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Kevin L.

Senior Marketplace Lead (Freelance, Remote)

Lugano, Switzerland

Experience

Mar 2025 - Present
7 months
Braunschweig, Germany
Remote

Senior Marketplace Lead (Freelance, Remote)

LÖWENSTARK Online Marketing GmbH

  • Management of strategic clients (FMCG, textiles & household goods) for marketplaces Amazon, eBay, Otto Markets, Conrad, Kaufland
  • Strategic consulting, workshops & campaign management
  • Coordination of interfaces & listing-feed tools: Channable, Perpetua, Magnalister, Marketplace Connect, Mirakl
  • Data analysis & dashboard creation with Tableau, Power BI & Claude.ai
Feb 2025 - Present
8 months
Berlin, Germany

Freelance Lecturer E-Commerce & Marketplaces

Talentspring Marketing Education GmbH

  • Creation of course materials & delivering lectures
  • Topics: Digital marketing (SEA, SEO, social media & search ads), e-commerce, data analytics, digital marketplaces, SCM & logistics
Nov 2024 - Aug 2025
10 months
United States

Trainer for Artificial Intelligence

Scale AI / Outlier Inc.

  • Training LLMs using RLHF ("Reinforcement Learning from Human Feedback") method for future AI applications
  • Various training methods to improve AI applications
Sep 2024 - Nov 2024
3 months
Geneva, Switzerland

Entrepreneur in Residence

WeBuild (SA) Ventures Switzerland

Jan 2023 - Aug 2024
1 year 8 months
Zürich, Switzerland

CEO

Nübee AG, Jacobs Holding Family Business

  • Development, production & distribution of fresh baby & toddler food
  • Took on CFO & COO responsibilities
  • Creation & implementation of corporate & growth strategy
  • Leadership in new product & assortment development
  • DACH expansion DTC & retail within 4 months
  • Restructuring & building up of the digital marketing department
  • Performance & social ads (Meta, TikTok, Google, Pinterest)
  • Data analytics (marketing mix model / logistic regression / attribution models)
  • UGC & influencer marketing strategy
  • ERP migration from SAP B1 to JTL Wawi, Shopify migration from Shopware, SEA & SEO strategy alignment
  • Structural D2C transformation: culture, team & tech stack
  • Reduction of fixed cost base including payroll (50%)
Dec 2022 - Present
2 years 10 months
Berlin, Germany

Freelance Lecturer E-Commerce Marketplaces

ecomex GmbH & Co. KG

  • Lecturer for the Ecomex Business Academy
  • Focus on Amazon seller best practices & applications
  • Strategy, multichannel operations & marketing modeling
  • Amazon & Shopify SEO & SEA
  • Digital marketing on Amazon (PPC, brand ads, brand story, A/B testing)
Apr 2022 - Present
3 years 6 months
Munich, Germany

Senior Advisor E-Commerce Häppy Candy Brand

Kardinal GmbH

  • Food startup with DTC & B2B sales
  • E-commerce, SCM & operational responsibilities
  • Social media & PPC ads (TikTok, Meta, Amazon, Google)
  • SCRUM master & agile coach
  • Support for Amazon, Shopify & middleware including SEO & SEA
  • Migration & setup of warehouse management system
Apr 2022 - Sep 2022
6 months
Munich, Germany

Interim Project Manager Supply Chain Transformation

Occhio GmbH

  • Luxury lighting industry
  • Product owner & agile coach
  • Replaced a mono with a "leagile" dual supply chain strategy
  • Creation & planning of a flexible European component manufacturing line
  • Support for migration from Microsoft Dynamics
Nov 2021 - Jul 2022
9 months
Munich, Germany

Freelance Product Owner Supply Chain Strategy & Software Solutions

Casana GmbH

  • Retail e-commerce company with various leading brands in Europe with approx. €250M annual revenue
  • Consulting & implementation plan for a centralized WMS & reorder system including forecast modeling
  • ERP system consulting to merge various silo solutions from different departments & brands
  • Test integration of SAP Hybris & Oracle NetSuite
Oct 2021 - Jun 2022
9 months
Salzburg, Austria

Freelance E-Commerce Project Manager

Now2you Handels GmbH

  • Retail e-commerce company with brands in textiles & dietary supplements
  • Digital marketing (conversion tracking, analytics, PPC ads)
  • Implementation of online shop & Amazon strategy incl. SEO & SEA
Jul 2019 - May 2021
1 year 11 months
Munich, Germany

Interim Managing Director

Springs & Foam GmbH

  • On behalf of KKR Inc. / Hilding Anders AB, Malmö, Sweden
  • Reporting to the BoD, full P&L responsibility
  • Responsible for the entire e-commerce strategy & KPI management: marketing & media, brand, sales, product & IT
  • Due diligence & turnaround (rationalization), result: reduced burn rate from €300K to EBITDA break-even in 3 months
  • Digital marketing (shop & marketplaces)
  • DTC transformation: converting vendor (1st-party) to seller (3rd-party) contract models (Amazon, Otto, Wayfair)
  • Development of a new 5-year business plan
  • Building a product innovation pipeline with R&D to increase competitiveness & customer satisfaction
  • Plentymarkets (ERP) process optimization & automation
Jan 2019 - Aug 2020
1 year 8 months
Berlin, Germany

