Wolfgang (Dr.) G.
Head of Central Marketing and Communications Division (Interim Mandate)
Experience
Interim Manager Communications and Corporate Marketing
SHK Deutschland (BME SHK Deutschland GmbH, Sanitary, Heating and Air Conditioning Wholesale)
Set up and managed communications and corporate marketing during the change and restructuring process (6 months).
Head of Central Marketing and Communications Division (Interim Mandate)
Lobbe Holding GmbH & Co KG (Environmental and Waste Management)
Built and led the central marketing and communications division for the mid-sized group (21 months).
Head of Central Corporate Communications and Marketing (Interim Mandate)
Brose Fahrzeugteile SE
Led and realigned the central corporate communications and marketing division (7 months plus consulting).
Interim Manager Change Communication and Stakeholder Management
Schwarz Gruppe (including Lidl, Kaufland)
- Established (change) communication and stakeholder management for the digitization and innovation strategy.
- Raised the group's profile in the media through press work and media campaigns, as well as with internal stakeholders.
- Built IT communications (12 months).
Change and Communications Manager (Interim Mandate)
Deutsche Bahn Fernverkehr AG
- Managed change and communications during the digital transformation of operations (top digitalization project).
- Established IT and CIO communications as a line function (14 months).
Change and Communications Manager (Interim Mandate)
Fiducia & GAD IT AG (today "Atruvia")
Change and communication management in post-merger integration, support of digital transformation, team development (3 months, then consulting).
Member of project leadership and Head of Change & Communications (Interim Mandate)
GaVI Gesellschaft f. angewandte Versicherungsinformatik mbH (IT company of the public-law insurers)
- Member of project leadership and Head of Change & Communications in the company's disentanglement process.
- Strategy and concept development, operational communication management, team development, leadership coaching (over 2 years).
Change and Communications Support (Interim Mandate)
Nestlé Deutschland AG
Change and communications support for the restructuring of the entire sales division with the setup of a new sales company (10 months, then 1 year consulting).
Interim Manager Repositioning & Change
MIAG C.V.
Repositioning of the Metro Group's global finance company: strategy, concept, and implementation of a change program for the international repositioning of the subsidiary in financial supply chain management for industrial clients, both externally and internally (1 year).
Interim Executive and Advisor | Communications & Marketing at C-Level
WordsValues Griepentrog Interim Management und Kommunikationsberatung
Focused C-level interim roles in challenging contexts and companies (Schwarz Group, Metro Group, Deutsche Bahn, Nestlé, Brose, and others)
Operational and strategic responsibility: crisis/reputation management, change programs, internal/external communications
Leadership & line responsibility with measurable added value (e.g., optimized processes, increased credibility, stakeholder engagement)
Communications audits & due diligence: holistic analysis and robust strategy development
Topics: digital transformation, sustainability, M&A communications, sales communications, cultural change
Department Head of Corporate Communications and Head of Group PR
METRO Group
Established and managed the national and international group PR and corporate marketing. Managed a department team of 7 employees and led agency teams (approx. 50 employees).
- Responsible for the strategy and implementation of all national and international PR, communications, and marketing activities at group level as part of a 360° stakeholder communication
- Press and media relations (print, TV, radio, online) in selected areas (e.g., food, CSR, and political topics)
- Staging press and media-effective themed campaigns and initiatives (including the technology campaign "Future Store Initiative", public health campaign "Good for You")
- Corporate publishing, responsible for all corporate publications, websites, and digital media (including the development of the multiple award-winning "Metro Trade Lexicon")
- Executive and CEO communication including media training
- Communication for international branches and sales channels
- Planning and organizing crisis communication in international structures
- Building and developing the corporate brand "METRO Group"
External Press Spokesperson and PR Manager (Interim Assignment)
Philipp Holzmann AG
- Global corporate and financial communications with focus on business and financial media as well as regional broadcasters
- Creation of all corporate publications (including project management for annual reports)
- Development of corporate marketing measures for 360° stakeholder management
- Internal crisis and change communication
Consultant for PR, Communications and Marketing and Interim Manager
Dr. Wolfgang Griepentrog Corporate Communications
Media relations, crisis communication, financial communication, change communication, corporate marketing, identity management.
Major assignments (partly in parallel with the Holzmann interim assignment) including:
- Bayer AG: youth marketing
- BKK Philipp Holzmann (now: Salus BKK): press and marketing communications
- VW gedas: marketing consulting
- DGZ/DekaBank: external and internal merger communication
- German Accounting Standards Committee (DRSC): press and PR work, building a media-effective profile
- Alexander Demuth (agency): Interim Senior Consultant for top clients in banking, real estate, and logistics
- Major cooperative banks (e.g., Berliner Volksbank, Volksbank Bonn Rhein-Sieg): marketing, financial and crisis PR, merger communication, annual reports
Senior Consultant in Management Consulting
GenoConsult / Genossenschaftsverband Frankfurt
PR and marketing consulting for bank executives and marketing managers as well as association PR.
- Development and implementation of integrated press, PR, and marketing concepts
- Advice and coaching for board members and executives
- Crisis communication for large cooperative banks, developing structures and guidelines, training and coaching
- Merger communication (support for several bank mergers)
- Corporate publishing and annual reports (overall project management for several clients)
- Design and implementation of nationwide top events (e.g., "Berlin-Brandenburg Talks", "Economic Days")
Account Manager and Concept Developer, most recently as Creative Director and Senior Consultant for a trade fair organizer
Various Southern German Advertising and PR Agencies
Clients: Nuremberg Trade Fair, Kabi Pharmacia, Büttner-Frank, City of Schwabach, Popp Lighting and Switch Technology, E-Plus Mobile Communications, Wafios Machine Tools, Groz-Beckert, Kern-Liebers, among others.
Crisis Communications (Interim Assignment)
Esprit Holding
Crisis communications and relaunch of the brand in the media, the financial market and internally (9 months, consulting).
Interim Communications and Lobbying Manager
Metro Group
Performed association policy mandates, communications and lobbying in committees, with policymakers, at trade shows and in the media (7 months).
Summary
Communications and PR Manager with 30 years of experience as an Executive in international companies, Interim Manager and Senior Expert.
Successful in developing and implementing competitive communication concepts.
Extensive expertise in supporting crisis and change processes, managing stakeholder relationships, and in building and optimizing communication organizations.
Leadership and team oriented with a sense for strategic, KPI-based planning and efficient execution.
Languages
Education
University of Vienna
Doctorate · Linguistics · Vienna, Austria
Free University of Berlin; Friedrich-Alexander University Erlangen-Nuremberg
Master of Arts · Comparative Linguistics · Erlangen, Germany
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