Robin M. - GTM & Ops Manager

Munich, Germany

Experience

Nov 2021 - Mar 2025

3 years 5 months

Munich, Germany

GTM & Ops Manager

CELUS GmbH

GTM Tech & Ops: Responsible for the entire GTM tech stack with HubSpot CRM as the centerpiece, including vendor management, system architecture, and integrations
GTM Tech & Ops: Implemented GDPR-compliant attribution and analytics infrastructure in collaboration with the DPO to ensure data governance and transparency across all GTM systems
GTM Strategy (B2B): Led the B2B marketing strategy in close collaboration with the VP of Sales, defining target markets, shaping value propositions, and running acquisition campaigns across social, paid, and outbound channels
Marketing & Growth (B2C): Partnered with the Growth team to design and run experiments focused on activation, engagement, and retention
Marketing & Growth (B2C): Automated onboarding and lifecycle touchpoints to improve conversion rates and customer experience
Digital: Owned website strategy, development, and optimization
Digital: Created and optimized landing pages for campaigns and user acquisition
Digital: Managed external agencies for web development and tracking implementation

Jan 2019 - Mar 2021

2 years 3 months

Munich, Germany

Account Manager

Altium Europe GmbH

Managed and developed customer accounts across the DACH region, focusing on automotive, industrial, robotics, and aerospace companies (Siemens, AVL, ams-OSRAM, Dräxlmaier, Zollner Elektronik, Agile Robots, Lilium)
Drove growth and customer retention through consultative selling as well as cross- and upselling initiatives
Planned and executed marketing campaigns and organized roadshows and customer events across the DACH region
Consistently achieved renewal and retention goals through strong relationship management and reliable support
Collaborated closely with technical and Customer Success teams to ensure smooth implementation and high adoption
Built and maintained long-term partnerships through proactive account management and customer success initiatives

Jan 2004 - Dec 2018

15 years

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Aviation, Tourism & Hospitality

Several years of experience in account management and customer service within the aviation, tourism, and hospitality industries (airberlin, hotels, airport and bar service), focusing on the Iberian markets.
Later worked in hospitality in Berlin and Munich before transitioning to the B2B tech sector in 2019.

Summary

Born in Germany and raised in Portugal. After my early career in tourism and aviation in Portugal and Spain, I transitioned into the B2B tech world.

I combine technical know-how, strategic thinking, and strong business acumen with a clear focus on process, efficiency, and growth. I also bring strong knowledge of the AI landscape and its practical applications.