Corbinian Schedlbauer
Interim Head of E-Commerce | Expert in E-Commerce Growth Strategies | Digital Marketing
Experience
May 2022 - Present
3 years 3 monthsInterim Head of E-Commerce | Expert in E-Commerce Growth Strategies | Digital Marketing
Freelancer
- Juwelier Goldkleid: Built and launched a dropshipping store for the client with automated product and inventory updates for a catalogue of approximately 14.000 SKUs.
- Pranosh Food GmbH: Strategic consulting and relaunch of new onlineshop.
- malu nutrition GmbH: Strategic consulting and further development of onlineshop to drive growth (400% Revenue Growth over a period of 3 months).
- FUNQ’ Liquids S.L.: Interim Head of E-Commerce (Revenue Growth: 100% MoM for 4 consecutive months during a 5-month project).
- Plan.Net & Porsche AG: Business Consultant for data driven marketing services. Project to build a data driven always-on ecosystem in display advertising. Customer centric performance marketing based on the individual user journey (Awarded with the GWA MarTech Award 2023).
- Ecomex GmbH: Teacher/Instructor for webshops & e-commerce
- Honest Catch GmbH: Strategic consulting, webshop relaunch, implementation ERP-System and optimization of processes. Further development of webshop incl. category- and price-analysis. Controlling of the performance marketing agency and rebranding support (Nomination for the K5 Shop Award in the categories “Food & Delivery”, “Start Up” and “Sustainability”).
- Snaccidents GmbH: Strategic consulting, webshop relaunch and ongoing development (Revenue Growth: 600% YoY & Nomination for the K5 Shop Award in the category “Food & Delivery”).
- Planet Plant-Based GmbH: Strategic consulting, webshop relaunch and ongoing development (Revenue Growth: 59% YoY).
- Blackeight GmbH: Strategic consulting for newsletter marketing and KPI-tracking
- Pumpkin Organics GmbH: Development and implementation of e-commerce strategy, building and development of digital sales and marketing channels (Revenue Growth: 47% YoY).
- Pangu GmbH: Strategic consulting for performance marketing, newsletter marketing and KPI-tracking
Jan 2021 - Apr 2022
1 year 4 monthsMunich, Germany
Senior E-Commerce Manager
Pumpkin Organics GmbH
- Responsibility for e-commerce, digital platforms, and analytics
- Strategic lead and management of all digital marketing activities
- Growth and revenue responsibility across all digital platforms
- Further development of website, tech features and user experience
- Responsibility, management and lead of Amazon Seller account, incl. growth and promotion strategy
- Support in operations and managing of fulfillment applications
- Analysis and reporting of all relevant eCommerce KPIs
- Coordination and managing of teams, service providers and agencies
- Microsoft system administrator for the company account
Jul 2019 - Apr 2020
10 monthsWolfratshausen, Germany
Digital Manager
ALLERGIKA Pharma GmbH
- Strategic lead, planning and implementation of all digital marketing activities
- Independent management and further development of website- and shop-performance
- Responsibility and management of Amazon Seller Accounts for all company brands, incl. growth and promotion strategy
- Independent management and development of social media channels, activities and paid media
- Planning, execution and measurement of conversion-, A/B- and campaign-tests
- Analysis and reporting of all digital marketing activities and their evaluation with regard to company goals
- Coordination and management of internal and external teams, agencies and service providers
- Ownership of digital marketing budget and responsible for campaign execution
May 2016 - Dec 2018
2 years 8 monthsMunich, Germany
Senior Marketing Manager
Scout24 AG
- Creation and development of promotional marketing activities, supporting the activities of consumers
- Drive category growth of Private Seller Segment through targeted marketing campaigns
- Ownership of segment marketing budget and responsible for execution of SEO, SEA and social media campaigns
- Development and optimization of CRM lifecycle journey for B2C
- Planning of integrated communication campaigns for new product launches
- Cross-country and cross-department coordination of communication projects
- Management of agencies and suppliers
- Development of new advertising formats for targeted push-activities of sales measures
Feb 2014 - Apr 2016
2 years 3 monthsMunich, Germany
E-Commerce Manager Health & Personal Care
Amazon.de GmbH
- Responsible for multiple vendors, annual- and cost price negotiation
- Development and execution of marketing activities
- Acquisition and onboarding of new vendors
- Responsible for selection and revenue growth
- Analysis of relevant KPIs and deduction of appropriate activities
- Conceptual optimization of shop websites for Drugstore and Sex & Sensuality
- Amazon Pantry: Responsible for selection and pricing of the drugstore category
- Coordination of multiple teams for cross category projects (e.g. spring cleaning)
- Advisory service to vendors regarding E-commerce Ready Packaging
- Cost savings by optimizing logistics processes
- Forecasting, Demand planning
Jul 2013 - Feb 2014
8 monthsGröbenzell, Germany
Online Shop & Social Media Coordinator
Onkyo Europe Electronics GmbH
- Project brand development of Onkyo ended with over 8,000 online customers and monthly six-figure revenue.
