Recommended expert
Wolfgang Griepentrog
Interim Executive and Advisor, Communication & Marketing at C-Level
Experience
Dec 2008 - Present
17 years 2 monthsLeichlingen, Germany
Interim Executive and Advisor, Communication & Marketing at C-Level
WordsValues Griepentrog Interim Management and Communication Consulting
- Strategic leadership and operational support for communication, marketing and change projects
- Taking on leadership and line functions as part of interim mandates
- Advisory activities
Jan 2001 - Dec 2008
8 yearsDüsseldorf, Germany
Head of Corporate Communications and Head of Group PR
METRO Group
- Responsible for the strategy and execution of all national and international PR, communication and marketing activities at the corporate level, ensuring 360° stakeholder communication
- Press and media work (print, TV, radio, online) in selected areas (e.g., food, CSR, political topics)
- Creating press- and media-effective campaigns and initiatives (e.g., Future Store Initiative, Gut für Dich)
- Corporate publishing: responsible for all corporate publications, websites and digital media (development of the multiple award-winning Metro Handelslexikon)
- Executive and CEO communication, including media training
- Communication for international offices and sales channels
- Planning and organizing crisis communication in international structures
- Building and developing the METRO Group corporate brand
Jan 1999 - Dec 2001
3 yearsFrankfurt, Germany
External Press Spokesperson and PR Manager (Interim Mandate)
Philipp Holzmann AG
- Global corporate and financial communication focusing on business and financial media as well as regional broadcasters
- Creation of all corporate publications, including project management for annual reports
- Developing corporate marketing measures for 360° stakeholder management
- Internal crisis and change communication
Jan 1998 - Dec 2001
4 yearsFrankfurt am Main, Germany
PR, Communication, and Marketing Consultant and Interim Manager
Dr. Wolfgang Griepentrog Corporate Communications
- Media relations, crisis communication, financial communication, change communication, corporate marketing, identity management
- Youth marketing for Bayer AG
- Press and marketing communication for BKK Philipp Holzmann (Salus BKK)
- Marketing consulting for VW gedas
- External and internal merger communication for DGZ/DekaBank
- Press and PR work for the German Accounting Standards Committee (DRSC)
- Interim Senior Consultant for Alexander Demuth (banking, real estate, logistics)
- Marketing, financial and crisis PR, merger communication, and annual reports for cooperative banks (Berliner Voba, Voba Bonn Rhein-Sieg)
Jan 1995 - Dec 1997
3 yearsFrankfurt, Germany
Senior Consultant in Management Consulting
GenoConsult / Cooperative Association Frankfurt
- Development and implementation of integrated press, PR and marketing concepts
- Advising and coaching board members and executives
- Crisis communication for large cooperative banks: developing structures and guidelines, training and coaching
- Merger communication for several bank mergers
- Corporate publishing and annual reports: overall project management
- Concept and execution of nationwide top events (Berlin Brandenburger Gespräche, Wirtschaftstage)
Jan 1992 - Dec 1995
4 yearsCreative Director and Senior Consultant
- Consulting at various advertising and PR agencies in southern Germany
- Led as Creative Director and Senior Consultant at a trade fair organizer (PCIM Europe)
- Managing clients such as Messe Nürnberg, Kabi Pharmacia, Büttner-Frank, the City of Schwabach, Popp Licht und Schaltertechnik, E-Plus Mobilfunk, Wafios Maschinenfabrik, Groz-Beckert, Kern-Liebers
Summary
Communication and PR manager with 30 years of experience as an executive in international companies, interim manager and senior expert. Successful at developing and implementing competitive communication concepts. Extensive expertise in guiding crises and change processes, managing stakeholder relations, and building and optimizing communication organizations. Leadership- and team-oriented with a sense for strategic, KPI-based planning and efficient execution.
Industry expertise: transport, IT, trade (retail and wholesale), food, construction, fashion, banking/financial services, automotive supply industry, service companies, associations, and previously engineering and capital goods.
Languages
German
NativeEnglish
AdvancedFrench
AdvancedEducation
Oct 1991 - Jun 1992
Private Institute
Public Relations/Marketing · Nuremberg, Germany
Oct 1989 - Jun 1991
University of Vienna
PhD · Linguistics · Vienna, Austria
Oct 1982 - Jun 1989
Free University of Berlin; Friedrich-Alexander University Erlangen-Nuremberg
Master of Arts · Comparative Linguistics · Erlangen, Germany
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Wolfgang based?
Wolfgang is based in Leichlingen (Rheinland), Germany.
What languages does Wolfgang speak?
Wolfgang speaks the following languages: German (Native), English (Advanced), French (Advanced).
How many years of experience does Wolfgang have?
Wolfgang has at least 34 years of experience. During this time, Wolfgang has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 5 years and 8 months. Note that Wolfgang may not have shared all experience and actually has more experience.
What roles would Wolfgang be best suited for?
Based on recent experience, Wolfgang would be well-suited for roles such as: Interim Executive and Advisor, Communication & Marketing at C-Level, Head of Corporate Communications and Head of Group PR, External Press Spokesperson and PR Manager (Interim Mandate).
What is Wolfgang's latest experience?
Wolfgang's most recent position is Interim Executive and Advisor, Communication & Marketing at C-Level at WordsValues Griepentrog Interim Management and Communication Consulting.
What companies has Wolfgang worked for in recent years?
In recent years, Wolfgang has worked for WordsValues Griepentrog Interim Management and Communication Consulting.
Which industries is Wolfgang most experienced in?
Wolfgang is most experienced in industries like Professional Services, Retail, and Banking and Finance. Wolfgang also has some experience in Automotive, Insurance, and Advertising.
Which business areas is Wolfgang most experienced in?
Wolfgang is most experienced in business areas like Marketing, Project Management, and Strategy and Planning.
Which industries has Wolfgang worked in recently?
Wolfgang has recently worked in industries like Professional Services.
Which business areas has Wolfgang worked in recently?
Wolfgang has recently worked in business areas like Marketing, Project Management, and Strategy and Planning.
What is Wolfgang's education?
Wolfgang holds a Doctorate in Linguistics from University of Vienna, a Master in Comparative Linguistics from Free University of Berlin; Friedrich-Alexander University Erlangen-Nuremberg and a Bachelor in Public Relations/Marketing from Private Institute.
What is the availability of Wolfgang?
Wolfgang is immediately available full-time for suitable projects.
What is the rate of Wolfgang?
Wolfgang's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Wolfgang?
To hire Wolfgang, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1200
900
600
300
Market avg: 910-1070 €
Market avg: 910-1070 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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