E-Commerce Sales of CBD Oil

Self-employed (sole proprietorship) "mycbd.store"

  • Online sales of CBD oils (cannabidiol)
  • Building the brand & B2C online sales channel
  • Social media marketing (Meta), SEO & SEA
Jul 2018 - Present
7 years 3 months
Berlin, Germany

Business Consultant - Multichannel E-Commerce

Self-employed (sole proprietorship) "simplygrow"

  • Service & consulting for international B2C online sales
  • Specialized in consumer goods, especially food
  • 6-month consulting project for a major confectionery manufacturer (completed)
Jul 2018 - Jul 2019
1 year 1 month
Berlin, Germany

E-Commerce Sales of Confectionery

Self-employed (sole proprietorship) "Chocolate Connection"

  • Sales of confectionery via Amazon (FBA program Europe)
  • Amazon brand & performance marketing
  • Rationalization project from corporate transfer
Nov 2015 - Jun 2018
2 years 8 months
Berlin, Germany

Founder & Managing Director

MemorySweets GmbH

  • International confectionery B2C & B2B online sales
  • Led the entire team (approx. 30 employees)
  • Quadrupled revenue within 3 years
  • Expanded product range from 300 to 2,400 items
  • Seed & Series A investment over €1M
  • Sales across 24 online marketplaces in 8 main target markets
  • Online marketing: Facebook, IG, Google, Amazon, affiliate marketing
  • Migration to JTL Wawi (ERP, WMS)
May 2014 - Oct 2015
1 year 6 months
Berlin, Germany

Partner

Liehn & Schuster GbR "MemorySweets"

  • Created & developed a confectionery online business
  • Set up an xtCommerce shop system
  • Built a digital multichannel distribution structure
  • Connected & launched marketplaces Amazon & eBay
  • Implemented & integrated an order processing & inventory management system (dreamrobot)
  • Online marketing strategy & management
Sep 2013 - Apr 2014
8 months
Berlin, Germany

Online Sales of Confectionery

Self-employed (sole proprietorship) "MemorySweets"

  • Created & developed a confectionery online business
  • Online marketing, Google SEA, on- & off-page SEO
  • Built an online shop using a website builder
  • Product management & product development
Aug 2011 - Aug 2013
2 years 1 month
Berlin, Germany

Working Student Controlling & Finance

Leoni Fiber Optics GmbH

  • Bachelor's thesis: development of a site evaluation for the medical kit assembly area in collaboration with relevant departments
  • Creation of inventory controlling via SAP MM & MS Excel incl. tracking defined actions for old stock audit / stock reduction (volume: €2M)
  • Processing & cleansing of material master data in SAP MM
  • Preparation of cost center reports with SAP FI/CO & MS Excel
Dec 2010 - Apr 2011
5 months
Berlin, Germany
Hybrid

Working Student Hybrid Mail Conversion & Consolidation

ILSS GmbH

Feb 2010 - Oct 2010
9 months
Berlin, Germany

Cashier Minijob

Kaufland Warenhandel GmbH & Co. KG

Mar 2009 - Mar 2010
1 year 1 month
Berlin, Germany

Preload & Split Parcel Logistics (Part-time)

UPS Deutschland Inc. & Co. OHG

Oct 2007 - Jul 2008
10 months
Berlin, Germany

Civilian Service

All Eins e.V.

Jun 2007 - Oct 2007
5 months
Berlin, Germany

Part-time Employee

McDonald’s Deutschland Inc.

Jan 2005 - Present
20 years 9 months

Professional BMX Rider, Sports Manager & Athlete for Shows, Performances & Events

  • BMX World Champion Park discipline 2007
  • BMX Freestyle Olympic squad men elite 2018
  • Certified J+S cycling instructor (CH)

Languages

German
Native
English
Advanced
Italian
Advanced
French
Elementary

Education

Sep 2021 - Nov 2023

WHU – Otto Beisheim School of Management

MBA, Strategic Transformation of a Baby-Food Start-Up · Business Administration · Düsseldorf, Germany · 1.0

Apr 2010 - Sep 2013

HTW Berlin

Bachelor of Science · Business Administration and Engineering · Berlin, Germany

May 2004 - May 2007

Mildred-Harnack-Oberschule

Abitur · Berlin, Germany

Certifications & licenses

Transformational Technologies: Applied Lessons from Sports

Massachusetts Institute of Technology

SAP Certified - Associate Business Foundation & Integration with SAP ERP 6.0 EHPs

SAP Global Services

SAP TERP10 Certification

SAP

Driver's license class B

Generative AI for business development Certification

WHU – Otto Beisheim School of Management

J+S cycling trainer (CH) basic training

Motorboat license for inland waters

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