Susanne Bachmann
Project Lead Change Communication
Experience
Apr 2022 - Jun 2022
3 monthsGermany
Project Lead Change Communication
SAP AG
- for the introduction of “FlexWork” at the Germany site; developed a strategic communication concept to support “FlexWork” communications, consulted the client on change aspects of the project
Jul 2021 - Oct 2021
4 monthsProject Lead
UNICEPTA
- CI & brand overhaul, campaign management, crisis manual
Jul 2021 - Oct 2021
4 monthsProject Management
Westenergie AG
- for the BNE certification of the “3malE” initiative (“Education with Energy”); developed mission statement, educational concept, and overview
Jan 2020 - Present
5 years 7 monthsProject Lead Communication
DB AG
for various projects:
- Project lead and agency management for internal communication of the 6th employee survey for about 340,000 group employees, strategic and operational support of the process, developed a list of measures for internal and external communication (validated by project success employee survey 2020/2022)
- Project lead for communication of the “Culture Barometer,” the representative interim employee survey
- Project lead internal communication for DB’s partnership with UEFA for Euro 2024
Sep 2019 - Dec 2019
4 monthsProject Lead
EnBW
- developed a comprehensive communication concept to support transformation at EnBW; strategic advice to the board, crisis manual
May 2019 - Aug 2019
4 monthsProject Management
DB AG
- project lead and agency management for internal communication in the introduction of a new pension model, strategic and operational support of the process, developed a list of measures for internal and external communication
Aug 2018 - Apr 2019
9 monthsProject Management
DB Netz AG
- supported the change process
- developed a list of measures for internal and external communication
- developed a crisis manual
- strategic communications
- strategic concept for a newsroom
Jan 2018 - Jul 2018
7 monthsProject Management
E.ON S.E.
- strategic communications
- internal and external campaign management (positioning of the board, campaign development & management)
- projects: Festival of Lights, Missingtype
Jul 2017 - Oct 2017
4 monthsProject Management
METRO AG
- communication (internal & external) Own Business Day 2017 (OBD), set up an international content hub, developed an international communication strategy for OBD
Feb 2016 - Nov 2016
10 monthsStrategic Consulting, Project Management
DB AG
- change communication for transformation campaign “ZukunftBahn”
- strategic support and operational development and implementation of an internal communications campaign for DB initiative “Zukunft Bahn”
- agency management
- development of communication tools (like site communications, poster generator, salary inserts etc.)
Jan 2016 - May 2017
1 year 5 monthsProject Management
DB AG
- development & management of internal campaigns for Deutsche Bahn AG’s new employer branding (“Welcome, You Fit With Us”) and for the launch of the new social intranet (DB Planet)
Jan 2015 - Jan 2017
2 years 1 monthConsulting, Project Management
E.ON
- executive change communications
- crisis communication
- strategic advice and operational support for E.ON’s brand relaunch
- internal communication
- development and operational implementation of various PR actions
Jan 2014 - Apr 2017
3 years 4 monthsStrategic Consulting and Staff Training in Change Process
SolarWorld AG
- developed and ran workshop formats for strategic-operational support of change processes and topics (e.g. SAP introduction, “One IT” – aligning and standardizing all IT systems)
- change and crisis communication in the company’s change process (2015-2017)
Jan 2012 - Dec 2013
2 yearsInterim Manager PR & Communication, Employer Branding
Deutsche Bahn AG
- strategic-operational advice and implementation of PR and internal communication measures
- developed and ran campaign-related employee and PR actions (incl. two special career magazines)
- strategic advice and operational implementation of employer branding campaign “No Job Like Any Other” (2012)
Jan 2011 - Dec 2012
2 yearsProject Management: Communication & Trade Fairs
QIVICON (Telekom AG)
- set up marketing communications & PR
- developed a communication concept for market launch
- strategic-operational advice and implementation for positioning the new brand
- set up issue management, developed and implemented appropriate measures
- developed an event module for recruiting fairs (target: engineers)
Jan 2011 - Dec 2011
1 yearProject Management Financial Communications
Celesio AG
- Q1 and annual report 2011
Jan 2006 - Dec 2009
4 yearsInterim Management: Head of Corporate Communications
Fortis Consumer Finance Deutschland
- disciplinary and professional leadership of PR team (20 staff)
- set up internal and external communication structures
- agency management (initially including advertising; later: internal communication, press, PR, events)
- development and execution of PR concept 2006 to support the company’s roll-out strategy
- development and execution of PR concept 2007 (launched nationwide charity campaign “Space for Kids”)
- company (CI) and executive positioning
- traditional press relations
- PR evaluation: ROI between 200% and 300%
- managed change process and crisis communication
Jan 1999 - Present
26 years 7 monthsManaging Director
Impressions Ges. f. Kommunikation mbH
- strategic-operational advice and implementation of measures for clients in IT, telecom, finance, auto, health, and energy sectors (Telekom, Deutsche Bahn AG, E.ON, RWE, BMW, DEKRA, Fortis etc.)
