Lars B.
xRM Solution Architect
Experience
xRM Solution Architect
Energiekonzepte Deutschland GmbH
- Requirements engineering and technical specifications
- System architecture consulting
- Designing the customer journey
- Defining APIs and integrating data
- Leading the development team/delivery unit
- Customer portal and customer app
- Partner management and field service app
CRM Functional Lead
DKMS Group gGmbH
- Setting up a customer portal with Salesforce Experience Cloud
- Defining audiences and supporting marketing automation
- Configuring Marketing Cloud
- Managing customer segments, Customer 360° (CDP), and audiences
- Integrating Salesforce Marketing Cloud, Mailing Work, and legacy systems
- Developing the rollout strategy for the UK, US, and Germany
- Service Cloud consulting
- Integrating social media communication channels
xRM Functional Lead
KNAUF Gips GmbH
- Requirements engineering and technical specifications
- System architecture consulting
- Designing the customer journey
- Defining APIs and integrating data
- Leading the development team/delivery unit
- Setting up a customer portal with Salesforce Experience Cloud
- Defining audiences and supporting marketing automation
- Identity and Access Management (IAM)
P2P Engineer
smava GmbH
- Designing the solution and technical concept for the P2P (Procurify) platform rollout
- Migrating data from a legacy system
- Designing technical interfaces for the audit log workflow
- Developing and integrating the LD_Procurify_to_DATEV service
CRM Engineer
ID Now GmbH
- Defining the solution and technical concept for an international Salesforce platform rollout
- Requirements engineering and specifications
- Implementing Salesforce
- Integrating ActiveCampaign
- Designing the lead-to-quote customer journey
- Integrating invoicing and billing in the CRM
- Lead scoring and email marketing
Data Integration Engineer
Commerzbank AG
- ETL Script development and Test automation
- definition and setup of synthetic test data
- data analysis / data discovery
- documentation, configuration, transition to operations unit
Solution Architect
Rapidobject GmbH
- Consulting (strategic IT System landscape and Software Architecture)
- requirements engineering and specification
- Migration Strategic
- application interface (API) design
- Consulting CRM Concept
- Salesforce CRM Implementation, Integration, Configuration
- Rollout B2B Email Marketing, Lead Scoring, Customer Segmentation
CRM Engineer
Delivery Hero GmbH
- Support solution approach / Concept for technical execution of international Salesforce Platform rollout
- requirements engineering and specification
Qlikview Developer / BI Analyst
TIQ Solutions GmbH
- unstructured web 2.0 data sources
- social media sentiment analysis
- data sets for Social CRM
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (6 years), Banking and Finance (1.5 years), Energy (1 year), Healthcare (1 year), Construction (0.5 years), and Food and Beverage (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Information Technology (7.5 years), Marketing (6 years), Sales (4 years), Customer Service (2 years), Business Intelligence (1.5 years), and Product Development (1 year).
Summary
- Over 7 years of experience delivering software development projects for CRM systems
- 5 years working with Salesforce CRM (certified Administrator; implementing Experience Cloud, Sales Cloud, and Service Cloud)
- 4 years as functional lead on Salesforce projects
- 5 years of ETL/middleware/integration development
- Industries: Healthcare, HoReCa, Financial Services, Manufacturing
Skills
Products
- Salesforce Crm: Salesforce Platform, Experience Cloud, Sales Cloud, Service Cloud
- Data Discovery: Qlikview
- Marketing Automation: Brevo, Salesforce Marketing Cloud, Activecampaign, Salesforce Pardot, Mailing Work
- P2p: Procurify
- Subscription: Nitrobox, Circuly.io
- Etl: Apache Nifi, Make.com
Languages
Education
University of Leipzig
Master of Science, Business Information Systems · Business Information Systems · Leipzig, Germany
Certifications & licenses
Salesforce Certified Sales Cloud Consultant
SF ADM201
Salesforce Certified Administrator
SF ADM101
Microstrategy Certified BI Engineer
MSTR BI Engineer
Profile
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