André Hoffmann
Interim Senior Communications and PR Manager
Experience
Jan 2021 - Jun 2022
6 monthsInterim Senior Communications and PR Manager
WMF
- Responsibility for international PR & communications strategies and brand management for various products.
- Sustainability Communications.
- Development and realization of a communications strategy for a campaign with a Hollywood star.
- Cooperation of external stakeholders (agencies).
- Content production.
- Marketing activation & event planning.
- Media Relations and Media planning.
Jun 2021 - Aug 2021
3 monthsSenior Project Manager UEFA Euro 2020
Volkswagen
- Project management at the UEFA Euro 2020 (onside of Sportfive).
- Cooperation with international VW managers.
- Steering of external stakeholders.
Jan 2020 - Present
4 years 6 monthsFreelancing PR and Marketing Expert
Independent consultant in the areas of PR, Marketing, Business Development, Project Management and Sponsorship Management and Brand Management.
Aug 2019 - Jan 2021
1 year 6 months Germany
Senior PR Manager / Spokesperson
VNG AG
- Spokesperson and responsible for corporate communications and marketing activities, media relations, external communications and content production at VNG AG, a leading company on the German gas market.
- Sustainability Communications Manager.
- Responsible for PR, Media Relations, Brand Management and sports sponsorships.
- Conception and implementation of the national and regional PR strategy.
- Sustainability Communications.
- Management of sponsorship assets (sports and culture).
- Content production, for example new image movie.
- Event Management (trade fairs, PR events, conferences).
- Media Relations.
- Partnership Management.
Jan 2019 - Dec 2020
1 yearFreelancing PR and Marketing Expert
Independent consultant in the areas of PR, Marketing, Business Development, Project Management and Sponsorship Management and Brand Management.
May 2018 - Jan 2019
9 months Schkeuditz, Germany
PR Management
DHL
- Development and implementation of the local PR campaign as part of the 10th anniversary of the DHL hub Leipzig/Halle.
- Writing and sending out media information, organizing and supporting interviews, media monitoring, setting up and expanding the media distribution list.
- Media Relations.
- Event Management.
Jan 2016 - Dec 2019
2 years Germany
Senior PR Manager I spokesperson
GRK Golf Charity
- Conception of the national and regional PR strategy.
- Writing and sending out media information, organizing and supporting interviews, media monitoring, setting up and expanding the media distribution list.
- Media Relations.
- Organization and implementation of PR events (press conferences, TV and/or photo shoots, editorial visits, etc.).
Sep 2016 - Jun 2019
2 years 10 monthsSenior PR and Marketing Consultant
Wolffberg Communication
- Senior Key Account Manager and responsibility for the planning, coordination and implementation of PR and marketing strategies for various clients, such as DHL, ORNIKAR, KIROW, DDP, GRK Golf, Parques Reunidos.
- Overall communications and marketing planning for clients, creation of strategies with clear goals and KPIs.
- Content production (print, audio, video) and conception of media campaigns and planning, project management.
May 2016 - Sep 2016
5 months Germany
Senior Project Manager Sportsponsoring (DFB-Pokal)
Ergo
- Organization and implementation of the entire activation of sports sponsorship of the DFB Pokal (German football cup).
- Development and supervision of a roadshow Development and implementation of a nationwide sweepstakes campaign.
- Coordination with external stakeholders (associations, agencies, Ergo representatives, etc.).
- Budget management.
Jan 2013 - Dec 2016
4 yearsFreelancing PR and Marketing Expert
Independent consultant in the areas of PR, Marketing, Business Development, Project Management and Sponsorship Management and Brand Management.
Jan 2010 - Oct 2012
1 year 10 monthsSenior Manager Communications Sports and Media Rights
ARD
- Responsibility for media and public relations as well as marketing, external and internal communication at ARD Sports Coordination.
- Press work and media relations at international major sports events, such as UEFA EURO, Olympics and others.
