Sascha (Dr) B.
Consultant / Interims Manager – Strategy & Digital Transformation
Experience
Consultant / Interims Manager – Strategy & Digital Transformation
Self-employed
- Advised companies on digitalization and change management projects, specializing in CRM, e-commerce, and process optimization
- Developed internationalization and business models for the DACH region and Eastern/Southern European markets
- Consulted on corporate and marketing strategy, encompassing market entry, transformation, organizational design, and integration of AI
- Led the introduction of Salesforce and HubSpot, restructured sales and marketing processes, and developed digital platforms
Acting Professor & Lecturer
Heilbronn University and various universities
- Led courses and managed academic projects in Business Administration, Strategy, Digitalization, Computer Science, Marketing, and Tourism
- Implemented and delivered executive training programs and international exchange programs
- Documented teaching and training expertise, including GHD certifications
Division Manager (Authorized Signatory) | Managing Director
Lidl Digital / Lidl Germany / Lidl Austria
- Led all marketing, sales, CRM, and web activities for the Tourism / Digital Division across DACH and Europe
- Drove organizational development, business model evolution, platform development, and key account management
- Managed international market strategy and performance across DACH, France, Italy, Hungary, Netherlands, Romania, and Poland
- Directed digital transformation projects, including the development of DACH web platforms, leveraging agile methodologies and a customer-centric approach
- Managed and developed teams totaling 25+ employees, including budgetary responsibility and acting as a trainer for travel agents
Project Manager Customer Care Center
Lufthansa Cargo AG
- Developed and introduced a Balanced Scorecard for managing suppliers and departments
Corporate and Leisure Travel Agent
Travel Agency Solatour
- Consulting and sales of travel services
- Customer service and booking processing
- Tour guide
Summary
Results-oriented executive and seasoned consultant with 15+ years of expertise in strategy development, digitalization, and business transformation.
My experience is rooted in years of international retail leadership, including roles as Division Manager and Managing Director at a major retailer (e.g., Lidl), combined with deep consulting expertise.
I have a proven track record in establishing and managing international business units, successfully implementing digital platforms, and optimizing customer experience and CRM systems.
I offer a distinctive profile combining business strategy, technology utilization, and a high level of analytical understanding – coupled with the ability to translate complex data and structures into clear, actionable recommendations. I also possess strong teaching and communication skills, acquired through extensive training and lecturing in executive education.
- Strategic Management & Business Development
- Digital Transformation & Change Leadership
- Internationalization & Market Entry Strategies
- CRM, Customer Experience (CX) & Marketing Automation
- Analytical & Data-Driven Decision-Making
- Leadership, Organizational & Team Development
- Training, Apprenticeship & Executive Education
Languages
Education
Leuphana University of Lüneburg / University of Innsbruck
Dr. rer. pol. · Innsbruck, Austria
Worms University
MBA · Strategic Management & Marketing · Worms, Germany
Worms University
Diplom-Betriebswirt FH · Tourism Management · Worms, Germany
Certifications & licenses
Certified Travel Agent (IHK)
Chamber Of Industry And Commerce
Certified Trainer (AEVO)
Chamber Of Industry And Commerce
GHD Certifications
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