Robin Malter - GTM & Ops Manager

Q: Where is Robin based?

Robin is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Robin speak?

Robin speaks the following languages: German (Native), Portuguese (Native), English (Advanced), Spanish (Advanced) .

Q: How many years of experience does Robin have?

Robin has at least 21 years of experience. During this time, Robin has worked in at least 2 different roles and for 3 different companies . The average length of individual experience is 7 years and 10 months . Note that Robin may not have shared all experience and actually has more experience.

Q: What is Robin's latest experience?

Robin's most recent position is GTM & Ops Manager at CELUS GmbH .

Q: What companies has Robin worked for in recent years?

In recent years, Robin has worked for CELUS GmbH and Altium Europe GmbH .

Q: Which industries is Robin most experienced in?

Robin is most experienced in industries like Aerospace and Defense , Tourism and Hospitality , and Information Technology (IT) . Robin also has some experience in Automotive and Manufacturing .

Q: Which business areas is Robin most experienced in?

Robin is most experienced in business areas like Customer Service , Sales , and Marketing . Robin also has some experience in Information Technology (IT) and Operations .

Q: Which industries has Robin worked in recently?

Robin has recently worked in industries like Information Technology (IT) , Aerospace and Defense , and Automotive .

Q: Which business areas has Robin worked in recently?

Robin has recently worked in business areas like Marketing , Information Technology (IT) , and Operations .

Recommended expert

Munich, Germany

Experience

Nov 2021 - Mar 2025

3 years 5 months

Munich, Germany

GTM & Ops Manager

CELUS GmbH

GTM Tech & Ops: Responsible for the entire GTM tech stack with HubSpot CRM as the centerpiece, including vendor management, system architecture, and integrations
GTM Tech & Ops: Implemented GDPR-compliant attribution and analytics infrastructure in collaboration with the DPO to ensure data governance and transparency across all GTM systems
GTM Strategy (B2B): Led the B2B marketing strategy in close collaboration with the VP of Sales, defining target markets, shaping value propositions, and running acquisition campaigns across social, paid, and outbound channels
Marketing & Growth (B2C): Partnered with the Growth team to design and run experiments focused on activation, engagement, and retention
Marketing & Growth (B2C): Automated onboarding and lifecycle touchpoints to improve conversion rates and customer experience
Digital: Owned website strategy, development, and optimization
Digital: Created and optimized landing pages for campaigns and user acquisition
Digital: Managed external agencies for web development and tracking implementation

Jan 2019 - Mar 2021

2 years 3 months

Munich, Germany

Account Manager

Altium Europe GmbH

Managed and developed customer accounts across the DACH region, focusing on automotive, industrial, robotics, and aerospace companies (Siemens, AVL, ams-OSRAM, Dräxlmaier, Zollner Elektronik, Agile Robots, Lilium)
Drove growth and customer retention through consultative selling as well as cross- and upselling initiatives
Planned and executed marketing campaigns and organized roadshows and customer events across the DACH region
Consistently achieved renewal and retention goals through strong relationship management and reliable support
Collaborated closely with technical and Customer Success teams to ensure smooth implementation and high adoption
Built and maintained long-term partnerships through proactive account management and customer success initiatives

Jan 2004 - Dec 2018

15 years

Aviation, Tourism & Hospitality

Several years of experience in account management and customer service within the aviation, tourism, and hospitality industries (airberlin, hotels, airport and bar service), focusing on the Iberian markets.
Later worked in hospitality in Berlin and Munich before transitioning to the B2B tech sector in 2019.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Aerospace and Defense (17 years), Tourism (15 years), Information Technology (3.5 years), Automotive (2 years), and Manufacturing (2 years).

Aerospace and Defense

Tourism

Information Technology

Automotive

Manufacturing

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Customer Service (17 years), Sales (17 years), Marketing (5.5 years), Information Technology (3.5 years), and Operations (3.5 years).

Customer Service

Sales

Marketing

Information Technology

Operations

Summary

Born in Germany and raised in Portugal. After my early career in tourism and aviation in Portugal and Spain, I transitioned into the B2B tech world.

I combine technical know-how, strategic thinking, and strong business acumen with a clear focus on process, efficiency, and growth. I also bring strong knowledge of the AI landscape and its practical applications.

Skills

Go-to-market Strategy
Cross-functional Leadership
Ai & Automation
High-growth Environments
Revenue Operations
B2b Saas

Languages

German

Native

Portuguese

Native

English

Advanced

Spanish

Advanced

Education

Oct 2000 - Jun 2003

Escola Secundária Poeta António Aleixo

Technical training, Focus on web design & development, HTML/CSS, basic scripting, and database fundamentals · Web design & development · Portugal

Certifications & licenses

AI & Automation Strategies For GTM Leaders

Pavilion

Clay Cohort 101

Clay

Essentials In Revenue Architecture

Winning by Design

Revops School

Pavilion

CELUS Future Leaders Program

Urchin Insights - Leadership Coaching

GTM Leadership Accelerator

Pavilion

Hubspot Superadmin

Hubspot

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Robin based?

Robin is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Robin speak?

Robin speaks the following languages: German (Native), Portuguese (Native), English (Advanced), Spanish (Advanced).

How many years of experience does Robin have?

Robin has at least 21 years of experience. During this time, Robin has worked in at least 2 different roles and for 3 different companies. The average length of individual experience is 7 years and 10 months. Note that Robin may not have shared all experience and actually has more experience.

What roles would Robin be best suited for?

Based on recent experience, Robin would be well-suited for roles such as: GTM & Ops Manager, Account Manager.

What is Robin's latest experience?

Robin's most recent position is GTM & Ops Manager at CELUS GmbH.

What companies has Robin worked for in recent years?

In recent years, Robin has worked for CELUS GmbH and Altium Europe GmbH.

Which industries is Robin most experienced in?

Robin is most experienced in industries like Aerospace and Defense, Tourism and Hospitality, and Information Technology (IT). Robin also has some experience in Automotive and Manufacturing.

Which business areas is Robin most experienced in?

Robin is most experienced in business areas like Customer Service, Sales, and Marketing. Robin also has some experience in Information Technology (IT) and Operations.

Which industries has Robin worked in recently?

Robin has recently worked in industries like Information Technology (IT), Aerospace and Defense, and Automotive.

Which business areas has Robin worked in recently?

Robin has recently worked in business areas like Marketing, Information Technology (IT), and Operations.

What is Robin's education?

Robin attended Escola Secundária Poeta António Aleixo for Web design & development.

Does Robin have any certificates?

Robin has 7 certificates. Among them, these include: AI & Automation Strategies For GTM Leaders, Clay Cohort 101, and Essentials In Revenue Architecture.

What is the availability of Robin?

Robin is immediately available part-time for suitable projects.

What is the rate of Robin?

Robin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.