Martin S.
Lecturer (Freelance University Instructor)
Experience
Mar 2016 - Present
9 years 6 monthsLecturer (Freelance University Instructor)
Hochschule Macromedia GmbH, University of Applied Sciences
- Courses include: Online Marketing, Digital Branding & Social Media.
- Interdisciplinary projects.
Aug 2011 - Present
14 years 1 monthDüsseldorf, Germany
On-siteFreelancer
Scherercom
- Communication consulting and implementation on site (ad interim).
- Consulting/implementation on site for change management/communication related to digitization and corporate & marketing communications.
- Online Marketing, Digital Branding and Social Media projects.
- Support for sales support measures (BTL).
- Internal and external communication.
Oct 1995 - Aug 2010
14 years 11 monthsAgency/Consulting
HAUBROK
- Communication strategy and measures (analog/digital), project management.
Oct 1995 - Aug 2010
14 years 11 monthsAgency/Consulting
HAVAS
- Communication strategy and measures (analog/digital), project management.
Oct 1995 - Aug 2010
14 years 11 monthsAgency/Consulting
WPP Group
- Communication strategy and measures (analog/digital), project management.
Sep 1986 - Jul 1988
1 year 11 monthsTrainee Wholesale and Foreign Trade Specialist
Salzgitter Mannesmann Handel GmbH
Düsseldorf, Germany
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Leading mid-sized auditing firm
- Industry: auditing, business consulting
- Change management/communication for rebranding
- Reorganization of (internal) corporate communication
- Active management of the intranet
- Weekly newsletter (topic management, editing)
- Online reporting on client events
- Internal promotion of research/studies on special topics
- CRM measures (events)
- Content marketing / expansion of social media communication (Twitter, Facebook)
- External communication (business and trade press)
- Smooth rebranding, increased visibility in the digital space.
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Leading FMCG brand
- Industry: personal care, detergents
- Brand positioning
- Consulting and implementation of influencer-based communication measures, influencer relations & marketing (focus on Facebook, Instagram, YouTube)
- Building a community page with user-generated content (CSR – sustainability campaign) – content strategy, creation & management, editing/curation
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Leading software provider in PR and CMS
- Industry: service (communication management)
- Consulting and implementation for client mandates of a leading software provider in communication/content management, CRM for content planning (control, distribution)
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Leading financial institution (public banking sector)
- Industry: financial services
- Marketing communication and project management, development and implementation of communication concepts related to regional extensions of joint communications
- Support as internal service provider in digital change management
- Creation of communication briefings for internal stakeholders on digitization topics.
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International leading logistics provider (Blue Chip - S&P 500)
- Industry: services
- Evaluation of the social media strategy based on a content analysis (qualitative, quantitative) of relevant social media channels (Facebook, Instagram, Twitter, YouTube – national and international channels)
- Definition of recommendations for improving digital branding
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International chemical distributor (DAX 40)
- Industry: chemicals
- Information and communication management / data communication
- Process control related to supply chain management (optimizing transport and storage costs – internal communication).
Summary
Project management / management of communication processes / (cultural) change management / digitization
Digital branding / social media management / content strategy & marketing, influencer relations & marketing / user-generated content strategies
Campaigns (B2B, B2C), brand management
Press/media relations (online and offline), editing
Corporate Communication Manager
Marketing Communication Manager
Social Media Manager
Company or press spokesperson / head of internal comms / CCO / CMO
Languages
German
NativeEnglish
AdvancedFrench
ElementaryEducation
Oct 1988 - May 1995
University of Cologne
Diplom-Kaufmann, specializing in Marketing · Business Administration · Cologne, Germany
Sep 1977 - Jun 1986
Städtisches Görres Gymnasium
Abitur · Düsseldorf, Germany
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