As President of the German Digital Etiquette Council, which I initiated, I have successfully positioned it in politics, business and academia. As the initiator, I also take on the leadership role to establish this council in society.
Stuttgart Tramway AG introduced Microsoft 365 to its employees. To prepare them individually for the upcoming changes, I was commissioned to create eLearning nugget videos. I developed topics, e.g. for MS Teams and MS SharePoint, and after approval produced short 3-7 minute videos.
To offer the customer base additional marketing services, the online learning platform blink.it was implemented company-wide and combined with existing training measures such as seminars, webinars, workshops, and presentations.
At regular intervals, this exclusive group brings together CEOs, managing directors, board members, and top executives to exchange ideas on the strategic challenges and opportunities of digitalization. I initiated this forum and personally moderate it to ensure a focused and inspiring dialogue at the highest level.
As the PEG leader for the Meeting-Incentive-Conference-Exhibition (Events) MICE specialist group, I drive the connection to the MICE and hotel industry within the GSA and raise awareness among members for the needs of this sector to create a win-win situation between both parties.
In the Unternehmensbaum project team with Monika Weitz, we created real-digital scenarios for companies that want to advance their digitalization without losing their analog strengths. We focused on the company's visions, missions, and values and integrated them, including all employees, into the company's new real-digital world.
As part of the Windows hardware initiative, I implemented the electronic signature for Surface in addition to the iPad in coordination with the company's partner firms nationwide and trained the field service on its use.
The LMS (Learning Management System) was first rolled out successfully across Germany, then worldwide to 7,200 employees, and is still in intensive use today.
As part of mobility, future presentations will be delivered using company-issued iPhones. I trained on the necessary hardware and software, including Apple TV, Screencast, AirPort Express, adapter cables, Keynote, and other apps.
With the rollout of webinars, the company created for the first time a digital learning link between sales agents and the back office.
To provide more targeted training to the field force of over 35,000 people, the online learning platform blink.it was rolled out companywide and combined with existing training measures, such as seminars, webinars, workshops, and presentations.
As Vice President for the Social Media and New Learning Media divisions of the Federal Association for Color, Style & Image, I successfully positioned the association in social media. As the initiator of the mentoring program, I also took on the leadership role for this program and its implementation.
To make companywide training measures more effective, a monitoring and controlling system was introduced. One result of this was the later implementation of the blink.it learning platform.
In the context of mobility, the electronic signature on the iPad was technically implemented nationwide in coordination with partner companies and was trained with 17,500 full-time and 15,000 part-time sales agents.
As Vice President for the Social Media and New Learning Media divisions of the Federal Association for Trainers, Consultants and Coaches, I successfully positioned it in social media and searched for new learning formats for our members.
The challenge was to integrate the company's cloud solution into an analog-focused field service and convey the benefits for their work.
With more than 1,500 seminars and trainings as well as lectures to over 50,000 participants, I developed extensive knowledge about using digital devices in B2B and B2C sales directly with customers. From this insight, my D2CP strategy emerged.
InfoTainment events combined knowledge sharing with social gatherings. This mix helped anchor the actual IT content in the long term and increased the viral spread of knowledge.
As the first financial services company, the iPad was deployed across all field sales six months after its release. This required an awareness campaign, as well as intensive digital and analog training sessions.
The Exzellenz Business Academy was for entrepreneurs, specialists, managers, as well as sales and customer service staff who wanted to expand their personal skills. My project area was promoting digital competence through seminars, workshops, and presentations.
I help executives and sales professionals develop an impactful online brand profile that is both authentic and strategic. I show how a professional digital presence can be used to increase visibility, build trust with customers, and sustainably generate referrals and leads.
Discover other experts with similar qualifications and experience
2025 © FRATCH.IO GmbH. All rights reserved.