Sascha (Dr) B.

Consultant / Interim Manager – Strategy & Digital Transformation

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Heilbronn, Germany

Experience

Oct 2018 - Feb 2026
7 years 5 months

Consultant / Interim Manager – Strategy & Digital Transformation

Self-employed / Various mandates

  • Advised companies on digitalization and change management projects, specializing in CRM, e-commerce, and process optimization
  • Developed internationalization and business models for the DACH region and Eastern/Southern European markets
  • Consulted on corporate and marketing strategy, encompassing market entry, transformation, organizational design, and integration of AI
  • Led the introduction of Salesforce and HubSpot, restructured sales and marketing processes, and developed digital platforms
Sep 2013 - Feb 2026
12 years 6 months

Acting Professor & Lecturer

Heilbronn University and various universities

  • Led courses and managed academic projects in Business Administration, Strategy, Digitalization, Computer Science, Marketing, and Tourism
  • Implemented and delivered executive training programs and international exchange programs
  • Documented teaching and training expertise, including GHD certifications
Jan 2007 - Dec 2022
16 years

Division Manager (Authorized Signatory) | Managing Director

Lidl Digital / Lidl Germany / Lidl Austria

  • Led all marketing, sales, CRM, and web activities for the tourism / digital division across DACH and Europe
  • Drove organizational development, business model evolution, platform development, and key account management
  • Managed international market strategy and performance across DACH, France, Italy, Hungary, Netherlands, Romania, and Poland
  • Directed digital transformation projects, including the development of DACH web platforms, leveraging agile methodologies and a customer-centric approach
  • Managed and developed teams of 25+ employees, including budgetary responsibility and training travel agents
Jan 2006 - Dec 2007
2 years

Project Manager Customer Care Center

Lufthansa Cargo AG

  • Developed and introduced a Balanced Scorecard for managing suppliers and departments
Jan 2000 - Dec 2001
2 years

Corporate and Leisure Travel Agent

Travel Agency Solatour

  • Consulted and sold travel services
  • Handled customer service and booking processing
  • Served as a tour guide

Summary

Results-oriented executive and seasoned consultant with 15+ years of expertise in strategy development, digitalization, and business transformation.

My experience is rooted in years of international retail leadership, including roles as Division Manager and Managing Director at a major retailer (e.g., Lidl), combined with deep consulting expertise.

I have a proven track record in establishing and managing international business units, successfully implementing digital platforms, and optimizing customer experience and CRM systems.

I offer a distinctive profile combining business strategy, technology utilization, and a high level of analytical understanding – coupled with the ability to translate complex data and structures into clear, actionable recommendations. I also possess strong teaching and communication skills, acquired through extensive training and lecturing in executive education.

Skills

Core Competencies:

  • Strategic Management & Business Development
  • Digital Transformation & Change Leadership
  • Internationalization & Market Entry Strategies
  • Crm, Customer Experience (Cx) & Marketing Automation
  • Analytical & Data-driven Decision-making
  • Leadership, Organizational & Team Development
  • Training, Apprenticeship & Executive Education

Software Competencies & Expert Tools:

  • Crm & Marketing Automation: Salesforce, Ms Dynamics, Hubspot, Zoho
  • Analytics & Business Intelligence (Bi) Reporting: Google Analytics, Looker Studio, Tableau, Tag Manager, Spss
  • Project Management (Agile / Classic): Scrum Master, Jira, Confluence
  • Content Management Systems (Cms): Sitecore, Typo3, Wordpress, Magnolia, Pressmind
  • Basic Proficiency: Sap Fi/co, Adobe Cc

Additional Qualifications:

  • Certified Trainer (Aevo / Chamber Of Industry And Commerce)
  • Advanced Training In Negotiation Techniques, Change Management, Didactics, Design Thinking, Lean Management
  • Tour Guide Training

Languages

German
Native
English
Advanced

Education

Oct 2020 - Jun 2024

Leuphana University of Lüneburg / University of Innsbruck

PhD, Dr. rer. pol. · Marketing · Innsbruck, Austria

Oct 2010 - Jun 2012

Worms University

MBA Strategic Management & Marketing · Strategic Management & Marketing · Worms, Germany

Oct 2002 - Jun 2006

Worms University

Diplom-Betriebswirt FH in Tourism Management · Tourism Management · Worms, Germany

Certifications & licenses

Certified Trainer (AEVO / Chamber of Industry and Commerce)

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