François M.

Senior Marketing and Communication professional

Sion, Switzerland

Experience

Jan 2013 - Mar 2015
2 years 3 months
Basel, Switzerland

Group Head of Marketing and Communication

Gondrand International Ltd

Led the group’s marketing and communication activities, rebuilt a small team, and shifted resources from print to online channels. Revamped internal communications to build broad understanding of changes and challenges. Successfully managed various projects with limited resources while supporting group-wide sales with marketing and communication materials.

Nov 2006 - Jun 2007
8 months
Geneva, Switzerland

Interim Communications and Public Affairs Manager

TPG Public Transport of Geneva

  • Interim management and restructuring of the Communication Department, covering marketing, advertising, offline and online publishing, internal communications, PR, and public affairs with full budget and team responsibility
  • Completely redefined the department’s mission, devised a restructuring plan, and reallocated resources
  • Defined and implemented a major corporate identity change program
Oct 2004 - Present
20 years 11 months
Sion, Switzerland

Associate

Smacx*

Provided external consultancy and managed projects in both public and private sectors, focusing on strategic and crisis communications. Key areas included higher education, urban and regional planning, transport, and manufacturing.

Jan 1990 - Present
35 years 8 months
Yverdon-les-Bains, Switzerland

Vice-president, Marketing

Quartesoft Sàrl

  • Managed day-to-day operations
  • Handled all marketing activities
  • Provided technical support
  • Contributed significantly to product development

Quartesoft is a small software publisher specializing in banking software for the Mac platform. Its main product, MacPay, is the leading offline e-banking client for Mac in Switzerland.

Oct 1988 - Sep 2004
16 years
Lausanne, Switzerland

CEO

Italiques Sàrl

Jan 1986 - Jan 1988
2 years 1 month
Bern, Switzerland

Project Manager

Dr. Dieter Jäggi AG

Jan 1982 - Jan 1985
3 years 1 month
Uganda

Delegate

International Committee of the Red Cross, ICRC

Aug 1976 - Aug 1977
1 year 1 month
Luton, United Kingdom

French Language Assistant Lecturer

University of Bedfordshire

Summary

Corporate communications expert and manager with a strong strategic focus at general management level. Team builder with strong persuasion skills and experience in multicultural environments. Extensive hands-on experience in all aspects of corporate communications and a proven record in advertising and PR projects. Specialized in crisis communications, interim management, restructuring communications departments, audit projects, and global strategy. Good knowledge of and a strong personal interest in all technology-related topics.

Languages

French
Native
English
Advanced
Italian
Advanced
German
Intermediate

Education

Jan 1977 - Jan 1980

University of Lausanne - Unil

Bachelor’s degree · Political Science · Lausanne, Switzerland

Jan 1976 - Jan 1977

University of Cambridge

Certificate of Proficiency · English · Cambridge, United Kingdom

Certifications & licenses

Certificate of Proficiency in English

University of Cambridge

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