Max Ringel
Business Development PMO (Interim Manager)
Experience
Jun 2024 - Oct 2024
5 monthsBusiness Development PMO (Interim Manager)
Swash Group
- Project lead for the Asana rollout and change manager
- Agile project management
- Optimizing business processes
- Project controlling
- Coordinating various teams to ensure active communication and smooth operations
- Developing and building structures that optimize workflow
- Researching new markets and business strategies
- Creating dashboards to monitor project progress
- Communicating with relevant stakeholders
- Preparing steering board meetings
- Creating presentations
- Tools: Asana, Miro Board, SharePoint, Microsoft 365
Apr 2023 - Sep 2023
6 monthsProject Lead Product Management (Interim Manager)
Duscholux
- Project lead for product development at international production sites
- Agile project management
- Optimizing product life cycle processes
- Project controlling
- Coordinating technical teams to ensure smooth workflows
- Restructuring communication channels
- Creating new work processes that generate synergies
- Creating presentations, reports, and dashboards
- Stakeholder management
- Preparing board meetings
- Tools: Wrike, Miro Board, SharePoint, Microsoft 365, Salesforce
Jun 2022 - Dec 2022
7 monthsPartner/B2B Marketing Manager (Interim Manager)
Mollie
- Partner marketing management for agency and SaaS partners
- Collaborations and partnerships
- Online and offline marketing
- Webinars, deep dives, and meetups
- Inbound marketing through SEO and onsite optimizations
- Email campaigns for lead generation
- Project management with budget responsibility and performance tracking
- Reviewing and improving product messaging and communication
- Tools: Jira, HubSpot, Miro Board, Confluence, Google Suite, Salesforce
Oct 2021 - Jan 2022
4 monthsSenior Business Analyst (Interim Manager)
Deutsche Bank
- Optimizing the Deutsche Bank app
- Creating user stories
- Developing push content
- Sprint planning and reviews
- Maintaining the backlog
- Reporting to top-level management
- Creating presentations
- Preparing and following up on steering board meetings
- Tools: Confluence, Jira, SharePoint, Microsoft 365, Trello, Atlassian
Oct 2019 - Sep 2020
1 yearManager Product Communication (Interim Manager)
Vaillant Group
- Subproject lead for “B2B Activation Connectivity”
- Increasing connectivity rate for devices
- Creating a communication concept
- Leading a multidisciplinary team
- Promoting a collaborative work environment and supporting the team in reaching goals
- Budget responsibility with project controlling and reporting
- Creating reports and reporting to management
- Tools: Confluence, Jira, SharePoint, Microsoft 365, Trello, Atlassian, Miro Board
Jun 2018 - Jun 2022
4 years 1 monthProduct Owner (Interim Manager)
YOOU
- Creating a native app and a new website
- Go-to-market strategy
- Developing business models (B2C and B2B)
- Content management
- Product communication and optimizing the customer journey
- Communicating with stakeholders
- Briefing teams, monitoring processes, and ensuring results
- Project lead with budget responsibility and controlling
- Tools: Asana, Miro Board
Nov 2016 - May 2018
1 year 7 monthsSenior Account Director
heye (DDB)
- Communication team lead for BMW Germany
- Adapting international communication (online and offline)
- Developing national communication for product, aftersales, used cars, and motorsport
- Creating innovative communication concepts and advertising for the premium automotive segment
May 2016 - Oct 2016
6 monthsManagement Supervisor (Interim Manager)
Ogilvy
- Communication team lead for ALDI SÜD and Provinzial
- Developing and implementing national image campaigns
- Strategic consulting
- Implementing the first TV campaign “Less is More” for ALDI SÜD & NORD
Feb 2016 - May 2016
4 monthsSenior Project Manager (Interim Manager)
DDB
- Project manager for Deutsche Telekom International
- Rollout of an international product campaign for CEE
- Coordinating the rollout for different target groups (B2C and B2B)
- Supporting the team in achieving goals
- Creating dashboards to monitor project progress and communicate with stakeholders
May 2015 - Oct 2015
6 monthsProject Manager Marketing (Interim Manager)
Deutsche Bank
- Conducting global employee campaigns on IT security topics
- Revising e-learning modules for employee training
- Content management and coordinating different language versions
- Developing strategies for high-involvement campaigns
- Leading a multidisciplinary team
- Creating reports and dashboards to monitor project progress and communicate with stakeholders
- Tools: Confluence, Jira, Trello, Atlassian
Jul 2013 - May 2014
11 monthsDeputy PMO (Interim Manager)
tolino
- Leading the marketing and PR subprojects in the tolino project organization
- Representing and supporting the overall project management (PMO)
