Ralf Roßkopf - Project and Interim Manager Marketing | CRM

Q: Where is Ralf based?

Ralf is based in Gauting, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Ralf speak?

Ralf speaks the following languages: German (Native), English (Advanced), French (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Ralf have?

Ralf has at least 5 years of experience. During this time, Ralf has worked in at least 11 different roles and for 10 different companies . The average length of individual experience is 5 months . Note that Ralf may not have shared all experience and actually has more experience.

Q: What is Ralf's latest experience?

Ralf's most recent position is Program & Campaign Management at PAYBACK GmbH .

Q: What companies has Ralf worked for in recent years?

In recent years, Ralf has worked for PAYBACK GmbH , EDEKA ZENTRALE Stiftung & Co. KG , C&A Mode GmbH & Co. KG , goldgas GmbH (EnBW) , Deutsche Bahn, and DB Fernverkehr AG .

Q: Which industries is Ralf most experienced in?

Ralf is most experienced in industries like Retail , Transportation and Logistics , and Banking and Finance . Ralf also has some experience in Fashion and Apparel , Food and Beverage , and Professional Services .

Q: Which business areas is Ralf most experienced in?

Ralf is most experienced in business areas like Marketing , Project Management , and Customer Service . Ralf also has some experience in Operations , Business Intelligence , and Information Technology (IT) .

Q: What is Ralf's education?

Ralf holds a Bachelor in Business Administration from Berufsakademie Villingen-Schwenningen .

Q: Does Ralf have any certificates?

Ralf has 3 certificates . These include: Certified Product Owner , Certified Scrum Master , and Scaled Professional Scrum (SPS / Nexus) Certification .

Recommended expert

Gauting, Germany

Experience

Oct 2025 - Feb 2026

5 months

Munich, Germany

Hybrid

Program & Campaign Management

PAYBACK GmbH

Project management in the area of 'Campaign, Offer and Performance Management Classic' for PAYBACK partners in the retail, FMCG and financial services sectors
Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing 'PAYBACK Points Overview'
Professional coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK departments and agencies
Documentation of tasks and processes and training of future position holders

Aug 2024 - Oct 2025

1 year 3 months

Hamburg, Germany

Project and Interim Manager Marketing | CRM | CX

EDEKA ZENTRALE Stiftung & Co. KG

Campaign planning – national and regional – for the launch of the PAYBACK card 2025 and the following year 2026
Budget planning & controlling for the entire group
Planning, implementation and evaluation of all system communications
Acquisition of new customers and activation of PAYBACK customers through cross-channel campaigns and contact sequences
Developing a customer segmentation strategy to build EDEKA customer lifecycle management at PAYBACK
Setting up test concepts and subsequent analysis activities, deriving optimization potential
Creating event-based trigger flows across the entire customer lifecycle
Introducing new bonus mechanics, e.g. Bio Challenge, Marktkauf Discount Challenge, EDEKA frequency campaigns
Operational campaign management and program operations
Training of key users in the coupon tool of the new loyalty platform
Managing the creation of POS materials (including e-kits and flyers)
Stakeholder management for EDEKA regions/departments and managing service providers and partners
Documentation of tasks and processes and handover to future position holders

Sep 2023 - Apr 2024

8 months

Düsseldorf, Germany

International Campaign Management

C&A Mode GmbH & Co. KG

Support for all participating countries; management of agencies and service providers
Operational campaign management and program operations
Planning, implementation and evaluation of all system communications
Optimization of campaign mechanics
Budget planning & controlling
Documentation of tasks and processes
Onboarding & handover to the future position holder

Apr 2023 - Jun 2023

3 months

Eschborn, Germany

CRM Campaign Management

goldgas GmbH (EnBW)

Designing and implementing direct marketing measures as part of the federal government's relief measures (price adjustment campaigns/electricity and gas price brake, tariff change campaigns)
Creating (automated) campaigns and story flows in DynaCampaign, including selections
Performance analysis and reporting of campaigns and relevant KPIs, customer data and behavior
Project management using the OKR method (Objectives & Key Results)