Sep 2009 - Dec 2010
1 year 4 monthsManager Communications
Mitteldeutscher Rundfunk (MDR)
- Responsibility for PR and communications for various projects in the fields of sports, culture, art, history or science.
- Communications lead for ARD at the 2010 Winter Olympics and responsible for sports communications.
Jan 2004 - Dec 2015
10 yearsEvent Staff / Media Relations (LOC/Media)
Various International Sports Events Organizers (e.g., FIFA, IOC, EHF, UEFA)
Work at various international sports events (LOC/Media), such as FIFA World Cup 2006, FIFA Confed Cup 2005, Handball World Cup 2007 in Germany, UEFA Euro 2012, Olympic Games 2012, Winter Olympic Games 2014.
Interim Senior Project Manager PR & Communications (Sustainability Project EURO 2024)
BMUV
- Development of the Communication Strategy for a sustainability project within the context of UEFA EURO 2024.
- Development of communication material, moving images, and PR material.
- Conception of a national PR strategy.
- Project Management.
- Coordinating the workflow with various partners (EURO 2024, Host Cities, project partners).
United States
Intern
Dpa
Internship in USA.
Saudi Arabia
Interim Senior Project Manager for 2024 eSports World Cup (EWC)
ESL Faceit Group (EFG)
- Management of communications strategy (PR, Online Marketing etc.).
- Project Management, alignment of internal and external processes.
- Responsibility for the communication with various stakeholders (agency, management, client).
- Collaboration with various teams (Marketing, PR, athlete & publisher relations etc.).
Leipzig, Germany
Sponsorship and PR Manager
Leipziger SV Südwest (Football)
Sponsorship and PR Management for the football club.
Switzerland
Interim Senior Project Manager Brand Communications
Migros
- Project Management for various advertising campaigns.
- Partnership management.
- PR work.
- Sponsorship Management (music and sports partnerships).
- Stakeholder Management.
- Financial Forecast.
Germany
Interim Senior PR & Communications Manager
Noventi SE
- Responsible for national PR strategy.
- Conception and realization of national campaigns.
- Steering of service providers.
- Preparation of Events und photoshootings.
- Sports marketing (partnership with FC Bayern Munich).
- Event Management (appearance at the biggest trade fair in the sector).
Germany
CMO, Spokesperson & PR Manager
Parques Reunidos / Belantis
- Conception and realization of a national PR and Marketing strategy for amusement park BELANTIS.
- PR & Media Relations.
- Media planning.
- Conception and realization of video and photo shootings.
- Organization of marketing and PR events.
- Sports PR (partner of RB Leipzig and SC DHfK Leipzig).
- Conception of new media formats.
- B2B marketing.
Host City Liaison Manager
UEFA / EURO 2024 GmbH
Host City Liaison Manager at the UEFA EURO 2024.
Sports Sponsorship Manager
Various Clients (Athletes, Clubs, Federations)
Managed sports sponsorships for athletes (e.g., Darya Domrecheva), clubs, and federations (e.g., FIDE).
Freelancing Journalist
Various Media Companies (e.g., Dpa, 11Freunde, N-TV, sportal.de)
Producing articles and content for various media companies, such as Dpa, 11Freunde, N-TV, sportal.de.
Summary
Mission-oriented, highly-adaptable and KPI driven PR and Marketing leader with 10+ years’ experience and a demonstrated track record in developing and executing integrated marketing and communications plans from end-to-end to drive positive results. Experience as in-house manager and as external consultant (agency) with leadership skills. Extensive experience in sports PR and and marketing cooperations / sponsorships in sports and culture.
Languages
German
Native
English
Advanced
Russian
Advanced
Education
Oct 2005 - Jun 2006
State University of St. Petersburg
Journalism · Saint Petersburg, Russian Federation
Oct 2002 - Jun 2008
University of Leipzig
Masters Degree · Sports Science & Journalism · Leipzig, Germany · good
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