Lars B.

Crm Solution Architect

Lars B.
Leipzig, Germany

Experience

Apr 2023 - Feb 2024
11 months
Germany

xRM Solution Architect

Energiekonzepte Deutschland GmbH

Project: Digital Customer Experience

  • Requirements engineering and technical specification
  • Consulting system-architecture
  • Concept customer journey
  • API definition and data integration
  • Leading development team / delivery unit
  • Customer Portal and Customer App
  • Partner Management and Field Service App
Feb 2022 - Feb 2023
1 year 1 month
Germany

CRM Functional Lead

DKMS Group gGmbH

Project: Marketing Automation and Customer Portal

  • Setup Customer Portal with Salesforce Experience Cloud
  • Audience definition and support Marketing Automation
  • Marketing Cloud Configuration
  • Customer Segments, Customer 360° (CDP), Audiences
  • Integration Salesforce Marketing Cloud, Integration Mailing Works, Integration Legacy System
  • Rollout Strategy UK, US and Germany
  • Service Cloud Consulting
  • Social Media Communication Channel Integration

Key Technologies: Salesforce Experience Cloud, Salesforce Platform, Salesforce Marketing Cloud, Salesforce Service Cloud, Mailing Work

Aug 2019 - Feb 2020
7 months
Germany

xRM Functional Lead

KNAUF Gips GmbH

Project: Rollout and Configuration global CRM and Customer Portal

  • Requirements engineering and technical specification
  • Consulting system-architecture
  • Concept customer journey
  • API definition and data integration
  • Leading development team / delivery unit
  • Setup Customer Portal with Salesforce Experience Cloud
  • Audience definition and support Marketing Automation
  • IAM

Key Technologies: mulesoft, Salesforce Platform, Salesforce IoT Cloud, Salesforce Experience Cloud, Auth0 (Okta.Inc)

Feb 2019 - Aug 2019
7 months
Germany

P2P Engineer

smava GmbH

Project: Procurify Rollout

  • Solution approach / Concept for technical execution for P2P (Procurify) Platform rollout
  • Data Migration Legacy System
  • Technical interface design for Audit Log Workflow
  • Development and Integration LD_Procurify_to_DATEV Service

Key Technologies: DATEV, Procurify, Talend, node.js

Mar 2018 - Jan 2022
3 years 11 months
Germany

CRM Engineer

ID Now GmbH

Project: Salesforce Rollout

  • Solution approach / Concept for technical execution of international Salesforce Platform rollout
  • Requirements engineering and specification
  • Salesforce Implementation
  • Active Campaign Integration
  • Customer Journey Lead-to-Quote
  • CRM Integration Invoice and Billing
  • Lead scoring, email marketing

Key Technologies: Salesforce Platform, Salesforce Sales Cloud, Salesforce Pardot

Mar 2018 - Dec 2019
10 months
Germany

Data Integration Engineer

Commerzbank AG

Project: Data Integration Platform für Handelssysteme

  • ETL Script development and Test automation
  • Definition and setup of synthetic test data
  • Data analysis / data discovery
  • Documentation, configuration, transition to operations unit

Key Technologies: Informatica, Oracle 11g DB

Jan 2016 - May 2019
2 years 5 months
Germany

Solution Architect

Rapidobject GmbH

Project: Manufacturing CRM / Webshop Development

  • Consulting (strategic IT System landscape and Software Architecture)
  • Requirements engineering and specification
  • Migration Strategic
  • Application interface (API) design
  • Consulting CRM Concept
  • Salesforce CRM Implementation, Integration, Configuration
  • Rollout B2B Email Marketing, Lead Scoring, Customer Segmentation

Key Technologies: Java Vaadin, MySQL, netfabb, Datev, Salesforce Platform, Salesforce Sales Cloud, Sendinblue, apache nifi

Feb 2016 - Sep 2016
8 months
Germany

CRM Engineer

Delivery Hero GmbH

Project: Salesforce Platform Rollout

  • Support solution approach / Concept for technical execution of international Salesforce Platform rollout
  • Requirements engineering and specification

Key Technologies: Salesforce Platform, Heroku, Copado, Salesforce Sales Cloud

Jan 2015 - Dec 2015
1 year
Leipzig, Germany

Qlikview Developer / BI Analyst

TIQ Solutions GmbH

Project: Leipzig Touristik Social Media Insights

  • Unstructured web 2.0 data sources
  • Social media sentiment analysis
  • Data sets for Social CRM

Key Technologies: Qlikview

Summary

Successfully implement transformations and shape the future with digital solutions - More than 7 years experience in the execution of software development project with scope for CRM systems - 5 years of experience with Salesforce CRM (certified administrator, implementation of experience cloud, sales cloud and service cloud) - 4 years of experiences as functional lead in Salesforce projects - 5 years of ETL/middleware/integration development experience - Industries: Health industry, HoReCa industry, financial services, manufacturing

Languages

German
Native
English
Advanced

Education

Oct 2014 - Jun 2016

University of Leipzig

M.Sc. · Business Information Systems · Leipzig, Germany

Certifications & licenses

Salesforce Certified Sales Cloud Consultant

Salesforce Certified Administrator

Microstrategy Certified BI Engineer