Bhanu Avula - Freelance Salesforce CRM and Marketing Cloud Expert

Recommended expert

Munich, Germany

Experience

Jun 2024 - Present

1 year 8 months

Munich, Germany

Freelance Salesforce CRM and Marketing Cloud Expert

Arkplus

Engage with stakeholders across departments to identify and document business needs, goals, and objectives.
Conduct interviews, workshops, and surveys to gather comprehensive requirements for Salesforce solutions.
Configure Salesforce products such as Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud, and Data Cloud to align with the company's requirements.
Analyze existing business processes and identify opportunities for improvement and automation within the Salesforce platform.
Build campaigns, automation and journeys, data management, API and integrations, scripting and customization, analytics and reporting, introduction of generative AI capabilities.
Develop custom applications using Apex, Visualforce, and Lightning Components; create and customize Salesforce objects, workflows, validation rules, and triggers; implement custom user interfaces using Lightning Web Components (LWC).
Develop training materials and conduct training sessions to ensure effective user adoption of Salesforce solutions.
Provide ongoing support to end-users, addressing issues and ensuring they are proficient in using Salesforce tools.
Create and execute test plans, including unit testing, integration testing, and user acceptance testing (UAT).
Identify and resolve issues, ensuring that Salesforce solutions meet business requirements and quality standards.
Design and implement customized reports and dashboards to provide actionable insights and support data-driven decision-making and product delivery.

Sep 2019 - May 2024

4 years 9 months

Munich, Germany

Salesforce CRM and Marketing Cloud Architect

Merck Sharp Dohme (MSD)

Administer Salesforce application/platform configuration and management, including marketing tools.
Lead full project lifecycle including system analysis, design, testing, and deployment.
Design flow framework and train the team to use flows as the preferred automation tool.
Automate timely reports and dashboard generation for digital teams.
Design reverse logistics solution including data model design, web services, and automation with screen flows.
Design solution for automating bug report process and integrating Salesforce with JIRA.
Design omni-channel case routing solutions for several EU markets.
Stabilize the platform by optimizing Apex triggers, process builders, and workflow rules.
Design merchant onboarding automation and identity solution for Salesforce users working with multiple teams.
Realign data model with business stakeholders to simplify integration with data warehouse.
Perform impact analysis, solution design, and implementation of person accounts for consumer app.
Design Aura and LWC components for Service Cloud to create and close chat tabs.
Design integration triggers and Apex classes for various integrations.
Consolidate Salesforce orgs and implement improvements by staying current with releases, new features, and best practices.
Integrate third-party tools such as Aktana, GetFeedback, S-Docs, DocuSign, Liaison, AWS, Google Analytics, generative AI, and ChatGPT.
Ensure compliance with pharmaceutical industry regulations and standards and incorporate regulatory updates into Salesforce environment.
Lead and manage Salesforce projects, ensuring timely delivery and alignment with business objectives.
Coordinate with cross-functional teams including IT, sales, marketing, and compliance to ensure successful project execution.

Apr 2016 - Aug 2019

3 years 5 months

Munich, Germany

Senior Manager Salesforce Development

Sixt Rent A Car

Implement B2B and B2C marketing automation through Sales Cloud, Service Cloud, Commerce Cloud, Community Cloud, and Salesforce Marketing Cloud.
Manage and lead an offshore team, communicating work schedules and accountability.
Implement trigger framework from scratch and optimize existing classes with efficient exception handling, reducing support cases by 10%.
Streamline and transform functional requirements into technical requirements, delivering high ROI.
Collaborate with marketing team to build functionality to clone Chatter posts and related objects, handling large data volumes and custom sorting, delivered on time with high client satisfaction.
Lead offshore development team and deliver modules on schedule with high quality.
Review and refactor custom code to meet Salesforce best practices and formalize change management process.
Gather requirements from marketing directors and design solutions on Marketing Cloud platform based on business needs.
Build multiple Lightning components to automate approvals, historical data reporting, custom screen components for data capture, distribution data display, and report downloads with custom filters.
Train new hires on project landscape and conduct weekly training on Apex and Lightning component design.

Jun 2014 - Apr 2016

1 year 11 months

Bengaluru, India

Salesforce Consultant

Deloitte

Collaborate with business analysts and stakeholders to understand and analyze business requirements.
Translate business needs into technical specifications for Salesforce solutions.
Configure Salesforce applications to meet specific business needs.
Customize Salesforce features using declarative tools like Process Builder, Flow Builder, and Workflow Rules.
Write clean, efficient, and maintainable code using Apex, Visualforce, and Lightning Web Components (LWC).
Develop custom applications and components to extend Salesforce functionality.
Design and implement integrations between Salesforce and other systems using REST/SOAP APIs, middleware, and third-party tools.
Ensure seamless data flow and synchronization between Salesforce and external applications.
Perform data migrations, imports, and exports using tools like Data Loader and Salesforce Data Import Wizard.
Ensure data integrity, consistency, and quality within Salesforce environment.
Develop and execute unit tests, integration tests, and user acceptance tests (UAT).
Debug and resolve issues, bugs, and performance bottlenecks in a timely manner.
Provide technical support and troubleshooting assistance to Salesforce end-users.
Develop documentation and training materials for new features and functionalities.
Manage deployment of Salesforce changes through environments using Salesforce DX, change sets, and Git.
Ensure proper version control and release management practices.
Implement and maintain security best practices within Salesforce platform.
Ensure compliance with industry regulations and company policies.
Monitor and optimize Salesforce application performance for high-quality user experience.
Implement best practices for code efficiency and scalability.
Participate in team meetings, code reviews, and collaborative development activities.
Assist in project planning, estimation, and execution to ensure timely delivery of Salesforce projects.

