Kevin L.
Senior Marketplace & E-Commerce Lead (Freelance, Remote)
Experience
Mar 2025 - Present
8 monthsBraunschweig, Germany
RemoteSenior Marketplace Lead (Freelance, Remote)
LÖWENSTARK Online Marketing GmbH
- Managing strategic clients (FMCG, textiles & household goods) for marketplaces Amazon, eBay, Otto Markets, Conrad, Kaufland
- Strategic consulting, workshops & campaign management
- Managing integrations & listing feed tools: Channable, Perpetua, Magnalister, Marketplace Connect, Mirakl
- Data analysis & dashboard creation with Tableau, Power BI & Claude.ai
Feb 2025 - Present
9 monthsBerlin, Germany
Freelance Lecturer E-Commerce & Marketplaces
Talentspring Marketing Education GmbH
- Developing course content & delivering lectures
- Topics: Digital Marketing (SEA, SEO, social media & search ads), E-Commerce, data analytics, digital marketplaces, SCM & logistics
Nov 2024 - Aug 2025
10 monthsUnited States
Artificial Intelligence Trainer
Scale AI / Outlier Inc.
- Training LLMs with the RLHF (Reinforcement Learning from Human Feedback) method for future AI applications
- Various training methods to improve AI applications
Sep 2024 - Nov 2024
3 monthsGeneva, Switzerland
Entrepreneur in Residence
WeBuild (SA) Ventures Switzerland
Jan 2023 - Aug 2024
1 year 8 monthsZürich, Switzerland
CEO
Nübee AG, Jacobs Holding Family Business
- Developing, producing & distributing fresh baby & toddler food
- Taking on CFO & COO responsibilities
- Creating & implementing a company & growth strategy
- Leading development of new products & assortments
- DTC & retail expansion in the DACH region within 4 months
- Restructuring and building the digital marketing department
- Performance & social ads (Meta, TikTok, Google, Pinterest)
- Data analytics (marketing mix model / logistic regression / attribution models)
- UGC & influencer marketing strategy
- ERP migration from SAP B1 to JTL Wawi, Shopify migration from Shopware, SEA & SEO strategy alignment
- D2C transformation: structure, culture, team & tech stack
- Reducing fixed costs including salaries (50%)
Dec 2022 - Present
2 years 11 monthsBerlin, Germany
Freelance Lecturer E-Commerce Marketplaces
ecomex GmbH & Co. KG
- Lecturer for the Ecomex Business Academy
- Focus on Amazon Seller Best Practices & Applications
- Strategy, Multichannel Operations & Marketing Modeling
- Amazon & Shopify SEO & SEA
- Digital Marketing on Amazon (PPC, Brand Ads, Brand Story, A/B Testing)
Apr 2022 - Present
3 years 7 monthsMunich, Germany
Senior E-Commerce Advisor for Häppy Candy Brand
Kardinal GmbH
- Food start-up with DTC & B2B distribution
- E-Commerce, SCM & operational responsibility
- Social Media & PPC Ads (TikTok, Meta, Amazon, Google)
- SCRUM Master & agile coach
- Amazon, Shopify & middleware support including SEO & SEA
- Migration & setup of warehouse management system
Apr 2022 - Sep 2022
6 monthsMunich, Germany
Interim Project Manager Supply Chain Transformation
Occhio GmbH
- Luxury lighting industry
- Product owner & agile coach
- Replacing a mono with a "leagile" dual supply chain strategy
- Creation & planning of a flexible European component production line
- Support for Microsoft Dynamics migration
Nov 2021 - Jul 2022
9 monthsMunich, Germany
Freelance Product Owner Supply Chain Strategy & Software Solutions
Casana GmbH
- Retail e-commerce company with various leading brands in Europe and approx. €250M annual revenue
- Consulting & implementation plan for a centralized WMS & reorder system including forecast modeling
- ERP system consulting to merge various silo solutions from different departments & brands
- Test integration of SAP Hybris & Oracle NetSuite
Oct 2021 - Jun 2022
9 monthsSalzburg, Austria
Freelance E-Commerce Project Manager
Now2you Handels GmbH
- Retail e-commerce company with brands in textiles & dietary supplements
- Digital marketing (conversion tracking, analytics, PPC ads)
- Implementation of online shop & Amazon strategy including SEO & SEA
Jul 2019 - May 2021
1 year 11 monthsMunich, Germany
Interim Managing Director
Springs & Foam GmbH
- On behalf of KKR Inc. / Hilding Anders AB, Malmö, Sweden
- Reporting to the BoD, full P&L responsibility
- Responsible for the entire e-commerce strategy & KPI management: marketing & media, brand, sales, product & IT
- Due diligence & turnaround (rationalization), result: reduced burn rate from €300K to EBITDA break-even in 3 months
- Digital marketing (shop & marketplaces)
- DTC transformation: converting vendor (1st-party) to seller (3rd-party) contract models (Amazon, Otto, Wayfair)
