Max Ringel
Business Development PMO (Interim Manager)
Experience
Business Development PMO (Interim Manager)
Swash Group
- Project lead for the Asana rollout and change management
- Agile project management
- Optimizing business processes
- Project controlling
- Coordinating various teams to ensure active communication and smooth workflows
- Developing and building structures that optimize workflow
- Researching new markets and business strategies
- Creating dashboards to monitor project progress and communicate with relevant stakeholders
- Preparing steering board meetings
- Creating presentations
Projektleiter Produktmanagement (Interim Manager)
Duscholux
- Project lead for product development at international production sites
- Agile project management
- Optimizing product lifecycle processes
- Project controlling
- Coordinating technical teams to ensure smooth workflows
- Restructuring communication channels and establishing new work processes to leverage synergies
- Creating presentations, reports, and dashboards
- Stakeholder management
- Preparing supervisory board meetings
Partner/B2B Marketing Manager (Interim Manager)
Mollie
- Partner marketing management for agency and SaaS partners
- Collaborations and partnerships
- Online and offline marketing
- Webinars, deep dives, and meetups
- Inbound marketing through SEO and onsite optimizations
- Email campaigns for lead generation
- Project management with budget responsibility and performance tracking
- Reviewing and improving product messaging and product communication
Senior Business Analyst (Interim Manager)
Deutsche Bank
- Optimizing the Deutsche Bank app
- Writing user stories
- Developing push content
- Sprint planning and reviews
- Maintaining the backlog
- Reporting to top-level management
- Creating presentations
- Preparing and following up on steering board meetings
Manager Product Communication (Interim Manager)
Vaillant Group
- Subproject lead for B2B activation connectivity
- Increasing the connectivity rate for Vaillant Group devices
- Creating a communication concept
- Leading a multidisciplinary team
- Fostering a collaborative work environment and supporting the team in reaching its goals
- Budget responsibility with project controlling and reporting
- Preparing reports and reporting to management
Product Owner (Interim Manager)
YOOU
- Creating a native app and a new website
- Go-to-market strategy
- Developing business models (B2C and B2B)
- Content Management
- Product communication and optimizing the customer journey
- Communicating with stakeholders
- Briefing the teams
- Monitoring processes and ensuring results
- Project management with budget responsibility and controlling
Senior Account Director (BMW Germany)
heye (DDB)
- Communication team lead
- Adapting international communications (online/offline) and developing national communications for product, aftersales, used cars, motorsport
- Creating innovative communication concepts and advertising measures in the premium automotive segment
Management Supervisor (ALDI SÜD, Provinzial)
Ogilvy
- Communication team lead
- Developing and implementing national image campaigns and strategic consulting
- Executing the first TV campaign "Less is more" for ALDI (SÜD & NORD)
Senior Project Manager (Deutsche Telekom International)
DDB
- Rolling out an international product campaign for CEE
- Coordinating the rollout of the product campaign for different target groups (B2C and B2B)
- Supporting the team in achieving goals
- Creating dashboards to monitor project progress and communicate with relevant stakeholders
Project Manager Marketing (Interim Manager)
Deutsche Bank
- Conducting global employee campaigns on IT security topics
- Revising e-learning modules for employee training
- Content management and coordination of different language versions
- Developing strategies for high-involvement campaigns
- Leading a multidisciplinary team
- Creating reports and dashboards to monitor project progress and communicate with relevant stakeholders
Deputy PMO (Interim Manager)
tolino
- Leading the Marketing and PR subprojects in the tolino project organization
- Representing and supporting the overall project management (PMO)
- Project management for cross-partner campaigns and brand management
- Revising product positioning from a single product brand to a product family, building a brand world and sharpening the brand profile
- Launching the tolino tab and tolino vision products (naming, positioning, market research, etc.)
