Norbert Steinhauser
Customer Journey Lead and Product Owner
Experience
Customer Journey Lead and Product Owner
Deutsche Glasfaser
Leading the customer journey for all products to be implemented in target systems (Salesforce, Mulesoft, and ServiceNow)
Product Owner for integrations, process mapping, and data protection on TMF standard APIs
Building the end-to-end customer journey in close coordination with the relevant departments, while following the out-of-the-box philosophy
Portfolio mapping for legacy and technical migration portfolios
Chief Product Officer
AAACHT AG
Set up product management and developed consulting products for an AI consultancy
Product launch at a hybrid event with over 150 participants
Glasfaser-Anbieter
Conducted an IT gap analysis and established an IT target architecture under NIS-2 guidelines
Product Management Coach and Product Manager
Kardex GmbH
Introduced agile product management as a change manager with professional coaching, training, and mentoring of the Kardex product management team
Product manager for a cloud-based customer support and IIoT platform with AI features, as well as launching an Android-based intralogistics workstation solution
Adjusted the IT architecture and interfaces between Salesforce, the technical order system, and SAP
Developed an IIoT cyber security strategy and portfolio
Project and Product Manager
Plusnet GmbH
Product manager for portfolio mapping for B2C and the White Label Plus (WLP+) platform, which lets municipal utilities provide fiber connections using Plusnet's active network
Created the business case and product definition based on competitive analysis and product-market fit
Built marketing, online, and door-to-door sales based on the customer journey, including personas and jobs-to-be-done
Mapped end-to-end processes from customer acquisition to provisioning, changes (MACDs), billing, and financial processes
Built the IT architecture required for B2C and WLP, clarified and adjusted interfaces between WLP+, Salesforce, SAP, and other telco systems (ACS, Radius), including with municipal utilities
Head of Product Management/Marketing IIoT and Connected Vehicles
aicas GmbH
Interim manager in the role of Chief Product Owner and Chief Marketing Officer for IIoT and Connected Vehicles software
Built the Salesforce/Android in-vehicle and cloud-based data platform for Stellantis to enable new business areas (e.g., real-time insurance offers in the vehicle) (ECU-based)
Defined platform requirements for Volkswagen US to make vehicle data available to data users (banks, insurers, etc.) for customer-specific offers
Repositioned products and introduced new products including IIoT and cloud architectures
Full product and budget responsibility
Led culture changes toward agile leadership and experimental product development
Improved business processes (BPMN) and development workflows using Jira/Confluence
Partnered with cloud providers (AWS, Google, RedHat), 5G MEC network operators (Verizon, Vodafone, Telekom, Bell Canada), automotive companies (Stellantis, VW, Ford, GM) and suppliers
Multi Project Manager Post Merger Integration
Enreach B.V.
Multi-project management for top-line strategy and synergy projects, as well as the launch of new products
Planned and executed projects in close collaboration with C-level and international stakeholders
Change management and rollout of new products and processes, including mapping an end-to-end customer journey and improving user experience, along with necessary IT and architecture adjustments
Milestone planning and reporting to shareholders
Stakeholder and risk management for more than 5 projects with a total EBITDA impact of over 30 million euros
Product Manager SD-WAN Implementation
Liberty Global
Business Owner for product launch (>100 project members, >10 external vendors and >20 million euros project budget) in a SAFe-based agile project in Salesforce using Jira and Confluence
Responsible for both agile and traditional project components in networks, IT systems, customer and internal portals, interfaces and IT architecture, security and operational processes (BPMN) including customer journey and user experience
Implemented high availability, IT security audits, risk and compliance coordination and management at board level
Vendor selection, management and contract negotiations
Product Manager / Product Owner Cloud-based VoIP Service
Unitymedia
Product Manager responsible for the successful launch of a communication service with over 1,000 customers after 6 months, using Salesforce and MuleSoft, with documentation in Jira and Confluence
End-to-end responsibility from requirements to processes (end-to-end customer journey and user experience, implementation in BPMN), operational rollout, vendor selection including contract drafting
Integrated the new platform into the existing Salesforce environment, including alignment of IT architecture and IT security and compliance requirements
Product launch and go-to-market strategy (direct, indirect and online), preparation of customer contracts
Project Manager Voice/Video/Trading System with MiFID II
Landesbank Bremen
