Kevin Liehn - Interim E-Commerce SME Consultant – Special Accounts

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Lugano, Switzerland

Experience

Mar 2025 - Present

11 months

Interim E-Commerce SME Consultant – Special Accounts

LÖWENSTARK Online Marketing GmbH

Support of strategic clients 7-8 digit revenue (FMCG, textile & household goods) for marketplaces such as Amazon, ebay, Otto Markets, Conrad, Kaufland
Strategic consulting, expansion workshops & campaign management
Management of interfaces & listing feed tools: Channable, Perpetua, Magnalister, Marketplace Connect, Mirakl

Mar 2025 - Present

11 months

Berlin, Germany

Freelance E-Commerce Marketing Lecturer

Talentspring Marketing Education GmbH

Topics: Digital marketing (SEA, SEO, SM & SE Ads), E-Commerce, data analytics, digital marketplaces, SCM & logistics
Expansion & growth strategies

Nov 2024 - Aug 2025

10 months

United States

Trainer for Artificial Intelligence

Scale AI / Outlier Inc.

Training of LLMs using the RLHF (“Reinforcement Learning from Human Feedback”) method for future AI applications

Sep 2024 - Nov 2024

3 months

Geneva, Switzerland

Entrepreneur in Residence

WeBuild (SA) Ventures Switzerland

Jan 2023 - Aug 2024

1 year 8 months

Zürich, Switzerland

CEO

Nübee AG

Equity investment CHF 10 million & average team size of 12
Development, production & distribution of fresh baby & toddler food (organic, vegan, Swiss baby-food compliance)
Assumed CFO & COO responsibilities
Created & implemented corporate & growth strategy
Led R&D for new food products & production lines
DACH & EU direct-to-consumer & retail expansion
Restructured & built up digital marketing department
Migrated ERP from SAP B1 to JTL Wawi & migrated Shopify from Shopware
D2C transformation: structure, culture, team & tech stack

Dec 2022 - Present

3 years 2 months

Freelance E-Commerce Marketplace Lecturer

ecomex GmbH & Co. KG

Lecturer for the Ecomex Business Academy
Focus on Amazon Seller best practices & applications
Expansion strategy, multichannel operations & marketing modeling
Amazon & Shopify SEO & SEA
Digital marketing with Amazon (PPC, Brand Ads, Brand Story, A/B Testing)

Apr 2022 - Present

3 years 10 months

Munich, Germany

Senior E-Commerce Advisor Häppy Candy Brand

Kardinal GmbH

Vegan & healthy candy start-up USA & Germany (retail & e-commerce)
Candy (fruitgum) development & production sourcing
E-commerce, SCM & operational responsibility
Social media & PPC ads (TikTok, Meta, Amazon, Google)
Amazon, Shopify & middleware support
Migration & setup of warehouse management system

Apr 2022 - Sep 2022

6 months

Munich, Germany

Interim Project Manager Supply Chain Transformation

Occhio GmbH

Luxury lighting industry
Product owner & agile coach
Replaced a mono with a leagile dual supply chain strategy
Created & planned a European flexible component production line
Support for the migration of Microsoft Dynamics

Nov 2021 - Jul 2022

9 months

Munich, Germany

Freelance Product Owner Supply Chain Strategy & Software Solutions

Casana GmbH

Consulting & implementation plan for a centralized WMS & reorder system including forecast modeling
ERP system consulting for the merger of various standalone solutions from different departments & brands

Oct 2021 - Jun 2022

9 months

Salzburg, Austria

Freelance E-Commerce Project Manager

Now2you Handels GmbH

Implementation of an online shop & Amazon strategy

Jul 2019 - May 2021

1 year 11 months

Munich, Germany

Interim Managing Director

Springs & Foam GmbH

Revenue: EUR 16 million and an average team size of 13
Reporting to KKR Inc. board of directors with full P&L responsibility
Responsible for the entire e-commerce strategy and KPI management: marketing and media, brand, sales, product and IT
Due diligence and turnaround; reduced monthly burn rate from €300K to EBITDA break-even level within 3 months
D2C transformation: shift from vendor (1st-party) to seller (3rd-party) contract models (Amazon, Otto, Wayfair)
Development of a new 5-year business plan
Built product innovation pipeline with R&D to improve country-specific market fit across Europe

Jan 2019 - Aug 2020

1 year 8 months

Berlin, Germany

E-Commerce for CBD oil

mycbd.store

Online distribution of CBD oils
Built brand and B2C online sales channel
Social media marketing

Jul 2018 - Present

7 years 7 months

E-Commerce Strategy Consultant

simplygrow

6-month consulting project for a renowned German confectionery manufacturer on a European expansion project for digital distribution channels (Amazon, multiple online shops)

Jul 2018 - Jul 2019

1 year 1 month

Berlin, Germany

E-Commerce Distribution of Sweets

Chocolate Connection

Distribution of sweets via Amazon (FBA program Europe)

Nov 2015 - Jun 2018

2 years 8 months

Berlin, Germany

Founder and CEO

MemorySweets GmbH

Revenue: EUR 2.5 million and an average team size of 18
International B2C and B2B online distribution of specialty sweets (vegan, ketogenic, sugar-free, etc.)
Quadrupled revenue within three years
Increased product range from 300 to 2,400 items
Raised over EUR 1 million in Seed and Series A funding
Distributed via 24 online marketplaces targeting 7 key markets (EU top 5, USA, Japan)

May 2014 - Oct 2015

1 year 6 months

Berlin, Germany

Partner

Liehn & Schuster Partnership “MemorySweets”

Expansion online sweets business
Migration of xtCommerce shop system
Marketplace integration (Amazon, eBay, real.de)
Online marketing strategy & execution

