Jonas Thein
Freelancer Solution Architect / CRM Expert
Experience
Apr 2023 - Present
2 years 4 monthsFreelancer Solution Architect
Global Pharma
- Business analysis and requirements analysis for tool selection and implementation
- Setup of NBA campaigns
- Support for the technical and strategic setup of a CDP solution
- Management of agencies / implementation service providers
Jan 2023 - May 2023
5 monthsInterim Management – PO Salesforce Marketing Cloud
Start-up in the hospitality sector
- Optimization of the existing setup in SFMC
- Automation of processes and campaigns
- Management of the technical development team
Dec 2021 - Jan 2023
1 year 2 monthsFreelancer Solution Architect
CAC 40 company, FMCG
- Migration of B2B campaigns & processes from Adobe Campaign Classic to Salesforce Marketing Cloud
- Setup and optimization of campaigns in Adobe Campaign and Salesforce Marketing Cloud
- Strategic consulting regarding targeting concepts,
- Automations and campaign strategy
Apr 2021 - May 2022
1 year 2 monthsFreelancer Campaign Management
DAX 40 company, energy services
- Migration of campaign management from Adobe Campaign to Salesforce Marketing Cloud
- Hands-on campaign management
Apr 2019 - Jul 2020
1 year 4 monthsHead of CRM
CyberSolutions / Cyberport GmbH, retail
- Establishment and further development of the CRM department
- Responsible for the expansion of Salesforce Sales Cloud and the implementation of Salesforce Marketing Cloud
Mar 2017 - Feb 2019
2 yearsFreelancer Campaign Management
DAX 30 company, energy services
- Requirements management and process design for the implementation of Adobe Campaign
- Migration of campaigns to Adobe Campaign
- Optimization and automation of campaigns
Summary
CRM consultant with over 10 years of experience at the interface of marketing, IT and business. Specialized in the introduction, optimization and migration of CRM systems – including Adobe Campaign Classic, Salesforce Marketing Cloud as well as currently CDP solutions. Solid expertise in gathering and translating complex business requirements into technical solutions. Strong communicator, hands-on & solution-oriented.
Languages
German
NativeEnglish
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