Harsh (Vardhan) Agrawal
Solution Architect
Experience
Oct 2021 - Feb 2024
2 years 5 months Ingolstadt, Germany
System and Process Integrator 2
Audi AG
- Played the role of a Product Owner in the VM team of Audi AG.
- Led the marketing team in planning and executing multi-channel marketing campaigns, driving increased engagement and ROI for Audi's digital product lines (e.g. Black Friday campaign).
- Managed and optimized campaign strategies using Adobe Campaign and Salesforce Marketing Cloud, ensuring alignment with overall brand objectives.
- Analyzed campaign performance through Adobe Analytics and Tableu providing detailed reports and insights to senior management.
- Created detailed reports and dashboards to track campaign performance and inform strategic decision-making.
- Implemented and managed Salesforce Data Cloud to consolidate customer data, improving targeting and personalization in marketing campaigns.
- Coordinated the implementation of new marketing technologies and software solutions, enhancing operational efficiency and effectiveness.
- Collaborated with nearshore and onshore teams to deliver high-quality marketing solutions within project timelines.
- Facilitated remote and onsite workshops for team members, promoting best practices and ensuring the successful adoption of new tools and strategies.
- Played the role of Proxy Product Owner for the Campaign Management ART.
Sep 2019 - Sep 2021
2 years 1 month Frankfurt, Germany
Applications Consultant Lead
Capgemini GmbH
Project for NSC Audi AG (Mar 2020 - Sep 2021):
- Gather and discuss requirements for the Salesforce CRM template from the Product Manager on the client side.
- Create Stories for PIPE planning together with the client Product Manager.
- Defined the Customer Journey for the Lead to Campaign Management.
- Developed the Marketing Cloud solution for brands of the VW group.
- Integrated Salesforce Marketing Cloud with the company's CRM system to enhance data accuracy and segmentation.
- Worked extensively with the Salesforce Marketing Cloud team.
- Worked with multinational, multidisciplinary teams and stakeholders to achieve goals.
- Conducted end-user training.
- Played the role of a Proxy Product Owner and Salesforce Marketing Cloud Consultant
- Create requirements on User Stories together with the client Product owner.
- Write Solution Designs and hand them over to the development team.
- Conduct End-user training.
Project for Siemens Flender (Jan 2020 - Feb 2020):
- Played the role of Senior Business Analyst for the Marketing Cloud project of VW Wholesale.
- Gather business requirements around the Marketing cloud from the Product Owner and Manager.
- Created multiple customer journeys using Journey Builder.
- Worked with multidisciplinary teams and stakeholders to achieve goals.
Project for VW (Sep 2019 - Dec 2019):
- Collaborated with business stakeholders to gather requirements and define integration strategies aligned with business goals.
Mar 2019 - Aug 2019
6 months Frankfurt, Germany
Salesforce Consultant
Cognizant GmbH
Project for Abbott (March 2019 - Aug 2019):
- Played the role of Salesforce Consultant cum onshore lead on a Salesforce Sales and Service cloud project with an offshore team of 20 members from India.
- Moved the customer from Salesforce Classic to Salesforce Lightning.
- Wrote solution designs to user stories and passed on to offshore team for development. Coordinated the development with the offshore team and got it delivered to the client with high quality.
- Designed and developed custom features, workflows, and automated processes in Salesforce.
- Implementation of CPQ together with, Salesforce Billing, Contract Renewals, and Amendments.
- Worked with multidisciplinary teams and stakeholders to achieve goals.
- Collaborated with business stakeholders to gather requirements and define integration strategies aligned with business goals.
- Gathering and assessing business requirements and transforming them into standard and customized Salesforce solutions.
- Leading workshops and training for end users to maximize Salesforce usage.
Mar 2018 - Feb 2019
1 year Kolkata, India
Associate
Cognizant India Pvt. Ltd
Project for Takeda Pharmaceuticals (Feb 2018 - Feb 2019):
- Experience in implementing and customizing Salesforce solutions for various clients.
- Leading workshops and training for end users to maximize Salesforce usage.
- Gathering and evaluating business requirements and translating them into standardized and customized Salesforce solutions.
- Design and development of user-defined functions using process builders and flows as well as APEX.
- Comprehensive work with Sales, and Service Clouds.
- Played the role of Project Manager.
- Requirement gathering from onshore leads to work on user stories.
- Low code and no code customization with Workflows and Process Builders.
- Worked with Sales and Service Clouds.
- Customizations with APEX.
Dec 2013 - Feb 2018
4 years 3 months Kolkata, India
Software Engineer
Accenture India Pvt. Ltd
Project for Radius Health (Jan 2017 - Jan 2018):
- Played the role of offshore Salesforce developer.
- Requirement gathering from onshore leads to work on user stories.
- Low code and no code customization with Workflows and Process Builders.
- Worked with Sales Clouds.
- Customizations with APEX.
Project for Nissan (Jan 2014 - Jan 2017):
- No specific details provided for this project.
Summary
Experienced Campaign Management Expert with over 4+ years of proven success in marketing automation and analytics. Specializes in utilizing cutting-edge digital marketing technologies to restructure and optimize campaign operations. Adept at managing comprehensive marketing strategies, analyzing campaign performance, and implementing marketing software solutions.
Languages
English
Native
German
Advanced
Education
Apr 2024 - Present
TU Darmstadt
M.Sc · AI & ML · Darmstadt, Germany
Jul 2009 - Jun 2013