Ralf Roßkopf - Project and Interim Manager Marketing | CRM

Q: Where is Ralf based?

Ralf is based in Gauting, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Ralf speak?

Ralf speaks the following languages: German (Native), English (Advanced), French (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Ralf have?

Ralf has at least 4 years of experience. During this time, Ralf has worked in at least 10 different roles and for 9 different companies . The average length of individual experience is 5 months . Note that Ralf may not have shared all experience and actually has more experience.

Q: What is Ralf's latest experience?

Ralf's most recent position is Project and Interim Manager Marketing | CRM | CX at EDEKA ZENTRALE Stiftung & Co. KG .

Q: What companies has Ralf worked for in recent years?

In recent years, Ralf has worked for EDEKA ZENTRALE Stiftung & Co. KG , C&A Mode GmbH & Co. KG , goldgas GmbH (EnBW) , Deutsche Bahn, DB Fernverkehr AG , and Hays AG .

Q: Which industries is Ralf most experienced in?

Ralf is most experienced in industries like Retail , Transportation and Logistics , and Fashion and Apparel . Ralf also has some experience in Professional Services , Manufacturing , and Advertising .

Q: Which business areas is Ralf most experienced in?

Ralf is most experienced in business areas like Marketing , Project Management , and Customer Service . Ralf also has some experience in Operations , Business Intelligence , and Information Technology (IT) .

Q: What is Ralf's education?

Ralf holds a Bachelor in Business Administration from Vocational Academy Villingen-Schwenningen .

Q: Does Ralf have any certificates?

Ralf has 3 certificates . These include: Certified Product Owner , Certified Scrum Master , and Certified Scaled Professional Scrum (SPS/Nexus) .

Recommended expert

Gauting, Germany

Experience

Aug 2024 - Oct 2025

1 year 3 months

Hamburg, Germany

Project and Interim Manager Marketing | CRM | CX

EDEKA ZENTRALE Stiftung & Co. KG

Campaign planning – national and regional – for the launch of the PAYBACK card in 2025 and the following year 2026
Budget planning & controlling for the entire group
Planning, implementation, and evaluation of all system communication
Acquiring and activating new PAYBACK customers through cross-channel campaigns and contact journeys
Developing a customer segmentation strategy for building lifecycle management of EDEKA customers at PAYBACK
Setting up test concepts and conducting subsequent analyses to identify optimization potential
Creating event-based trigger journeys across the entire customer lifecycle
Introducing new bonus mechanisms, e.g. Bio Challenge, Marktkauf discount challenge, EDEKA frequency campaigns
Operational campaign management and program operations
Training key users on the coupon tool of the new loyalty platform
Managing the creation of POS materials (including E-kits and flyers)
Stakeholder management for EDEKA regions/departments and managing service providers and partners
Documenting tasks and processes and handing them over to future role holders

Sep 2023 - Apr 2024

8 months

Düsseldorf, Germany

International Campaign Management

C&A Mode GmbH & Co. KG

Managing all participating countries; agency and vendor management
Operational campaign management and program operations
Planning, implementation, and evaluation of all system communication
Optimizing campaign mechanics
Budget planning & controlling
Documenting tasks and processes
Onboarding & handover to the future role holder

Apr 2023 - Jun 2023

3 months

Eschborn, Germany

Campaign Management CRM

goldgas GmbH (EnBW)

Conceptualizing and implementing direct marketing measures within the federal government's relief measures (price adjustment campaigns/electricity and gas price brake, tariff change campaigns)
Creating (automated) campaigns and story flows in DynaCampaign, including selections
Performance analysis and reporting of campaigns and relevant KPIs, customer data, and behavior
Project management using the OKR method (Objectives & Key Results)

Aug 2022 - Mar 2023

8 months

Frankfurt, Germany

Direct Marketing Project Management

Deutsche Bahn, DB Fernverkehr AG

Ensuring development measures and campaigns within the BahnBonus context to secure the bonus program's positioning
Planning and implementing campaigns aimed at incentivizing trips, increasing BahnCard sales, upselling, providing travel information, reducing customer frustration, and showing appreciation
Advancing marketing automation
Collaborating on the design of the contact strategy for the new status program

