Sascha Barthel - Consultant / Interim Manager – Strategy & Digital Transformation

Q: Where is Sascha based?

Sascha is based in Heilbronn, Germany .

Q: What languages does Sascha speak?

Sascha speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Sascha have?

Sascha has at least 22 years of experience. During this time, Sascha has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 4 years and 5 months . Note that Sascha may not have shared all experience and actually has more experience.

Q: What is Sascha's latest experience?

Sascha's most recent position is Consultant / Interim Manager – Strategy & Digital Transformation at Self-employed / Various mandates .

Q: What companies has Sascha worked for in recent years?

In recent years, Sascha has worked for Self-employed / Various mandates , Heilbronn University and various universities , and Lidl Digital / Lidl Germany / Lidl Austria .

Q: Which industries is Sascha most experienced in?

Sascha is most experienced in industries like Tourism and Hospitality , Education , and Professional Services . Sascha also has some experience in Transportation and Logistics .

Q: Which business areas is Sascha most experienced in?

Sascha is most experienced in business areas like Sales , Marketing , and Customer Service . Sascha also has some experience in Information Technology (IT) , Strategy and Planning , and Operations .

Q: Which industries has Sascha worked in recently?

Sascha has recently worked in industries like Tourism and Hospitality , Education , and Professional Services .

Q: Which business areas has Sascha worked in recently?

Sascha has recently worked in business areas like Marketing , Sales , and Customer Service .

Recommended expert

Heilbronn, Germany

Experience

Oct 2018 - Feb 2026

7 years 5 months

Consultant / Interim Manager – Strategy & Digital Transformation

Self-employed / Various mandates

Advised companies on digitalization and change management projects, specializing in CRM, e-commerce, and process optimization
Developed internationalization and business models for the DACH region and Eastern/Southern European markets
Consulted on corporate and marketing strategy, encompassing market entry, transformation, organizational design, and integration of AI
Led the introduction of Salesforce and HubSpot, restructured sales and marketing processes, and developed digital platforms

Sep 2013 - Feb 2026

12 years 6 months

Acting Professor & Lecturer

Heilbronn University and various universities

Led courses and managed academic projects in Business Administration, Strategy, Digitalization, Computer Science, Marketing, and Tourism
Implemented and delivered executive training programs and international exchange programs
Documented teaching and training expertise, including GHD certifications

Jan 2007 - Dec 2022

16 years

Division Manager (Authorized Signatory) | Managing Director

Lidl Digital / Lidl Germany / Lidl Austria

Led all marketing, sales, CRM, and web activities for the tourism / digital division across DACH and Europe
Drove organizational development, business model evolution, platform development, and key account management
Managed international market strategy and performance across DACH, France, Italy, Hungary, Netherlands, Romania, and Poland
Directed digital transformation projects, including the development of DACH web platforms, leveraging agile methodologies and a customer-centric approach
Managed and developed teams of 25+ employees, including budgetary responsibility and training travel agents

Jan 2006 - Dec 2007

2 years

Project Manager Customer Care Center

Lufthansa Cargo AG

Developed and introduced a Balanced Scorecard for managing suppliers and departments

Jan 2000 - Dec 2001

2 years

Corporate and Leisure Travel Agent

Travel Agency Solatour

Consulted and sold travel services
Handled customer service and booking processing
Served as a tour guide

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Tourism (18 years), Education (12.5 years), Professional Services (7.5 years), and Transportation (2 years).

Tourism

Education

Professional Services

Transportation

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (21 years), Marketing (19 years), Customer Service (19 years), Information Technology (12.5 years), Strategy (12.5 years), and Operations (7.5 years).

Sales

Marketing

Customer Service

Information Technology

Strategy

Operations

Summary

Results-oriented executive and seasoned consultant with 15+ years of expertise in strategy development, digitalization, and business transformation.

My experience is rooted in years of international retail leadership, including roles as Division Manager and Managing Director at a major retailer (e.g., Lidl), combined with deep consulting expertise.

