Peter Langheinrich
Consultant, Sub-project Manager
Consultant, Sub-project Manager
Langheinrich Consulting
Built technical platform for Marketing Automation including integration with surrounding systems in the financial sector
- Managed technical setup of Marketing Automation
- Integrated Marketing Automation with surrounding systems (email, print, telephony, push)
- Derived data requirements from campaign definitions and business selections
- Designed and modeled data needs including business analysis for: subscribers, accounts/contracts, contact history
- Oversaw data provisioning
- Technical management of target solution (link between client and marketing provider), incl. technical connection to the bank
- Led workshops and regular meetings
- Segmented and built campaigns across channels (print up to 600,000 copies, email up to 150,000)
- Designed reporting system (dimensions and KPIs) for campaign reports and Net Promoter Score (NPS)
- Managed reporting implementation
- Represented project leadership in project management, incl. team management and Scrum planning & review
- Methods/techniques: consulting, project management, product ownership, data modeling, vendor management, technical consulting, business analysis, marketing automation, marketing data hub, Dymatrix DynaCampaign, Dymatrix CXP, Inxmail, SQL, Jira, Confluence, agile project management
Consultant
Langheinrich Consulting
Redesigned after-sales contact journeys in financial sector
- Ran workshops and reviews to capture the current state and define scope
- Identified core potential in customer outreach
- Analyzed existing segments, defined a pilot segment
- Turned potentials into concrete tasks: redesigned sample journey with general journey-mechanic recommendations
- Methods/techniques: consulting, business analysis, marketing automation, marketing, campaign management
Consultant, Product Owner
Langheinrich Consulting
Project manager and Product Owner for global Customer Data Platform rollout in retail
- Led project for Customer Data Platform implementation
- Evaluated vendors for various architecture scenarios, selected Tealium CDP
- Analyzed business requirements considering goals for country subsidiaries
- Developed CDP use cases, derived work packages and milestones
- Created and updated backlog
- Monitored and tracked milestones and work packages
- Guided project stakeholders (central team and local countries)
- Managed implementation partners and external developers
- Methods/techniques: Salesforce, Adobe, Tealium Customer Data Platform, databases, consulting, project management, product ownership
Consultant, Technical Product Owner
Langheinrich Consulting
Data migration and technical rollout of CRM and marketing system based on Salesforce to DE, AT, CH, FR, UK, ES in optical industry
- Created mapping templates for data migration, incl. data requirement guidelines (format, permissions for personal records)
- Led onboarding and mapping workshops with countries
- Advised on data usage for central CRM, especially customer interests and permissions
- Developed procedures for data migration based on mappings
- Executed country migrations including testing and bug fixing
- Methods/techniques: CRM, Salesforce, SQL, consulting, project management, marketing
Consultant, Project Manager
Langheinrich Consulting
Identified B2B marketing potential and managed CRM & marketing system implementation in energy industry
- Conducted workshops to capture current and desired states
- Defined target vision for B2B campaigns and their system execution
- Designed interfaces and data flows
- Oversaw interface implementation including testing and vendor coordination
- Created marketing toolbox: segmentation, reference campaigns, content sourcing
- Methods/techniques: consulting, project management, CRM, marketing
Consultant
Langheinrich Consulting
Gathered Marketing Automation requirements and led Request for Proposal in financial sector
- Ran business workshops, developed Marketing Automation use cases
- Derived functions and detailed architecture and non-functional needs
- Conducted RFP and moderated vendor presentations
- Detailed implementation project plan including migration scenarios
- Methods/techniques: consulting, requirements engineering, evaluation, Jira
Zoho Consulting and Development
Zuperstars mit Z wie Zoho (official Zoho partner)
- Advised on business issues and feasibility with Zoho technologies
- Implemented Zoho-based solutions
- Integrated Zoho with third-party systems
- Conducted data migrations