Oct 2010 - May 2014

3 years 8 months

Bengaluru, India

Salesforce Admin/Developer

NTT Data

Manage release cycles following Agile methodology principles throughout project lifecycles.
Develop and customize Salesforce applications using Apex, Visualforce, triggers, and other Salesforce technologies.
Configure Salesforce features such as workflows, process builder, and validation rules to automate business processes.
Integrate Salesforce with other systems using APIs, web services, and middleware platforms.
Perform deployments using change sets and ANT tool.
Optimize reporting capabilities by designing dashboards that provide actionable insights for clients and leadership teams.

Summary

23 Salesforce certifications and 14 years of work experience in Salesforce Ecosystem as Administrator, Developer, Consultant, Architect and as a Product manager.
Experienced in working across various SFDC implementations covering Sales Cloud, Service Cloud, Marketing cloud, Health Cloud, Veeva CRM, Commerce Cloud and Data Cloud.

Salesforce Marketing Cloud:

Experience in creating and optimizing email marketing campaigns, Email Studio, Content Builder, Journey Builder, Automation studio, Mobile Studio, Contact Builder, Cloud Pages, Lists, Data Extensions, Email Templates, Triggered Sends, Datorama reports, Interaction studio, Salesforce CDP and Business Units.
Worked on Send management, Subscriber management, Data management, Parameter Management, Contact Management, Webservices, Marketing Cloud APIs etc.
Experience working with SQL, HTML, CSS, AMP Script, SSJS, Dynamic content, Displaying Dynamic content blocks, A/B Testing and Email Personalization.
Campaigning through different channels of Marketing cloud such as Emails, SMS, Push notifications, In- App messaging, WhatsApp messaging. etc.
Developed Cloud pages and customized Smart capture forms for Registrations, Opt-ins and unsubscribes.
Built Custom activities for journeys and Custom content blocks for emails using SDKs, also built
Interactive emails to replace the paid tools like, S-docs, GetFeedback, QuestionPro etc.
Experience with IP warming to build IP reputation for new IPs to increase email deliverability to inboxes.

Salesforce Data Cloud:

Created data streams by integrating Data cloud with multiple platforms like Salesforce CRM, Marketing cloud, AWS, Mulesoft, third-party applications, databases, websites, and mobile apps.
Worked on Data model Objects, Data Lake objects and defining a strategy to provide a scalable, flexible, and powerful data management solution that supports complex data-driven initiatives.
Enabled Data Activations using Data cloud tools to push data and segments to various engagement platforms (like Marketing Cloud, Service Cloud, or external systems) for personalized interactions.
Experience in building up of unified Data Model and data mapping from a flexible schema that organizes and harmonizes customer data from disparate systems, ensuring consistency and accessibility.
Worked on Insights, Data Actions, Segments and other embedded Einstein AI capabilities to generate predictive insights, recommend actions, and automate processes.

Salesforce Core Cloud:

Expertise in Salesforce CRM such as Security, Configurations & Customizations - Users, Roles, Profiles, Permission sets, Sharing Rules, OWD Settings, Custom objects, Fields, Record types, Page Layouts, Email Services, validation rules, Process Builder, Flow Builder, Data Loader, SSO, Reports, Dashboards, Tasks and Events.
Designed and developed Apex Classes, Controller Classes, extensions, Batch classes, schedule Apex Classes, Apex Triggers, Custom Page Layouts, Flows, Approval processes, Visualforce pages and Web services (SOAP & REST) for various functional needs, Packaging and Improving Test Coverage for the Classes.
Worked on App Exchange Applications for configuring and minor integrations with Third Party Applications (e.g. SFDC Excel Connector, SFDC Data Loader, etc.) Handled De-duping, Data Manipulation, Managing Reports, Testing and Support.
Actively used SOQL & SOSL on Force.com Explorer to query salesforce.com database. Experience in Apex coding to implement the complex business logic within the Governor Limits enforced by Salesforce.
Experience working with different types of salesforce.com sandboxes, production environments.
Developed Validations, approvals, worked with Process builder and Flows.
Hands on experience on Aura framework, LWC and Lightning. Highly experienced in Salesforce packages.

Project Management and Scrum:

Expertise in the complete life cycle of project development including System Analysis, Design, Testing and Deployment.
Created Business Requirements, User Stories, Test Cases, User Acceptance Testing and Deployments.
Used Atlassian Jira to create and track user stories and managing projects.
Excellent working knowledge of software development methodologies such as Agile, Waterfall model.
Interactions with business users and stake holders to gather requirements.
Exceling in defining project scope, setting milestones, and creating detailed project plans that guide teams through each phase of development. Proactively identifying and mitigating risks to ensure project success and continuity.
Implementing feedback loops and retrospectives to continuously improve processes and outcomes

Skills

Salesforce Crm Clouds: Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Commerce Cloud, Health Cloud, Data Cloud And Salesforce Cpq
Marketing Cloud Studios: Email Studio, Content Builder, Journey Builder, Automation Studio, Mobile Studio, Contact Builder, Cloud Pages, Hubspot, Datorama Reports, Interaction Studio, Salesforce Cdp
Languages: Sql, Apex, Amp Script, Ssjs, Html, Css, Aura, Lwc, Apex, Visual Force, Triggers, Flows
Tools: Ms Office, Excel, Data Loader, Eclipse Ide, Evergage Launcher, Azure Devops, Cicd, Postman, Filezilla, Mural Boards, Draw.io, Dream-weaver, Jira, Confluence.