Christian Kocma
Global Project Manager, Senior Product Owner, Go To Market
Experience
Jan 2025 - Present
7 months Munich, Germany
Global Project Manager
Scale Up / Startup
- Project context: Automotive, marketplace.
- Global used car platform project responsibility
- Steering the initiative to be the number two used car platform in the UK and DE by 2026 using OKRs
- Transformation of global teams, senior leaders, C-levels, and cross-functional teams (40 direct stakeholders)
- Integration of teams into the existing global organization
- Coordination of centralization and automation of reporting structures across all communication channels
- Increased efficiency of E2E processes in the project by 30% in the first two months
- Setup of central project management via GANTT charts
Jan 2025 - Present
7 months Munich, Germany
Go To Market Lead
Scale Up / Startup
- Project context: Automotive, marketplace.
- Global lead for sponsored ads
- Leading and controlling the cross-functional project with 35 stakeholders across seven teams
- Selling features for passenger cars and commercial vehicles
- Optimizing UX and UI for both website users and automotive partners (OEMs, groups, leasing brokers)
- OKR workshop facilitation and team coaching
- Scaling the MVP and automating processes to halve E2E process times in the first month
- Implementing globally comparable feedback loops to ensure transparency across all teams
- Global C-level and Group CEO stakeholder management
Sep 2024 - Dec 2025
4 months Munich, Germany
Go To Market Lead
Scale Up / Startup
- Project context: Automotive, marketplace.
- Global go-to-market leader for sponsored ads
- Leading go-to-market and scaling in the UK, Germany, and Spain
- Holistic process definition in sales, operations, finance, product, analytics, and data
- Defining, coordinating, and reviewing OKRs
- Product development and achieving product–market fit
- Creating compelling pitch documentation and related processes
- End-to-end project management with close C-level alignment
- Setup of comprehensive performance reporting for internal and external stakeholders
Jan 2024 - Oct 2024
10 months Munich, Germany
Interim CEO
New Mobility Startup
- Project context: Car subscription.
- Go-to-market execution and B2B sales build-up
- Validating product–market fit in B2C and B2B markets
- Customer interviews to optimize persona profiles
- Setting up KPI tracking with CPC, CPL, CAC & churn rates
- Implementing sponsored ads
- Building strategic partnerships with banks, subscription-market experts, insurers, and workshops
- Negotiating terms and SLAs with suppliers in key areas for fleet operations, leasing, and service
- Responsible for fundraising and investor relations
- Defining the financing strategy with focus on angel and VC investors
- Conducting pitches with partners and investors
- Investor acquisition with backgrounds in automotive, marketing, finance, and sustainability
- Initiating strategic partnerships and establishing an advisory board of former automotive OEM C-levels
Sep 2023 - Dec 2023
4 months Munich, Germany
Venture Architect
Company Builder Startup
- Holistic build-up of a new mobility venture in the subscription market
- Modeling the business case including service design and business model canvas with product freeze
- Establishing a financing strategy for asset-intensive operations
- Conducting quantitative and qualitative customer interviews
- Forecasting P&L and cash flow over five years on a monthly basis
Jan 2022 - Sep 2023
9 months Wolfsburg, Germany
Area Product Owner
Multi OEM Software Development
- Project context: Automotive.
- IT service design and rollout of global backend components
- Central management of components and E2E control of GDPR and compliance maturity levels across three backend generations of connected car services (Azure, AWS) – ODP1.0, 1.5, 2.0
- Change management and building GDPR mindset within passenger car and commercial vehicle divisions
- Responsible for the product backlog and development control in accordance with SOPs under SAFe
- Managing and coordinating OKRs using Jira and Confluence
- Stakeholder management among US, Swedish, and German feature and DevOps teams
Jan 2022 - Mar 2023
3 months Berlin, Germany
Process Manager
European Utility
- Project context: Energy.
