Lars B. - xRM Solution Architect

Leipzig, Germany

Experience

Apr 2023 - Feb 2024

11 months

xRM Solution Architect

Energiekonzepte Deutschland GmbH

requirements engineering and technical specification
consulting system-architecture
concept customer journey
API definition and data integration
leading development team / delivery unit
Customer Portal and Customer App
Partner Management and Field Service App

Feb 2022 - Feb 2023

1 year 1 month

CRM Functional Lead

DKMS Group gGmbH

Setup Customer Portal with Salesforce Experience Cloud
Audience definition and support Marketing Automation
Marketing Cloud Configuration
Customer Segments, Customer 360° (CDP), Audiences
Integration Salesforce Marketing Cloud, Integration Mailing Works, Integration Legacy System
Rollout Strategy UK, US and Germany
Service Cloud Consulting
Social Media Communication Channel Integration

Aug 2019 - Feb 2020

7 months

xRM Functional Lead

KNAUF Gips GmbH

requirements engineering and technical specification
consulting system-architecture
concept customer journey
API definition and data integration
leading development team / delivery unit
Setup Customer Portal with Salesforce Experience Cloud
Audience definition and support Marketing Automation
IAM

Feb 2019 - Aug 2019

7 months

P2P Engineer

smava GmbH

solution approach / Concept for technical execution for P2P (Procurify) Platform rollout
Data Migration Legacy System
technical interface design for Audit Log Workflow
Development and Integration LD_Procurify_to_DATEV Service

Mar 2018 - Jan 2022

3 years 11 months

CRM Engineer

ID Now GmbH

solution approach / Concept for technical execution of international Salesforce Platform rollout
requirements engineering and specification
Salesforce Implementation
Active Campaign Integration
Customer Journey Lead-to-Quote
CRM Integration Invoice and Billing
lead scoring, email marketing

Mar 2018 - Dec 2018

10 months

Data Integration Engineer

Commerzbank AG

ETL Script development and Test automation
definition and setup of synthetic test data
data analysis / data discovery
documentation, configuration, transition to operations unit

Jan 2017 - May 2019

2 years 5 months

Solution Architect

Rapidobject GmbH

Consulting (strategic IT System landscape and Software Architecture)
requirements engineering and specification
Migration Strategic
application interface (API) design
Consulting CRM Concept
Salesforce CRM Implementation, Integration, Configuration
Rollout B2B Email Marketing, Lead Scoring, Customer Segmentation

Feb 2016 - Sep 2016

8 months

CRM Engineer

Delivery Hero GmbH

Support solution approach / Concept for technical execution of international Salesforce Platform rollout
requirements engineering and specification

Jan 2015 - Dec 2015

1 year

Qlikview Developer / BI Analyst

TIQ Solutions GmbH

unstructured web 2.0 data sources
social media sentiment analysis
data sets for Social CRM

Summary

more than 7 years experience in the execution of Software Development Project with scope for CRM Systems
5 years of experience with Salesforce CRM (certified Administrator, implementation of experience cloud, sales cloud and service cloud)
4 years of experiences as functional Lead in Salesforce Projects
5 years of ETL/Middleware/Integration development experience
Industries: Health Industry, HoReCa Industry, Financial Services, Manufacturing

Skills

Products

Salesforce Crm Salesforce Platform, Cloud, Salesforce Experience Cloud, Salesforce Sales Cloud, Salesforce Service Cloud
Data Discovery Qlikview
Marketing Automation Brevo, Salesforce Marketing Cloud, Active Campaign, Salesforce Pardot, Mailing Work
P2p Procurify
Subscription Nitrobox, Circuly.io
Etl Apache Nifi, Make.com