André Hoffmann
Marketing, PR and Brand expert with experience in various sectors
Experience
Interim Senior PR Manager
Linde
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Responsibility for international PR, Media Relations & communications strategies
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Editing and coordinating the external publication of news around project start-ups, interviews with the management and content for various channels (e.g. Social Media)
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Alignment with communication departments of business partners
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Content alignment with internal stakeholders, project managers and external media
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Point of contact for external partners (PR agency) and media
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Drafting of texts, interview briefings, panel preparations, presentations, speeches at events for Executive Leadership Team
Interim Senior Project Manager
ESL Faceit Group
Management of communications strategy (PR, Online Marketing etc.)
Project Management, alignment of internal and external processes
Responsibility for the communication with various stakeholders (agency, management, client)
Collaboration with various teams (Marketing, PR, athlete & publisher relations etc.)
Interim Senior Project Manager PR & Communications
BMUV
Development of the Communication Strategy for a sustainability project within the context of UEFA EURO 2024
Development of communication material, moving images, and PR material
Conception of a national PR strategy
Project Management
Coordinating the workflow with various partners (EURO 2024, Host Cities, project partners)
Interim Senior Project Manager Brand Communications
MIGROS
Project Management for various advertising campaigns
Partnership management
PR work
Sponsorship Management (music and sports partnerships)
Stakeholder Management
Financial Forecast
Interim Senior Communications and PR Manager
WMF
Responsibility for international PR & communications strategies and brand management for various products
Sustainability Communications
Development and realization of a communications strategy for a campaign with a Hollywood star
Cooperation of external stakeholders (agencies)
Content production
Marketing activation & event planning
Media Relations and Media planning
Interim Senior PR & Communications Manager
NOVENTI SE
Responsible for national PR strategy
Conception and realization of national campaigns
Steering of service providers
Preparation of Events und photoshootings
Sports marketing (partnership with FC Bayern Munich)
Event Management (appearance at the biggest trade fair in the sector)
Senior Project Manager UEFA Euro 2020
Volkswagen
Project management at the UEFA Euro 2020
Cooperation with international VW managers
Steering of external stakeholders
Freelancing PR and Marketing Expert
Independent consultant in the areas of PR, Marketing, Business Development, Project Management and Sponsorship Management and Brand Management, such as for:
Host City Liaison Manager at UEFA / EURO 2024 GmbH at the UEFA EURO 2024
International Project Management (Communication) for the 2024 eSports World Cup in Saudi Arabia onside of EFG/ELS
Senior Project Manager PR & Marketing for BMUV - sustainability project in the context of UEFA EURO 2024
Project Manager for Volkswagen - in context of UEFA EURO 2020
Senior Sponsorship and Project Manager for ERGO – partnership with DFB Pokal
Senior Project Manager PR for sports and music partnerships at Hogarth Worldwide for MIGROS
Examples of other clients: NOVENTI, WMF, Pro7Sat1, 888sport, DHL, Glashütte Original, Avery Dennisson, Cheetah Mobile, GRK Golf Charity, Paracelsus, athletes and sports federations etc.
Senior PR Manager
VNG AG
Conception and implementation of the national and regional PR strategy
Sustainability Communications
Management of sponsorship assets (sports and culture)
Content production, for example new image movie
Event Management (trade fairs, PR events, conferences)
Media Relations
Partnership Management
Freelancing PR and Marketing Expert
Independent consultant in the areas of PR, Marketing, Business Development, Project Management and Sponsorship Management and Brand Management
PR Management
DHL
Development and implementation of the local PR campaign as part of the 10th anniversary of the DHL hub Leipzig/Halle
Writing and sending out media information, organizing and supporting interviews, media monitoring, setting up and expanding the media distribution list
Media Relations
Event Management
Senior PR Manager
GRK Golf Charity
Conception of the national and regional PR strategy
Writing and sending out media information, organizing and supporting interviews, media monitoring, setting up and expanding the media distribution list
Media Relations
Organization and implementation of PR events (press conferences, TV and/or photo shoots, editorial visits, etc.)
Senior PR and Marketing Consultant
WOLFFBERG Communication
Senior Key Account Manager and responsibility for the planning, coordination and implementation of PR and marketing strategies for various clients, such as DHL, ORNIKAR, KIROW, DDP, GRK Golf, Parques Reunidos
Overall communications and marketing planning for clients, creation of strategies with clear goals and KPIs
Content production (print, audio, video) and conception of media campaigns and planning, project management
Senior Project Manager Sportsponsoring
ERGO
Organization and implementation of the entire activation of sports sponsorship of the DFB Pokal (German football cup)
Development and supervision of a roadshow Development and implementation of a nationwide sweepstakes campaign
Coordination with external stakeholders (associations, agencies, Ergo representatives, etc.) budget management
Freelancing PR and Marketing Expert
Independent consultant in the areas of PR, Marketing, Business Development, Project Management and Sponsorship Management and Brand Management
Senior Manager Communications Sports and Media Rights
ARD
Responsibility for media and public relations as well as marketing, external and internal communication at ARD Sports Coordination
Press work and media relations at international major sports events, such as UEFA EURO, Olympics and others
Manager Communications
Mitteldeutscher Rundfunk (MDR)
Responsibility for PR and communications for various projects in the fields of sports, culture, art, history or science
Communications lead for ARD at the 2010 Winter Olympics and responsible for sports communications
Sponsorship and PR Manager
Leipziger SV Südwest
CMO, Spokesperson & PR Manager
Parques Reunidos
Conception and realization of a national PR and Marketing strategy for amusement park BELANTIS
PR & Media Relations
Media planning
Conception and realization of video and photo shootings
Organization of marketing and PR events
Sports PR (partner of RB Leipzig and SC DHfK Leipzig)
Conception of new media formats
B2B marketing