Nikolaus Jäger-Grassl
Integration Architect
Experience
Integration Architect
CECIL
Designed an API-first omnichannel integration, linking WhatsApp Business API with Salesforce Marketing Cloud to unify customer data across multiple platforms.
Automated customer onboarding and engagement workflows using Marketing Cloud Journeys, SSJS, and Azure Functions.
Developed a middleware layer to sync WhatsApp interactions with Sales Cloud for seamless customer experience tracking.
Data Cloud Consultant
CEWE Fotobuch
Led the Salesforce Data Cloud & Marketing Cloud integration, unlocking advanced AI-driven personalization for precision targeting in global campaigns.
Optimized Salesforce Data Cloud connectors to enable real-time customer segmentation and audience targeting.
Designed a GDPR-compliant customer data pipeline, ensuring secure cross-cloud data sharing between Marketing Cloud, Sales Cloud, and external BI platforms.
Marketing Cloud Rollout Lead
CEWE Fotobuch
Engineered a highly automated Salesforce Marketing Cloud rollout across 100+ countries, achieving a 95% automation rate through CI/CD pipelines, Marketing Cloud APIs, and infrastructure-as-code principles.
Developed multi-tenant deployment tools using TypeScript, React, and Salesforce SOAP/REST APIs, enabling franchise-level customization.
Designed a self-service administration layer, allowing regional marketing teams to manage campaigns independently, reducing IT overhead.
Solution Architect
Dr. Ausbüttel
Led the end-to-end implementation of Salesforce Marketing Cloud & Data Cloud, creating a unified customer data ecosystem integrating Sales, Service, and Community Clouds with external ERP and legacy systems.
Built an event-driven CRM leveraging Salesforce Marketing Cloud, Data Cloud, and Azure Event Grid to automate customer segmentation and personalized marketing.
Developed API-first architecture for real-time customer data ingestion from multiple sources, ensuring seamless omnichannel customer engagement.
Implemented CI/CD pipelines using GitHub Actions and Deployment Manager for automated marketing campaign rollouts.
Data Warehouse Architect
Egger OG
Designed an on-premise data warehouse in SQL Server Enterprise, integrating dozens of siloed data sources to provide real-time manufacturing insights.
Led data migration and reporting transformation from SSRS to Power BI, ensuring compliance with enterprise security and GDPR standards.
Enterprise Data Warehouse Lead
VTU Engineering
Designed and implemented a two-layered enterprise data warehouse concept using Synapse Analytics and Azure Analysis Services.
Maintained, improved, and refactored stored procedures, functions, pipelines, and reports while building the required Azure infrastructure.
Integrated several dozen data sources (SQL Server, Azure SQL, MS Dynamics, Salesforce, API) across Europe, ensuring reports remained alive during migration and were replaced by Power BI.
Automated daily processes in different departments to enhance operational efficiency.
Summary
Senior Solution Architect with 10+ years of expertise in Salesforce Marketing Cloud, Data Cloud, and event-driven CRM architectures. Specialized in designing cross-cloud integrations (Sales, Service, Marketing Cloud) leveraging APIs, middleware, and AWS/Azure/Google services. Proven ability to lead retail and financial sector projects, optimizing customer engagement and campaign personalization through event-driven architectures (Kafka, EventBridge). Experienced in DevOps practices, implementing CI/CD pipelines for Salesforce deployments and ensuring high-performing, secure marketing automation solutions.
Skills
Solution Architecture And Design: Expert In Crafting Cross-cloud Solutions With A Focus On Salesforce And Azure, Ensuring Seamless Integration And Scalability.
Requirements Engineering: Skilled In Translating Complex Business Needs Into Technical Requirements, Laying The Groundwork For Successful Project Outcomes.
Data Management: Proficient In Building And Optimizing Data Warehouses, Leveraging Data Science And Machine Learning Techniques To Extract Actionable Insights.
Api Mastery: Advanced Knowledge In Utilizing And Integrating Various Apis To Streamline And Automate Business Processes.
Privacy-first Design: Committed To Designing Gdpr-compliant Processes And Systems, Prioritizing Data Security And Privacy In All Solutions.
Custom Software Development: Adept At Developing Tailored Software Solutions And Interfaces To Meet Unique Business Challenges, Enhancing Operational Efficiency And User Experience.
Devops & Cloud Deployment: Experience In Devops Practices For Salesforce Marketing Cloud & Data Cloud, Including Ci/cd (Github Actions, Azure Devops, Deployment Manager).
Event-driven Architecture: Designed Real-time Crm Solutions Using Apache Kafka, Aws Eventbridge, And Streaming Apis.
Integration Strategy: Developed Scalable Api-driven Integrations For Marketing Cloud, Sales Cloud, And External Platforms (Aws, Azure, Sap, Oracle, Erp, Crm, Cms).
Financial & Compliance Experience: Built Gdpr-compliant Customer Data Pipelines For Regulated Industries (Retail, Healthcare, Financial Services).
Programming Languages: Proficient In Typescript, Javascript, Python, And .Net Framework (C#, Vb, Asp, Mvc), Enabling The Development Of Robust Applications And Solutions.
Database Management: Expertise In Sql Server, Mongodb, And Postgresql, Ensuring Data Integrity, Performance, And Scalability.
Data Warehousing & Analytics: Skilled In Utilizing Sql Server And Azure For Data Warehousing Solutions, Complemented By Advanced Reporting In Power Bi, Ssrs, Datorama, And Tableau For Insightful Analytics.
Cloud Platforms: In-depth Knowledge Of Aws, Azure, And Salesforce, Leveraging Cloud Capabilities For Event-driven Architectures, Devops Automation, And Scalable Deployments.
Devops & Ci/cd: Experience With Github Actions, Azure Devops, Salesforce Deployment Manager For Automated Marketing Cloud Rollouts.
Event-driven Architectures: Proficient In Apache Kafka, Aws Eventbridge, And Middleware-based Integrations For Real-time Customer Interactions.
Consulting & Strategy Development: Offering Strategic Advice To Align Technology Solutions With Business Objectives, Driving Innovation And Growth.
Solution Architecture & Design: Designing Scalable, Integrated Solutions Across Various Platforms (Azure, Salesforce, Sap, Oracle) To Meet Complex Business Requirements.
Project & Agile Management: Leading Projects With A Focus On Agile Methodologies, Ensuring Timely Delivery And Stakeholder Satisfaction.
Requirements Engineering: Excelling In Translating Business Needs Into Technical Specifications, Forming The Foundation For Successful Implementations.
User Experience / Customer Experience: Enhancing User And Customer Experiences Through Thoughtful Design And Support Strategies.
Data Privacy & Compliance: Ensuring Gdpr Compliance In Process Design And Data Management, Prioritizing Privacy And Security.
Languages
Certifications & licenses
Certified Data Cloud Consultant
Certified Marketing Cloud Accredited Personalization Professional
Certified Marketing Cloud Developer
Certified Marketing Cloud Email Specialist
Contentsquare Implementation Specialist
MCSA Machine Learning
Microsoft Azure Data Scientist Associate
Perform Cloud Data Science with Azure Machine Learning
Salesforce Certified Marketing Cloud Administrator
Profile
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