- Provided training and support
Consultant
Langheinrich Consulting
Defined target vision for operational CRM and IT integration, led vendor evaluation in manufacturing
- Created strategic CRM vision with management
- Collected requirements with front-line teams (sales, inside sales, marketing, IT)
- Designed integration scenario (mainly CRM with ERP)
- Conducted market research
- Methods/techniques: requirements engineering, consulting, evaluation
Consultant, Product Owner
Langheinrich Consulting
Implemented co-marketing concept for multi-tier B2B sales in manufacturing
- Developed co-marketing concept for B2B sales
- Designed target solution (operational CRM, marketing automation/campaign management)
- Set up core functionalities
- Managed implementation
- Methods/techniques: requirements engineering, consulting, design, customizing in Zoho CRM
Consultant, Product Owner
Langheinrich Consulting
Rolled out company-wide CRM and marketing solution on Salesforce in optical industry
- Technical lead for target system build (Salesforce CRM & Marketing) and in-house data hub
- Scoped agile project
- Detailed design of target application, backlog management
- Product ownership and management of product delivery
- Defined and built technical architecture
- Led development team, ran Scrum fix ceremonies
- Project management (reporting, controlling)
- Data analysis of legacy and integrated systems (workshops, Salesforce Workbench), incl. update.CRM, MailChimp, HubSpot, SAP
- Led mapping workshops and documented data flows
- Implemented mappings via SQL and initial data import with Salesforce Data Loader
- Country rollouts
- Goal: technical decommissioning of legacy systems in subsidiaries, integrate processes in central CRM
- Mapping and process workshops with quick onboarding
- Data transformation and initial migration
- Managed implementation partner integration
- Methods/techniques: requirements engineering, consulting, agile project management, Salesforce Sales Cloud, Salesforce Marketing Cloud, SQL, Jira, Confluence, update.CRM
Consultant, Project Manager
Langheinrich Consulting
Migrated CRM solution and optimized order processing in telecom
- Workshop to capture current state, future direction, and project scope
- Added short- and long-term potentials to backlog
- Managed CRM instance migration to latest version
- Oversaw order processing optimization
- Led testing, bug fixing, rollout
- Methods/techniques: requirements engineering, consulting, SuiteCRM
Consultant, Business Analyst
Langheinrich Consulting
Gathered requirements for target solution (selection, reporting, workflow & business rule management) for various energy levies (KWKG, EEG) and toolset selection in energy industry
- Ran workshops to gather requirements
- Designed target solution/architecture: selection, reporting, workflow & business rule management
- Created evaluation schema for Request for Information
- Conducted RfI to choose partner for desired toolset
- Advised on IT architecture and best-fit solutions
- Methods/techniques: requirements engineering, software selection, consulting, project management
Consultant, Business Analyst
Langheinrich Consulting
Built B2C marketing on online advertising and prepared marketing automation in automotive industry
- Workshops to capture keywords and B2C marketing requirements
- Prepared toolset basis for future marketing process automation
- Implemented online advertising
- Integrated advertising solution into existing systems
- Methods/techniques: requirements engineering, consulting
Consultant, Product Owner
Langheinrich Consulting
Designed and selected vendor for company-wide CRM/Marketing Automation on Salesforce in optical industry
- Ran workshops and designed target solution (user stories) based on input from subsidiaries
- Captured non-functional requirements
- Analyzed system landscape and defined target architecture
- Led tender process
- Methods/techniques: CRM, software selection, agile project management, Scrum, consulting, Salesforce Marketing Cloud, Salesforce Core, Microsoft SQL, update.CRM
Project Manager, Consultant
Langheinrich Consulting
Built data platform in sports industry
- Led project (product management in Kanban)
- Coordinated project team centrally
- Participated in prototyping
- Methods/techniques: agile project management, Scrum, consulting, MySQL, PHP, Linux, MailChimp Marketing Automation, marketing
Product Owner (Scrum)
Langheinrich Consulting
Built data integration layer in financial sector
- Acted as Product Owner for Scrum team
