership of the PR team (6 employees)
- Internal and external communications
- Strategic positioning
- Press spokesperson
- Trade shows, events, sponsorship, internet
- Branding, brand communications, agency management
Jan 1996 - Dec 1998
3 yearsHead of Corporate Communications
RWE Telliance AG und Lahmeyer AG
- Disciplinary and functional leadership of the PR team (12 employees)
- Brand building and company positioning (strategic communications)
- Press spokesperson function
- Internal and external communications
- Investor Relations: rebranding of Lahmeyer AG; support of general meetings; responsibility for the annual report
- Corporate design development, trade show appearances
- Agency management (marketing, PR, internet, events)
- Management of communications activities after the spin off (RWE Telliance & Vebacom into o.tel.o) and other subsidiaries (e.g. Maquet, Talkline)
- Brand building, positioning, and management of two new foreign subsidiaries in the telecommunications sector in Hungary and Czechoslovakia
Jan 1995 - Dec 1995
1 yearManaging Director
expo TV GmbH
- Trade show TV, corporate films, market research (customer focus groups)
Jan 1989 - Dec 1995
7 yearsJournalist, Marketing Communication (Consultant)
Freelance
- Journalist (Handelsblatt, Wirtschaftswoche, Süddeutsche Zeitung, Capital, Manager Magazin, VOX, RTL, NDR)
- Marketing communication (consulting): IBM, HP, Alcatel SEL, VDE, Deutsche Telekom AG, Aluminium Center (focus areas: strategic communication consulting, advertising materials, corporate design development, events, customer magazines, internal communication)
Jan 1987 - Dec 1989
3 yearsManaging Editor
Die Afö GmbH, Neubauer Advertising Agency
- Managing Editor (people management: 65 employees)
- PR consulting and support for Alcatel SEL (classic press work, positioning, brochures, promotional materials)
- PR consulting, classic communication for VDE (concept and implementation of a member magazine, annual reports, corporate brochure, promotional materials)
- Contact person for Telenorma (classic communication, including ads, brochures, promotional materials)
- Pre-test phase "Esquire" German edition (competitor research, magazine concept: text and layout)
- Client acquisition/relations
Jan 1985 - Dec 1987
3 yearsPress, Public Relations and Marketing Communication Officer
Diakonisches Werk Braunschweig
- Press, public relations, and marketing communication officer
Project coordination and operational implementation of the internal project "Partner for the Customer"
Deutsche Telekom
- Concept development in coordination with Telekom HR, chief editor for all communication activities
Strategic consulting and training of employees after the spin-off
Evonik Technology & Infrastructure GmbH
Summary
- Experienced communications specialist
- Background in journalism with an early focus on marketing, PR, strategic corporate communications
- Extensive experience – both strategic and operational – in marketing (here: marketing communications), corporate branding, employer branding
- Extensive experience – both strategic and operational – in internal and external corporate communications, change and crisis communications, employer branding, post–spin-off company positioning – both strategic and operational
- Working strategically and focused on results, inspiring and motivating
Languages
German
NativeEnglish
IntermediateFrench
IntermediateEducation
Oct 1982 - Jun 1984
II. Studienseminar Darmstadt
Second State Examination · Teacher traineeship · Seeheim-Jugenheim, Germany
Oct 1977 - Jun 1982
Technische Universität Braunschweig
First State Examination · German Studies, Political Science · Braunschweig, Germany
Oct 1968 - Jun 1977
Gymnasium im Schloss
Wolfenbüttel, Germany
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