- Project management for cross-cooperation campaigns and brand management
- Revising product positioning and building a brand world
- Product launches of tolino tab and tolino vision (naming, positioning, market research)
- Organizing and conducting workshops
- Budget responsibility with controlling and reporting
- Leading a multidisciplinary team
- Creating regular reports and dashboards to monitor project progress and communicate with stakeholders
- Analyzing existing processes and identifying improvement potentials
Jul 2011 - Sep 2011
3 monthsTeam Lead Marketing (Interim Manager)
CosmosDirekt
- Leading the marketing team of a product group and reporting to the executive board
- Reviewing the communication direction of the product group
- Analyzing existing processes and identifying improvement potentials
- Generating short-term measures
- Increasing campaign efficiency and optimizing reporting
- Creating dashboards to monitor project progress and communicate with stakeholders
Sep 2010 - Nov 2010
3 monthsAccount Director (Interim Manager)
BBDO
- Project lead for smart (Daimler)
- Leading a multidisciplinary team
- Project coordination with smart Germany, smart International, and European lead agencies
- Developing a 360-degree approach for the European spring campaign
Jan 2010 - Aug 2010
8 monthsClient Service Director (Interim Manager)
BBDO
- Marketing team lead for Sky Germany
- Rollout of a 360° campaign and structuring regular communication
- Optimizing processes and implementing a formal workflow between Sky, BBDO, and partners
- Contract negotiations and building an account and creative team
- Expanding the client relationship with daily contact and presentations
- Winning above-the-line and online budgets
- Launching a fully integrated Sky brand campaign for the start of Bundesliga 2010
Aug 2009 - Present
16 yearsIndependent Interim Manager
Max Ringel Beratung
- Implementing assigned mandates (on- and offsite)
- Change and project manager
- Marketing communication manager
Apr 2006 - Jul 2009
3 years 4 monthsIntegrated Marketing Communication Manager
Microsoft
- Leading marketing communication for the Microsoft Partner segment (B2B: resellers and distributors) and Microsoft Learning (B2B and B2C)
- Analyzing existing processes and identifying improvement potentials
- Channel shift from print to web and e-commerce solutions
- Building and maintaining the Partner Marketing Center platform
- Content management of the Microsoft Partner Portal and the training and events platform
- Complex project management in a matrix organization
- Adhering to defined KPIs and ongoing in-campaign optimization
- Reference projects: Microsoft channel initiatives “The Hunt for Knowledge,” “Kick IT”
Jan 2004 - Mar 2006
2 years 3 monthsAccount Director
Avantgarde Kreation
- Building the creative unit for Avantgarde Gesellschaft für Kommunikation mbH
- Agency management and HR responsibilities
- Client consulting, project management, and production
- Innovative advertising measures for various clients
- Reference projects:
- Microsoft Xbox Halo2: TV spot “Pirat” advertising with viral marketing
- Scottish & Newcastle: product positioning and brand presence for Germany including dealer materials
- Atomic Volant Ski: exclusive market entry in the D-A-CH region
- Bavarian Radio Symphony Orchestra: revamping corporate identity and advertising materials
Jul 2001 - Dec 2003
2 years 6 monthsAccount Manager and Strategic Planner (Freelancer)
Max Ringel Beratung
- Supporting Eiler & Riemel (now McCann) in Munich and Red Spider in London
Oct 1999 - Jun 2001
1 year 9 monthsAccount Manager
Springer & Jacoby Design
- Project manager for creating European sales literature for Mercedes-Benz and DaimlerChrysler
- Converting all sales literature from A4 to A5
- Innovative concepts for sales literature in the luxury segment
May 1998 - Sep 1999
1 year 5 monthsAccount Manager
Eiler & Riemel (McCann)
- Project manager for campaigns and sales promotion measures for Lancia in Germany
- Coordinating with Fiat Automobil Frankfurt and lead agency Armando Testa in Turin
- Innovative advertising concepts for Lancia and Fiat Automobil
Summary
I am a project manager by conviction. That’s how I can best use my resources. My strengths are communication, coordination, and creating creative solutions with quick implementation. My many years of experience in various industries have trained my flexibility and adaptability, so I dive into new topics without long preparation or onboarding.
- solution-oriented work
- out-of-the-box thinking
- hands-on mentality
Languages
German
AdvancedEnglish
AdvancedFrench
Advanced Education
Nov 1988 - Jul 1997
Ludwig Maximilian University
Magister Artium · Philosophy, Economics, and Politics · Munich, Germany
Certifications & licenses
Mediator (BM)
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