Project manager for the replacement of the entire communication platform, including the telephony system with high availability, video communication and trading workstations, including MiFID II-compliant voice recording
End-to-end responsibility from vendor pre-selection to final acceptance, with special focus on regulatory requirements as well as security and employee representation issues
Mapping MiFID II, Basel II and IT security requirements, including high availability for trading systems
Project Manager Communication Service Implementation
EWE Tel GmbH
Project manager for introducing a new company-wide communication service
Site categorization for efficient setup and cost-optimized operation, including disaster recovery systems with fallback scenarios for brown and black sites
Build-out of the entire infrastructure, from WAN link (FTTx) through LAN, full end-device replacement based on a private cloud voice service, including unified communications and control center technology, supplier management, acceptance testing and SLA management
Introduction of a voice recording system, including metadata management and training concepts
Product Manager / Project Manager Cloud Communication System
EWE Tel GmbH
Product manager and project lead for a comprehensive realignment and strategy, including portfolio cleanup
Requirement management using user stories and epics in Jira/Confluence
Product launch including customer acquisition and presentations at customer and partner events
Business development with over 100 customer meetings and contracts for more than 20,000 connections
Process optimization and standardization, including all business transactions (BPMN-based)
Sales optimization, focusing on profitable customer segments
Business unit planning, including creating long-term business cases by customer and product segment
Product marketing (campaign planning, sales training, marketing materials, etc.)
Partner strategy, including standardizing the product portfolio for smaller customers
Product Manager Mobile, DSL and Service Products
1&1
Product manager responsible for concept and project management for the introduction of new customer services (1&1 principle), including implementation in the 1&1 IT systems
Portfolio and campaign management for new customer services and customer migrations in DSL, LTE, and mobile products (smartphone/tablet/surf stick based as well as fixed network replacement products)
Requirement management and development of a business plan for new process-based customer experience products and wholesale concepts, including cooperation model and contingent model development
Head of product management Mobile Bigscreen
Product launch of LTE and UMTS as DSL replacement products
Multi-project management, especially reporting, issue management, and escalation management
Customer volume, revenue and margin planning for DSL replacement products for 2011 to 2014
Increase in profitability, customer satisfaction, activations, and product quality
Implementation of fraud detection and prevention processes, including weekly coordination at board level
Product Manager Access Product Strategy
Telekom Deutschland
Product manager for market launch and customer migration of new DSL portfolio and Smart Home
Global market research and development of expansion strategy, considering open access models and developing contingent and wholesale models, including regulatory impacts
Definition of access strategy for fiber and xDSL, taking into account new applications (e.g. smart metering, TV, property management, and other new services)
Definition of broadband product functionality based on fiber-to-the-home (FTTH), FttX, and LTE
End-to-end process mapping (BPMN) across all channels, including a complete customer journey and improved customer experience
Interim Head of Marketing EMEA
ITIL-Software Provider
Goal definition and sales optimization, and definition of the global marketing strategy
Creation of marketing plan and budget, and implementation of selected strategic marketing activities
Marketing Plan DSL Distributor / Mobile Products
Telco Provider
Customer and competitor analysis including ideal customer profile development, creation of marketing materials
Setting sales targets (target accounts, revenue expectations, methods)
Head of Sales and Service Europe
Asoma Instruments Vertriebs GmbH
X-Ray Analysis Devices
SVP Product Management and Marketing
Secude GmbH
Security Software Company
Director Sales Central Europe
Siemens AG
Broadband Products Telecommunications
Senior Account Manager
Sun Microsystems
Development Software
Head of Marketing Central Europe
Sybase GmbH
Enterprise Software
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Telecommunication (14.5 years), Information Technology (5.5 years), Automotive (3 years), Banking and Finance (1 year), and Transportation (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (16.5 years), Project Management (9.5 years), Information Technology (6.5 years), Marketing (6.5 years), Sales (4 years), and Strategy (3.5 years).
Languages
Certifications & licenses
ITIL
Profile
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