Aug 2022 - Mar 2023

8 months

Frankfurt, Germany

Direct Marketing Project Management

Deutsche Bahn, DB Fernverkehr AG

Ensuring the development measures and campaigns in the context of BahnBonus to secure the positioning of the bonus program
Planning and implementation of campaigns with the goals of incentivizing trips, increasing BahnCard sales, upselling, travel information, de-escalation and appreciation
Further development of marketing automation
Contributing to the design of the contact strategy for the new status program

Mar 2022 - Jul 2022

5 months

Mannheim, Germany

Rebranding Project Management / PMO Lead

Hays AG

Creating, developing and rolling out an implementation plan for the entire rebranding / rearchitecture transformation process
Stakeholder management and interface orchestration
Evaluating the costs and timing of each touchpoint
Supporting rollout scenarios & agency management
Preparing presentations for the executive board

Oct 2021 - Dec 2021

3 months

Düsseldorf, Germany

International Campaign Manager

Hospitality Digital GmbH

Marketing the DISH digital platform to 200,000 hospitality customers in 16 countries
Designing, briefing, and executing automated multichannel campaigns (email, app, DISH push notifications, SMS) and deploying them in Salesforce Marketing Cloud
Managing interfaces between marketing managers, POs and BI/IT
Managing agencies and service providers in an international environment
Documenting processes, handing over, and onboarding the new role holder

May 2021 - Sep 2021

5 months

Konstanz, Germany

Interim Head of Marketing

Primus GmbH

Leading the marketing department with 28 employees from product management, procurement, design and copywriting, production, wholesale and the online shop
Managing daily operations; reporting to the management board
Analyzing existing processes and creating a process flow for the entire product lifecycle, including digitization
Marketing automation for print (programmatic printing)
Recruiting and onboarding new employees

Nov 2020 - Mar 2021

5 months

Munich, Germany

Marketing Project Manager

gkk DialogGroup (WPP Group)

Project management for the client PAYBACK (part of the American Express Group)
Campaign management in classic campaign, offer and performance management for PAYBACK partners in retail, FMCG and financial services
Managing platinum program partners Aral, REWE and dm-drogerie markt as well as partners AMEX – American Express, N26, WeltSparen and flatex in banking & finance
Developing and implementing offer-specific concepts and actions for channels: newsletter, digital advertising (web and app), stand-alone mailings, inserts and the PAYBACK points overview print mailing

Aug 2020 - Sep 2020

2 months

Aschheim, Germany

Digital Project Manager

KORRES D-A-CH GmbH

Adapting the KORRES US shop for German-speaking markets, including adjusting all legally relevant parts of the shop and translating the content pages from English (platform: Shopify)
SEO optimization of pages, texts and images
Integrating various payment service providers, DHL shipping, the Trustami review portal and the Amazon seller account
Creating all transactional emails
Developing and rolling out a newsletter concept including setting up the subscriber base (permission marketing; double opt-in)
Promoting the relaunch/shop: SEM, banners, affiliates
Managing agencies and service providers (New York, Athens, Karachi)

Jan 2020 - Jun 2020

6 months

Frankfurt, Germany

Interim Marketing Manager

Deutsche Bahn, DB Fernverkehr AG

Ensuring ongoing development measures and campaigns for BahnBonus to secure the loyalty program's positioning
Further developing marketing automation
Activating the BahnBonus app and generating downloads, e.g., by developing new features, promoting the channel across multiple media, and designing and executing various sweepstakes
Helping shape the long-term contact strategy for the new status program (NewComfort)
Planning and executing short-term communication measures for long-distance direct marketing in response to the COVID-19 crisis
Campaign and media planning for the 15th anniversary of BahnBonus
Winner of the 2020 Dialogmarketing Award (B2C) from the German Dialog Marketing Association (DDV)

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (2.5 years), Transportation (1 year), Banking and Finance (0.5 years), Food and Beverage (0.5 years), Fashion (0.5 years), and Professional Services (0.5 years).

