Nikolaus Jäger-grassl
Solution Architect
Experience
Germany
Solution Architect
CECIL
- Designed an API-first omnichannel integration, linking WhatsApp Business API with Salesforce Marketing Cloud to unify customer data across multiple platforms.
- Automated customer onboarding and engagement workflows using Marketing Cloud Journeys, SSJS, and Azure Functions.
- Developed a middleware layer to sync WhatsApp interactions with Sales Cloud for seamless customer experience tracking.
Germany
Solution Architect
CEWE Fotobuch
- Led the Salesforce Data Cloud & Marketing Cloud integration, unlocking advanced AI-driven personalization for precision targeting in CEWE’s global campaigns.
- Optimized Salesforce Data Cloud connectors to enable real-time customer segmentation and audience targeting.
- Designed a GDPR-compliant customer data pipeline, ensuring secure cross-cloud data sharing between Marketing Cloud, Sales Cloud, and external BI platforms.
Germany
Solution Architect
CEWE Fotobuch
- Engineered a highly automated Salesforce Marketing Cloud rollout across 100+ countries, achieving a 95% automation rate through CI/CD pipelines, Marketing Cloud APIs, and Infrastructure-as-Code principles.
- Developed multi-tenant deployment tools using TypeScript, React, and Salesforce's SOAP/REST APIs, enabling franchise-level customization.
- Designed a self-service administration layer, allowing regional marketing teams to manage campaigns independently, reducing IT overhead.
Germany
Solution Architect
Dr. Ausbüttel
- Led the end-to-end implementation of Salesforce Marketing Cloud & Data Cloud, creating a unified customer data ecosystem integrating Sales, Service, and Community Clouds with external ERP and legacy systems.
- Built an event-driven CRM leveraging Salesforce Marketing Cloud, Data Cloud, and Azure Event Grid to automate customer segmentation and personalized marketing.
- Developed API-first architecture for real-time customer data ingestion from multiple sources, ensuring seamless omnichannel customer engagement.
- Implemented CI/CD pipelines using GitHub Actions and Deployment Manager for automated marketing campaign rollouts.
Germany
Solution Architect
Egger OG
- Designed an on-premise Data Warehouse in SQL Server Enterprise, integrating dozens of siloed data sources to provide real-time manufacturing insights.
- Led data migration & reporting transformation from SSRS to Power BI, ensuring compliance with enterprise security & GDPR standards.
Germany
Solution Architect
VTU Engineering
- Took over a project to design and implement an enterprise data warehouse to support rapid company growth.
- Maintained, improved, or refactored stored procedures, functions, pipelines, and reports while building Azure infrastructure.
- Integrated dozens of data sources (SQL Server, Azure SQL, MS Dynamics, Salesforce, API), both cloud-based and on-premise across Europe.
- Implemented a two-layered DWH concept using Synapse Analytics and Azure Analysis Services.
- Kept reports alive during migration before replacing them with Power BI dashboards.
- Created sophisticated dashboards for various departments.
- Automated daily processes within different departments.
Summary
Senior Solution Architect with 10+ years of expertise in Salesforce Marketing Cloud, Data Cloud, and event-driven CRM architectures. Specialized in designing cross-cloud integrations (Sales, Service, Marketing Cloud) leveraging APIs, middleware, and AWS/Azure/Google services. Proven ability to lead retail and financial sector projects, optimizing customer engagement and campaign personalization through event-driven architectures (Kafka, EventBridge). Experienced in DevOps practices, implementing CI/CD pipelines for Salesforce deployments and ensuring high-performing, secure marketing automation solutions.
Languages
German
NativeEnglish
Advanced Certifications & licenses
Certified Data Cloud Consultant
Certified Marketing Cloud Accredited Personalization Professional
Certified Marketing Cloud Developer
Certified Marketing Cloud Email Specialist
Contentsquare Implementation Specialist
MCSA Machine Learning
Microsoft Azure Data Scientist Associate
Perform Cloud Data Science with Azure Machine Learning
Salesforce Certified Marketing Cloud Administrator
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