Recommended expert
Corbinian Schedlbauer
Interim Head of E-Commerce | Expert in E-Commerce Growth Strategies | Digital Marketing
Experience
May 2022 - Present
3 years 9 monthsInterim Head of E-Commerce | Expert in E-Commerce Growth Strategies | Digital Marketing
Freelancer
- Juwelier Goldkleid: Built and launched a dropshipping store with automated product and inventory updates for approximately 14 000 SKUs.
- Pranosh Food GmbH: Strategic consulting and relaunch of online shop [link]
- Malu Nutrition GmbH: Strategic consulting and further development of online shop [link] to drive growth.
- FUNQ’ Liquids S.L.: Interim Head of E-Commerce; achieved 100 % MoM revenue growth for four consecutive months during a five-month project.
- Plan.Net & Porsche AG: Business consultant for data-driven marketing services; built a data-driven always-on ecosystem in display advertising; awarded the GWA MarTech Award 2023.
- Ecomex GmbH: Teacher/instructor for webshops and e-commerce.
- Honest Catch GmbH: Strategic consulting, webshop relaunch, ERP-system implementation, process optimization, category and price analysis, performance marketing agency controlling, and rebranding support; nominated for the K5 Shop Award in Food & Delivery, Start Up, and Sustainability.
- Snaccidents GmbH: Strategic consulting, webshop relaunch and ongoing development; achieved 600 % YoY revenue growth; nominated for the K5 Shop Award in Food & Delivery.
- Planet Plant-Based GmbH: Strategic consulting, webshop relaunch and ongoing development; achieved 59 % YoY revenue growth.
- Blackeight GmbH: Strategic consulting for newsletter marketing and KPI tracking.
- Pumpkin Organics GmbH: Development and implementation of e-commerce strategy, building and development of digital sales and marketing channels; achieved 47 % YoY revenue growth.
- Pangu GmbH: Strategic consulting for performance marketing, newsletter marketing and KPI tracking.
Jan 2021 - Apr 2022
1 year 4 monthsMunich, Germany
Senior E-Commerce Manager
Pumpkin Organics GmbH
- Responsible for e-commerce, digital platforms and analytics.
- Strategic lead and management of all digital marketing activities.
- Growth and revenue responsibility across all digital platforms.
- Further development of website, tech features and user experience.
- Management of Amazon Seller account, including growth and promotion strategy.
- Support in operations and management of fulfillment applications.
- Analysis and reporting of all relevant e-commerce KPIs.
- Coordination and management of teams, service providers and agencies.
- Microsoft system administrator for the company account.
Jul 2019 - Apr 2020
10 monthsWolfratshausen, Germany
Digital Manager
ALLERGIKA Pharma GmbH
- Strategic lead, planning and implementation of all digital marketing activities.
- Independent management and further development of website and shop performance.
- Responsibility and management of Amazon Seller accounts for all company brands, including growth and promotion strategy.
- Independent management and development of social media channels, activities and paid media.
- Planning, execution and measurement of conversion tests, A/B tests and campaign tests.
- Analysis and reporting of all digital marketing activities with evaluation against company goals.
- Coordination and management of internal and external teams, agencies and service providers.
- Ownership of digital marketing budget and responsible for campaign execution.
May 2016 - Dec 2018
2 years 8 monthsMunich, Germany
Senior Marketing Manager
Scout24 AG
- Created and developed promotional marketing activities to support consumer activities.
- Drove category growth of the private seller segment through targeted marketing campaigns.
- Owned segment marketing budget and executed SEO, SEA and social media campaigns.
- Developed and optimized CRM lifecycle journey for B2C.
- Planned integrated communication campaigns for new product launches.
- Coordinated cross-country and cross-department communication projects.
- Managed agencies and suppliers.
- Developed new advertising formats for targeted push activities of sales measures.
Feb 2014 - Apr 2016
2 years 3 monthsMunich, Germany
E-Commerce Manager Health & Personal Care
Amazon.de GmbH
- Vendor management: responsible for multiple vendors, annual and cost price negotiation.