Retail

Transportation

Banking and Finance

Food and Beverage

Fashion

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (5 years), Project Management (2 years), Customer Service (1 year), and Operations (1 year).

Marketing

Project Management

Customer Service

Operations

Summary

Project and Interim Manager for marketing with solid knowledge and many years of experience in CRM/CX – customer relationship management and loyalty/bonus programs.

Certified Scrum Master and Product Owner for agile project management.

My know-how and experience come from leadership roles at various industry leaders and in fast-changing markets.

I specialize in building and optimizing communicative CRM and automating marketing processes. This brings added value and sustainable customer satisfaction throughout the entire customer lifecycle.

I work very hands-on, am implementation-driven, practical, and always keep an eye on what’s feasible, while being cost-conscious.

My personal success factors: practice-oriented, implementation- and result-driven, creative, and flexible.

Skills

Software/it:

Microsoft Office (Word, Excel, Powerpoint, Outlook)
Lotus Notes/ibm Notes

Pm Tools:

Ms Project
Ms Teams
Jira
Confluence
Miro
Trello (Kanban Board)

Crm/campaign Tools:

Microsoft Dynamics Nav
Oracle Responsys Marketing Platform Cloud
Oracle Siebel
Salesforce Cic (Cleo Integration Cloud)
Emarsys
Artegic
Elaine Five
Optimizely
Crossengage
Dynacampaign
Clever Elements
Klaviyo Marketing Platform

Webshop/cms:

Shopify
Magento (Basic Knowledge)
Wordpress
Typo3 (Basic Knowledge)
Jimdo
Ionos (1&1)

Google/online Marketing:

Future Workshop "Online Marketing Basics"
Google Analytics

Languages

German

Native

English

Advanced

French

Advanced

Spanish

Intermediate

Education

Sep 1991 - Sep 1994

Berufsakademie Villingen-Schwenningen

Diploma in Business Administration, International Marketing · Business Administration · Villingen-Schwenningen, Germany

Certifications & licenses

Certified Product Owner

Scrum.orgTM

Certified Scrum Master

Scrum.orgTM

Scaled Professional Scrum (SPS / Nexus) Certification

Scrum.orgTM

Profile

Created

June 2023

Last Update

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Ralf based?

Ralf is based in Gauting, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Ralf speak?

Ralf speaks the following languages: German (Native), English (Advanced), French (Advanced), Spanish (Intermediate).

How many years of experience does Ralf have?

Ralf has at least 5 years of experience. During this time, Ralf has worked in at least 11 different roles and for 10 different companies. The average length of individual experience is 5 months. Note that Ralf may not have shared all experience and actually has more experience.

What roles would Ralf be best suited for?

Based on recent experience, Ralf would be well-suited for roles such as: Program & Campaign Management, Project and Interim Manager Marketing | CRM | CX, International Campaign Management.

What is Ralf's latest experience?

Ralf's most recent position is Program & Campaign Management at PAYBACK GmbH.

What companies has Ralf worked for in recent years?

In recent years, Ralf has worked for PAYBACK GmbH, EDEKA ZENTRALE Stiftung & Co. KG, C&A Mode GmbH & Co. KG, goldgas GmbH (EnBW), Deutsche Bahn, and DB Fernverkehr AG.

Which industries is Ralf most experienced in?

Ralf is most experienced in industries like Retail, Transportation and Logistics, and Banking and Finance. Ralf also has some experience in Fashion and Apparel, Food and Beverage, and Professional Services.

Which business areas is Ralf most experienced in?

Ralf is most experienced in business areas like Marketing, Project Management, and Customer Service. Ralf also has some experience in Operations, Business Intelligence, and Information Technology (IT).

What is Ralf's education?

Ralf holds a Bachelor in Business Administration from Berufsakademie Villingen-Schwenningen.

Does Ralf have any certificates?

Ralf has 3 certificates. These include: Certified Product Owner, Certified Scrum Master, and Scaled Professional Scrum (SPS / Nexus) Certification.

What is the availability of Ralf?

Ralf will be available full-time from April 2026.

What is the rate of Ralf?

Ralf's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.