Mar 2022 - Jul 2022

5 months

Mannheim, Germany

Project Management Rebranding / PMO Lead

Hays AG

Creating, elaborating, and rolling out an implementation plan for the entire rebranding/rearchitecture transformation process
Stakeholder management and interface orchestration
Evaluating costs and timings of individual touchpoints
Supporting rollout scenarios & agency management
Creating presentations for executive management

Oct 2021 - Dec 2021

3 months

Düsseldorf, Germany

International Campaign Manager

Hospitality Digital GmbH

Marketing of the DISH digital platform to 200,000 hospitality customers across 16 countries
Conceptualizing, briefing, and implementing automated multichannel campaigns (email, app, DISH push notifications, SMS) and deploying them in Salesforce Marketing Cloud
Interface management between marketing managers, product owners, and BI/IT
Agency and service provider management in an international environment
Process documentation, handover, and onboarding of the new hire

May 2021 - Sep 2021

5 months

Konstanz, Germany

Interim Head of Marketing

Primus GmbH

Leading the marketing department with 28 employees from product management, purchasing, graphic design and copywriting, production, wholesale, and the online shop
Managing day-to-day operations; reporting to executive management
Analyzing existing processes and creating a workflow plan for the entire product lifecycle, while digitizing processes
Marketing automation in print (programmatic printing)
Recruiting and onboarding new employees

Nov 2020 - Mar 2021

5 months

Munich, Germany

Marketing Project Manager

gkk DialogGroup (WPP Group)

Project management for the client PAYBACK (part of the American Express Group)
Campaign management for the Campaign, Offer and Performance Management Classic program for PAYBACK partners in the retail, FMCG, and financial services sectors
Managing platinum program partners Aral, REWE, and dm-drogerie markt, as well as partners AMEX – American Express, N26, WeltSparen, and flatex from banking & finance
Development and implementation of offer-specific concepts and measures for channels such as newsletters, digital advertising (web and app), stand-alone mailings, inserts, and the PAYBACK Points Overview print mailing

Aug 2020 - Sep 2020

2 months

Aschheim, Germany

Digital Project Manager

KORRES D-A-CH GmbH

Adapting the KORRES US online store for the German-speaking market, including adjusting all legally relevant parts of the store and translating content pages from English (platform: Shopify)
SEO optimization of pages, texts, and images
Integrating various payment service providers, DHL shipping, the Trustami review portal, and the Amazon Seller account
Creating all transactional emails
Developing and rolling out a newsletter concept, including building the subscriber list (permission marketing; double opt-in procedure)
Promoting the relaunch/shop: SEM, banners, affiliates
Managing agencies and service providers (New York, Athens, Karachi)

Jan 2020 - Jun 2020

6 months

Frankfurt, Germany

Interim Marketing Manager

Deutsche Bahn, DB Fernverkehr AG

Ensuring further development and campaigns for BahnBonus to secure the loyalty program's positioning
Further development of marketing automation
Activating the BahnBonus app and generating downloads through developing new features, cross-media promotion of the channel, and running various sweepstakes
Contributing to the design of the long-term contact strategy for the new status program (NewComfort)
Planning and executing short-term communications measures for the long-distance direct marketing division in response to the COVID-19 crisis
Campaign and media planning for communications on the occasion of the 15-year anniversary of BahnBonus
Winner of the 2020 Dialog Marketing Award (B2C) from the German Dialog Marketing Association (DDV)

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (2 years), Transportation (1 year), Fashion (0.5 years), Professional Services (0.5 years), Manufacturing (0.5 years), and Advertising (0.5 years).

Retail

Transportation

Fashion

Professional Services

Manufacturing

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (4.5 years), Project Management (1.5 years), Customer Service (1 year), and Operations (1 year).

