Lecturer (Freelance Lecturer)

On-site consulting and implementation of change management and communication related to digitalization and corporate & marketing communications

Online marketing, digital branding and social media projects

Support for sales support activities (BTL)

Internal and external communication

Project list:

Brand positioning for a leading FMCG brand in personal care and detergents

Consulting and implementation of influencer-based communication initiatives (Facebook, Instagram, YouTube) and development of a community page with user generated content for a CSR sustainability campaign

Evaluation of the social media strategy of an international logistics service provider (Blue Chip, S&P 500) using qualitative and quantitative content analyses and formulation of recommendations to improve digital branding

Marketing communication and project management for a public financial institution, including communication concepts for the regional expansion of group communication and digital change management

Consulting and implementation of client mandates for a leading software provider (PR content management systems, CRM) for content planning and distribution

Information and communication management at an international chemical distributor (DAX 40) with process control in supply chain management to optimize transportation and storage costs

Change management and communication during the rebranding of a mid-sized auditing firm, reorganization of internal communication, editorial work for intranet, newsletters, online reporting, CRM activities, expansion of social media communication and external press relations