Jan 1998 - Dec 1999
2 yearsHead of Corporate Communication
Talkline GmbH
- disciplinary and professional leadership of PR team (6 staff)
- internal and external communication
- strategic positioning
- press spokesperson role
- trade fairs, events, sponsorship, internet
- branding, brand communication, agency management
Jan 1996 - Dec 1998
3 yearsHead of Corporate Communication
RWE Telliance AG and Lahmeyer AG
- disciplinary and professional leadership of PR team (12 staff)
- brand building and positioning of the companies (strategic communications)
- press spokesperson role
- internal and external communication
- investor relations: rebranding Lahmeyer AG; managed annual general meetings, responsible for annual reports
- corporate design development, trade fair presence
- agency management (marketing, PR, internet, events)
- managed communications after spin-off (RWE Telliance & Vebacom to o.tel.o) and other subsidiaries (e.g. Maquet, Talkline)
- brand building, positioning, and management of two new foreign telecom subsidiaries in Hungary and the Czech Republic
Jan 1995 - Dec 1995
1 yearManaging Director
expo TV GmbH
- trade fair TV, corporate films, market research (customer focus groups)
Jan 1989 - Dec 1995
7 yearsJournalist, Marketing Communications (Consulting)
Freelance
- journalist (Handelsblatt, Wirtschaftswoche, Süddeutsche Zeitung, Capital, Manager Magazin, VOX, RTL, NDR)
- marketing communications (consulting): IBM, HP, Alcatel SEL, VDE, Deutsche Telekom AG, Aluminum-Zentrale (focus: strategic communications consulting, marketing materials, corporate design development, events, customer magazines, internal communication)
Jan 1987 - Dec 1989
3 yearsChief of Staff
Die Afö GmbH, Neubauer Werbeagentur
- chief of staff (responsible for 65 staff)
- PR consulting and support for Alcatel SEL (traditional press relations, positioning, brochures, marketing materials)
- PR consulting, traditional communications for VDE (idea and implementation of a member magazine, annual reports, image brochure, marketing materials)
- contact manager for Telenorma (traditional communications, incl. ads, brochures, marketing materials)
- pre-test phase for German “Esquire” edition (competitive analysis, magazine concept: text and layout)
- client acquisition/contacts
Jan 1985 - Dec 1987
3 yearsPress, Public Relations, and Marketing Communications Officer
Diakonisches Werk Braunschweig
- press, public relations, and marketing communications officer
Project Management and Operational Implementation of internal project “Partner for the Customer”
Deutsche Telekom
- concept development in coordination with Telekom HR, chief editor for all communication measures
Strategic Consulting and Staff Training after Spin-Off
Evonik Technology & Infrastructure GmbH
Summary
- Experienced communications specialist
- Originally from journalism, early shift toward marketing, PR, strategic corporate communications
- Extensive experience – strategic and operational – in marketing (here: marketing communications), corporate branding, employer branding
- Extensive experience – strategic and operational – in internal and external corporate communications, change and crisis communication, employer branding, positioning companies after spin-off – strategic and operational
- Works strategically and results-oriented, inspiring and motivating
Languages
German
NativeEnglish
IntermediateFrench
Intermediate Education
Oct 1982 - Jun 1984
II. Studienseminar Darmstadt
Second State Exam · Legal Traineeship · Seeheim-Jugenheim, Germany
Oct 1977 - Jun 1982
Technical University of Braunschweig
First State Exam · German Studies, Political Science · Braunschweig, Germany
Oct 1968 - Jun 1977
Gymnasium im Schloss
Wolfenbüttel, Germany
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