Freelance Salesforce CRM and Marketing Cloud Expert

Experienced in working across various SFDC implementations covering Sales Cloud, Service Cloud, Marketing cloud, Health Cloud, Veeva CRM, Commerce Cloud and Data Cloud.

Salesforce Marketing Cloud: Experience in creating and optimizing email marketing campaigns, Email Studio, Content Builder, Journey Builder, Automation studio, Mobile Studio, Contact Builder, Cloud Pages, Lists, Data Extensions, Email Templates, Triggered Sends, Datorama reports, Interaction studio, Salesforce CDP and Business Units. Worked on Send management, Subscriber management, Data management, Parameter Management, Contact Management, Webservices, Marketing Cloud APIs etc. Experience working with SQL, HTML, CSS, AMP Script, SSJS, Dynamic content, Displaying Dynamic content blocks, A/B Testing and Email Personalization. Campaigning through different channels of Marketing cloud such as Emails, SMS, Push notifications, In- App messaging, WhatsApp messaging. etc. Developed Cloud pages and customized Smart capture forms for Registrations, Opt-ins and unsubscribes. Built Custom activities for journeys and Custom content blocks for emails using SDKs, also built Interactive emails to replace the paid tools like, S-docs, GetFeedback, QuestionPro etc. Experience with IP warming to build IP reputation for new IPs to increase email deliverability to inboxes.

Salesforce Data Cloud: Created data streams by integrating Data cloud with multiple platforms like Salesforce CRM, Marketing cloud, AWS, Mulesoft, third-party applications, databases, websites, and mobile apps. Worked on Data model Objects, Data Lake objects and defining a strategy to provide a scalable, flexible, and powerful data management solution that supports complex data-driven initiatives. Enabled Data Activations using Data cloud tools to push data and segments to various engagement platforms (like Marketing Cloud, Service Cloud, or external systems) for personalized interactions. Experience in building up of unified Data Model and data mapping from a flexible schema that organizes and harmonizes customer data from disparate systems, ensuring consistency and accessibility. Worked on Insights, Data Actions, Segments and other embedded Einstein AI capabilities to generate predictive insights, recommend actions, and automate processes.

Salesforce Core Cloud: Expertise in Salesforce CRM such as Security, Configurations & Customizations - Users, Roles, Profiles, Permission sets, Sharing Rules, OWD Settings, Custom objects, Fields, Record types, Page Layouts, Email Services, validation rules, Process Builder, Flow Builder, Data Loader, SSO, Reports, Dashboards, Tasks and Events. Designed and developed Apex Classes, Controller Classes, extensions, Batch classes, schedule Apex Classes, Apex Triggers, Custom Page Layouts, Flows, Approval processes, Visualforce pages and Web services (SOAP & REST) for various functional needs, Packaging and Improving Test Coverage for the Classes. Worked on App Exchange Applications for configuring and minor integrations with Third Party Applications (e.g. SFDC Excel Connector, SFDC Data Loader, etc.) Handled De-duping, Data Manipulation, Managing Reports, Testing and Support. Actively used SOQL & SOSL on Force.com Explorer to query salesforce.com database. Experience in Apex coding to implement the complex business logic within the Governor Limits enforced by Salesforce. Experience working with different types of salesforce.com sandboxes, production environments. Developed Validations, approvals, worked with Process builder and Flows. Hands on experience on Aura framework, LWC and Lightning. Highly experienced in Salesforce packages.

Project Management and Scrum: Expertise in the complete life cycle of project development including System Analysis, Design, Testing and Deployment. Created Business Requirements, User Stories, Test Cases, User Acceptance Testing and Deployments. Used Atlassian Jira to create and track user stories and managing projects. Excellent working knowledge of software development methodologies such as Agile, Waterfall model. Interactions with business users and stake holders to gather requirements. Exceling in defining project scope, setting milestones, and creating detailed project plans that guide teams through each phase of development. Proactively identifying and mitigating risks to ensure project success and continuity. Implementing feedback loops and retrospectives to continuously improve processes and outcomes.