- Responsible for developing and implementing the online shop.
- Website creation (design, content, coding in HTML & CSS).
- Product selection and maintenance.
- Responsible for pricing and promotions.
- Coordinating IT, ERP, logistics, sales, and management.
- Close collaboration with external agencies and partners.
- Implemented the online shop for the DACH region and prepared for EU rollout.
- Responsible for social media activities in Europe.
- Planning trade show activities and booth setup (IFA, Berlin).
- Creating (topics, content, design) and sending regular newsletters.
- POS marketing support.
- Press contact.
- Analyzing and evaluating e-commerce and marketing activities.
- Verifying invoices and approving payments
Dec 2011 - Dec 2012
1 year 1 monthMunich, Germany
Employee in the Buying Department
Kickz AG
- Temporary, one-year project for brand development of Skatekickz, ended with 17,000 online customers and revenue growth doubled.
- Responsible for developing the online shop.
- Achieved above-average sales margins.
- Responsible for selecting and maintaining the product range.
- Managing seasonal sales promotions and pricing.
- Budget planning, preorders, reorders, and negotiating terms and conditions.
- Visiting trade shows, distributors, and suppliers.
- Achieved 8,000 YouTube clicks in three months and doubled Facebook fans.
- Website configuration (design and content).
- Setting up and growing social media channels.
- Newsletters (topics and content) for 10,000 users.
- Developing and implementing a multimedia campaign.
- Acting as link between call center and sales.
- Analyzing and evaluating e-commerce and marketing activities.
- Inventory management.
- Vendor management.
- Verifying invoices and approving payments.
- Close collaboration with IT, Accounting, and Marketing/Design.
Mar 2011 - Dec 2011
10 monthsMunich, Germany
PR Trainee/Assistant for the brand The North Face
Krauts PR
- Achieved an 80% increase in clipping rate per week.
- Active press work (B2C) with more than 50 journalists, print, and online.
- Writing, editing, and distributing press releases.
- Organizing and customizing mailings.
- Providing support at trade shows and events (e.g., OutDoor).
- Selecting and editing PR content about products, events, and athletes to match the target group.
Apr 2010 - Feb 2011
11 monthsMunich, Germany
Marketing Assistant, VANS/REEF Division
VF Germany Textil-Handels GmbH
- Supporting brand marketing and POS marketing.
- Providing support at trade shows and events (e.g., ISPO, Bright, Downtown Showdown).
- Allocating equipment for 20 professional action sports athletes.
- Developing and executing a multimedia campaign for the REEF brand.
- Supporting key accounts (e.g., Planet Sports) on the marketing mix.
- Analyzing media coverage in cooperation with an external agency.
- Distributing image samples to advertising and print partners.
- Showroom and sales assistance.
Oct 2009 - Mar 2010
6 monthsOberhaching, Germany
Freelance Public Relations
TOC – Agentur für Kommunikation
- Writing and editing press releases.
- Editing and maintaining client portals using a content management system.
Sep 2008 - Dec 2008
4 monthsOberhaching, Germany
Internship Public Relations
TOC – Communications Agency
- Composing and editing of press releases
- Editing and maintaining of client portals with a content management system
Summary
With more than 15 years experience, I help you turn e-commerce into a serious growth driver – not just a side hustle. Scalable, profitable, and fully integrated into your business.
I bridge strategy and hands-on execution. Marketing and tech. Your goals and the digital world. With me, projects don’t get stuck – I fill the gaps in your team and get things moving.
What I do:
Interim Head of E-Commerce I bring structure, direction, and accountability. I guide your team, help you get clarity on where you stand – and what it takes to grow.
Sparring Partner for E-Commerce Growth We develop a strategy that fits your business – not the latest trend. Focus: new customers, new markets, more sales.
Languages
German
NativeEnglish
NativeSpanish
AdvancedEducation
Oct 2004 - Oct 2009
Technical University of Munich
University Diploma in Sports Sciences, Economics & Management · Sport Sciences, Economics & Management · Munich, Germany
Oct 2002 - Sep 2004
Ludwig Maximilian University of Munich
Physics and Geography · Munich, Germany
European School Munich
European Baccalaureate · Munich, Germany
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