- Aligned on business needs and design
- Wrote user stories
- Oversaw backlog estimation
- Managed backlog in Jira
- Methods/techniques: agile project management, business analysis, Scrum, Atlassian Jira, data warehouse, business intelligence, Data Vault
Management Consultant and Owner
Langheinrich Consulting
- Business consulting for data management, digitalization, marketing automation, and CRM
- Technical focus: data management, IT architectures, interfaces, customer data platforms
- Business focus: CRM, marketing automation, marketing and sales
- Business and technical consulting, requirements gathering, IT system selection, project management
Project Manager, Consultant
Langheinrich Consulting
Introduced email marketing solution in sports industry
- Gathered email marketing requirements (features, data model, interfaces, architecture)
- Selected cloud software solution
- Configured target solution (mainly data model adjustments)
- Migrated existing contacts from legacy systems to target solution
- Ran pilot campaigns (coordination, segmentation, advising on email templates)
- Methods/techniques: project management, consulting, business analysis, MailChimp Marketing Automation, marketing, data integration
Project Manager, Analyst
Trevisto AG
Gathered CRM and Marketing Automation requirements and selected software solution in consulting
- Facilitated requirement workshops
- Created requirements catalog
- Conducted market research for initial software identification
- Ran Request for Information
- Evaluated vendors and recommended solution
- Methods/techniques: project management, business analysis, software selection, CRM, marketing
Head of Business Development
Trevisto AG
- Responsible for Business Development area and related projects
- Researched to identify growth potential
- Used creative methods for idea generation and modeling
- Managed business field development projects
Software Developer
Trevisto AG
Built data integration layer using state-of-the-art tech in financial sector
- Worked in agile Scrum team
- Designed system architecture based on in-memory database
- Implemented real-time data replication from source systems
- Built Data Vault using automation
- Methods/techniques: business analysis, Exasol, Attunity, Quipu, SQL, data warehouse, business intelligence, Data Vault
Sub-project Manager, Consultant, Analyst
Trevisto AG
Feasibility study for migrating existing data warehouse to a new integration layer in financial sector
- Analyzed current data warehouse components
- Led workshops to define migration scope
- Classified components to migrate
- Multi-stage effort estimation for migration project
- Developed detailed project plan
- Methods/techniques: project management, consulting, business analysis, data warehouse, evaluation, business intelligence
Project Manager, Analyst, Software Developer
Trevisto AG
Designed and implemented Marketing Automation solution in consulting
- Led requirement workshops
- Designed target system architecture and interfaces
- Conducted Request for Information
- Chose software solution
- Installed and configured solution
- Established double opt-in process
- Designed and ran reference campaigns
- Methods/techniques: project management, consulting, business analysis, Jira, Scrum, Mautic Marketing Automation, marketing, software selection
Project Manager, Analyst
Trevisto AG
Designed and selected vendor for controlling solution in trade fair industry
- Planned, executed, and controlled project
- Gathered requirements across divisions (management, controlling, events, customer management)
- Prepared vendor selection: defined criteria, wrote specs, ran workshops, evaluated vendors, gave recommendations
- Methods/techniques: project management, business analysis, software selection, controlling
Consultant, Analyst
Trevisto AG
Designed and ran Request for Information for Marketing Automation in financial sector
- Created architectural solution options for Marketing Automation
- Drafted high-level design and prepared RfI
- Conducted market analysis using Gartner and Forrester
- Ran and evaluated RfI
- Methods/techniques: business analysis, consulting, software selection, marketing, marketing automation
Interim Manager
Trevisto AG
Operative responsibility for CRM system (B2B & B2C) including release management in financial sector
- Gatekeeper between business units, IT, and external partner
- Managed requirements: capture, evaluate, track business needs
- Ensured IT compliance
- Allocated external resources
- Methods/techniques: management, interim management, Jira, CRM, sales
