André Hoffmann - Interim MarComms Director Germany

Q: Where is André based?

André is based in Markkleeberg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does André speak?

André speaks the following languages: German (Native), English (Advanced), Russian (Advanced) .

Q: How many years of experience does André have?

André has at least 8 years of experience. During this time, André has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 2 years and 7 months . Note that André may not have shared all experience and actually has more experience.

Q: What is André's latest experience?

André's most recent position is Interim MarComms Director Germany at SailGP .

Q: What companies has André worked for in recent years?

In recent years, André has worked for SailGP , brinkertlück Creatives , and VNG AG .

Q: Which industries is André most experienced in?

André is most experienced in industries like Media, Entertainment and Publishing , Professional Services , and Energy . André also has some experience in Advertising and Sport and Recreation .

Q: Which business areas is André most experienced in?

André is most experienced in business areas like Marketing , Project Management , and Sales .

Q: Which industries has André worked in recently?

André has recently worked in industries like Energy , Advertising , Media, and Entertainment and Publishing .

Q: Which business areas has André worked in recently?

André has recently worked in business areas like Marketing .

Recommended expert

Markkleeberg, Germany

Experience

Sep 2024 - Sep 2025

1 year 1 month

Interim MarComms Director Germany

SailGP

Led PR and marketing strategy for the German market, including press relations, influencer campaigns, media strategy, and event activation for a global sports property.
Responsible for all marketing, PR, and media activities in Germany including media planning and budget allocation across print, OOH, and digital channels.
Supported multi-market teams in adapting global campaigns to local requirements and reporting performance metrics to senior stakeholders.
Collaborated with agencies (e.g. Media Monks) and partners to align media strategy and creative execution, ensuring maximum reach and ROI.
Secured media coverage in top national outlets (ZDF, FAZ, STERN, Süddeutsche), increasing brand visibility by 30%.

May 2023 - Dec 2024

1 year 8 months

Hamburg, Germany

Client Director

brinkertlück Creatives

Directed integrated marketing projects for national and international clients, managing multi-channel campaigns from concept to delivery.
Coordinated creative, media, and production partners to meet brand, timing, and budget goals.
Managed end-to-end marketing and PR campaigns and strategies.
Led internal specialist teams (creative, media, digital, social) and provided stakeholder management and consulting at C-suite level.
Secured national awareness and strong media coverage in top national outlets for clients.

Jun 2019 - Feb 2021

1 year 9 months

Leipzig, Germany

Interim Senior Public Relations Manager / Press Spokesperson

VNG AG

Developed and executed national and regional public relations strategies on energy and climate matters, resulting in over 600 media articles annually.
Served as point of contact for media, journalists, and stakeholders in politics, business, and associations.
Planned and implemented national PR events, press briefings, and campaign launches to strengthen brand reputation.
Managed sponsorship and marketing initiatives in sports and culture to enhance image and brand.

Sep 2016 - Jun 2019

2 years 10 months

Leipzig, Germany

Senior Marketing & Communications Consultant

Wolffberg Communication

Provided strategic client consulting and project management for national and international brands, including DHL, Belantis / Parques Reunidos, ORNIKAR, KIROW, and GRK Golf.
Oversaw project and budget management, coordinating internal teams and external service providers.
Managed stakeholder relationships and collaborated closely with senior management.
Executed campaign management including content production (print, audio, video) and cross-media planning.
Planned and implemented national PR events, press briefings, and campaign launches, securing media coverage in top national outlets.

Apr 2015 - Jul 2016

1 year 4 months

Munich, Germany

Interim Media Consultant

SevenOne Media (ProSiebenSat.1 Group)

Acted as media marketeer interface between agency and client project/campaign managers.
Supported media planning and consulting for entertainment and retail clients across print, OOH, and digital channels.
Assisted with campaign preparation, planning, and management.
Prepared media plans, budgets, and reporting documents for client presentations.
Developed strategic media recommendations and coordinated with sales and campaign teams.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (3 years), Professional Services (3 years), Advertising (1.5 years), Energy (1.5 years), and Sport (1 year).

Media and Entertainment

Professional Services

Advertising

Energy

Sport

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (8 years), Project Management (3 years), and Sales (1.5 years).

Marketing

Project Management

Sales

Summary

Experienced Project and Account Manager with over 15 years in planning, leading and executing international brand and communication campaigns. Proven track record in managing complex, multi-market projects for global clients – from strategy and briefing to delivery, ensuring deadlines, budgets and creative excellence. Skilled in stakeholder management, cross-functional team coordination and the seamless collaboration between clients, agencies and markets. I help companies strengthen their reputation and connect with audiences through impactful campaigns.

My work combines strategic brand communication with hands-on media expertise from PR and storytelling to media planning and cross-channel campaign management (print, OOH, digital). Whether it's launching new initiatives, introducing new products or raising brand awareness, I ensure every message reaches the right audience with meaning and impact.

Skills

Strengths And Interpersonal Skills

Leadership Skills
Strategy And Innovation
Commitment
Self-initiative
Results-oriented
Analytical Abilities
Sensitivity And Empathy
International Experience

What You Can Expect From Me

Flawless Campaign Execution That Inspires And Connects
Deliver Integrated, Cross-channel Brand Campaigns Connecting Physical And Digital Experiences
Consistent, Kpi-driven Results In Awareness, Engagement, And Reputation
Reliable Collaboration Across Teams, Leadership Levels, And Cultures
Combining Strategic Thinking With Creative Drive And Hands-on Delivery
Self-initiative
Results-oriented
Analytical Abilities
Sensitivity And Empathy
International Experience

Core Skills

Brand Storytelling
Campaign Leadership
Integrated Communications
Creative Team Leadership
Media Planning
Media Strategy & Planning
Classic Media (Print, Ooh)
Cross-channel Campaigns
Stakeholder Management
Client-agency Interface
Campaign Reporting
Kpi Analysis

Languages

German

Native

English

Advanced

Russian

Advanced

Education

Oct 2002 - Jun 2008

University of Leipzig

Master's Program · Sports Journalism · Leipzig, Germany

Profile

Created

November 2022

Last Update

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is André based?

André is based in Markkleeberg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does André speak?

André speaks the following languages: German (Native), English (Advanced), Russian (Advanced).

How many years of experience does André have?

André has at least 8 years of experience. During this time, André has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 7 months. Note that André may not have shared all experience and actually has more experience.

What roles would André be best suited for?

Based on recent experience, André would be well-suited for roles such as: Interim MarComms Director Germany, Client Director, Interim Senior Public Relations Manager / Press Spokesperson.

What is André's latest experience?

André's most recent position is Interim MarComms Director Germany at SailGP.

What companies has André worked for in recent years?

In recent years, André has worked for SailGP, brinkertlück Creatives, and VNG AG.

Which industries is André most experienced in?

André is most experienced in industries like Media, Entertainment and Publishing, Professional Services, and Energy. André also has some experience in Advertising and Sport and Recreation.

Which business areas is André most experienced in?

André is most experienced in business areas like Marketing, Project Management, and Sales.

Which industries has André worked in recently?

André has recently worked in industries like Energy, Advertising, Media, and Entertainment and Publishing.

Which business areas has André worked in recently?

André has recently worked in business areas like Marketing.

What is André's education?

André holds a Master in Sports Journalism from University of Leipzig.

What is the availability of André?

André is immediately available part-time for suitable projects.

What is the rate of André?

André's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.