Harsh Vardhan (Vardhan) Agrawal

Spearheaded the development and deployment of a Generative AI solution tailored for the automotive industry focusing on improving customer experience through AI-driven innovations.

Conducted in-depth market research to understand unique challenges and opportunities within the automotive sector by analyzing industry trends, customer pain points, and competitive offerings to inform the product strategy.

Formulated a strategic vision for the Generative AI solution targeting personalized customer experiences, aligned product vision with the company’s long-term goals and automotive market demands.

Enhanced customer satisfaction by introducing personalized AI-driven features, achieving a 15% increase in customer engagement and loyalty.

Attended and represented Audi AG on a group-wide level in workshops for AI strategy for customer experience.

Leveraged knowledge of recurrent neural networks and transformer architecture.

Utilized GPT-3 generative AI frameworks.

Employed TensorFlow and PyTorch for machine learning.

Used Tableau from Salesforce for data analysis and visualization.

Served as solution manager for the Business Architecture team.

Collaborated with business stakeholders within Audi OEM to gather requirements for CRM strategy including marketing department, CRM heads across countries, VW group brands and CARIAD SE.

Represented Audi AG in CRM strategy workshops held in different countries.

Discussed CRM strategy with head of CRM and Data based on workshop outcomes.

Conducted business analysis on gathered market data to improve customer experience.

Planned and launched marketing campaigns such as welcome mailing, license renewal reminders, Audi Progress Circle and Black Friday campaigns.

Managed project budget.

Acted as solution manager for the ONE.CRM team at CARIAD SE on loan from Audi AG.

Collaborated with business owners of VW group brands to develop a central solution.

Represented CARIAD SE in CRM strategy workshops in Spain, France and Italy.

Discussed CRM strategy with head of CRM at CARIAD SE based on workshop outcomes.

Conducted business analysis on market and brand data to improve customer experience.

Planned and delivered campaign capabilities from template to brands such as welcome mailing for Audi AG, SEAT and SKODA.

Managed project budget together with head of CRM.

CRM Project Manager on a greenfield Veeva CRM project for Radius Health built on Salesforce CRM: gathered requirements from onshore leads; worked on user stories; customized using process builders, flows and Apex; implemented the solution.

Offshore Salesforce Developer for Nissan: gathered requirements from onshore leads to work on user stories; performed low code and no code customizations with workflows and process builders; worked with Sales Cloud; customized with Apex.