- Redevelopment of EU wind farm controlling
- Analysis of processes for monthly P&L reporting of European wind farm performance to identify inefficiencies
- Designing a new controlling process with focus on automation
- Developing a new controlling process including automated data import, data cleansing, and KPI calculation
- Reporting to the main stakeholders of the business unit
Jul 2021 - Dec 2022
1 year 6 months Wolfsburg, Germany
Area Product Owner
Multi OEM Software Development
- Project context: Automotive.
- Responsible for backend services to ensure legal compliance (GDPR)
- Leading the central service to ensure global data protection rights across an entire backend with over 30 connected car services (infotainment, EV services, etc.)
- Coordinating requirements among DevOps teams, legal, backend architects, and third parties
- Monitoring and managing issues and risks including tracking mitigation steps
- Designing features and planning them within program increment plannings according to SAFe combined with PMO
- Coordinating development of technical GDPR solutions for all "Connected Car" services of the OEM group
- Conducting workshops to design a global, cross-backend service to ensure data protection rights for future vehicle platforms
Apr 2019 - Sep 2019
6 months Berlin, Germany
Senior Project Manager
Online Car Dealer
- Project context: Automotive, e-commerce.
- Developing the online customer journey
- Co-responsible for online UX development
- Supporting integration of the customer journey into the CRM
- Automating sales processes to increase sales agent efficiency
- Transitioning the existing reporting landscape to CRM input data
Jan 2019 - Sep 2019
9 months Berlin, Germany
Product Manager
Online Car Dealer
- Project context: Automotive, e-commerce.
- Designing and implementing a CRM system
- Defining specifications for in-house operations and market requirements in preparation for license marketing
- Supporting concept development and independent testing of the MVP with sales and business analytics departments
- Managing complete feedback loops to improve the CRM MVP
- Developing automated sales-cycle reporting
Aug 2018 - Sep 2019
1 year 2 months Berlin, Germany
Senior Project Manager
Online Car Dealer
- Project context: Automotive, e-commerce.
- Interim responsibility for the retail subsidiary in Germany
- Coordinating national activities and reporting KPIs to parent company management
- Implementing management reporting across all departments, especially marketing and sales
- Adapting the organization to integrate the retail subsidiary into the existing B2B structure
- Designing and implementing the national ad strategy
- Developing and defining requirements for the parent company’s tech roadmap
Mar 2018 - Feb 2019
1 year Berlin, Germany
Project Manager
Online Car Dealer
- Project context: Automotive, e-commerce.
- Supporting the European rollout of the retail subsidiary
- Onboarding and exchanging best practices with European retail subsidiaries in newly launched countries
- Assisting in implementing European reporting for retail subsidiaries
Sep 2017 - May 2018
9 months Berlin, Germany
Project Manager
Online Car Dealer
- Project context: Automotive, e-commerce.
- Holistic build-up of the online retail subsidiary
- Setting up and optimizing procurement and sales processes
- Automating contract and invoice management
- Conducting market and trend analyses to maximize gross and net margins
- Validating the online used car business concept through B2C telesales
Aug 2016 - Aug 2017
1 year 1 month Frankfurt am Main, Germany
Rental Analyst
International Transport Service Provider
- Project context: Car rental.
- Optimizing sales funnel and margins
- Conducting local B2B marketing and branch controlling activities
- Performing needs analyses for fleet management
- Automatic adjustment of local prices using automated demand analyses
- Renting vehicles in combination with B2B and B2C sales
Aug 2014 - Sep 2014
2 months Bremen, Germany
Production Assistant
International OEM
- Project context: Automotive.
- Supporting production of two vehicle models
- Assembling fuel supply components on the production line
- Installing safety-relevant components in the wheel housing
Languages
German
Native
English
Advanced
Polish
Advanced
Spanish
Elementary
Education
WU Wien
M.Sc. · Management · Austria
Universität Göttingen
B.A. · Economics · Germany
Certifications & licenses
PRINCE2
SAFe
Similar Freelancers
Discover other experts with similar qualifications and experience