- Developed and executed marketing activities; acquisition and onboarding of new vendors; managed selection and revenue growth.
- Analyzed relevant KPIs and derived appropriate activities.
- Conceptual optimization of shop websites for Drugstore and Sex & Sensuality.
- Project management: Amazon Pantry – responsible for selection and pricing of the drugstore category; coordinated multiple teams for cross-category projects.
- Operations and supply chain management: advisory service to vendors on e-commerce ready packaging, cost savings through logistics process optimization, forecasting and demand planning.
Jul 2013 - Feb 2014
8 monthsGröbenzell, Germany
Online-Shop & Social Media Coordinator
Onkyo Europe Electronics GmbH
- Managed development and implementation of [link] (design, content, HTML & CSS coding).
- Selected and maintained product range; responsible for pricing and promotions.
- Coordinated IT, ERP, logistics, sales and management; collaborated with external agencies and partners.
- Implemented online shop for DACH and prepared for EU rollout.
- Handled social media activities in European business area; planned trade fair activities and booth setup (IFA, Berlin).
- Created and sent regular newsletters; supported POS marketing; acted as press contact.
- Analyzed and evaluated e-commerce and marketing activities; performed invoice verification and payment releases.
Dec 2011 - Dec 2012
1 year 1 monthMunich, Germany
Employee in the Buying Department
Kickz AG
- Developed the online shop [link] achieved above-average sales margins.
- Selected and maintained product range; controlled seasonal sales promotions and pricing; planned budgets, preorders and reorders; negotiated terms and conditions; visited trade fairs, distributors and suppliers.
- Marketing: configured website design and content; established and developed social media channels; created newsletters for 10 000 users; developed and implemented a multimedia campaign; served as link between call center and sales.
- Controlling & business administration: analyzed and evaluated e-commerce and marketing activities; managed inventory and vendors; performed invoice verification and payment releases; collaborated with IT, accounting and marketing/design.
Mar 2011 - Dec 2011
10 monthsMunich, Germany
PR Trainee/Assistant
Krauts PR
- Active B2C press work with more than 50 journalists, print and online.
- Composed, edited and placed press releases; organized and customized mailings.
- Supported trade fair and event participation (e.g. OutDoor).
- Selected and edited PR content about products, events and athletes, matching target groups.
Apr 2010 - Feb 2011
11 monthsMunich, Germany
Marketing Assistant, VANS/REEF Division
VF Germany Textil-Handels GmbH
- Supported brand marketing and POS marketing; supported trade fair and event activities (e.g. ispo, Bright, Downtown Showdown).
- Allocated equipment for 20 professional action sports athletes.
- Developed and executed a multimedia campaign for the REEF brand.
- Supported key accounts (e.g. Planet Sports) on marketing mix; analyzed media coverage in cooperation with an external agency.
- Allocated image samples for advertising and print partners; provided showroom and sales assistance.
Oct 2009 - Mar 2010
6 monthsOberhaching, Germany
Internship / Freelancer Public Relations
TOC – Agentur für Kommunikation
- Composed and edited press releases.
- Edited and maintained client portals with a content management system.
Skills
- Ms Office
- Mac Os
- Lotus Notes
- Salesforce
- Navision
- Nextel Cube
- Adobe Cc
- Rapidmail
- Cms
- Sql
- Cosmoshop
- Mailchimp
- Cleverreach
- Wordpress
- Woocommerce
- Driving License: Class B
Languages
German
AdvancedEnglish
AdvancedSpanish
AdvancedFrench
ElementaryJapanese
ElementaryEducation
Oct 2004 - Oct 2009
Technical University of Munich
University Diploma in Sports Science, Economics & Management · Sports Science · Munich, Germany
Oct 2002 - Sep 2004
Ludwig Maximilian University of Munich
Physics and Geography · Munich, Germany
European School Munich
European Baccalaureate · Munich, Germany
Certifications & licenses
Driving License: Class B
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