Martin Scherer
Lecturer (Freelance Lecturer)
Experience
Lecturer (Freelance Lecturer)
Hochschule Macromedia GmbH, University of Applied Sciences
- Conducting courses on online marketing, digital branding and social media
- Supervising interdisciplinary projects
Communication Consulting and Implementation (ad interim)
Scherercom
On-site consulting and implementation of change management and communication related to digitalization and corporate & marketing communications
Online marketing, digital branding and social media projects
Support for sales support activities (BTL)
Internal and external communication
Project list:
Brand positioning for a leading FMCG brand in personal care and detergents
Consulting and implementation of influencer-based communication initiatives (Facebook, Instagram, YouTube) and development of a community page with user generated content for a CSR sustainability campaign
Evaluation of the social media strategy of an international logistics service provider (Blue Chip, S&P 500) using qualitative and quantitative content analyses and formulation of recommendations to improve digital branding
Marketing communication and project management for a public financial institution, including communication concepts for the regional expansion of group communication and digital change management
Consulting and implementation of client mandates for a leading software provider (PR content management systems, CRM) for content planning and distribution
Information and communication management at an international chemical distributor (DAX 40) with process control in supply chain management to optimize transportation and storage costs
Change management and communication during the rebranding of a mid-sized auditing firm, reorganization of internal communication, editorial work for intranet, newsletters, online reporting, CRM activities, expansion of social media communication and external press relations
Consultant Communication Strategy and Project Management
Various agencies (WPP Group, HAVAS, HAUBROK)
- Focus on communication strategies and initiatives (analog and digital)
- Project management
Business Administration Student
University of Cologne
- Focus: Marketing
- Degree: Diploma in Business Administration
Apprentice Wholesale and Foreign Trade Clerk
Salzgitter Mannesmann Handel GmbH
Student
Municipal Görres Gymnasium, Düsseldorf
- Graduation: Abitur
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Education (25.5 years), Advertising (15 years), Cosmetics (14.5 years), Chemical (14.5 years), Banking and Finance (14.5 years), and Information Technology (14.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (36 years), Project Management (29.5 years), Sales (16.5 years), Customer Service (14.5 years), Human Resources (14.5 years), and Supply Chain Management (14.5 years).
Skills
Project Management / Communication Process Management / (Cultural) Change Management / Digitalization
Digital Branding / Social Media Management / Content Strategy & Marketing / Influencer Relations & Marketing / User Generated Content Strategies
Campaigns (B2b, B2c) / Brand Management
Press/media Relations (Online And Offline) / Editorial
Corporate Communication Manager
Marketing Communication Manager
Social Media Manager
Corporate Or Press Spokesperson / Head Of Corporate Communications / Cco / Cmo
Ms Office
Ms Sharepoint
Asana
Lotus Notes
Crm (Salesforce)
Various Social Media Tools (Including Monitoring)
Moodle (Online Learning)
Languages
Education
University of Cologne
Diploma in Business Administration, Marketing · Business Administration · Cologne, Germany
Salzgitter Mannesmann Handel GmbH
Wholesale and Foreign Trade Clerk Apprenticeship
Görres Municipal High School
German Abitur · Düsseldorf, Germany
Profile
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