Federico (Spinetta) Spinetta Prado
Senior Associate Consultant
Experience
Senior Associate Consultant
PwC
- Delivery of complex solutions including flows, third party integration and multiple clouds.
- Presale support, solution design and time estimations.
- Sprint planning and project management.
- UAT coordination across the PwC Austria team for internal Salesforce project.
- Qualtrics surveys, NPS and C-Sat.
- Inspire Planner implementation.
- Process documentation.
- Clouds: Sales, Service, Experience, Field Service, CPQ (custom) and Reporting. Focus on complex flows and third party integrations.
- Industries: Manufacturing, Health and Financial Services.
Independent Business Consultant
Cassandra Advisory
- Implementation of Salesforce Sales Cloud, HubSpot Sales and Marketing & MS Dynamics CRM.
- Requirement gathering, process improvement, and automation to enhance user adoption and data quality.
- Forecasting, KPIs and Sales Velocity.
- Integrations with third-party applications and API calls, i.e. Chargebee for subscriptions.
- Setup and complex data model for payment provider.
- Power BI dashboards, Power Automate workflows, and business rule automation.
- Industries: Financial Services, SaaS, and Technology.
- Clients: EPI Payments, Redapt Inc, and Reachify LLC.
Digital Sales Operations Manager
Swarovski Optik
- Coordination of ERP, PDF creation, chatbots, and customer service process improvements.
- Migration from workflows and process builders to flows.
- Maintain the integration from Sales Cloud to Marketing Cloud, data extensions and campaign management.
- Data migration, knowledge base enhancements, and training programs.
- Clouds: Sales, Service, Experience, Marketing Cloud, Commerce Cloud and Reporting. Focus on complex flows and third party integrations (Intercom and Qualtrics).
- Industry: Manufacturing.
Sales Operations & Salesforce Manager
Solarisbank AG
- Design and development of lead generation and opportunity management processes.
- Implementation and improvement of NDA, KYC and onboarding processes.
- Optimization of reporting solutions, internal and external project coordination.
- Integration of quoting for complex pricing with CloudExtent and Excel.
- Team performance monitoring and process automation.
- Clouds: Sales and Docusign.
- Industry: Financial Services (Bank).
Team Leader - Senior Consultant
EMPAUA
- Salesforce implementations and migrations across DACH region.
- Led a team of eight international consultants and was responsible for presale, technical architecture and project delivery.
- Client onboarding and training.
- Industries: Advertising, Insurance, Real Estate, and Health.
- Clouds: Sales and Service Cloud, CPQ and Experience Cloud.
Business Operations & Salesforce Manager
BMC Software
- Salesforce training, onboarding, and user adoption strategies, ensuring seamless implementation across teams.
- Development and maintenance of sales analytics dashboards, forecasting tools, and KPI reports to support data-driven decision-making.
- Designed and optimized sales processes to improve efficiency, pipeline visibility, and forecasting accuracy.
- Defined sales territories, streamlined commission structures, and established best practices for lead management and deal tracking.
- Troubleshooting and helpdesk assistance for Salesforce users, resolving issues to improve adoption and system efficiency.
- Clouds: Sales and Service Cloud.
- Industry: IT and Technology.
Sales Operations Specialist
Avaya
- Operational support and coordination for sales associates and managers.
- Management of new Salesforce initiatives and business process automation.
- CRM data integrity management, ensuring accurate pipeline tracking and reporting.
- Sales performance analytics, implementing dashboards for real-time tracking of key business metrics.
- Clouds: Sales and Service Cloud.
- Industry: Telecommunications.
Client Financial Analyst
Accenture
- Financial assistance to project managers.
- Worldwide invoicing process management for a $1B project.
- Preparation of financial reports and account management.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (8 years), Banking and Finance (6 years), Healthcare (5 years), Manufacturing (5 years), Telecommunication (5 years), and Insurance (3 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Information Technology (17 years), Operations (12 years), Sales (11 years), Business Intelligence (8 years), Project Management (5 years), and Customer Service (3 years).
Summary
15+ years of experience in RevOps & CRM consulting, focusing on banking, fintech, manufacturing and SaaS companies. Expert in Salesforce solutions, including Sales Cloud, Service Cloud, Field Service Cloud and Experience Cloud. Successful CRM transformations for 35+ clients worldwide, from mid-sized businesses to enterprises. From subscriptions to quotes, invoicing, customer service, forecasting and sales velocity. Experienced in system integrations with ERP, BI, HubSpot, MS Dynamics, APIs & middleware. Docusign, Qualtrics, Zuora Invoicing, etc.
Skills
- Salesforce Expertise: Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Field Service, Knowledge Base, Agentforce.
- Architecture & Integration: Erd Design, Middleware (Mulesoft, Zapier, Power Automate) And Documentation.
- Agile Project Management: Scrum Master, Sprint Planning, Uat Coordination.
- Business Process Optimization: Crm Strategies, Automation, Reporting & Dashboards.
Languages
Education
UADE
MBA in Business Administration · Business Administration · Buenos Aires, Argentina
UADE
BS in Business Administration · Business Administration · Buenos Aires, Argentina
MCI Innsbruck
Erasmus Program · Innsbruck, Austria
Certifications & licenses
HubSpot Data Integrations
HubSpot
HubSpot Marketing Hub
HubSpot
HubSpot Platform Consulting
HubSpot
HubSpot Sales Hub
HubSpot
HubSpot Service Hub
HubSpot
HubSpot Solution Architect
HubSpot
Salesforce AI Associate
Salesforce
Salesforce Administrator
Salesforce
Salesforce Advanced Administrator
Salesforce
Salesforce Business Analyst
Salesforce
Salesforce Platform App Builder
Salesforce
Salesforce Sales Cloud Consultant
Salesforce
Scrum Master Certified
Profile
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