Change Manager @ IT Transformation

As president of the German Digital Etiquette Council, which I founded, I successfully position it in politics, business and academia. As initiator, I also take on the leadership role to establish the council's presence in society.

• Team size: 5 people
• Workload: 2%
• Work style: multichannel communication
• Responsibility: head of vision and mission
• Applications: tests, questionnaires, webinars, benchmarks, media selection and evaluation, in-person training, presentations

• Recruitment from the field and coordination of trainers and training schedules for in-person and virtual sessions.
• Provision and creation of digital self-study materials for analog-oriented employees.
• Creation and provision of standardized learning templates.
• Change communication of training content and delivery across the organization.
• Team size: 45 people
• Work style: multichannel communication, home office, MS Teams
• Responsibility: project team member with partial responsibility
• Applications: evaluation, template creation, rollout preparation

• Created template drafts for the rollout of Microsoft 365 in eight subsidiaries.
• Introduced Microsoft 365 across the company with offline and online learning trainings, combined with new training measures such as seminars, webinars, workshops and kick-off events for end users.
• Team size: 12 people
• Working methods: multichannel communication, home office, MS Teams
• Responsibilities: project team member and co-responsible
• Activities: evaluation, template creation, rollout preparation

• At regular intervals, this exclusive circle of CEOs, managing directors, board members and top executives meets to exchange on a strategic level about the challenges and opportunities of digitalization. I initiated this forum and personally moderate it to ensure a focused and inspiring dialogue at the highest level.
• Team size: 6–8 people (CEOs, managing directors, board members), rotating
• Working methods: face-to-face meetings, MS Teams, messenger
• Responsibilities: project lead, project initiated by me
• Activities: benchmarks, selection and evaluation of digitalization strategies, coaching, consulting

• In the Unternehmensbaum project team with Monika Weitz, we created real-digital scenarios for companies driving their digitalization forward without losing their analog strengths. We focused on the company's visions, missions and values and involved them, including all employees, in the new real-digital world.
• Team size: 2 people
• Working methods: face-to-face meetings, Teams, messenger
• Responsibilities: co-project lead
• Activities: benchmarks, selection and evaluation of networks, training, presentations, roadshows

• Column about business & enterprise apps.
• Due to the overwhelming number of supporting apps for companies and business, I tested, evaluated, and published them, preparing them journalistically for the business audience of the trade magazine ManagerSeminare.
• Team size: 1 person
• Working method: Gathering information via web, blogs, apps & press
• Responsibilities: Published more than 120 business apps from the Apple Store and Google Play Store. In recent issues, more and more web-based applications were added.
• Applications: web browsers, app stores, trade magazines

• Distribution and training on using Amazon Echo Dot devices for the field service.
• Introduced skills – voice apps – as a forward-looking extension of the company's own apps in a hands-on way.
• Team size: 4 people
• Working method: Multichannel communication, home office, presentations
• Responsibilities: Project team member
• Applications: tests, surveys, presentations

With the rollout of webinars, the company created for the first time a digital learning link between sales agents and internal staff.

• Team size: 2 / 7 people
• Way of working: multichannel communication, tests & working from home
• Area of responsibility: project management, selection and evaluation of the LMS – Learning Management System, trial and test operation, creation of scripts and editorial plans, development of technical and physical setup for webinar rooms.
• Technical, methodological and didactic training of speakers and moderator (5 people).
• Tools used: test, webinar, training, presentation

As Vice President for the social media and new learning media divisions of the Federal Association for Color, Style & Image, I successfully positioned the association in social media. As the initiator of the mentoring program, I also took on the leadership role for this program and its implementation.

• Team size: 1 person
• Way of working: multichannel communication
• Area of responsibility: project management
• Tools used: tests, surveys, training, benchmarks, selection and evaluation of media, training, lecture, roadshow

• B2C and B2B, leading to D2CP.
• The iPad changes the sales process with end customers. To train 17,500 agents on the digitization of their sales process, special courses were set up and offered continuously.
• Result: Company revenues continued to rise by 30% annually in a shrinking market.
• Team size: 7 people
• Way of working: multichannel communication + group sessions & working from home
• Area of responsibility: sole responsibility for creating trainer guides for application follow-up, partial responsibility for organizing and carrying out all used routines in Germany.
• Tools used: training, workshop, lecture, IT fair

As Vice President of Social Media and New Learning Media at the Federal Association of Trainers, Consultants, and Coaches, I successfully positioned the association in social media and explored new learning formats for our members.

• Team size: 1 person
• Working methods: Multichannel communication
• Area of responsibility: Project manager
• Applications: Tests, questionnaires, training, benchmarks, media selection and evaluation, training, presentation, roadshow

With over 1,500 seminars and trainings as well as presentations to more than 50,000 participants, I have gained extensive knowledge about using digital devices in B2B and B2C sales directly with customers. From this knowledge, my D2CP strategy was developed.

• Team size: 7 people
• Working methods: Multichannel communication, group sessions, home office
• Area of responsibility: Sole responsibility for creating advanced application trainer guides, partially responsible for organizing and carrying out all used routines in Germany.
• Applications: Training, workshop, presentation, IT trade show

As the first financial services company, the iPad was rolled out across the field operations six months after its release. This required an awareness campaign as well as intensive digital-analog training and workshops.

• Team size: 5 people
• Working method: multichannel communication + group sessions & home office
• Responsibility: Solely responsible for creating application-specific trainer guides, partly responsible for organizing and conducting all routines used across Germany.
• Activities: Training, workshop, presentation, and IT trade fair

I help leaders and sales professionals develop a powerful online brand profile that's both authentic and strategic. I show how to leverage a professional digital presence to increase visibility, build trust with customers, and generate sustainable referrals and leads.

• Team size: 1 person
• Working method: multichannel communication, messenger, social media networks
• Scope of responsibility: selection and onboarding for the Professional Online Brand Profile
• Activities: benchmarks, network selection and evaluation, training, presentation, roadshow

• Team size: 5-50 people
• Working method: personal direct approach, multichannel communication + group sessions & home office
• Responsibility: solely responsible for the event location during all events with full key authority. Team sizes vary depending on the event.

• Team size: 5 people
• Working style: multichannel communication + group meetings & home office
• Responsibility: Sole person responsible for the entire VIP Lounge Ascoli during all trade fairs in Frankfurt, in close cooperation with Messe Frankfurt's international protocol team.