Slavina V. - Marketing Director

Munich, Germany

Experience

Oct 2023 - Nov 2024

1 year 2 months

Munich, Germany

Full P&L responsibility for pricing strategy, sales, and marketing with a focus on growth and efficiency
Leading and scaling a high-performance team (5 FTE): establishing clear KPI structures, data-driven decision processes, and agile sprint setups to maximize team efficiency and output
Developing and implementing a performance marketing architecture across all channels (SEA, Paid Social, Programmatic, SEO, CRM, PR) to maximize revenue growth
Increased ROAS by 32%, reduced CAC by 11%, and achieved +23% revenue growth YoY through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
Optimizing the customer journey through conversion rate testing and audience segmentation
Successfully integrating brand and performance marketing (SEO, organic, paid media, retention) to significantly boost brand awareness and sustainably improve ROAS

May 2023 - Oct 2023

6 months

Munich, Germany

Developing and implementing a holistic B2B growth strategy for the wealth tech platform
Improving lead quality: +30% MQL-to-SQL conversion rate and shortening the sales cycle by 17%

Oct 2019 - Apr 2023

3 years 7 months

Munich, Germany

Building and interim managing a ten-person marketing team in direct collaboration with the CEO, including full responsibility for strategy, budget allocation, and performance
Developing and scaling a data-driven full-funnel marketing strategy across all channels (influencer, SEA, affiliate, Google Shopping, paid social) to increase reach and profitability
Strategically managing an annual budget of around €4 million with a focus on efficiency, sustainable growth, and cross-channel ROI optimization for the smart home online store
Increased ROAS by 25% and reduced CAC by 18% through cross-channel performance optimization, precise analysis, data-driven campaign management, and continuous budget optimization
Improving conversion rates and user experience (UX) for the website and app through structured A/B tests and close collaboration with product and tech teams
Developing and executing the marketing strategy for the sustainability app "Earnest" (Top #2 in Europe) with successful growth to over 750,000 installs and 50,000 monthly active users (MAU)

Oct 2017 - Aug 2019

1 year 11 months

Munich, Germany

Advising and supporting the client SunExpress Airline: developing and implementing a data-driven digital strategy for programmatic, SEA, and SMA
Concept, media planning, execution, and optimization of ad campaigns with a sales focus
Continuously optimizing programmatic campaigns in the DSP with a focus on sustainable ROAS improvement
Increased ROAS by 25% YoY through data-driven cross-channel optimization of online channels
Implementing automated tracking and attribution models for better customer journey analysis and appropriate budget allocation to best-performing channels
Close coordination with tech partners, agencies, and data providers for smooth campaign execution

May 2016 - Sep 2017

1 year 5 months

Munich, Germany

Advising and supporting the client Condor Airlines: optimizing programmatic and social campaigns with a 66% revenue increase year over year (YoY) in 2017
Implementing brand safety, social listening tools, and performance tracking tools (Adform, Google Analytics, Atlas, Adtelligence) for data-driven campaign management