- Organizing and running workshops on various topics
- Handling budget responsibility including controlling and reporting
- Leading a multidisciplinary team
- Creating regular reports and dashboards to monitor project progress and communicate with relevant stakeholders
- Analyzing existing processes and identifying opportunities for improvement
Marketing Team Lead (Interim Manager)
CosmosDirekt
- Leading the marketing team
- Managing the marketing team of a product group and reporting to the executive board
- Reviewing the communication approach of the product group
- Analyzing existing processes and identifying opportunities for improvement
- Generating short-term measures
- Increasing campaign efficiency and optimizing reporting
- Creating dashboards to monitor project progress and communicate with relevant stakeholders
Account Director (smart, Daimler)
BBDO
- Project manager
- Leading a multidisciplinary team
- Coordinating projects in alignment with smart Germany, smart International, and the European lead agencies
- Developing a 360-degree approach for the European spring campaign
Client Service Director (Sky Deutschland)
BBDO
- Leading the marketing team
- Rolling out a 360-degree campaign and structuring regular communications
- Optimizing processes and implementing a formal workflow between Sky, BBDO, and other partners
- Negotiating contracts and building an account and creative team
- Establishing and expanding client relationships with daily customer contact and presentations
- Securing above-the-line and online budgets
- Launching a fully integrated brand presence for Sky at the start of the 2010 Bundesliga season
Independent Interim Manager
Max Ringel Beratung
- Implementing assigned mandates (on-/off-site)
- Change and project manager
- Marketing communications manager
Integrated Marketing Communication Manager
Microsoft
- Leading marketing communication for the Microsoft partner segment (B2B resellers and distributors) as well as Microsoft Learning (B2B and B2C marketing)
- Analyzing existing processes and identifying areas for improvement
- Shifting channels from print to web and e-commerce solutions
- Setting up and maintaining the Partner Marketing Center platform
- Managing content for the Microsoft Partner Portal and the training and events platform
- Handling complex project management in a matrix organization
- Meeting defined KPIs and ongoing in-campaign optimization
- Reference projects: Microsoft channel initiatives The Hunt for Knowledge, Kick IT
Account Director
Avantgarde Kreation
- Setting up the creative unit for Avantgarde Gesellschaft für Kommunikation mbH
- Agency management, staff responsibility, client consulting, project management and production
- Innovative advertising campaigns for various clients
- Reference projects: Microsoft Xbox Halo 2 TV spot Pirat Advertising with viral marketing; Scottish & Newcastle with Foster’s, Strongbow, Newcastle Brown Ale, Kronenbourg 1664, Baltika; Atomic Volant Ski; Bavarian Radio Symphony Orchestra
Account Manager and Strategic Planner (Freelancer)
Max Ringel Beratung
- Clients: Eiler & Riemel – Munich; Red Spider – London
Account Manager (Mercedes-Benz, DaimlerChrysler)
Springer & Jacoby Design
- Project management for creating European sales literature
- Converting all sales literature from A4 to A5
- Developing innovative concepts for the sales literature of the premium segment
Account Manager (Lancia, Fiat Automobil)
Eiler & Riemel
- Project lead and manager for Lancia campaigns and sales promotion measures in Germany, in coordination with Fiat Automobil and Armando Testa, Turin
- Innovative advertising concepts for Lancia and Fiat Automobil
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (18.5 years), Information Technology (8 years), Advertising (7 years), Automotive (4.5 years), Manufacturing (1.5 years), and Banking and Finance (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (27 years), Project Management (24.5 years), Product Development (5.5 years), Strategy (3 years), Production (2 years), and Operations (0.5 years).
Summary
I am a project manager by conviction. This way I can make the best use of my resources. My strengths are communication, coordination, and finding creative solutions that can be implemented quickly. My many years of experience in various industries have trained my flexibility and adaptability, so I can dive into new fields without long preparation or onboarding.
I offer: solution-oriented work, “out-of-the-box thinking”, “hands-on” mentality.
Skills
- Microsoft 365
- Sharepoint
- Google Suite
- Jira
- Confluence
- Asana
- Trello
- Wrike
Languages
Education
Ludwig Maximilian University of Munich
Master of Arts · Philosophy, Economics and Politics · Munich, Germany
Theodor-Fliedner-Gymnasium
High School Diploma · Düsseldorf, Germany
Certifications & licenses
Mediator (BM)
Berlin
Profile
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