Sub-project Manager, Analyst, Consultant
Trevisto AG
Developed strategic target options for CRM landscape in B2C and B2B, designed B2B tender in financial sector
- Defined framework and drafted project proposal
- Led work package for requirements and specs for B2B
- Ran workshops with departments and parallel projects, modeled current and future processes and functions
- Developed and objectively evaluated target options
- Supported tender process
- Methods/techniques: project management, business analysis, consulting, IT architecture, Jira, CRM, software selection
Analyst, Consultant
Trevisto AG
Designed approach to connect online and offline analytics in marketing for insurance industry
- Identified action areas
- Developed metadata model to link display-ad and mailing data by target group
- Created roadmap and action plan
- Methods/techniques: business analysis, consulting, IT architecture, business intelligence, marketing
Project Staff, Consultant
Trevisto AG
Developed strategic and business model options in automotive industry
- Analyzed external and internal conditions
- Developed strategy options and assessed feasibility
- Defined strategic direction and detailed business model
- Supported prototype of predictive analytics app
- Methods/techniques: consulting, business analysis, business modeling
Consultant, Project Manager
Trevisto AG
CRM consulting and helped select campaign management system in financial sector
- Designed and led requirement workshops
- Created requirement catalog for vendor selection
- Preselected vendors via database and guided RfI process
- Methods/techniques: project management, consulting, business analysis, software selection, CRM, campaign management, marketing
Software Developer
Trevisto AG
Migrated internal CRM from Oracle CRM On-Demand to SugarCRM in consulting
Analyst, Software Developer
Trevisto AG
Business analysis and application development in DWH for financial sector
Consultant, Work Package Lead
Trevisto AG
Advised on customer loyalty management in company-wide CRM project and led data management work package in financial sector
- Advised on sales, telephony, contact & campaign management processes
- Captured and documented requirements
- Served as interface between internal team and external partner
- Led internal work package: coordination, management, reporting
- Methods/techniques: project management, consulting, business analysis, IT architecture, CRM, data management
Project Manager, Analyst, IT Architect
Trevisto AG
As-is analysis of aCRM and BI environment, to-be modeling of architecture and processes, gap analysis and roadmap in marketing
- Objective analysis of system landscape components for automation, maintainability, performance, flexibility, standardization, interfaces
- Defined target processes and optimal architecture, performed gap analysis to find improvements
- Detailed project plan for implementing optimizations
- Methods/techniques: project management, business analysis, process modeling, IT architecture, gap analysis, business intelligence, CRM, marketing
Analyst
Trevisto AG
Analyzed and evaluated ongoing master data initiative and developed options in apparel industry
- Assessed current master data processes, model, and software evaluation project
- Detailed project plan for key vendor selection components
- Methods/techniques: business analysis, process analysis, master data management (MDM)
Software Developer
Trevisto AG
Implemented internal campaign management based on marketing requirements in consulting
Project Manager, Analyst
Trevisto AG
Wrote requirement specs based on sales and marketing requirements in consulting
Managing Consultant
Trevisto AG
- Led and developed CRM, customer & campaign management teams
- Advised on customer management, CRM, campaign & master data management, sales, marketing, business intelligence
- Project management and team leadership, reporting
Consultant, Project Manager
Trevisto AG
Consulted and selected strategic partner for master data management in pharma
- Led international team (DE, CH, NL)
- Analyzed current processes and systems
- Evaluated strategic options and advised on rollout scenarios
- Methods/techniques: project management, consulting, business analysis, process analysis, IT architecture, MDM, CRM
Sub-project Manager, Analyst
Trevisto AG
Defined campaign management, customer value and sales control fields and evaluated campaign system in wholesale
- Documented current process
- Modeled target process
- Wrote specs for vendor comparison