I have a proven track record in establishing and managing international business units, successfully implementing digital platforms, and optimizing customer experience and CRM systems.

I offer a distinctive profile combining business strategy, technology utilization, and a high level of analytical understanding – coupled with the ability to translate complex data and structures into clear, actionable recommendations. I also possess strong teaching and communication skills, acquired through extensive training and lecturing in executive education.

Skills

Core Competencies:

Strategic Management & Business Development
Digital Transformation & Change Leadership
Internationalization & Market Entry Strategies
Crm, Customer Experience (Cx) & Marketing Automation
Analytical & Data-driven Decision-making
Leadership, Organizational & Team Development
Training, Apprenticeship & Executive Education

Software Competencies & Expert Tools:

Crm & Marketing Automation: Salesforce, Ms Dynamics, Hubspot, Zoho
Analytics & Business Intelligence (Bi) Reporting: Google Analytics, Looker Studio, Tableau, Tag Manager, Spss
Project Management (Agile / Classic): Scrum Master, Jira, Confluence
Content Management Systems (Cms): Sitecore, Typo3, Wordpress, Magnolia, Pressmind
Basic Proficiency: Sap Fi/co, Adobe Cc

Additional Qualifications:

Certified Trainer (Aevo / Chamber Of Industry And Commerce)
Advanced Training In Negotiation Techniques, Change Management, Didactics, Design Thinking, Lean Management
Tour Guide Training

Languages

German

Native

English

Advanced

Education

Oct 2020 - Jun 2024

Leuphana University of Lüneburg / University of Innsbruck

PhD, Dr. rer. pol. · Marketing · Innsbruck, Austria

Oct 2010 - Jun 2012

Worms University

MBA Strategic Management & Marketing · Strategic Management & Marketing · Worms, Germany

Oct 2002 - Jun 2006

Worms University

Diplom-Betriebswirt FH in Tourism Management · Tourism Management · Worms, Germany

Certifications & licenses

Certified Trainer (AEVO / Chamber of Industry and Commerce)

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sascha based?

Sascha is based in Heilbronn, Germany.

What languages does Sascha speak?

Sascha speaks the following languages: German (Native), English (Advanced).

How many years of experience does Sascha have?

Sascha has at least 22 years of experience. During this time, Sascha has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years and 5 months. Note that Sascha may not have shared all experience and actually has more experience.

What roles would Sascha be best suited for?

Based on recent experience, Sascha would be well-suited for roles such as: Consultant / Interim Manager – Strategy & Digital Transformation, Acting Professor & Lecturer, Division Manager (Authorized Signatory) | Managing Director.

What is Sascha's latest experience?

Sascha's most recent position is Consultant / Interim Manager – Strategy & Digital Transformation at Self-employed / Various mandates.

What companies has Sascha worked for in recent years?

In recent years, Sascha has worked for Self-employed / Various mandates, Heilbronn University and various universities, and Lidl Digital / Lidl Germany / Lidl Austria.

Which industries is Sascha most experienced in?

Sascha is most experienced in industries like Tourism and Hospitality, Education, and Professional Services. Sascha also has some experience in Transportation and Logistics.

Which business areas is Sascha most experienced in?

Sascha is most experienced in business areas like Sales, Marketing, and Customer Service. Sascha also has some experience in Information Technology (IT), Strategy and Planning, and Operations.

Which industries has Sascha worked in recently?

Sascha has recently worked in industries like Tourism and Hospitality, Education, and Professional Services.

Which business areas has Sascha worked in recently?

Sascha has recently worked in business areas like Marketing, Sales, and Customer Service.

What is Sascha's education?

Sascha holds a Doctorate in Marketing from Leuphana University of Lüneburg / University of Innsbruck, a Master in Strategic Management & Marketing from Worms University and a Master in Tourism Management from Worms University.

Does Sascha have any certificates?

Sascha has 1 certificate: Certified Trainer (AEVO / Chamber of Industry and Commerce).

What is the availability of Sascha?

Sascha is immediately available part-time for suitable projects.

What is the rate of Sascha?

Sascha's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.