Sep 2013 - Apr 2014

8 months

Berlin, Germany

Online Distribution of Sweets

MemorySweets

Set up of an online sweets business
Online marketing, Google Ads, on- & off-page SEO
Product management & development

Aug 2011 - Aug 2013

2 years 1 month

Berlin, Germany

Student Assistant Controlling & Accounting

Leoni Fiber Optics GmbH

Bachelor's thesis: preparation of a site evaluation for medical packaging section in collaboration with responsible specialist departments
Creation of inventory controlling via SAP MM & MS Excel including tracking defined measures for excess & obsolete stock checking / inventory reduction (volume: EUR 2 Mio.)
Processing & cleaning of material master data in SAP MM
Preparation of cost center reports with SAP FI/CO & MS Excel

Dec 2010 - Apr 2011

5 months

Berlin, Germany

Student Assistant Document Digitization & Consolidation

ILSS GmbH

Feb 2010 - Oct 2010

9 months

Berlin, Germany

Cashier Part-time

Kaufland Warenhandel GmbH & Co. KG

Mar 2009 - Mar 2010

1 year 1 month

Berlin, Germany

Preload & Parcel Sorting Part-time

UPS Deutschland Inc. & Co. OHG

Oct 2007 - Jul 2008

10 months

Berlin, Germany

Civilian Service

All Eins E.V.

Jun 2007 - Oct 2007

5 months

Berlin, Germany

Part-time Employee

McDonald’s Deutschland Inc.

Skills

Ai: Open.ai (Chatgpt), Claude.ai (Anthropic), Midjourny (Discord), Gamma, Perplexity, Manus.im
Erp/wms: Sap R/3 & Sap Erp 6.0, Jtl Wawi, Plentymarkets, Dreamrobot, 3rd Party Or Modular Cms, Crm & Dam Systems & Applications
Shop-systems: Magento, Shopware, Xtcommerce, Bigcommerce, Jtl Shop, Shopify, Jimdo, Strikingly
Marketplaces: Amazon Vendor, Amazon Seller (Europe, Usa, Canada, Japan, Mexico) As Fba & Fbm, Otto Platform, Otto Markets, Wayfair, Ebay, Hood.de, Dawanda, Real.de, Allyouneed, Rakuten, Ricardo.ch, Idealo.de
Programing: Vba (Basics), Html (Basics), Css (Basics), Javascript (Basics), Python (Basics)
Databases: Sql (Basics)
Data Analytics: Google Analytics, Power Bi, Tableau, Logistic Regression
Process-mapping: Ms Visio, Ims Binner Sycat Process Designer Pro, Auto Cad Inventor, Unigraphics Nx 6 (Basics)
Marketing: Channel Advisor, Google Marketing Suit
Project Management: Monday (Sprint Board Planning), Agile Project Management / Scrum, Ms Projects, Integrated Okr-roadmap-planning, Mvp-testing, Lean-start-up Methodology, Jira & Confluence
Other: Driving License Class B, Inland Waterways Boat Operator's License, J+s Cycling Sports Instructor (Ch) Basic Training

Languages

German

Native

English

Advanced

Italian

Advanced

French

Elementary

Education

Sep 2021 - Nov 2023

WHU – Otto Beisheim School of Management

MBA · MBA · Düsseldorf, Germany · 1.0

Apr 2010 - Sep 2013

HTW Berlin

Business & Engineering · Business & Engineering · Berlin, Germany

May 2004 - May 2007

Mildred-Harnack-Oberschule

High School Degree · Berlin, Germany

Certifications & licenses

G1- Hospitality Basics for Future Managers

GastroSuisse

Generative AI for business development Certification

WHU

SAP TERP10 Certification

Transformational Technologies: Applied Lessons from Sports

MIT

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Experience

Interim E-Commerce SME Consultant – Special Accounts

LÖWENSTARK Online Marketing GmbH

Freelance E-Commerce Marketing Lecturer

Talentspring Marketing Education GmbH

Trainer for Artificial Intelligence

Scale AI / Outlier Inc.

Entrepreneur in Residence

WeBuild (SA) Ventures Switzerland

CEO

Nübee AG

Freelance E-Commerce Marketplace Lecturer

ecomex GmbH & Co. KG

Senior E-Commerce Advisor Häppy Candy Brand

Kardinal GmbH

Interim Project Manager Supply Chain Transformation

Occhio GmbH

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Casana GmbH

Freelance E-Commerce Project Manager

Now2you Handels GmbH

Interim Managing Director

Springs & Foam GmbH

E-Commerce for CBD oil

mycbd.store

E-Commerce Strategy Consultant

simplygrow

E-Commerce Distribution of Sweets

Chocolate Connection

Founder and CEO

MemorySweets GmbH

Partner

Liehn & Schuster Partnership “MemorySweets”

Online Distribution of Sweets

MemorySweets

Student Assistant Controlling & Accounting

Leoni Fiber Optics GmbH

Student Assistant Document Digitization & Consolidation

ILSS GmbH

Cashier Part-time

Kaufland Warenhandel GmbH & Co. KG

Preload & Parcel Sorting Part-time

UPS Deutschland Inc. & Co. OHG

Civilian Service

All Eins E.V.

Part-time Employee

McDonald’s Deutschland Inc.

Skills

Languages

Education

WHU – Otto Beisheim School of Management

MBA · MBA · Düsseldorf, Germany · 1.0

HTW Berlin

Business & Engineering · Business & Engineering · Berlin, Germany

Mildred-Harnack-Oberschule

High School Degree · Berlin, Germany

Certifications & licenses

G1- Hospitality Basics for Future Managers

GastroSuisse

Generative AI for business development Certification

WHU

SAP TERP10 Certification

Transformational Technologies: Applied Lessons from Sports

MIT

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