- Led sub-project and reporting
- Methods/techniques: project management, business analysis, process modeling, campaign management, marketing
Project Manager
Trevisto AG
Built in-house data warehouse for KPI reporting in consulting, sales and finance
Project Manager, Analyst
Trevisto AG
Designed and implemented sales data warehouse for KPI analysis using Microsoft tech in food industry
- Requirements analysis
- Functional specs
- Built import interfaces
- Implemented dimensions
- Methods/techniques: project management, business analysis, Microsoft SQL Server, Microsoft SSIS
Senior Consultant
Trevisto AG
- Advised on customer management, CRM, data warehouse and business intelligence
- Project management, team leadership, reporting
Analyst
Trevisto AG
Pilot project to evaluate data mining for internal and external use in consulting
Sub-project Manager, Analyst, Consultant
Altana AG
Rolled out internal CRM implementation at Painesville (USA) subsidiary in chemical industry
- Led the project
- Created documentation and plan
- Coordinated resources
- Captured and documented requirements
- Mapped and built interface
- Trained staff at three US sites
- Methods/techniques: project management, consulting, business analysis, Oracle Siebel CRM, Microsoft SQL Server, CRM
Project Staff
Altana AG
Migrated SQL Server cluster from MS SQL Server 2000 to 2008 in chemical industry
Software Developer
Altana AG
Deployed and maintained version control system on Microsoft Team Foundation Server in chemical industry
CRM Project Manager
Altana AG
- Led IT projects in Customer Relationship Management
- In-house consultant for sales and marketing
Project Staff
Altana AG
Integrated clients and systems into parent company Active Directory in chemical industry
Work Package Lead, Analyst
Altana AG
Replaced internal ERP systems with unified global SAP solution in chemical industry
Project Manager, Consultant
Altana AG
Redesigned CRM complaint module to 8D standards in chemical industry
Analyst, Project Manager
Altana AG
Specified company-wide intercompany transfer price documentation in chemical industry
Project Manager, Analyst
Altana AG
Handled time-critical product registrations for REACH project in chemical industry
Project Manager, Consultant
Altana AG
Extended CRM system with campaign function for automatic datasheet distribution in chemical industry
Consultant, Analyst
Altana AG
Added REACH functionality to CRM system in chemical industry
Sub-project Manager, Consultant, Analyst
Altana AG
Rolled out CRM implementation at Vetroz (Switzerland) subsidiary in chemical industry
Consultant, Analyst
Altana AG
Built database solution to analyze customer and supplier relations (formulas, material flows, descriptors) in chemical industry
Software Developer, Analyst
Altana AG
Connected procurement project system to internal ERP in chemical industry
Software Developer, Analyst
Altana AG
Developed application to meet REACH legal requirements in chemical industry
Sub-project Manager, Consultant, Analyst
Altana AG
Rolled out CRM implementation at Hong Kong subsidiary in chemical industry
Sub-project Manager, Consultant, Analyst
Altana AG
Rolled out CRM implementation at Rivanazzano (Italy) subsidiary in chemical industry
Application Developer
Altana AG
- Requirements analysis and design, customization, data modeling, support
- Database programming with MS SQL Server 2000/2008: T-SQL interfaces, Reporting Services, SSIS, admin (DTS, SQL Server Agent)
- Application development with Microsoft .NET
Passenger Transport and IT Support
Bavarian Red Cross
Worked in passenger transport and IT support
Peter is at the crossroads of business and technology. He knows how to turn business-driven topics into requirements. He always pays special attention to future-proof IT architectures. His strengths are not only in pure design but also in implementation: he can drive topics from the first idea to delivery as an agile project manager or Product Owner and manage them efficiently. Peter’s profile is rounded off by his knowledge of current technologies and methods and a strong hands-on mentality.
University of Applied Sciences Nordhessen
Diplom-Betriebswirt (FH), European Business Administration · Business Administration
Altana AG
IT Specialist · Application Development
State Technical College Amberg
Technical High School Diploma · Engineering · Amberg, Germany
Scrum Training
Strategy Consulting Methods
SAP SD
ASP.NET
IUCLID5
ISMS ISO 27001
SQL Server Integration Services
FOSS Sales
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