Marketing

Project Management

Customer Service

Operations

Summary

Project and Interim Manager for Marketing with in-depth knowledge and many years of experience in CRM/CX – customer relationship management and loyalty/bonus programs.

Certified Scrum Master and Product Owner for agile project management.

Know-how and experience shaped by leadership roles at various industry leaders in fast-changing markets.

Focus on building and optimizing communicative CRM and automating marketing processes. This creates added value and sustainable customer satisfaction throughout the entire customer lifecycle.

Highly operational, strong in execution, with an eye for what's feasible and always working in a cost-conscious manner.

Personal success traits: practice-, implementation- and results-oriented, creative, and flexible.

Skills

Software/it:

Microsoft Office (Word, Excel, Powerpoint, Outlook)
Lotus Notes/ibm Notes

Pm Tools:

Ms Project
Ms Teams
Jira
Confluence
Miro
Trello (Kanban Board)

Crm/campaign Tools:

Microsoft Dynamics Nav
Oracle Responsys Marketing Cloud Platform
Oracle Siebel
Salesforce Cic (Cleo Integration Cloud)
Emarsys
Artegic
Elaine Five
Optimizely
Crossengage
Dynacampaign
Clever Elements
Klaviyo Marketing Platform

Webshop/cms:

Shopify
Magento (Basic Knowledge)
Wordpress
Typo3 (Basic Knowledge)
Jimdo
Ionos (1&1)

Google/online Marketing:

Future Workshop "Basics Of Online Marketing"
Google Analytics

Languages

German

Native

English

Advanced

French

Advanced

Spanish

Intermediate

Education

Sep 1991 - Sep 1994

Vocational Academy Villingen-Schwenningen

Diploma in Business Administration, International Marketing · Business Administration · Villingen-Schwenningen, Germany

Certifications & licenses

Certified Product Owner

Scrum.orgTM

Certified Scrum Master

Scrum.orgTM

Certified Scaled Professional Scrum (SPS/Nexus)

Scrum.orgTM

Profile

Created

June 2023

Last Update

August 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Ralf based?

Ralf is based in Gauting, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Ralf speak?

Ralf speaks the following languages: German (Native), English (Advanced), French (Advanced), Spanish (Intermediate).

How many years of experience does Ralf have?

Ralf has at least 4 years of experience. During this time, Ralf has worked in at least 10 different roles and for 9 different companies. The average length of individual experience is 5 months. Note that Ralf may not have shared all experience and actually has more experience.

What roles would Ralf be best suited for?

Based on recent experience, Ralf would be well-suited for roles such as: Project and Interim Manager Marketing | CRM | CX, International Campaign Management, Campaign Management CRM.

What is Ralf's latest experience?

Ralf's most recent position is Project and Interim Manager Marketing | CRM | CX at EDEKA ZENTRALE Stiftung & Co. KG.

What companies has Ralf worked for in recent years?

In recent years, Ralf has worked for EDEKA ZENTRALE Stiftung & Co. KG, C&A Mode GmbH & Co. KG, goldgas GmbH (EnBW), Deutsche Bahn, DB Fernverkehr AG, and Hays AG.

Which industries is Ralf most experienced in?

Ralf is most experienced in industries like Retail, Transportation and Logistics, and Fashion and Apparel. Ralf also has some experience in Professional Services, Manufacturing, and Advertising.

Which business areas is Ralf most experienced in?

Ralf is most experienced in business areas like Marketing, Project Management, and Customer Service. Ralf also has some experience in Operations, Business Intelligence, and Information Technology (IT).

What is Ralf's education?

Ralf holds a Bachelor in Business Administration from Vocational Academy Villingen-Schwenningen.

Does Ralf have any certificates?

Ralf has 3 certificates. These include: Certified Product Owner, Certified Scrum Master, and Certified Scaled Professional Scrum (SPS/Nexus).

What is the availability of Ralf?

Ralf is immediately available full-time for suitable projects.

What is the rate of Ralf?

Ralf's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.