André Hoffmann

Interim MarComms Director Germany

André Hoffmann
Markkleeberg, Germany

Experience

Sep 2024 - Sep 2025
1 year 1 month

Interim MarComms Director Germany

SailGP

  • Led PR and marketing strategy for the German market, including press relations, influencer campaigns, media strategy, and event activation for a global sports property.
  • Responsible for all marketing, PR, and media activities in Germany including media planning and budget allocation across print, OOH, and digital channels.
  • Supported multi-market teams in adapting global campaigns to local requirements and reporting performance metrics to senior stakeholders.
  • Collaborated with agencies (e.g. Media Monks) and partners to align media strategy and creative execution, ensuring maximum reach and ROI.
  • Secured media coverage in top national outlets (ZDF, FAZ, STERN, Süddeutsche), increasing brand visibility by 30%.
May 2023 - Dec 2024
1 year 8 months
Hamburg, Germany

Client Director

brinkertlück Creatives

  • Directed integrated marketing projects for national and international clients, managing multi-channel campaigns from concept to delivery.
  • Coordinated creative, media, and production partners to meet brand, timing, and budget goals.
  • Managed end-to-end marketing and PR campaigns and strategies.
  • Led internal specialist teams (creative, media, digital, social) and provided stakeholder management and consulting at C-suite level.
  • Secured national awareness and strong media coverage in top national outlets for clients.
Jun 2019 - Feb 2021
1 year 9 months
Leipzig, Germany

Interim Senior Public Relations Manager / Press Spokesperson

VNG AG

  • Developed and executed national and regional public relations strategies on energy and climate matters, resulting in over 600 media articles annually.
  • Served as point of contact for media, journalists, and stakeholders in politics, business, and associations.
  • Planned and implemented national PR events, press briefings, and campaign launches to strengthen brand reputation.
  • Managed sponsorship and marketing initiatives in sports and culture to enhance image and brand.
Sep 2016 - Jun 2019
2 years 10 months
Leipzig, Germany

Senior Marketing & Communications Consultant

Wolffberg Communication

  • Provided strategic client consulting and project management for national and international brands, including DHL, Belantis / Parques Reunidos, ORNIKAR, KIROW, and GRK Golf.
  • Oversaw project and budget management, coordinating internal teams and external service providers.
  • Managed stakeholder relationships and collaborated closely with senior management.
  • Executed campaign management including content production (print, audio, video) and cross-media planning.
  • Planned and implemented national PR events, press briefings, and campaign launches, securing media coverage in top national outlets.
Apr 2015 - Jul 2016
1 year 4 months
Munich, Germany

Interim Media Consultant

SevenOne Media (ProSiebenSat.1 Group)

  • Acted as media marketeer interface between agency and client project/campaign managers.
  • Supported media planning and consulting for entertainment and retail clients across print, OOH, and digital channels.
  • Assisted with campaign preparation, planning, and management.
  • Prepared media plans, budgets, and reporting documents for client presentations.
  • Developed strategic media recommendations and coordinated with sales and campaign teams.

Summary

Experienced Project and Account Manager with over 15 years in planning, leading and executing international brand and communication campaigns. Proven track record in managing complex, multi-market projects for global clients – from strategy and briefing to delivery, ensuring deadlines, budgets and creative excellence. Skilled in stakeholder management, cross-functional team coordination and the seamless collaboration between clients, agencies and markets. I help companies strengthen their reputation and connect with audiences through impactful campaigns.

My work combines strategic brand communication with hands-on media expertise from PR and storytelling to media planning and cross-channel campaign management (print, OOH, digital). Whether it's launching new initiatives, introducing new products or raising brand awareness, I ensure every message reaches the right audience with meaning and impact.

Skills

Strengths And Interpersonal Skills

  • Leadership Skills
  • Strategy And Innovation
  • Commitment
  • Self-initiative
  • Results-oriented
  • Analytical Abilities
  • Sensitivity And Empathy
  • International Experience

What You Can Expect From Me

  • Flawless Campaign Execution That Inspires And Connects
  • Deliver Integrated, Cross-channel Brand Campaigns Connecting Physical And Digital Experiences
  • Consistent, Kpi-driven Results In Awareness, Engagement, And Reputation
  • Reliable Collaboration Across Teams, Leadership Levels, And Cultures
  • Combining Strategic Thinking With Creative Drive And Hands-on Delivery
  • Self-initiative
  • Results-oriented
  • Analytical Abilities
  • Sensitivity And Empathy
  • International Experience

Core Skills

  • Brand Storytelling
  • Campaign Leadership
  • Integrated Communications
  • Creative Team Leadership
  • Media Planning
  • Media Strategy & Planning
  • Classic Media (Print, Ooh)
  • Cross-channel Campaigns
  • Stakeholder Management
  • Client-agency Interface
  • Campaign Reporting
  • Kpi Analysis

Languages

German
Native
English
Advanced
Russian
Advanced

Education

Oct 2002 - Jun 2008

University of Leipzig

Master's Program · Sports Journalism · Leipzig, Germany

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