- Developing a new 5-year business plan
- Building a product innovation pipeline with the R&D department to increase competitiveness & customer satisfaction
- Optimizing & automating processes in Plentymarkets (ERP)
Jan 2019 - Aug 2020
1 year 8 monthsBerlin, Germany
E-Commerce Sales of CBD Oil
Self-Employed as Sole Proprietor „mycbd.store“
- Online sales of CBD oils (cannabidiol)
- Building the brand & the B2C online sales channel
- Social media marketing on Meta, SEO & SEA
Jul 2018 - Present
7 years 4 monthsBerlin, Germany
Management Consultant - Multichannel E-Commerce
Self-Employed as Sole Proprietor „simplygrow“
- Service & consulting for international B2C online sales
- Specialized in consumer goods, especially food
- 6-month consulting project for a well-known confectionery manufacturer (completed)
Jul 2018 - Jul 2019
1 year 1 monthBerlin, Germany
E-Commerce Sales of Confectionery
Self-Employed as Sole Proprietor „Chocolate Connection“
- Sales of confectionery via Amazon (FBA program in Europe)
- Amazon brand & performance marketing
- Rationalization project from company transfer
Nov 2015 - Jun 2018
2 years 8 monthsBerlin, Germany
Founder & Managing Director
MemorySweets GmbH
- International confectionery B2C & B2B online sales
- Leading the entire team (approx. 30 employees)
- Quadrupling revenue within 3 years
- Expanding product range from 300 to 2,400 items
- Seed & Series A investment of over €1 million
- Sales across 24 online marketplaces with 8 main target markets
- Online marketing: Facebook, IG, Google, Amazon, affiliate marketing
- Migration to JTL WaWi (ERP, WMS)
May 2014 - Oct 2015
1 year 6 monthsBerlin, Germany
Co-owner
Liehn & Schuster GbR „MemorySweets“
- Set up & develop an online sweets store
- Set up an xtCommerce shop system
- Set up a digital multichannel sales structure
- Connect and set up the Amazon & eBay marketplaces
- Introduce and integrate an order processing & inventory management system (dreamrobot)
- Online marketing strategy & execution
Sep 2013 - Apr 2014
8 monthsBerlin, Germany
Online sweets sales
Self-employed sole proprietorship „MemorySweets“
- Set up & develop an online sweets store
- Online marketing, Google SEA, on- & off-page SEO
- Set up an online shop using a website builder
- Product management & product development
Aug 2011 - Aug 2013
2 years 1 monthBerlin, Germany
Working student in Controlling & Finance
Leoni Fiber Optics GmbH
- Bachelor's thesis: developed a site evaluation for the medical assembly area in collaboration with the relevant departments
- Created inventory controlling using SAP MM & MS Excel, including tracking defined measures for old stock review / stock reduction (volume: €2M)
- Processed and cleaned up material master data in SAP MM
- Created cost center reports with SAP FI/CO & MS Excel
Dec 2010 - Apr 2011
5 monthsBerlin, Germany
HybridWorking student in hybrid mail conversion & consolidation
ILSS GmbH
Feb 2010 - Oct 2010
9 monthsBerlin, Germany
Cashier (part-time)
Kaufland Warenhandel GmbH & Co. KG
Mar 2009 - Mar 2010
1 year 1 monthBerlin, Germany
Preload and split parcel logistics, part-time
UPS Deutschland Inc. & Co. OHG
Oct 2007 - Jul 2008
10 monthsBerlin, Germany
Civil service
All Eins E.V.
Jun 2007 - Oct 2007
5 monthsBerlin, Germany
Part-time employee
McDonald’s Deutschland Inc.
Jan 2005 - Present
20 years 10 monthsProfessional BMX rider, sports manager & athlete for shows, performances & events
- BMX World Champion, Park discipline 2007
- BMX Freestyle Olympic squad, Men's Elite 2018
- Certified cycling J+S instructor, Switzerland
Languages
German
NativeEnglish
AdvancedItalian
AdvancedFrench
ElementaryEducation
Sep 2021 - Nov 2023
WHU – Otto Beisheim School of Management
MBA, Strategic Transformation of a Baby-Food Start-Up · Business Administration · Düsseldorf, Germany · 1.0
Apr 2010 - Sep 2013
HTW Berlin
Bachelor of Science · Business Administration and Engineering · Berlin, Germany
May 2004 - May 2007
Mildred-Harnack-Oberschule
Abitur · Berlin, Germany
Certifications & licenses
Transformational Technologies: Applied Lessons from Sports
Massachusetts Institute of Technology
SAP Certified - Associate Business Foundation & Integration with SAP ERP 6.0 EHPs
SAP Global Services
SAP TERP10 Certification
SAP
Class B driver's license
Generative AI for business development Certification
WHU – Otto Beisheim School of Management
J+S Cycling Coach (CH) Basic Training
Inland waterways boating license
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